Sprinkle coins every day

"That's right, but Germind doesn't think so." Lu Jian smiled, "From the development track of Germinal, it is not difficult to see that from the beginning to the end, Green Orange Retail is the key support object of Germind. As for Green Orange Technology, It’s more like a branch company established after the original department of Green Orange Retail became independent.”

"Mengya, you won't be so blind?"

Duan Xuan disagreed, "Also, from the analysis of the actions of Qingcheng Technology's large-scale acquisition of local group buying websites and the establishment of branches across the country, no matter how you look at it, it doesn't seem like a trivial matter."

"Then think about it carefully, is there a flagship store of Qingcheng Xiaozhu in every city where Qingcheng Technology has established a branch?" Lu Jian said with a sigh of relief.

"This is also true." Duan Xuan's eyes moved slightly.

"So, from the very beginning, Green Orange's retail business has always been direct sales. The so-called food delivery business of Green Orange Technology mainly serves Qingcheng Xiaozhu."

Lu Jian believes that he has completely seen through the business model of Green Orange Retail.

"This can also explain why Qingcheng Technology has to set such a high threshold for merchants to enter the food delivery business, as if it deliberately does not want other merchants to enter.

"As long as Qingcheng Technology doesn't have a brain twitch, there must be an inherent behavioral logic, and this logic is that Qingcheng Takeaway is crowding out competitors for Qingcheng Xiaozhu in disguise."

"This……"

Duan Xuan was really shocked, and was speechless for a moment.

Because logically speaking, Lu Jian's analysis was flawless and formed a perfect closed loop.

All previous doubts can be explained.

Since Qingcheng Technology is just a tool app for Qingcheng retail online sales, from the perspective of Germination Group, naturally it doesn't care about one more tool.

Or platform.

"Rather than engage in a subsidy war with us and burn money crazily, Green Orange Retail might as well just take a ride with Dacong Dianping, which is the most rational choice." Lu Jian made the final decision.

This is in line with Bud's style of acting.

"But in this way, users are likely to give up the Qingcheng app. Isn't the marketing cost that Qingcheng Technology spent on the app before wasted?" Duan Xuan subconsciously felt that something was wrong.

Because it's so abnormal.

"Compared to the subsidy war, what is that little marketing expenditure?" Lu Jian has already settled the relevant accounts, "You think that Qingcheng Technology's [-] to [-] million is a big move, but Germination may not see it that way .”

Duan Xuan was silent.

He subconsciously thought of the recent investment in the field of mobile phones.

In contrast.

The money Sprout spends on Green Orange Technology is really insignificant.

So, after all, is he still small?

"Then, what President Lu means is that we agree to the settlement of Qingcheng Xiaozhu?" Duan Xuan was persuaded.

"Of course!"

Lu Jian's attitude is firm, "Business cooperation is to put interests first, and there is no need to consider Tengda's feelings."

As long as it makes money.

Tengda doesn't care if he feels it or not.

How much is face worth?

What's more, if Qingcheng Xiaozhu is really going to be listed in Da Cong Dian Ping, who is it?

Lu Jian was able to analyze the business logic behind Qingcheng’s retail decision, but netizens couldn’t see through it, and would only think that Qingcheng Technology had given up.

It must be very lively then, right?

For some reason, Lu Jian suddenly felt a little hopeful.

.........

Germination Building.

After Da Cong Dianping passed, Pei Weiping and Du Qingqing came together to report to Zhang Shuo.

Visible inside the sprout.

The priority of this matter is also very high, and it is not as calm and breezy as Lu Jian imagined.

"Mr. Zhang, I still stick to my previous point of view. Qingcheng Xiaozhu's entry into Dacong Dianping will be a major blow to Qingcheng Technology." It turned out that Pei Weiping did not agree with this.

Just getting in the way of order.

"The harm between the two powers is the lesser. The subsidy war is a bottomless pit. We can compete with Da Cong Dian in Binhai City. Where is the capital? Where is the capital? There is no end." Zhang Shuo was also very helpless.

Although the business model of Green Orange Retail + Green Orange Technology is good, it still has two fatal weaknesses.

One is no financing.

Qingcheng Technology is no different from Meituan and Dacong Dianping. Through round after round of financing, it can obtain a steady stream of funds from investors for consumption on the battlefield.

Second, there is a bottom line.

Because it does not raise funds, Qingcheng Technology will not choose to cut the leeks of users. On the contrary, Qingcheng Technology itself enters the market with a sense of mission.

It also happened that the Germinal Group's capital chain was tight, and there was not so much money for Qingcheng Technology Wave.

That's why we have the embarrassing situation now.

"Now what we want to discuss is how to minimize this negative impact." Zhang Shuo set the tone.

"I still have the same view as before."

Du Qingqing stepped forward in time, and it was her idea to let Qingcheng Xiaozhu settle in Da Cong Dian Ping, "Go through the current difficulties first, and wait until the subsidy for Da Cong Dian Ping is over, and then we will use the bottom line."

"How do you draw the bottom line?" Pei Weiping asked.

"It's very simple. According to what I've heard, Da Cong Dianping has an extremely low threshold for reviewing merchants this time in order to increase its popularity in Binhai City. It can even be said that there is no threshold."

Mentioning this, Du Qingqing was very angry.

"With such a review threshold set by Dacong Dianping, there will definitely be a lot of things such as substandard hygiene, even stomach trouble after eating takeaway, and even illness, complaints and the like.

"At that time, Qingcheng Xiaozhu only needs to issue a statement to the outside world, saying that it is disappointed with the review mechanism of Dacong Dianping, and in order to maintain the brand reputation, it decided to take it off the shelves."

"You cow!"

Zhang Shuo gave a thumbs up unconsciously.

This trick is really ruthless. After the typical meal is wiped off, the "old club" will be kicked.

Pei Weiping was also a little ashamed.

Who would have thought that Du Qingqing, who was so innocent before, would become so black-bellied.

Think about it.

Pei Weiping said: "Since this is the case, can Qingcheng Xiaozhu in the capital also apply to settle in Meituan Takeaway? Anyway, I have already let go of my mouth, and I don't care about having another one."

Zhang Shuo looked at each other in blank dismay.

Du Qingqing was already black-bellied enough, but Pei Weiping, who was honest on the surface, was actually even darker.

It is not enough to eat one family, but to eat two meals for one meal.

Chapter 225 The Birth of the Green Orange Group!

"It's good to draw a salary from the bottom of the pot, but it can't quench your near thirst." Zhang Shuo frowned.

During the period of Dacong Dianping's food delivery subsidies, or even a longer period of time, the reputation, word-of-mouth and traffic of Qingcheng will inevitably suffer a severe setback.

This is also something to be avoided.

"Qingcheng Technology is accelerating the research and development progress of the online ticketing system." Du Qingqing said.

"That's not enough."

Zhang Shuo shook his head, "Online ticketing is not our original creation. Dolphin travel and camel travel have been deeply involved in this field. If we want to hedge the negative impact of food delivery services, we have to come up with one or two more competitive products."

"Like?"

Du Qingqing knew that Zhang Shuo had many evil ideas.

"Look at these two plans." Zhang Shuo really threw out his trump card.

In fact, when Du Qingqing proposed to let Qingcheng Xiaozhu settle in Dacong Dianping, he was already thinking about how to make Qingcheng Technology tide over the difficulties.

Even turning crises into opportunities.

The plan he is throwing out now is actually nothing new after three to five years. It is nothing more than two small flowers in the field of sharing economy——

Shared bicycles and shared charging treasures.

The real essence of the sharing economy is not how much profit can be obtained from it, but to drive traffic for local life service apps and enhance user stickiness at the same time.

The original space-time mold group's acquisition of worship bicycles is based on this business logic.

At this time, Zhang Shuo proposed to build shared bicycles and shared charging treasures. There are only two purposes. One is to enrich the application scenarios of Qingcheng Xiaozhu, and the other is to stabilize the traffic of Qingcheng app.

The former is easy to understand.

Although it is said that more than [-]% of Qingcheng Xiaozhu's income comes from takeaway after providing takeaway services, but it does not mean that Qingcheng Xiaozhu is just an offline takeaway shop.

That's too sorry for the expensive rent in the CBD area.

In essence, Qingcheng Xiaozhu is still a new type of convenience store, which wholeheartedly provides localized services such as "safe, secure, and convenient" shopping, dining, and leisure for surrounding office workers.

Because the decoration style is not bad, Qingcheng Xiaozhu still has a lot of customers offline every day even if it provides delivery service, and many people are used to eating in the store.

Green orange coffee and green orange milk tea are favored by many migrant workers because of their affordable prices.

But that's clearly not enough.

From the very beginning, when Zhang Shuo acquired Qingcheng Retail from Du Qingqing, his positioning of Qingcheng Xiaozhu has always been a transfer station for the local life service scene.

Or the center.

In Qingcheng Xiaozhu, migrant workers can not only buy urgently needed small commodities such as batteries, earphones, and umbrellas, but also eat safe and secure fast food, and also provide services such as shared charging treasures and shared bicycles.

It can be said.

The more service scenarios Qingcheng Xiaozhu has and the richer its categories, the more obvious the aggregation effect will be.

Until the workers in the surrounding area subconsciously regard Qingcheng Xiaozhu as an alternative "home for workers", "corner of English", "one-stop life service provider", "the third place between home and company". life node".

wait until then.

Only then did Qingcheng Xiaozhu really stand up.

At the same time, incidentally, these service scenarios will also continue to bring stable traffic input to the online Qingcheng app and become an indispensable part.

There is one thing that Lu Jian guessed right.

In the sequence of Germinal Group, Green Orange Technology serves Green Orange retail, not the other way around.

"It's expensive to do this, right?"

Pei Weiping took the lead in reading the plan and saw through the pain points of the sharing economy at a glance.

"It's acceptable if it operates steadily." Zhang Shuo doesn't want to burn money like crazy and expand radically like the original space-time, but returns to the essence of the sharing economy.

In fact, it's still very interesting.

Therefore, in the planning case he wrote, he emphasized one point, that is, whether it is shared charging treasures or shared bicycles, the early application scenarios will be concentrated in Qingcheng Xiaozhu.

The shared charging treasure is used in the store, and the shared bicycle is parked outside the store.

Of course, the follow-up shared charging treasure can also be stationed in public places such as airports, railway stations, bus stations, and supermarkets, and shared bicycles can also be expanded from commercial areas to residential areas.

But the premise is that the word "stable" will never be flooded.

"Should these two shared businesses be handed over to Green Orange Retail or Green Orange Technology?" Du Qingqing was more receptive to new things, and asked the key to the problem by the way.

Both shared bicycles and shared charging treasures are products of the close integration of online and offline. The two are indispensable, and they are different from the food delivery business.

In principle, Green Orange Retail or Green Orange Technology can be implemented independently, with the other party cooperating.

This involves a struggle for dominance.

Zhang Shuo tapped his fingers on the table subconsciously, and he also had some headaches. Looking back now, the decision to separate Qingcheng Technology from Qingcheng Retail was indeed a bit hasty.

Can't say it's wrong.

But at least, after the separation, the two subsidiaries did not achieve the effect of 1+1>2 that Zhang Shuo expected, but instead increased the cost of communication with each other.

Now in terms of business dominance, serious differences are about to arise.