Ordinary Road 2010

Although Lin Yi made a strong promise, Li Luobin was still a little worried. After all, every extra day of expenses was not a small sum.

Lin Yi explained to him: "The current situation is like in a martial arts novel where three young men are competing for internal strength. After holding each other for a long time, everyone is unwilling to continue the fight, but if anyone withdraws first, he is worried that he will be beaten by the other two." hurt."

Li Luobin frowned, wondering why Lin Yi suddenly brought up martial arts novels. This guy who has been abroad for many years has a more western style and doesn't like this tone.

"so what?"

"So at this time, it is necessary for a martial arts senior with high morals and profound skills to directly force the three people away, which not only shows his own skills, but also demonstrates his status in the world."

Li Luobin didn't understand what Lin Yi was referring to at the moment, but he soon knew.

If the Internet is a rivers and lakes, then at this point in 2014, there is one of the most prestigious, not recognized, but at least the number one master in the world that most people will immediately think of.

His name is Feng Qingyang.

Chapter 424

At the end of February, Ma Jieke, the boss of Factory A with the pseudonym "Feng Qingyang", threw out this passage on a failed social software of his own:

"A few days ago, my mother told me that she was taking a taxi on the road, and the car didn't stop for a long time. She said that people of their age can't use mobile phone taxi apps, not only can't enjoy the 'competitive bonus', even Even the basic taxi service is gone.”

"My father said that if my company hadn't participated in this competition and saw that many young people liked it, he would have scolded him long ago."

"I think the principle of market competition is to benefit the market and benefit users. We are not afraid of burning money, let alone competition, but we are most afraid of harming the interests of users, especially the interests of the elderly and children."

"This really needs to be seriously considered and treated. Friends of taxi-hailing software, how long do you want to take? I suggest you sit down and have a cup of tea and discuss how to be smarter in the next step."

"Hehe, competition must not hurt others."

It doesn't matter whether Ma Jieke's parents told him or what they said, and the high-sounding reasons for the interests of users are not important.

There have indeed been a lot of such discussions recently, but Ma Jack is by no means the first to discover this, and the three taxi-hailing apps have known about it for a long time before this, and they even predicted it before it happened, which does not prevent them from continuing to expand. Hit the hand.

Who said it matters.

Wanli Travel, as a party to the subsidy war, is strictly speaking the "instigator" who fired the first shot. Lin Yi's first reaction was the two words he mentioned:

Ha ha.

It's one thing to think in your heart, but you have to take this person's words seriously, not to mention that Lin Yi has actually been waiting for a long time.

"Gong Shou Dao" is a wonderful... work that hasn't been released yet, but Ma Jieke ordered the world to dare not to follow, with the demeanor of a martial arts leader.

Lin Yi soon received a call from Cheng Wei.

So for the first time in history, Wanli Chuxing, Tutu Taxi and Kuaidu Taxi sat at the same table and discussed industry issues in a friendly manner.

Wanli's side is Lin Yi, Dudu's side is of course Cheng Wei, and Kuaidu is two people, Lu Chuanwei and Chen Weixing.

This arrangement itself is very interesting, but Lin Yi also remembered another interesting thing, his eyes wandered between Cheng Wei and Chen Weixing.

The founders of these two companies are not only of the same age, but also went to the same class of school. Few people know that the two of them had a short-term relationship as classmates.

Cheng Wei graduated from the Beijing University of Chemical Technology. He himself claimed that he missed the last two big questions because he didn't turn the page of the math paper during the college entrance examination, and his performance was seriously abnormal.

Jingcheng University of Chemical Technology is located in Changping, which is the place where Lin Yi went to Haidian for a classmate reunion, which was longer than going to Jinmen.

Chen Weixing said publicly that he graduated from Zhijiang University, but of course he did not falsify his academic qualifications.

It's just that he was actually admitted to the Beijing University of Chemical Technology in the first year of the college entrance examination, and it happened that his performance was abnormal, so after three months of enrolment, he dropped out of school and re-studied.

Jingcheng University of Chemical Technology is also a key 211 university. Why do these two guys emphasize that they were admitted to Jinghua University because of abnormal performance?

Lin Yi didn't know if the two had talked about their college experience, anyway, they didn't call each other classmates at this time.

Cheng Wei didn't know that Lin Yi was thinking about his past with Chen Weixing. As the person most familiar with the other two parties, he did his part to organize this historic meeting.

"The meaning of the two bosses is actually very clear. They don't want everyone to fight so senselessly. They can't change the status of the industry unless they continue to burn money..."

Cheng Wei only had the appearance of an imperial envoy with Tian Xian in his mouth and Shang Fang's sword in his hand, while Lin Yi and Kuai Du were silent, and of course their moods were not the same.

But this guy doesn't seem to take Li Robin seriously.

As the initiator of the subsidy war, Wanli Travel has won the largest growth dividend, and its scale has doubled dozens of times, becoming the number one in the industry.

Of course, Dudu didn't admit it.

Lin Yi had coordinated with Dudu when he met Brother Xiao Ma, and had also reported to his beneficiary father Li Luobin before coming today, so he seemed calm and confident.

However, Lu Chuanwei and Chen Weixing were not reconciled. Kuaidu Taxi entered the battle at the latest and ended up with the worst results. It fell from No.2 to No.3 in the industry, which can be said to be the biggest loser in this round of subsidy wars.

But on the one hand, the big boss Ma Jieke has spoken, and on the other hand, what Cheng Wei said is also reasonable. Everyone's subsidy is equivalent to no subsidy, and it won't have much effect under the premise of not giving in to each other.

After the bosses took the general direction, they could only discuss the details.

Chen Weixing couldn't bear his temper the most, and didn't want to listen to Cheng Wei's nonsense over there, so he asked directly: "Should we agree on a time where everyone cancels the subsidy at the same time?"

"inappropriate."

Lin Yi first expressed his objection. Of course, he was not unwilling to spend the money and was going to make another vote.

"In the past two months or so, we have provided such a large subsidy, and users and drivers have adapted to it."

"If we cancel it hastily, it will have a great impact on their original enthusiasm. Some people may think that they don't need it when they have finished their wool."

"We need to give them a gradual adaptation process and maintain their usage habits, just like boiling frogs in warm water."

"Majack's previous speech has been reported by a lot of media, and everyone has realized that the end of the subsidy war is only a matter of time."

"At this time, we have only temporarily reduced the subsidy, which will give them a kind of unexpected surprise, and they may continue to become users of taxi-hailing software."

The pattern of Lin Yi's words is still not small. He talked about taxi-hailing software throughout the whole process, and did not mention Wanli travel in a single word.

But Chen Weixing still felt that he didn't have a backache when he was standing and talking. He wished that everything could be overthrown and restarted, so that everyone could go back to three months ago.

"There is no need for this. The problem brought about by large-scale subsidies in the past period is that some users who did not have the financial ability to take a taxi have also been absorbed. These people are worthless to us. Once the subsidies stop, they would have been going to quit."

At this time Cheng Wei spoke: "I agree with Lin Yi's opinion."

"The reason why we spent so much is to cultivate users' use of taxi-hailing software, and we should do everything that is beneficial to this."

"In addition, the driver side is also a problem."

"We used extremely high subsidies to mobilize the enthusiasm of drivers. In fact, it largely covered up our conflicts with drivers or taxi companies. Dudu was blocked by his brother's sister. I believe everyone has dealt with it before. There are many such questions, right?"

"If we cancel it too quickly, it may arouse the dissatisfaction of taxi drivers, which will affect normal operations."

Now Chen Weixing stopped talking. For taxi-hailing apps, although passengers pay, drivers are more precious than passengers.

So far, the capacity of taxi-hailing software still comes from licensed and limited taxis.

This is a scarce resource.

Lu Chuanwei, who has many years of management experience in Silicon Valley, is more mature and prudent. After discussing with Chen Weixing in a low voice, he persuaded his partner, and then discussed some details with Lin Yi and Cheng Wei.

So, just two days after the great master Ma Jieke made his voice, Wanli Travel, Dudu Taxi and Kuaidu Taxi unanimously announced:

Reduce the random range of taxi subsidies to 6-15 yuan.

Chapter 425

As soon as the joint announcement of the three companies came out, everyone felt that the raging subsidy war was finally starting to cool down.

After the subsidy ebbed, as they expected, the overall order volume of the three companies declined, indicating that some users gave up continuing to use taxi-hailing software.

This is not a pity. It shows that before the emergence of taxi-hailing software, they were not the usual people who took taxis to travel, and they were not Lin Yi's target customers.

It's just that under the previous crazy subsidy policy, due to the temptation of "free taxis", they were "wrongly" absorbed.

Thanks to Lin Yi's proposal of a phased truce plan that first cuts and then cancels, the current decline is still acceptable.

Moreover, on the one hand, the tide of subsidy has ebbed, on the other hand, the order volume has shrunk, and the pressure of cash expenditure of the three companies has been greatly relieved under the influence of the two factors.

According to previous discussions, they will gradually reduce the taxi subsidies in cities and batches until they are completely cancelled.

So Lin Yi planned to take the time to organize a celebration banquet, and at the same time reward the employees who performed outstandingly some time ago.

"Senior sister, it is expected that after this wave of subsidies passes, there will be at least a period of relative calm, and we can just practice our internal skills."

"Since we got the investment from Xiongchang, our expansion speed has not stopped. Although those who have meritorious service are promoted immediately, we still need to organize a large-scale collective promotion to boost morale, which can become the company's customized .”

"The other thing is, if the team expands so quickly, there will definitely be inappropriate candidates mixed in."

"Senior sister, do you still remember that when we fought against Hungry in the capital, we met those bastards who fought with you and ended up in the hospital? This is the sequelae of too fast development."

"There was no time before, and we should take advantage of the current opportunity to organize the team as much as possible and prepare for the next competition."

Li Moyan has always been in charge of the internal management of Wanli Travel. With the expansion to this scale, Lin Yi can't even guarantee that all the city managers can fully recognize their faces.

The senior sister didn't shirk, and just asked: "You mean that there will be such a subsidy war between us, Dudu and Kuaidu?"

Lin Yi replied: "It's not necessarily the same, but the tree wants to be quiet but the wind doesn't stop."

As if to confirm his words, Lin Yi's cell phone rang immediately, and he took advantage of the opportunity to flash it to his senior sister. It was a name they had only met once:

Liu Qing.

Li Moyan had already remembered that Lin Yi had predicted that he would deal with this woman in the future, but he did not expect that she would appear again after a big battle.

Liu Qing called to make an appointment to meet, and Lin Yi readily agreed, so Lin Yi and his senior sister met the managing director of Goldman Sachs Asia Pacific and the daughter of Taishan Group again after a few months.

She was no different from before, with a full posture of an investment banker. After sitting down, she said politely:

"Congratulations to the two of you. From the last round of Xiongchang's financing to the subsidy war in the first two months, I was dazzled. I didn't expect that after all the noise, Wanli Travel was the best and became the biggest winner. Really It's amazing."

Although Liu Qing's words were polite, they were also somewhat sincere. After all, compared with Dudu and Kuaidu, what she was least optimistic about at the beginning was traveling thousands of miles.

"It just coincides with the meeting."

Lin Yi didn't show off his many arrangements triumphantly, and the woman in front of him obviously didn't come here specially to congratulate her.

Sure enough, after exchanging pleasantries, Liu Qing said, "I exchanged a lot of views on the industry with the two of you when I came here last time. I wonder if you guys still remember?"

"of course."

"Okay, since that's the case, I'll just say it straight. I believe that after this subsidy war, the two of you have discovered that such a confrontation is actually largely an internal friction in the industry. popularized, but also created a lot of waste.”

Liu Qing said in a persuasive manner: "If Wanli Travel, Tuduk Taxi and Kuaidi Taxi can turn fighting into friendship, it will be a positive promotion for the entire industry."

Since she took the initiative to talk about the matter this time, Lin Yi didn't argue with her again: "Mr. Liu, I think we have reached a basic consensus, and the industry will definitely be integrated in the future."

"However, there has never been such a precedent for the direct merger of three companies, and it is difficult to meet everyone's needs in terms of negotiations."

"So from a practical point of view, it is more feasible to merge the two companies in advance, just like we did the acquisition of Dahuangfeng first. This is both an opportunity and a challenge for us."

Liu Qing showed a very agreeable look: "Lin Yi, I'm very glad that you can show such an attitude, it will be very timely."

"You may have noticed that on February 2, Uber has stated that it will enter the domestic market. This is a completely different opponent from Dudu and Kuaidu."

"I can tell you a piece of news. My colleagues in North America have been in close contact with Kalanick, the founder of Uber, and Goldman Sachs has prepared a large sum of money for him."

"If the domestic taxi-hailing industry cannot complete the integration as soon as possible, it will face foreign competition in a state of disunity. It will be an extremely difficult battle."

Lin Yi was really surprised. He wasn't surprised that Uber had a close relationship with Goldman Sachs, but he didn't expect to hear such words from Liu Qing.

"It's really rare to see a banker like Mr. Liu who has family and country feelings. It is worthwhile to receive four years of education at P University."

Lin Yi's words sounded perfectly fine, but Liu Qing always felt that the smell was a bit weird.

"Thank you. In short, what I want to emphasize is that this matter is imminent. I hope that you can put aside your prejudices as soon as possible and agree to the outside world. I am willing to play a positive role in helping you connect the needle."

"Of course, I am also very happy to promote this result."

Liu Qing's attitude this time was very different from the last time, but Lin Yi's response was also very different.

Last time, Wanli Travel just acquired Dahuangfeng Taxi, but it has not had time to digest it. There is a significant gap between Dudu and Kuaidu. At that time, talking about integration can only be a stepping stone for others.

And this time, the scale of the trip of thousands of miles is comparable to any of the other two, so there is naturally room for discussion on this matter.

Because it has always been only the big swallow the small, there is no reason why No.1 is merged by the second or No.3.

But it is conceivable that Dudu and Kuaidu may not be so happy.

Lin Yi and Liu Qing seemed to have a very pleasant conversation, and politely sent her out of the door after the chat, but the senior sister who was very familiar with Lin Yi still saw some clues, and asked after returning:

"Are you really planning to rely on Liu Qing to talk about Dudu and Kuaidu?"

"It wasn't at the time. Even if I agree with her opinion and will adopt her suggestion, it doesn't mean I should use her to realize it."

Lin Yi thought for a while and gave such a reason: "I heard that she is very familiar with Cheng Wei."

Li Moyan knew that Lin Yi definitely didn't deny a person casually, but no matter what the reason was, it was enough to explain one thing:

He didn't trust this Liu Qing.