NBA: Start with 20 billion, buy the Knicks

"After last night, our turnover has exceeded [-] million!!!"

Chapter 137: All-Sports Superstar Cultivation Plan, Start!

Turnover refers to turnover over a period of time, not pure profit.

This money, if you are bolder, you can take it out and use it directly.

Jiang Chao was also taken aback after hearing this number, which is a bit exaggerated.

Then Lai Shixian went to the financial office to take out the financial statement that Jiang Jiang had made all night.

Since the opening day, the popularity of Chaoshen Sports has continued to rise, and it reached its peak after the two signed endorsement players won at home last night.

Because these two "temporarily" conquered New York fans, but also conquered consumers.

At least for now, the people who come to Chaoshen Sports to buy things are basically for these two players.

"That's impossible for a month..."

"That's because the Chinese market is too big, and the people who support us the most will always be Chinese people!"

To make a long story short, Lai Shixian sold out the 100 million pairs of spot products produced by the factory before, plus the deposit of 200 million pairs, directly dominating the domestic basketball shoe market this month!

All stores in the United States sold 20 pairs in stock, which is already strong enough, and 5 pairs of them were sold out last night.

"This is the star benefit, which cannot be brought by our independent research and development."

Although Jiang Chao didn't want to do this, he had to admit that shoes depend on driving.

In later generations, whether it is basketball shoes or commuter running shoes like coconuts, the shoes worn by celebrities are more valuable and sold more. This is a matter of no solution.

"Boss, according to this trend, can the two of them reach the achievements of LeBron's rookie period or Kobe's time?"

Now Anta and Lai Shixian's Chaoshen are very excited and very excited. There are so many people signed by Peak, but they are not as good as the two players signed by Chaoshen. He himself is equivalent to a star effect, and the Chinese market behind him is also very strong.

"Ahem, you really dare to think. I don't even dare to think so. This season, I still have to rely on old players. Curry Harden is inexperienced on the court. Playing for a season to hone, next year is my goal."

Jiang Chao said so, but he was still very excited.

You know that the total annual sales of Kobe's sneakers is 3 million U.S. dollars. Recently, he got one-third of the total sales?

However, the gap with Nike is still too big, because Kobe is a pair of series, and the sales of one person's star boots are worth three times that of Chaoshen Sports... It can be seen that this mountain has a long way to go.

Jiang Chao didn't say much. After all, Lai Shixian doesn't know much about basketball. In fact, the two teamed up to 30+ yesterday because of weak opponents. The Nets will be the bottom team next season, and the defense will be like this. It was a suffocating test for James to defend against these two young men, not to mention how many points he scored, it would be great to be able to single-handedly score goals.

Jiang Chao's goal for the two players in the first season is to average 10+ points per game, a qualified starting guard and sixth man.

As for what kind of superstar to catch up with, that will be discussed next year when the lineup is fully formed.

When the two future Hall of Famers come over, the Knicks will really fight for hegemony, and it will also be the time when Chaoshen Sports will really exert its strength.

"Ah, we are overexcited."

"It's okay, our contracts are very long, it doesn't matter."

"Yes, I heard from Ma Xun that the Knicks have more than 3000 million in space next year, and they can sign a superstar to bring everything!"

"Not only that, I will still trade, anyway, the Coeha series will always be our signature." Jiang Chao told him not to think too much, what he is thinking now is whether to use this cash to acquire Riot Games first, or whether to stabilize the Chaoshen Sports .

Speaking of which, if it is a stable wave of super god sports, he really has a cheap and powerful expansion plan for all sports in his mind...

At this time, Lai Shixian suddenly said:

"By the way, Mr. Ding sent a congratulatory message, and thank you for helping him so much."

"Thank you for what? I have to thank him for providing us with so much convenience."

Lai Shixian said that this wave of superb performance also allowed Anta to completely alleviate the economic crisis.

In fact, their shoes have been hoarding since the 08 Olympic wave, and the factory is only manufacturing Chaoshen Sports products. This wave of upsurge has sold out a lot of Anta's inventory, becoming the largest among the four major factories.

It’s not that Chaoshen Sports doesn’t sell many products. When everyone knew that Anta and Chaoshen were in the same industrial chain, they also supported Anta. Mr. Ding laughed, and it was true to support Jiang Chao.

In the domestic entrepreneurial forums, Chaoshen Sports is to Anta what the Chinese version of AJ is to Nike. Signing basketball stars from the very beginning, the route of building a national trend is indeed on the right track.

We must know that Curry's sneakers, which are more attractive, are not the most sold in China, but Yu Shuai, who has the most cultural meaning, is the most popular. Who doesn't want to step on a horseshoe and bring a tiger charm to compete in the arena?

"By the way, boss, do you want to meet all the new employees? They all admire you very much."

"Forget it, I'm just looking at the situation, and I don't engage in personality cultism."

"They adore you no matter what, haha."

Lai Shixian lit a cigarette to boost his spirits, Jiang Chao frowned and said:

"Don't get too excited, Brother Lai, this state is not good, go back to the apartment and take a rest, didn't Liu Yan rent an apartment for you? It is said that you have been living in the company?"

"And I didn't come to watch the football game last night, making it seem like I'm squeezing you."

Embarrassed, Lai Shixian turned his head and took a breath before crushing it:

"Um, indeed, I have been focusing on selling sneakers recently, and customers come to the company to cooperate with us every day, so I can't leave."

"It's fine to leave this kind of thing to the marketing department. Those few people I carefully selected are not bad. You are the overall planner rather than doing it yourself. Don't think that you have to do everything like you are in Anta. You just need to plan well."

Lai Shixian glanced at Jiang Chao in surprise. It was hard to imagine that Jiang Chao said it... If he really did it himself... Isn't it Jiang Chao himself who worked the hardest... But the boss is young, so he really can't envy him.

When he was 20 years old, he could stay up for 48 hours, but now he can't bear it after staying up for a few days until the wee hours of the morning.

So he didn't refute, and he said very bluntly that he would teach the high-level people dug from Peak and Xtep, and then concentrate on other things by himself.

"By the way, that, when it comes to other things, there is one thing that is really suitable for you to do, and it just happens to let you go out and relax."

If Liu Yan complains here, I'm on a business trip, he's just relaxing, and you, a capitalist, will say everything.

"Oh? If the boss has any orders, I will do my best." Lai Shixian drank all the coffee as soon as he heard it, and listened carefully.

"Maybe we are focusing on basketball now, focusing on basketball shoes, maybe, what do you know about other sports?"

"Boss, what do you mean... the development of multiple sports?" Lai Shixian knew everything.

"That's right, Chaoshen Sports' full-sports superstar training program is led by you. Our goal cannot be just in the basketball market."

"If we really want to become a world-class sports brand, we must take a long-term view. Swimming, table tennis, short-track speed skating, sprinting, tennis and other sports must be involved. Our goal is the sea of ​​stars."

"Then what should I do?? There are only one or two stars in these domestic projects, and they are basically signed by Li Ning. The effect is very general."

Lai Shixian actually knows what Jiang Chao wants to say, but Li Ning has been doing what Jiang Chao wants to do, but the international influence of national athletes is limited, unlike the commercial value of international sports superstars like Dayao. It's really small for the three big balls.

"So we have to cultivate it. You can't sign ready-made ones. It's thankless. We have to cultivate them and sign them at a low price from the beginning."

"Boss... Excuse me, do you have such a vision?" Lai Shixian was so stupid that he dared to say this? ? ?

Compared with the NBA draft, which still has a probability range, it is equivalent to a blind selection.

"What do you think of my staff and players?"

"Awesome."

"Then believe me and it's over. How about it? You can make a video call to Mr. Ding now, and I will tell him that Anta and Chaoshen's plan is not only for industrial integration and acquisitions and only for the basketball market, but also for the entire industry. Once it is in operation, at least a few young people can speak for several big projects alone, even if they don’t become talents, it’s okay, at least they are doing this.”

"Okay!" Lai Shixian hurriedly went to the projector to prepare for the video conference. Due to the time difference, he called ahead of time to ask Mr. Ding if he had woken up. When Ding Shizhong heard that it was Jiang Chao who was going to video chat with him, he put on his suit and went office……

And Jiang Chao first wrote a few names that are still unknown on the paper based on his memory:

"Su Bingtian...

Zhang Changning...

Wu Dajing..."

(PS: Guess which future super giants at home and abroad the protagonist will win!!!!)

Chapter 138 : The future is promising!Sign Su Shen, Shuhao, Guo Dingzhou, Fan Zhendong, Mbappé, Sun Xingmin

Chapter 138 : The future is promising!Sign Su Shen, Shuhao, Guo Dingzhou, Fan Zhendong, Mbappe, Neymar, Sun Xingmin

In fact, Jiang Chao looked at it from the perspective of someone who has experienced it.

Now everyone ignores the ability of athletes other than commercial leagues to attract money and bring goods

The commercial value of sports stars will gradually reach its peak in the future

Zhang Guowei, a high jumper with no special achievements, can take off, which shows the importance of commercial endorsement and operation in the future.

Although last year’s Imperial Capital Olympic Games maximized the commercial value of Chinese athletes, it was only limited to those two weeks, and their ability to monetize was relatively weak. Many athletes won gold medals without any endorsement. The past is like passing away.

But with the gradual development of self-media, sports stars will become more and more active and down-to-earth in more than ten years, especially if gold medal athletes interact with fans kindly, they will be more and more loved by fans welcome.

You must know that before the time travel, the enthusiasm for sports topics in the office was endless.

Not only the neighboring Tokyo Olympics, but also the National Games that followed, and not long after, the Imperial Capital Winter Olympics came again.

These large-scale sports events that have received wide attention not only let the audience feel the passion of sports competitions, but also promote sports stars, allowing many brand merchants to see the commercial value of sports stars.

Take the Asian sprint No.1 Su Shen as an example.

Su Bingtian, who rewrote history at the Tokyo Olympics, with a time of 9 seconds 83, made the media focus on him, and Su Bingtian's traffic and commercial value also increased.

Only in August during the Olympic Games, Su Shen won the endorsements of Xiaomi, Septwolves, Compet, and Kangaroo Mother.

Jiang Chao thought about it with his little finger and knew how much it would cost to invite him to endorse him at that time!

But now, Su Shen just entered the national team from the Guangdong provincial team and is just a brash guy who is not well-known in Asia. If Jiang Chao signs Su Shen now and signs a 20's endorsement, wouldn't it be a blast to Busterban!

Now Liu Xiang is the most lucrative player in China's track and field competitions. He has no involvement from domestic sports brands and has been signed away by Nike long ago.

So Jiang Chao has been emphasizing with Lai Shixian just now that he will not sign a famous player who is now famous. This kind of cost performance is not high, and he must sign a bargain.

For some cost-effective sports stars, the later they sign, the worse they will be.

For smaller categories like the Winter Olympics in later generations, the Frog Princess let everyone know how good her character is through her appearance and her activity on social media.

Even before winning the gold medal, he has signed contracts with more than ten famous domestic and foreign brands such as BY-HEALTH, Anta, Mengniu, Genki Forest, Estee Lauder, Cadillac, IWC, and Tiffany.

So at this time, Jiang Chao's role can be manifested. How long will it take if Brother Tianyan doesn't exert his strength at this time, he has no system and no super powers, he can only turn his head wildly.

After answering the call from Ding Shizhong, Jiang Chao made a long story short, not only to do industry integration, but also to spread endorsements across the sports category.

Fully branded personal star sports empire plan!

"You mean, speak alone?"

"Yes, the endorsement of the national team is up to Li Ning and the others to grab it. We do personal endorsement, that is, they don't play national games, and they wear our sports brand all the time in private."

Ding Shizhong actually meant that people like Yi Jianlian had to wear Li-Ning endorsement jerseys as required to play in the national team, but they didn’t have to wear them in private. The training photos and airport photos were all Nikes.

In that way, only a few games can be advertised. In fact, the Chinese men’s basketball team is the most popular. The domineering Yao and the restrained and handsome fans of the Arab League are the most liked by fans. Fans who care about them will never buy Li Ning’s stuff.

Li Ning sponsors BA for 1200 million yuan a year but loses money every year. This is the reason. When people take off their jerseys, they wear their own brand of clothes. You represent loneliness.

Ding Shizhong was thoughtful:

"That's true, but it's thankless. Most of these direct endorsement events will lose popularity after the end of the competition, and signing individual endorsement contracts with celebrities can allow us to develop steadily."

Lai Shixian also said beside him:

"This is the reason. As a sports brand, we cannot only focus on the basketball market. This is not benign."

A good investor will never be dull, but will go hand in hand with both rain and dew.

Jiang Chao also took the industry leader Nike as an example. Although his football shoes are not very good, but if you go to the Nike store and want to buy football shoes, he definitely has them, and it may be endorsed by a certain star. If it is a team or player you like, the possibility of buying it is too high.

And at this time, the percentage of performance considerations will be reduced, and loyalty to idols will be over.

Mr. Ding is also a smart person. Knowing that Jiang Chao is ready to make a move after returning a wave of cash flow, he can't help but gear up:

"Don't worry, I, Anta, will definitely keep up with what you super gods want to do ≈ But, the biggest question now is, how do you choose those potential athletes?"

"I'll list a few essential factors."

Jiang Chao didn't just say a few names, he was afraid that he would be reported to the National Science Center for unscientific human research in a few years.

His method is to let Anta and Lai Shixian find them by themselves first, and they find the athletes they think are good. The cost of trial and error is not high anyway, and the few he listed are mixed in. After more than ten years, even if Ding Shizhong sees it The income will also forget that Jiang Chao chose all these people, because there may be many people in this plan at that time, and those who are screened out will really come out.

It is equal to the choices of three people are all crossed.

And the following knowledge points are the knowledge that the two top Anta bosses have gathered together to test.

It is the result of Jiang Chao's own research combined with the necessary factors for high-quality idols of later generations.

First, superior sports performance is required now and in the future.

Looking at all the sports stars who receive advertisements and receive soft hands, Olympic medals or major event championships are basically standard equipment.