NBA: Start with 20 billion, buy the Knicks

If not, it must have created history and miracles.

For example, although Su Bingtian did not win an Olympic medal, he was the first yellow man in the history of world track and field to run the 10m under [-] seconds, the first Asian athlete to advance to the [-]m final of the World Series, and the first Chinese to break into the Olympic men's [-]m final.

According to Jiang Chao's strategy, it is to go to the major youth training camps or provincial teams to find potential people.

Second, personal image is very important.A negative example is Woods' recent scandal, which directly broke Woods' previous perfect image. At that time, major brands chose to terminate their contracts.

And Su Bingtian not only has excellent sports performance, he is also an associate professor at the university and has published many academic papers.At the same time, he has a harmonious marriage and family. Such an absolutely positive image makes the audience's favor for him only increase.

Just like the current Lin Dan, the personal image of God Dan is almost invincible. Of course, this kind of too perfect will be destroyed very quickly. A picture of a paparazzi can destroy his family and money.

So on the contrary, many mediocre players in the United States are still popular as endorsers. One is that they have great skills, and the other is that they are real. Fans think that he has the same emotions as us. Wearing his shoes, he can also make love to his sister.

Another key to personal image is personal beauty and personality. Needless to say, if Wang Zhizhi has the good looks of the United Arab Emirates, his fans will at least increase five times.If Zhang Guowei had Ah Lian's character, he would probably be stupid and cute.

The third is sports events. The popularity and popularity of the events, whether it highlights the group color or personal color, etc. will also have an impact.

Here Ding Shizhong reminded:

"The diving team try not to touch it, they don't allow players to accept endorsements in private."

"Well, K."

Recently, it was Jiang Chao's own request:

"Try to choose post-90s, and choose those with certain grades guaranteed."

As far as sports marketing is concerned, tapping young athletes with more potential will be more conducive to occupying market opportunities.

"Boss Jiang Chao, do you think they can really jump out of the sports circle?"

"As long as you can achieve results, you will be able to."

Jiang Chao didn’t say much. The cultural environment of fan circles in later generations took shape. Chinese sports athletes not only succeeded in gaining fans through their performance on the sports field, but also gained attention in other fields such as entertainment. Their influence directly jumped out of the single sports circle.

Later, athletes participated in variety shows, sang songs, and even brought goods live, and the distance between them and their fans was getting closer and closer, so they would maintain a good popularity even during the non-competition period. This is another reason why they are invited to speak for them. There are things to do while training.

Moreover, Chaoshen and Anta are both investment conferences, and the integration of the entire industry will not worry about expanding their influence.

For example, the women's volleyball team won the championship in later generations, and the ice skating shoots stewed pears with rock sugar. The trend of sports entertainment is the general trend, and sports stars are also popular in this way.

Break the circle through entertainment, and pass on sportsmanship and positive energy to a wider audience.

Therefore, for sports marketing, opening up sports and entertainment resources and expanding the audience and market influence will be the market strategy that brands need to adhere to in sports marketing.

"Wow, Boss Jiang, do you want to rely on us to promote the marketization and entertainment of sports? This is something that the United States has never done!"

Jiang Chao looked at Mr. Ding, whose tongue was a little knotted in the video, and said:

"So? If they didn't do it, why can't we? Be confident."

"It means that more and more people understand fitness, e-sports, and sports. The future sports market will not be bad under the trend of digitalization."

"Kk, Boss Jiang, your thinking is too avant-garde. Don't say it. You don't need to spend too much money to hear what you mean. Tell me who you want to recruit the most. Lai Shixian and I will help you find someone in China, and then directly sign a long-term contract. Endorsement contract! We trust your vision!"

Lai Shixian also nodded in the office. Although this sounds unreliable, this is Jiang Chao.

He can lose the draft and beat Coeha in an internal singles like Matthews, what is impossible.

Jiang Chao nodded and started his grand plan:

"Then I told you, please remember."

"Ok."

Like students, the two bosses really picked up their notebooks and memorized them carefully.

Jiang Chao said as much as he could think of.

"Maybe, does Anta have a volleyball department?"

"Naturally."

"Okay, let me talk about volleyball first." Jiang Chao didn't start with high commercial value, nor did he start with foreign countries, just to let Mr. Ding and the others know the importance of women's volleyball.

This is the spiritual facade of national sports in the future, and the spirit of women's volleyball is synonymous!

"Zhu Ting, you should be in the provincial youth women's volleyball team now." Needless to say, Zhu Ting, who is only 16 years old, will be the face of the future women's volleyball team, even No. 1 in the future!

"Zhang Changning, now studying in Blue Whale Qixia Middle School"

"Gong Xiangyu, just selected into Jiangsu Provincial Sports School"

"Yuan Xinyue"

Jiang Chao mentioned the four members of the future women's volleyball team. Obviously, Mr. Ding and the others have never heard of them. If they hadn't mentioned the name of the school behind them, they would even think that Jiang Chao was teasing them, which is outrageous.

"Boss Jiang, when did you investigate?"

"The last time I came to China, before I saw you."

"No wonder you know so clearly."

"Boss Jiang, you're talking about teenage girls, can you speak for someone so immature?"

"Yes, the price-performance ratio is the best now."

"it is good!"

"Okay, then I will continue."

Some of the four mentioned by Jiang Chao just now have outstanding looks and some have explosive strength. The Olympic champion and the 15th Women's Volleyball World Cup champion should not be too awesome.

And the ones mentioned next are all explosions, and they are all leaders in a future sport.

Fan Zhendong, Xiaopang is only 12 years old now, and he chose this girl while waiting for someone, because Liu Xiang is tall, has a good face, delicate features, long hair fluttering, and always has a bright smile.Liu Xiang is so beautiful that people can never forget it after seeing it.She also became "the goddess of the Chinese swimming team".

Since the swimming team is mentioned, there are naturally a lot of people, so Jiang Chao mentioned the next few, Xu Jiayu, the energetic girl Fu Yuanhui

This is what Jiang Chao thinks is more durable. As for the more handsome Ning Zetao, they will see if Mr. Ding and Mr. Lai can discover it.

And in fact, Mr. Ding's worry just now is unnecessary. In fact, the swimming team and the diving team are very strict, and there are penalties for accepting endorsements without permission or accepting conflicting endorsements.

But Jiang Chaoxuan’s people haven’t entered the national team yet. Naturally, there is no such trouble. It is no problem to get endorsements before entering the national team. If there is a conflict with the private endorsement that the national team wants to receive after entering Jiang Chao's liquidated damages will not be too much.

Anyway, at that time, he will also make money. When this kind of problem occurs, it is the time when the commercial value of this athlete is the greatest.

Jiang Chao and Lao Lu also said this when they were preparing the contract. On Jiang Chao's side, there would be no fight between Mengniu and Yili, which would force a talented swimmer to be messed up by his own people at his peak.

In that case, the two sponsors were not good people. One wanted to rely on the athletes to make money, and the other wanted to suck the blood of the athletes in turn. The structure was too small and he didn’t want to quit. The only one who lost was the athletes themselves.

(Note: Ning has a cooperative endorsement with Yili, but after the new leader came, he brought another milk brand Mengniu's endorsement.

After Mengniu and the swimming team signed endorsements, they really wanted to sign an endorsement with Ning, but at the time Ning was at the point of breaking the contract and demanding huge compensation, so he rejected the contract because he did not succeed with this brand After signing the contract, Ning received very bad treatment in the following. )

"Don't worry, there's someone who's going abroad."

Jiang Chao smiled after seeing Lai Shixian's expression.

"What sport."

Now Ding Shizhong is already thinking about the sports that Jiang Chao will talk about next like guessing eggs, and see if it is the same as what he thinks.

Sure enough, it was different.

But it is something that Anta has recently sold, and that is tennis.

Last year, following Li Na's popularity on the tennis court, Anta specially sold tennis rackets and tennis equipment, but the market was still small, and many rackets were rotten in the store.

At this time, Jiang Chao mentioned a beautiful tennis girl: Wang Qiang.

Wang Qiang took the path of Ding Junhui. At the age of 14, with the support of her father, she chose to drop out of school and embarked on the road of tennis.

At the age of 15 this year, she was sponsored by a foot basin company and entered an international tennis school in the foot basin country, but the sponsorship is not an endorsement.This girl turned out to be pretty good later on. She was a 2-time women's singles tennis champion in the Asian Games and defeated Serena Williams at the Australian Open. Tennis is a sport that attracts money very well, mainly because the people who watch it are quite rich.

So it is enough to have Wang Qiang alone, and there is no more.

The most embarrassing thing is whether it is because of selfishness or not, Jiang Chao finally mentioned a niche gymnastics event under the surprised eyes of the two: rhythmic gymnastics.

That is Shu Siyao, a 17-year-old girl who is already in the National Rhythmic Gymnastics Team. Jiang Chao wants to sign her because he wants to try her freestyle, ah bah, because he wants to really create such a beautiful sports and entertainment star.

Because Shu Siyao's appearance is the top one mentioned above, he lost to one photo in his 17-year career, and became a super beauty with 1 meters and long legs in the traffic code.

In fact, when Lai Shixian found her, he was also taken aback. This little girl looks like a star.

Jiang Chao knows that she is not because she is the three-goal and two-belt champion of the Rhythmic Gymnastics World Cup in Hungary, and the group all-around champion of the Asian Rhythmic Gymnastics Championships, but because her referee's photo is so amazing. She doesn't know how to market herself, so the popularity will die after a few days.

And if this kind of athlete becomes the spokesperson of Super God.

She has super-god enthusiasm, and she can also have a group of die-hard fans by relying on her appearance and strength. After she retires, Jiang Chao will find her a running man, an extreme challenge, and even Sister Lang to maintain her popularity. It is definitely a cash cow for the super-god group one.

The national team, the champion, the natural top-notch appearance, it doesn't matter what route you take in the later stage of training.

"Boss, this category is too biased."

"Ahem, the popularity of our two major brands requires people-to-people promotion. All walks of life have something to do with it. I'm just giving you an example." In fact, Jiang Chao really shouldn't mention this absolute minor item, because he just mentioned it. A small category, if that counts why figure skating isn't mentioned.

But what about selfishness, he is not allowed to have selfishness.

Here Ding Shizhong finally asked a question:

"Boss Jiang, in fact, you know so much about basketball, don't domestic basketball players look at the youth army?" Several people heard that Jiang Chao knew so much about rising stars in swimming and tennis, so what about the future of the Chinese men's basketball team?

There must be a few of them.

"Yes, I'll give you a few names."

Jiang Chao couldn't give too much, why didn't he say it at the beginning, because he didn't really want to say it.

It's uncomfortable, compared to the previous few who are full of honors, the Chinese men's basketball team is purely angry and doesn't want to expose their scars from the bottom of their hearts. The game against Bolan and the several times after that against South Korea are really painful to watch.

But there is no way, he only knows about them, and he still has to rely on them. He can only say whether he can change their minds in the future.

It was nothing more than Guo Dingzhou.

Guo Ailun: Westbrook of China, currently a 16-year-old guard in the Liaoning Youth Training Camp. In the 2009 Asian Youth Basketball Championship, Guo Ailun averaged 193 points, 55 rebounds and 26 steals per game and led the Chinese team to win the championship.

Ding Yanyuhang: Member of the National Youth Team and Shandong Golden Youth Team, later known as China Thompson.

Zhou Qi: Xinxiang Durant, the most talented player among the three, is also the youngest. He is only 13 years old now. He is a member of the Liaoning third team. In the International Men's Basketball Invitational Tournament, the Chinese team won the championship and really appeared in the eyes of all fans. In that competition, he beat the strongest vp center teacher Jokic in the future.

"Okay, these people will give you Super God Sports."

Ding Shizhong gave up his basketball talents to the independent brand Chaoshen, which means he believes in the basketball shoe market of Chaoshen very much.

"Whatever, it's all a family. I won't ask for liquidated damages if they wear Anta shoes."

"Haha, yes." Jiang Chao's generosity was beyond Ding Shizhong's imagination, and he deserves to be a person who wants to do great things.

Jiang Chao also mentioned Jeremy Lin, but Jeremy Lin will hand it over to Downey Jr. to sign, and the timing will be after he loses the election next year. If he signs now, he is still proud and not in a hurry.

Because Shu Hao was in the Knicks during Linsanity, but now the Knicks are in his hands, and the teacher who knows people and makes good use of them, Mustache is also in his hands.

The trajectory of history must be different. Maybe there will be no Lin Crazy in this life, or maybe there will be under the help of Jiang Chao. Anyway, it basically depends on whether Jiang Chao wants to do Lin Crazy again.

10 minute later.

Lai Shixian called the eloquent Peak Operations, who is also the current deputy general manager of Chaoshen.

Domestically, Lai Shixian was in charge, and young people abroad who wanted to recruit endorsements went to the former Peak Operations Officer to lobby.

The first was Julian Edelman.

NFL football player, the 7nd pick in the 232th round this year, will be the main star wide receiver of the NFL Patriots who won many championships in the future. The nfl draft has a total of 7 picks in 260 rounds, which is basically equivalent to the situation where Thomas Jr. played an All-Star performance.

The second place is Neymar in football. Now he has just played in the professional league and has not yet entered the Brazilian national team. He can sign a wave in advance. There are many fans of his aggressive style of play.

Everyone's eyes lit up when they heard it was football. Finally, the hottest of the three major goals came!

The third is also, Mbappé.Now only 11 years old, he has just joined the Clairefontaine youth training camp in France, where he received systematic football training.Who would have thought that he would lead France to win the World Cup and win five Ligue [-] titles.

So if this player is signed, Anta Sports' signing of sneakers Mbappe will sound awesome in the future.

So is the fourth.

But he is the strongest football star in Asia in the future.

Sun Xingmin.

The 17-year-old boy from the youth training camp of Seoul f football club just went to the German Football Association for training this year and joined the Hamburg football club youth training camp. The "phenomenal level" player, surpassing the big brother Park Ji-sung in an all-round way.

"When you go to Germany to find him, remember to bring a few boxes of pickles, he will be happy."

Jiang Chao said to the deputy general manager with a smile, I heard that Sun Xingmin was very uncomfortable in a foreign country at first, and he missed the kimchi in his hometown, and had to rely on home mail, so Jiang Chao didn’t mind being such a good person, what’s so great about kimchi.

"Okay, no problem." The deputy general manager's expression was a little aggrieved, thinking that you believe so much in this young man in the kimchi country, bullying our country is powerless?

If you want to find an endorsement, you have to find it from the youth training of the national football team.