NBA: Start with 20 billion, buy the Knicks

"Okay, I promise!"

Compared with Li Ning, who hesitates every time he makes a decision, and wants to curry favor with foreign suppliers, he only has to move his headquarters abroad. Jiang Chao's goals and concepts make him feel that he has only met him late.

Anta's industry chain is already strong, coupled with the concept of this young boss, and the initial team, it is a good opportunity to change jobs and start a business.

Even Lai Shixian was dumbfounded when he heard Jiang Chao say this for the first time.

Domestic brands are still focusing on dogmatic high imitation for revenue.

Every year, in the field of sports shoes, I try a low-priced shoe that is independently developed from the inside to the outside.

"The national trend is the way of the country's own trend!

We were born under the red flag and grew up in the spring breeze.When the people have faith, the country will have strength, and the nation will have hope.Everywhere you look is China, and the five stars shining are all beliefs!

I would like to defend the prosperous China with my youth! "

Jiang Chao’s words directly excited the two high-IQ technicians present. The national trend that Jiang Chao said actually means to have his own things, the national trend!

Looking at this sentence from this year's trend of the times, the two people looked at Jiang Chao with different eyes. What kind of entrepreneur is this, and their eyes have gone to that level? ?

From Beijing opera to ancient styles, military generals, landscapes, ceramics, and bronzes, these are the things that domestic sneakers and all trendy items need to refer to, instead of just seeing foreign modern culture and forgetting the roots.

Jiang Chao said a little bit about how coquettish it would be if the Chinese landscape-style splash-ink color matching was done, which made them yearn for it, or the Facebook series or something.

Great salary + no need to travel abroad to New York.

The designer did not communicate with his family and signed directly on the spot.

The name of the big boss of the Knicks is a guarantee, young means a bright future! !

"Boss, I'm a fan of Turkoglu. I like his elegant passing. Will our employees benefit from going to the United States to watch football games in the future?"

Jiang Chao smiled and said, "Isn't this necessary? Autumn Tour will give you a seven-day tour of New York! Watch 3 games!"

Lai Shixian's heart was pounding when he listened to it. To be honest, he was also moved. He is a fan of the United Arab Emirates. Although he did not agree to Mr. Ding to help Jiang Chao, at this moment, he had the urge to become Jiang Chao's employee. Yes, this benefit is too tempting!

"cool!"

And as my brother-in-law, I will always be under the shadow of Mr. Ding in Anta, but it is different under Jiang Chao. He may just do the same job as Ding Shizhong so that his talents can be fully displayed.

He is actually talented in Anta's operation chain, and his scientific research ability is no worse than that of Anta's group, and Jiang Chao also knows that Anta's scientific research technology is the best in the future, otherwise the fans in the United States would not be so crazy about kt4.

Anta's research team is comparable to Peak in its research on midsole carbon plate technology and the soft sole of 37 soft running shoes. Lai Shixian himself is also very interested in this kind of scientific research. After graduation, he has been running on both sides of the operation chain and scientific research. Come on, so Jiang Chao's thinking coincides with his, and all products are independently developed from beginning to end, showing national confidence!

According to Jiang Chao, anyway, everyone is still the largest in the local market. What are you afraid of in the local market? ?Believe in the cultural self-confidence of the Chinese people!

"Hey, Mr. Lai, we're back in Fujian, let's go." Seeing Lai Shixian's dazed look, Jiang Chao waved in front of his eyes.

"Okay! Just call me Xiao Lai." Hearing Jiang Chao's words, Lai Shixian was already expecting his wife to let Jiang Chao take care of him.

"I'm still old"

Jiang Chao smiled and took the two of them out of the coffee shop. He didn't know if there was Lei Jun sitting in a corner here and preparing to start a business, but he had no plans to enter the technology industry. Otherwise, if he walked around here, he might meet many future technology boss

Later, Jiang Chao and Lai Shixian's ideas also convinced several executives of two other companies in Fujian.

Xtep's Operations Department and Advertising Department!

Welcome everyone to watch Xtep-Everyday Upward

Unusual feeling.

make sports different

This may be the most successful advertising and marketing case of Tianchao Sports brand. Almost all children in China like toilet seats.

And Xtep's advertising slogan, which spent a lot of money, has also made people all over China know about Xtep. It may be a bit rustic, but it is really practical. Children want to "feel like flying".

So the operation department and the advertising department each have one person!

Jiang Chao recruited a marketing manager for Peak, and Peak was the first in China to throw out the concept of "King of Cement".

In the later stage, the star boots of the four major players were all cheap and practical, but in the early stage, Peak revealed its own advantages. Taking advantage of the opportunity of signing Parker, any Peak shoes can be used on concrete floors without grinding feet, and after playing for a year, they will not Rotten, and the crystal bottom of the tp Parker series is comparable to the 1000 yuan aj13, but there are countless cases where it can be worn for more than 3 years and jump higher by 1.

The thinking of this marketing buddy from Peak is very simple. He himself is a retired sports student with a height of 1 meters. The sneakers are originally for the players. Why do so many fancy introductions? ?Easy to wear, faster and higher is the first element.

This makes Peak a favorite of many fans who love sports. If you use domestically produced Peak, you will not encounter all the problems that Nike has!

Moreover, Peak's strongest marketing is still able to snatch people from Nike Adidas. From Battier to Parker, and then to a number of role players, the marketing department's three-inch tongue is indispensable.

However, he was recruited to Jiang Chao's side purely because he was persuaded by Jiang Chao's words:

"Don't you think your own brand is really that good? Just like the design of Nike's aj, and the sole technology of Adi's silky smooth abuse, I hope you can use these words boldly in the future."

"The boss is awesome!"

The guy went straight back and recruited a good friend to join him.

Jiang Chao poached two or three people under each giant, so as not to hurt its foundation, otherwise the three major brands are already so difficult, and poaching their skinny will not be so good.

But in other words, if it wasn't for the economic crisis, Jiang Chao would not have been able to dig so smoothly. These people are all middle-level and above employees. During the Olympic Games last year, none of them could be poached.

Take its essence and discard its dross.

In this way, Jiang Chao directly recruited the elite team members of the three major brands. Needless to say, Anta will be the relationship of iron buddies in the future. If you make money, I will also make money.

In other words.

As long as Jiang Chao's follow-up thinking is correct.

On the basis of making good ball shoes.

Relying on his identity to sign NBA players to endorse his brand.

Then, with the influence of the players he signed and the influence of the entire New York football market, it is not absurd to say that the strongest domestic brand was born under his hands!

The group of people who followed Jiang Chao thought carefully and feared that the four major brands in this era are all similar in strength compared to international big names.

But their advantages have not been integrated, and the low rent and labor in China's manufacturing industry make the cost of domestic shoes very competitive internationally!

What they lack is such an influential boss as Jiang Chao, who can really promote the good domestic shoes!

Never ignore Chinese manufacturing!

It's Nike Adi!

When Jiang Chaoxin thinks about it, he will look at Kuha, especially Curry. This is the king of shoe sellers, the man who supports the Under Armor star boots market by himself. Anyway, once this sneaker brand is established, Curry will have to smash it no matter what. Came here to represent!

There is also Tang Shen, the second conscientious spokesperson of the Splash Brothers in the future, not to mention whether he can come to the Knicks, anyway, he must let him sell the sneakers. This is the conscientious spokesperson who never forgets to say that he endorses the sneakers when he participates in any program !

Jiang Chao's blueprint for a sporting goods company has been launched. After experiencing so many things in later generations, he will not think about how to defeat the four major players in China.

He just wants to overthrow Nike and Adidas, which eats inside and out, and the other four companies can integrate this matter. Since they can't cooperate, let him build it!

Do the most awesome thing if you want to do it!

This is true of the stadium, and so is the sneaker market.

Now the strength of China's sneakers has long been able to create the quality that NBA players can wear. In fact, NBA players don't need a soft sole. What they want is comfort and rollover prevention. This is the first priority.

And domestic shoes will never cut corners in this regard.

Ya’s Nike Adi rode a kneeling boy like this in later generations, and bullied him. The domestic sneakers that have been developed for more than ten years in later generations still have nothing to do with them.

And now, Jiang Chao wants to let these two proud and ugly mountains know how powerful he is.

"Boss, what will be the name of your independent brand?"

Some employees asked Jiang Chao on the car to Anta headquarters.

Jiang Chao: "Super God Sports, do you agree?"

"Go beyond yourself and become a god?"

"Jiang Chao is a god?? Boss, you are really direct"

"Handsome, cow!"

"Just want to be so crazy!"

These people actually know each other, and after getting together, they feel that in Tianchao, if they cooperate with each other, they will definitely create the best brand!

"agree!"

"Sounds good, Super God! It feels like you're playing Dota, is it Legenary?"

"Right." Jiang Chao nodded.

Everyone thinks that this kind of simple and easy-to-remember brand name is very good, and there is a separate word legenary in English to match, unlike Li Ning and Anta, who did not know the meaning of the English translation in the past.

This naming is directly internationalized. Boss Jiang's heart is indeed the same as his inaugural speech at the Knicks, he is not an ordinary person.

And LG Jiang Chao also drew it casually.

From Nike hooks to Adidas three bars, Jiang Chao also knows that the simpler the LG, the better, but in fact, it is to let everyone know what brand is a good LG at a glance.

So the Chaoshen Sports logo he drew is a Tai Chi pattern, with a cursive word "超" inside. The logo has a low-key connotation, and it will be more fairy-like after it is processed and designed by the designer.

"OK!"

"nice!"

"Boss, you did something that none of us dared to do"

What annoys these people the most is these domestic logos. Although they are all talking about the rise of domestic products, everyone knows that the logo is a copy of Nike and Adidas, with oblique hooks, more hooks, forks, and triangles without bars.

That's not even an iota of creativity.

But the Chinese people really bought it at the beginning.

Jiang Chao’s completely different national style symbol made them look at each other with admiration. The culture of planting flowers is the most amazing. Lai Shixian was completely defeated by this symbol: Tai Chi produces Liangyi, surpassing oneself is a god! !

This is the symbol that a Chinese brand should have!I imitate Europe and the United States every day, and I can't change it easily in the end. It's still cool to be an independent brand like Jiang Chao, who doesn't take the usual path when it comes up.

"Anyway, remember one thing, I don't want to see the price of over [-] yuan happen when the super word is overturned."

Chapter 1: Super God Sports!The strongest domestic brand was born!

"Hahahaha!"

"Suggesting a barb?"

"Bull, how ironic!"

"Don't worry, we will design something different."

Afterwards, the backbones of these teams chatted with Jiang Chao a lot in the car, from the innovative setting of the national trend to their own whimsical ideas.

For example, Lai Shixian wants to make a Beijing opera joint style, a Journey to the West color scheme, and some people even want to co-brand styles with Naruto, One Piece, and Dragon Ball. This is what they really did in later generations.

And Jiang Chao thinks a little more national style, any ink painting series, even Taoist mantras, and joint names are fine. China's own fight against the sky is now being serialized, and that is the craziest era of fantasy reading. Who wouldn't want a pair of shoes in the shape of different fires?

Jiang Chao also talked a little about the concept of the next youth version, that is, when releasing a pair of shoes, there will be a flagship model and a youth version. The youth version is suitable for students to wear. Because students are light in weight, they are lighter and more affordable when they have similar shapes.

This concept was proposed by Jiang Chao for the first time, and later mobile phone manufacturers proposed this concept specifically for the student market, so it made a lot of profits.

The designer of Li Ning is really awesome. He has already thought about it now. If Harden has a long beard, his whole face may be like a pair of shoes. He is a natural spokesperson. If Jiang Chao has the opportunity, the most important thing is to win Harden.

"Haha, Harden immediately cut his beard after hearing what you said."

After Harden was selected by Jiang Chao, he never shaved his beard again. Jiang Chao also advised him not to cut it, but to trim it. The beard is so handsome.

The 8-person initial team he recruited lived in the apartment here under the arrangement of Anta, and there was also a special office for Chaoshen Sports, which was neatly tidied up.

Ding Shizhong also said that the Nanjing branch will also build an office of Chaoshen Sports. If you think about it with your toes, you know that Jiang Chao, as a native of Nanjing, will definitely return to Nanjing first when he returns to China. The branch, anyway, is rich now, which is equivalent to using Jiang Chao's money to please Jiang Chao?

Jiang Chao also met Downey Jr. and Lao Lu in the meeting room. As expected of a senior legal adviser, Lao Lu found a bunch of minor problems and only completed the contract after revisions by Anta's lawyers one by one.

They were also shocked when they saw that Jiang Chao had brought so many men over. Jiang Chao was playing for real, not investing in Wanwan, but really wanting to build a good brand.

Downey Jr. said that secretary Liu Yan had registered the "Legendary" sporting goods company in the United States. Jiang Chao also told Mr. Ding that he could send some people to New York. He would also build a Super God sports branch in New York to be in charge of design and R&D. .

"Okay, no problem, let's not talk about it, I will ask my brother-in-law to help you build a brand in New York."

"Okay, no problem, then I will sign."

Jiang Chao knew Ding Shizhong's considerations. After all, all his factories and offline stores were working together to help Chaoshen Sports, so his pressure was actually not small. He couldn't let Chaoshen Sports be too "hip-stretching".

In order to ensure the lower limit standard of Chaoshen Sports, he placed his most powerful executive, Lai Shixian, next to Jiang Chao, and by the way, he also checked to see if he was really doing something awesome like he said a few days ago, and It’s not that we expect you in vain, and we’re also affiliated with an independent brand for you, in case it’s messy, you’ll be sprayed.

He has already figured out what those shoe fans will spray:

Without AJ's life, got AJ's disease!

But on the surface, he has great expectations for Jiang Chao: