Hong Kong's new giants

Everyone is in good spirits. Although during this period of time, the entire New Era real estate department has been relatively "quiet", but the actual development is very good; benefiting from factors such as real estate appreciation and rent increases, the entire New Era real estate department can be said to be rising.

At the beginning of the meeting, Lin Zuhui first named Chen Bin, who had been promoted to general manager of New Era Real Estate.

At this time, although the core executives of New Era Real Estate still belong to the three carriages, some changes have taken place in their positions: Chen Bin is the general manager and director, Liang Zhenxun is the executive director, and the third carriage is the newly promoted female director. Her name is Chen Xiaofen, and she was promoted step by step from the sales department.

The division of labor among the three is a bit similar to Changshi's Zhou Maonian, Huo Jianning, and Hong Xiaolian, and it is true.

"How's the progress of the Lijing Garden project in Beijing?" Lin Zuhui was very concerned about New Era Real Estate's first real estate project in the mainland, and also the first export real estate project in the mainland, with land number 00001.

Chen Bin immediately reported: "After the land number was obtained, we quickly set up a project team, and the funds have been in place... At present, we have entered the stage of land acquisition, and I believe that the construction can be officially started by the end of the year!"

Lin Zuhui nodded in satisfaction, and said, "Well, this project is of great significance. The company must show its strength and take it seriously! We must also pay enough attention to our partner Baoli Technology, so that we can establish a long-term cooperation."

He attaches great importance to the cooperation with Baoli Technology (predecessor of Baoli Group). In addition to cooperating with Baoli Technology in the Beijing Hilton project, he also hopes to form a consortium with Baoli Technology to bid for the property rights of the Lantian subway station in Xiangjiang in 1988.

In the previous life, Cheung Kong and Huaxin Group won the bid for the property right on top of Lantian subway station, with a land premium of 10 billion; the two parties built 20 residential buildings with a height of 28 to 34 floors, providing 4100 residential units.

Of course, Lin Zuhui is also eager to do a large-scale housing estate project, so he wants to attract Baoli Technology to compete head-on with Cheung Kong and Huaxin; it is not yet known who will win from Chinese capital to Chinese capital or Hong Kong capital to Hong Kong capital.

Chen Bin naturally knew the importance of Baoli Technology to the company or Lin Zuhui, nodded seriously, and said, "Well, I will take it seriously."

In fact, Chen Bin is a very busy person. These big real estate projects are actually in charge of senior staff, and Chen Bin will manage these senior staff.However, the senior staff sent to the capital did not attend this meeting, so Lin Zuhui naturally had to tell him.

"Gao Hong, how is the progress of the commercial building project in North Point?" Lin Zuhui named another senior employee.

The senior staff named Gao Hong seemed to have been prepared for a long time, and made a detailed report on the progress of the project.

After listening, Lin Zuhui said with satisfaction: "I hope your project team can grasp the various tasks of commercial building development as soon as possible. We will develop commercial buildings independently next year. Don't let me down!"

The commercial building in North Point (Gaosheng Center) is in cooperation with Gaosheng Real Estate. New Times Real Estate only accounts for [-]%, but it is used as a training place.

Gaosheng Center covers an area of ​​3.3 square feet. Surprisingly, they applied for a building ratio of 15 times.

When an ordinary urban residential land has no single side, the building ratio may only be eight times, but it can be increased to ten times with two sides and one side, and more than ten times with three sides.For this reason, if a piece of land without a single side can be worked hard to the left, right, front and back, and finally becomes three sides and one side, it is equivalent to twice the area.Therefore, if the building is successfully merged, huge profits can be obtained.

In other words, the floor area of ​​Gaosheng Center is as high as 50 square feet.And because there are three sides, Electric Avenue is a commercial street, so the lower five floors of Gaosheng Center are all shopping malls, and the upper five floors are office buildings.

In this way, the value of the building has increased a lot.

Therefore, Gaosheng Real Estate and New Times Real Estate are going to join hands to build a first-class building. The construction cost is about 5 million yuan (mostly loans), and the total investment is close to 7 million yuan.

Next, Lin Zuhui named a few senior staff and asked about the status of his site projects, and they all expressed his satisfaction.

New Era Real Estate is a developer. Development and sale of real estate is the main revenue, and the proportion of rent collection is very small, so it is not difficult for Lin Zuhui to worry about the site.

If the meeting is held at Huaren Real Estate, it is basically asking about property management, vacancy rate, rent collection, etc.

After the meeting, Lin Zuhui summoned Liang Zhenxun alone.

"New Era Real Estate is preparing for a rights issue. According to the new shares, 10% of the new shares will be issued. I will take the lead in raising funds through the rights issue!"

Liang Zhenxun was pleasantly surprised, because the market value of New Era Real Estate is already 75 billion (half that of Henderson and New World). If 10% of new shares are issued, theoretically, 7.5 million can be raised.

"Okay, I will prepare a plan for you as soon as possible!" Then, Liang Zhenxun asked again: "What is the use of the funds raised through the rights issue?"

He had a vague guess in his heart!

Lin Zuhui said without hesitation: "Mother provides for the child. After the completion of New Era Real Estate's rights issue fundraising, Huaren Real Estate and Cathay City will quickly complete two rights issue fundraisings, and provide all the 7.5 million funds of New Era Real Estate to the two children. company."

really!

Liang Zhenxun immediately said: "Okay, I understand!"

New Times Real Estate has 7.5 million rights shares, and Lin Zuhui, as a major shareholder, needs 3.4 million rights shares; and New Times Real Estate will use this money to issue rights shares to Huaren Real Estate and Cathay City, which will allow these two companies a total of 15 billion more Rights issue fundraising.

This is the advantage of serial holdings, the expansion of the company at the maximum and minimum cost.

In his previous life, Liu Luanxiong even arranged for his grandson company, China Entertainment, as the main acquirer, because this once again magnified the amount of the rights issue.Liu Luanxiong provided for Amygao, Amygao provided for Chinese buyers, and Chinese buyers provided Chinese entertainment, which doubled the funds.Of course, the consequences were disastrous, that is, Liu Luanxiong, as the major shareholder, shared too little profit in the future; so he later had to spend energy to privatize China Entertainment, and later wanted to privatize Huaren Real Estate.

"This wave of action must be done quickly, and we should strive to complete it within one and a half months! There will be another wave of rights issue to raise funds. I hope that the three companies in the New Era Real Estate Department will be able to raise 30 billion through rights issues within three months. .As for the use of funds, externally, it is to reduce debt holdings and purchase new properties. In fact, it will be placed in the account first, and I will make unified arrangements."

"Okay, I will arrange the time reasonably and complete the rights issue fundraising perfectly!"

Lin Zuhui nodded, signaling Liang Zhenxun to get busy.

He leaned on a chair, thinking about the second wave of rights issue, how to solve his own funds, it seems that there is no difficulty, he still has some new era real estate stocks that are not mortgaged, or cash out some blue chip investment, or reduce some shares, the channel is very many.

……

……

Tsuen Wan.

Lin Zuhui walked out of his real estate, looked at another site just across the road, and fell into deep thought.

Chen Xiaofen behind him quickly introduced: "That real estate is owned by Dasheng Real Estate, with a total of more than 500 residential units. It is expected to open in early August!"

She is the newly promoted troika of New Era Real Estate, responsible for new era real estate sales and maintaining the company's image.

Of course, if it weren't for Chen Xiaofen's outstanding ability, Lin Zuhui wouldn't have promoted her to be the director of the company, and it would have been nice to be in charge of the sales department.

Lin Zuhui said: "So, our two families are going to fight in the ring!"

This new era site also has 600 residential units, which is one of the more important sites in the new era, so sales are naturally very important; the speed of returning funds is related to whether the production capacity of the new era real estate can not be quickly invested in the next site.

Therefore, building sales have always been the top priority of large real estate developers.

Chen Xiaofen said confidently: "I have already inquired about their prices and made a sales plan. Our sales will definitely be better than theirs!"

Lin Zuhui was not satisfied with Chen Xiaofen's so-called self-confidence, he said seriously: "Go, go back to the company to discuss countermeasures!"

Chen Xiaofen was taken aback. Although the boss attached great importance to the sales department and even promoted himself as a director of the company, the boss seldom directly participated in the sales of real estate.

"it is good!"

Lin Zuhui, who returned to the company, convened high-level executives to discuss the sale of this real estate in Tsuen Wan.

"Director Chen, please make a report on our competition with Dasheng's territory!"

Chen Xiaofen nodded and reported in an unpublished report: "I found out through various channels that Dasheng Real Estate plans to start selling about 242 residential units in early August, with a unit price of 880 yuan per square foot..."

Lin Zuhui was a little happy when he heard that, Dasheng Real Estate was quite expensive, and it happened to have his own room for development.

At present, housing prices in Hong Kong Island are around 1000 to 1200 yuan per square foot. Tsuen Wan belongs to the New Territories. Although it is close to Kowloon, the price of 880 yuan is still on the high side.

Ma Weiqing may have seen that the real estate market was just right, so he didn't engage in promotions.

New Era Real Estate can't do this, because the stock market crash will come in three months, and Xiangjiang Real Estate will drop by 10% to 15%;

After listening to the report, Lin Zuhui said: "Can our model house be built in a week?"

Chen Xiaofen quickly said: "Work overtime, there must be no problem!"

Lin Zuhui nodded, thought for a while before saying: "We have 600 residential units in the Tsuen Wan site, and they are also sold in two batches. Director Chen, you set the price at 850 yuan per square foot and quickly sold 300 units. Dasheng Real Estate was caught off guard!"

The senior executives in the meeting room froze, thinking that the boss was trying to resolve personal grievances.

Chen Xiaofen nodded quickly and said, "Okay, I will quickly come up with a sales plan and supervise the construction of the model house!"

Thought the matter was over like this, Lin Zuhui said again: "From now on, the company will speed up the sale of residential units and get back the funds quickly. A price reduction of 5% to 8% is a reasonable range, and it has to be promoted carefully. I hope that you These high-level officials are paying attention, and we need the funds to return quickly.”

However, he made up his mind to lower the price reasonably and engage in promotional activities under the condition of "not topping the bad market", trying to get back the funds as much as possible in the past three months.

Therefore, he will also participate in this wave of sales work in the new era.

"Okay, boss!"

Seeing that the boss attaches great importance to it, all the high-level executives naturally dare not be careless.

In the new era of real estate, Lin Zuhui is like a god. No one dares to refute Lin Zuhui's opinion. At most, he reminds him with side-effects.

……

Dasheng real estate.

Ma Qingwei is also concerned about the Tsuen Wan site, not because he is thinking about revenge, others are now even daring to clean up the British capital, it is no longer something the Ma family can shake; it is because the residential units of the two buildings are more than 500 , and only one road away.

If who sells hot first, it will inevitably affect the sales of the other real estate. Regardless of the current hot market, the two real estates have more than 1100 sales, and it is still difficult for the market to digest them all at once.

Ma Qingwei recruited a high-level executive to ask, "Are you sure that New Era's site in Tsuen Wan is also for sale in early August?"

The executive nodded and said, "Well, I heard from them internally, and it should be correct. Moreover, their price is 900 yuan per square foot, which is 20 yuan higher than ours. Instead, they have some promotional activities. There should be some reaction."

Ma Qingwei thought for a while, and said: "The market is booming, who doesn't want to earn more. However, Hong Kong's peers are not afraid of the opponent's high price, but they are afraid of the opponent's lower price. Don't underestimate the difference of 20 yuan, it can bring us more money. gimmick."

The top management agrees with their boss!

"The buildings of New Era Real Estate have always been known for their high prices. They claim that they are of high quality, but they don't know that they just want to make more money by taking advantage of the high market price!"

Although Ma Qingwei wanted to say the same thing, he was afraid of losing face.

In fact, as a real estate developer, everyone knows that the buildings of New Era Real Estate are indeed of better quality; even the people in Xiangjiang know that the quality of the buildings of New Era Real Estate is guaranteed and the delivery date is very punctual.

Its reputation has been established in the past two or three years, even surpassing many established real estate developers.

"This time, we beat New Times Real Estate, as long as we sell 300 residential units quickly. Then, the real estate project of New Times Real Estate will not be sold in a short period of time. As a result, our Dasheng Real Estate has established a good reputation !" Ma Qingwei said this, more or less personal emotions.

Dasheng Real Estate has actually reached a bottleneck in its development, its potential for development has been exhausted, and its future generations have become just ordinary real estate companies. The reason is that they do not have land reserves, and the boss does not have enough ambition.

The senior management once again echoed the boss's statement. Of course, he knew how miserable Lin Zuhui was when he cleaned up his boss:

The Ma family cut their meat to protect the country, and the stock price they bought back then has only risen back recently. This is equivalent to the Ma family nailing a large amount of funds to Dasheng Real Estate.

The Ma family fell into a brief split. Although they reconciled later, the impact was huge.

Ma Qingwei and his wife divorced. It is said that because of Ma Qingwei's beating, Chen Meiqi got a large sum of divorce money.

Not only that, Dasheng Real Estate has been relatively conservative in its development this year, far behind New Era Real Estate, which was still a younger brother.

At that time, the market value of New Era Real Estate was only less than 15 billion, but now the market value of New Era Real Estate has exceeded 75 billion, and New Era Real Estate belongs to the consortium, which holds many listed companies.

As for Dasheng Real Estate, its current market value is only 26 billion, which is only one-third of that of New Era Real Estate.

"Go and do your work! Keep an eye on that site, don't make any mistakes!"

"Okay, boss!"

After the high-level executives left, Ma Qingwei said in a low voice: "Hmph, I must find a place to come back this time. I will sell 300 residential units first, and when New Times Real Estate opens, I will continue to release 200 units at lower prices."

Although this is only a small victory, once the media writes about it, it will be a big victory.

Just in time to get back the face of the year!

It was also arranged by God. The real estate projects of the two real estate companies are only separated by a road, and they can be sold almost at the same time.

Ma Qingwei gritted his teeth, and was about to catch New Era Real Estate by surprise!

Chapter 2 and Four [LEIT Group]

In the crocodile shirt's office, Lin Zuhui was sitting on the sofa talking with the two.

One is his consultant Liang Botao, and the other is Chen Shiwen, a Chinese executive whom he hired back from abroad through hard work.

Chen Shiwen is 35 years old this year. After graduating from studying in the United States, he worked for a large American clothing brand. In the past ten years, he has been promoted from an ordinary employee to a middle-level and high-level cadre in charge of the promotion of Asian business.

He was introduced by a headhunting company invited by Lin Zuhui. After talking for more than two months, he was finally recruited under his command.

In Chen Shiwen's view, the crocodile shirt brand in Lin Zuhui's hands has a very good development prospect, and his salary is higher than his original job, so he intends to "choose a tree for a good bird to live in".

Lin Zuhui said to the two: "I plan to merge the crocodile shirt with my IT fashion retail, and change the name of the crocodile shirt listed company to the crocodile group, the English LEIT group. The new listed company will replace the original crocodile shirt brand listed company, the crocodile shirt brand It is a fashion and leather products under it, and IT fashion retail is the boutique retail business of LEIT Group... In addition to these two businesses, LEIT Group will have three businesses in the future: watches and jewelry, perfume and cosmetics, wine and spirits.”

Liang Botao and Chen Shiwen were shocked, they did not expect Lin Zuhui's ambition to be so great.

Liang Botao, who was familiar with him, said, "You want to use capital to form your LEIT Group through acquisitions?"

Lin Zuhui is best at capital operations, which is everyone's opinion. He can always raise funds from investors through rights issues at the best opportunity, and then quickly buy funds into assets and companies to increase his strength.

Lin Zuhui said with a smile: "Xiangjiang is the financial center of Asia, which allows me to raise enough funds for the company to quickly develop into a giant business group through mergers and acquisitions, self-creation and other means."

Since Lin Zuhui threw out an olive branch, Chen Shiwen began to pay attention to and understand Lin Zuhui's rise, so he felt normal after being surprised by Lin Zuhui's plan.

Lin Zuhui continued: "Brother Liang assisted me in the adjustment of the company's structure! As for Chen Sheng, I will immediately arrange for you to join the company's board of directors. The focus of your work is to develop crocodile shirts. I plan to spend 10 billion in funds one after another. The crocodile shirt has flourished. It is mainly to expand the Japanese market and open up the mainland market.”

Chen Shiwen quickly said: "No problem, boss! I have been expanding my business in Asia, and I have been to the mainland a few times. I will definitely live up to the importance you have placed on me!"

Lin Zuhui nodded, Chen Shiwen's salary was the highest in the Crocodile Group, higher than Lin Zuhui's chairman's robe; because others have already received such a high salary, you can't afford it if you don't have a higher salary.

Liang Botao was not surprised to see Lin Zuhui uttering such a big plan, because he knew that Lin Zuhui's blue chip stocks had already made a profit of more than 20 billion, which can be called a very rich man.

But he also knew that Lin Zuhui would most likely not use his own money to develop the company.

"So, investing 10 billion in the development of crocodile shirts, do you plan to let crocodile shirts raise funds through a rights issue?"

"Yes, crocodile shirts will raise 1.5 million next month. I personally should subscribe for 1.1 million. I'm ready for this! The purpose of this fund is: to acquire IT fashion retail, and use 1 million to start my billion plan."

The two had to admit that Lin Zuhui's investment was huge and he squeezed himself out a lot.No one in Xiangjiang knows that Lin Zuhui is the "debt king" of Xiangjiang, and his personal debt is very high.