NBA: Start with 20 billion, buy the Knicks

We have been professionally making sneakers for 10 years, you little kid still want to enter the Chinese market? It was okay 10 years ago, but now it’s already saturated, okay? You can’t do things like cultivating competitors for yourself.

What they mean is to insist that Jiang Chao let go of the shares and it's over. Now that Anta's stock price is low, there are all kinds of lobbying to buy shares that will definitely skyrocket.

Of course Jiang Chao knew that Anta's stock price reached 3000 billion, but he didn't want to keep putting money in it to raise money. Is he investing in sauce-flavored technology?

At this time, a young man in his early 30s on Anta's side suddenly got up and said:

"Since Boss Jiang wants to cooperate, why can't we use a joint venture? If you fund us, we will also fund you. It is useless for your products to go through our industry line. The sales channels are sold together in our offline stores, isn't it good? ? You have also been exempted from the sales channel."

"this"

"A joint venture?"

Both Downey Jr. and Jiang Chao glanced at the young man wearing glasses.

Ding Shizhong quickly introduced:

"This is my brother-in-law Lai Shixian, who just graduated from graduate school and is currently doing an internship with us."

"Hello, Boss Jiang, I am currently mainly responsible for the supply chain and administrative management of the group." Lai Shixian shook hands with Jiang Chao modestly.

Jiang Chao naturally knew this young man. He had read his business news when he was an office worker fishing in his previous life.

This is the most mysterious vice president of Anta in later generations, a master of business administration from China Europe International Business School, and a working emperor with an annual salary of tens of millions.

Financial newspapers have been reporting that he is the Zhuge Wolong behind Anta, because after he graduated and arrived at Anta, Anta went all the way to Li Ning to destroy Adi.

As a vice president, he works in a low-key manner and never participates in Anta's external activities, but his annual salary will not lie. Shixian's salary is as high as 176110 million, which is higher than the 147470 million salary of Zheng Jie, the group president, and is the highest among the company's executives who disclosed their salary. , it's no wonder this damn is not a big cow!

Jiang Chao took a look at Ding Shizhong. If he didn't know how powerful this kid is, he would have been deceived. This shit is called an intern? ? ?

Ding Shizhong smiled awkwardly and patted his head, thinking that your brother-in-law really doesn't give me face.

It was Lai Shixian who was honest and honest, and directly stated that he was in a management position, and it really was a family business.

Downey Jr. was actually the first to understand what Lai Shixian meant, and blurted out:

"The relationship between aj and Nike?"

"Yes."

"Then Boss Jiang must want to go higher-end?" Everyone looked at Jiang Chao.

"Not necessarily, it's this kind of relationship, but I'm not a pretentious brand like aj." Everyone laughed when Jiang Chao said. Indeed, everyone laughs at aj1, and everyone grabs the new color of aj1. This market phenomenon cannot explained by the laws of the market.

Jordan is a god, and his sneakers are also a god. This advantage can't be helped.

"You can try this in China, and Boss Jiang Chao is just right."

There is no precedent for this joint venture method in China. Several major factories basically started from Jinjiang Quanzhou. It is impossible to use this model, but Jiang Chao is really feasible!

Therefore, the two sides hit it off because of Lai Shixian's proposal.

Jiang Chao created an independent brand under Anta Sports, which can be regarded as a brand specially set up by Anta for Jiang Chao.

The company managed by Jiang Chao is regarded as a subsidiary of Anta. The subsidiary can naturally use the company's industrial chain and distribution channels, but it must also have a certain percentage of commission while it is responsible for its own product research and development expenses.

The final negotiation result is that Jiang Chao’s 4000 million joint venture with Anta will solve Anta’s urgent need to acquire Fila, and Jiang Chao can successfully establish an independent brand under Anta. In the early stage, it will focus on niche scientific research and star boots, and Jiang Chao will pay for raw materials.

Anta's huge warehouse system and offline distribution channels are shared with Jiang Chao's independent brand, just like many Nike stores also have aj shoes, to help you bring the goods, you are awesome, and naturally someone will find you to join and open your independent brand Now it seems that it is definitely impossible for the brand's franchise stores to be displayed and sold only in Anta stores.

This is equivalent to spending money to save the most troublesome stage of starting a company. What Jiang Chao has to do is to think about what kind of shoes and what kind of products to design for his own brand.

Otherwise, he would have to buy many technical patents for making sneakers one by one, as well as buy machines and hire labor, which alone would give him a headache.

Excluding the price difference of dealers, the 03 of the net profit of independent brands will be shared by Anta Group, that is, the price of a pair of shoes is 300 yuan, and the net profit is 100 yuan. Anta's head office can share 3 cents, 500 million pairs of shoes That's 150 million.

"These are not high-end shoes. If the boss wants to make high-end shoes and sign a few well-known football stars, we will earn more." Lai Shixian lamented that several pairs of Nike shoes have been sold for four or five thousand. 20 pairs of Anta shoes.

And in fact, the production process is almost sold as a gimmick.

He naturally hoped that Jiang Chao would take this route.

The people in the legal department were drawing up the contract, and Downey Jr. also called Lao Lu who had just got off the plane to come over and look at the contract.

As a high-level Chinese-American talent, Lao Lu encountered some troubles when he returned to China. He was not in the same group as Jiang Chao. Fortunately, he has caught up now.

"Yes, Mr. Ding and Mr. Lai can rest assured that I have my confidence."

Ding Shizhong is already happy enough now. The 4000 million he got directly is equal to the loss of labor costs and machine damage costs, and he can also get a commission. Although this is gambling in nature, his main purpose is to use the 4000 million to make money by acquiring brands. !

At the same time, it can prevent employees from bleeding their salaries, so why not do it?

The most important thing is that Jiang Chao also said that the two sides help each other, maybe in the future Anta will rely on Jiang Chao's brand to feed back.

"The boss has such confidence, we can rest assured!"

"I've paid almost all of my net worth. I just hope that your products will have a lower rate of defective products."

"Don't worry about this, our Anta has the lowest defect rate of the four major domestic brands, the light of domestic products!"

"Okay, then I'll wait for my legal adviser to come and sign."

Jiang Chao didn’t say any more. In fact, Anta donated 1400 million yuan to Dizhen last year. If it weren’t for the underdeveloped social media, it would have become as popular as Hongxing Erke in the future. This proves that the social responsibility of this company is different. Jiang Chao Saying it now is just a reminder.

What if the processing is not your own product and you don't care about it?

At this time, Ding Shizhong looked at Lai Shixian's hesitant expression, and Lai Shixian seemed to have something to say to Jiang Chao.

"Well, Boss Jiang, if you are really worried, how about I hand over my brother-in-law to you and take care of your independent brand for you?"

"Oh? Are you willing?"

Ding Shizhong: "Since the cooperation is a win-win situation, what is there to be reluctant about?? Everyone is for the future of China's sporting goods industry, isn't it?"

"Wait a minute, I'll come back in a day, first go to Li-Ning, Peak, Xtep"

? ? ? ? ? ?

Ok?

what's the situation?

The people at the scene stared at each other, don't sit on the ground and raise the price, it's almost the same as talking about this? ?

"Hey, hello?? Mr. Jiang Chao, are you immoral?"

Lai Shixian also blushed:

"Boss, we sincerely advise you. Are you trying to let our friends pick up the peaches?"

Chapter 1: The King of the Country!I would like to defend the prosperous China with my youth!

"Brother, don't go!"

The daughter of Ding Shizhong, who is only in the first year of high school at this time, has long been dazzled by this 20-year-old elder brother who talks about money with the Anta gang. Looking at the whole of China, which 20-year-old young man can talk to her father like this?

"I'll be right back, I'll be recruiting." Jiang Chao smiled at Ding Siqing, then looked at Ding Shizhong's brother-in-law:

"Don't worry, Mr. Lai Shixian, Mr. Lai, do you want to go with me?"

"What are you going to do??" Lai Shixian was taken aback. He could think of ways to do things, but he was still a little flustered when he talked to Jiang Chao.

Who knows what this crazy boss will do next.

"Isn't it going to open an independent brand company? Naturally, we have to recruit people!"

call

Everyone breathed a sigh of relief, I almost wanted to start talking about it, okay? The Chinese don’t lie to the Chinese, so why don’t you bring such fun? If you heard the trade secrets and went to a friend’s business, it would be too outrageous.

Now it seems that Jiang Chao is going to poach people from friends and businessmen?

Not to mention, with his identity and potential, it's really possible.

Come to think of it, a team owner would never do such a thing as demolishing a bridge.

"Okay, Lai Shixian, you can accompany Boss Jiang Chao and help him lobby. You know the advantages of our factory best."

"Alright Mr. Ding."

Ding Shizhong was still a little worried, so he simply asked Lai Shixian to accompany Jiang Chao at his own expense.

To show Jiang Chao’s sincerity, Downey Jr. stayed at Anta’s headquarters and waited for Lao Lu to come over to review the contract. After all, this was the first time a domestic sports company tried such a joint venture independent brand method, and it was necessary to carefully check for omissions and fill in the gaps.

"By the way, little Downey, if you have time, I will accompany Lao Lu to see where his ancestral home is. I may not be so fast."

"Okay, then I wish the boss well."

"Well, I hope we can cooperate happily."

Naturally, this 32 billion rb level negotiation cannot be finalized so quickly. Jiang Chao left the Anta headquarters in a car driven by Ding Shizhong himself.

However, his sudden arrival today has already given the employees at Anta headquarters great confidence. They are all talking about the fact that the big boss of the nba came to find their boss in person today, and they are asking everywhere. If there is a strong alliance, there will be good things happened?

But Ding Shizhong asked everyone to work in peace, don't spread rumors, our Anta employees can't give Jiang Chao a public opinion crisis, wait until it is confirmed.

after one day.

Jiang Chao and Lai Shixian came to the imperial capital first.

When Jiang Chao was in the United States, he had already targeted some people in advance and told them all to Lai Shixian.

Li Ning's technology, Xtep's marketing, and Peak's operations.

In addition, Anta is the leader of domestic sports brands in the future, and these four are evergreen trees in the domestic sneaker market. Lai Shixian would not have thought that they could persist under the economic crisis, because everyone’s inventory is now full. For him Speaking of it, it is very simple for Jiang Chao to poach people now.

Xtep owed a lot of money to the bank, and Peak loaned foreign stars to sign endorsement contracts. It seemed that they had a big name, but they were already short-lived internally.

Li Ning looks the best, but their substantial expansion after 07 has left them with insufficient stamina after eating the Olympic bonus. The future strategy is very important.

It's just that although they are the four domestic giants, the combined market share of these four in the nba is 09%, and the few stars signed by peak can't catch the eyes of giants such as nike at all.

When chatting on the road, Lai Shixian also said that these companies are not easy.

Mr. Ding's father went to Wangfujing alone in 1987 to sell 600 pairs of sports shoes to start the Anta era.

Ding Shuibo, the president of Xtep, also started his business at the age of 17, but he opened the factory first. He felt that the shoe factory would make more money. Since then, Xtep was born, but he is completely different from Anta Ding.

The general manager of Anta Ding is equivalent to a dealer in the early stage, while the boss of Xtep always acts as the factory director himself, and has been opening a factory to do it. It is more difficult, but the quality is also awesome.

Peak was founded in 1989, and Xu Jinnan, the owner of Peak, is very familiar with Anta. After all, the headquarters are in Quanzhou.

His entrepreneurial experience is different. He came from a sales background first, got in touch with the bosses and knew how to make money. He successively founded more than 10 enterprises such as packaging factories, slippers factories, wooden box factories, and machine brick factories. , completed the primitive accumulation of capital.

After the Dongfeng of reform and opening up in the last century, Nike invested in a shoe factory in Quanzhou at that time. Xu Jinnan then set his sights on sports shoes, hoping to process them for Nike.

Unfortunately, just after Xu Jinnan built the factory, Nike's Quanzhou factory was withdrawn. This kind of embarrassment is beyond the reach of ordinary people.

After Xu Jinnan learned from the pain, if he doesn't do it, he will never stop. I want to create my own brand!Peak appeared.

In Jiang Chao’s view, Peak’s lack of independent innovation ability may be related to Mr. Xu’s entrepreneurial experience. In the early stage, he almost made money by following the template of other factories, so he had no ideas of his own.

Including his marketing methods, he has always followed Nike. Nike signed stars and he desperately wanted to sign them, but the biggest player he signed was Tony Parker. The strategy can only be said to have slightly raised some international reputation.

And why they didn’t fall behind later is because after they discovered the importance of innovation, a self-developed technology appeared: State Extreme!

When the other three companies started to sign, he was not competitive. The timing of signing players was not right.

This boss is actually quite suitable for venture capital, because he grasps the opportunity firmly, but how to use the opportunity is also a technical job.

Needless to say, Li Ning is the latest to establish and develop the best. The sports brand founded by the prince of gymnastics with his savings of so many gold medals has received the most financing from the beginning.

The imperial capital is where Li Ning is headquartered, and the other three companies are in Fujian, so Fujian is really a place where the king of shoes is produced, and Putian is also in Fujian.

The taxi arrives at Zhongguancun Science and Technology Park.

Jiang Chaozheng invited a technical party out for coffee in the name of wanting to visit Li Ning headquarters.

Jiang Chao didn't hurt people's foundation, so he only recruited this styling expert and designer.

This person was later a participating designer of Wade's Way of Fission series and Yushuai series. He was the designer at this time, and he was the veteran designer of Li Ning.

Digging him is easy.

One is that Jiang Chaoliang made his intentions clear.

The other is that Lai Shixian told Jiang Chao what he was going to do.

Relying on Anta and building his own independent brand, the ultimate goal is to compete with Nike and Adidas, and Jiang Chao promised that he would definitely sign an NBA star to show him off.

"Boss, may I ask, is the headquarters in Anta or in New York?"

"Domestic, not necessarily Quanzhou, New York registration is registered, but a branch."

"Also, I don't know if you know the concept of national tide"