Homecoming of Rebirth

Then, in the personalized UI, even set an agenda "Do you like Tai Chi theme dress up or not".

Note, it’s not whether you like personalized UI or not, or whether you think personalized UI is fashionable or not.

Whether you like Tai Chi or not, you have to pretend first before you have the right to speak.

Moreover, a [framework] is also set here, that is: personalized UI...is fashionable, young and individual.

Then, in the blog and web2.0, there is another [agenda setting] and [framework].

The agenda is: Is the era of web 1.0 rigid, and is it bound to be eliminated?

The framework is: the era of web2.0 is an attractive, fashionable and cool era.

Well, still...

It seems to have nothing to do with the system.

……

At this time, Qi Lei continued to explain to the young eagle class why there was no orgasm.

"My purpose is just to introduce the product and convey the information of a new product. But I can't boast about my own products, I can't be a third person. I can't take away the product that belongs to me just because of myself. attention."

In fact, many people think that Qi Lei's press conference is somewhat similar to the later Lao Luo.

From the public's point of view, Lao Luo's humor undoubtedly meets the conditions of "use and satisfaction".

However, from a professional point of view, Lao Luo is actually a negative example.

From the perspective of frightening advantages, Lao Luo was very successful. He successfully turned the image of a businessman into a joker who is close to the people.

However, just one sentence, everyone will understand, "Lao Luo's press conference, let people remember him as a person, not his products."

What everyone can think of now is "If you don't make money, just make friends", and "The shortest joke in the IT industry - Luo YH".

Who still cares about your Hammer phone?

He didn't grasp the process of converting public focus to value, and he was a little too excited.

In fact, many bigwigs... are also playing around like this.

When people like Rebus's are you OK, the main focus of Xiaomi's press conference is still cost-effective, so Xiaomi succeeded.

Don't think that Xiaomi really relies on cost performance.

It is indeed cost-effective, but it has not been enlarged to the extent that domestic brands are the only ones, only it is the most cost-effective.The focus is not on Rebus, but on the Xiaomi phone itself.

However, when Rebs began to "look down on life and death, do it if you don't accept it", when he said "whether you can get a bonus depends on whether you can defeat your friends"...he went astray.

All the efforts made by Xiaomi in the future, such as improving photography, entering high-end, building cars, etc., all failed.

Manufacturers can't do [the third person], they must die!

The public's attention is no longer on your product.

So...why did HW's high-end transformation succeed?Why is the integration plan of new energy vehicles getting so much attention?

Because Yu Dazui is the most successful one among the big shots standing in front of the stage in China.

In other words, Yu Dazui has the highest level.

There is only one character design: it is bragging, the speech is not humorous, and the language is not attractive.

Therefore, the attention is all on the product.

The media reports on Huawei's new product launches will always be about new products, not about what the boss said or how humorous they are.

Those are just subsidiary elements.

And the only person design is also for product service.

When Yu Dazui's reputation began to explode, even overshadowing the popularity of the product, HW was replaced.

Yu Dazui came out less and was cooling down.

This is real business marketing.

As far as this is concerned, nothing like Lao Ma, Rebs, and Lao Luo will do.

It succeeds in setting up people, but it also fails in setting up people.

Back to Qi Lei, the public and the media come in because of Qi Lei's high popularity, and if they go out to perform because of Qi Lei's fun, then what's the matter with the product?

It's really a talk show scene.

Tomorrow's front page headline will be: "Qi Lei bursts out laughing, incomparable. "

instead of...

"web2.0, Sanshi opens a new era of Internet! "

……

※※※

"Do you understand everything?"

Everyone in the young eagle class looked at Qi Lei dejectedly, then at Ma Tuo, who was not human, and said in a long voice, "I understand..." and let Master Tuo pretend again.

But Qi Lei bared his teeth and smiled, "Just understand, one paper per person."

"Gah!?"

Everyone was about to explode in an instant, and all of them stared round.

Zhou Xiaohan, "Comrade supervisor!! Just left a paper yesterday!"

Qi Lei, "Write slowly, don't worry."

I'm not in a hurry, sir! !

Didn't do that, when the thesis is Chinese cabbage?Just write what you say?

Silly Dragon is in a bad mood, "He's going to die!"

Qi Lei, "Where is this?"

"Get a vaccination. There is at least one more thing about the Pangu system promotion..."

Counting with your fingers, "Three or four articles!"

"Oh go!!!"

This time it really exploded, and Ma Tuo stared.

so much?

How come there is a feeling of leaving a composition in high school?

But there is no way, Qi Lei is a devil, he is the biggest!

Now everyone finally knows that this young eagle class is a pit, a big pit!

After everyone left, Tang Chenggang suddenly came to Qi Lei's side.

"According to what you said, the focus of your product is not the Pangu system, but blogs and browsers?"

Qi Lei, "You can say that, or you can put it another way."

Tang Chenggang, "How do you say it?"

Qi Lei, "Of course the system is the most important thing, but by pushing the system, I can't get in. I can only find other breakthroughs."

Tang Cheng just nodded, and had a new question, "But, what about the 2.0 era, and browsers, can't Microsoft do the same? If they follow up, won't you be able to break through?"

Qi Lei laughed, "I'm afraid it won't follow up! Only if it follows up will I have a chance. If I don't follow up, it will become a one-man show instead, with no effect."

Tang Chenggang: "..."

Well, this communication...why do you go around so much?

He shook his head, "Then what..."

He cleared his throat with a strange expression, "It's very interesting that you learn this thing!"

The charm of communication studies is that those who don’t understand it think it’s useless.But after understanding it, I realized that it affects every detail in life.Really every aspect!

Qi Lei grinned, "It's quite interesting."

Tang Chenggang pulled Qi Lei aside and lowered his voice, "Do you think I can learn something, how do I start?"

Qi Lei was stunned for a moment, then pondered, with a rich expression, "It would be boring to learn this thing, and..."

Tang Chenggang, "I'm not afraid of being boring, and what?"

"Talent is required!"

I saw Tang Cheng just rolled his eyes immediately, "Stinky boy, why don't you say I have no talent?"

Qi Lei chuckled, "How dare you? However, you really need to be savvy. Do you really want to learn?"

Tang Chenggang pretended not to care, "Learn to play."

Qi Lei thought for a while, "Well, I'll get you a book later, if you can read it, then I'll recommend some professional books for you."

Tang Chenggang became interested, "What book?"

Qi Lei, ""Homeland China"."

Tang Chenggang secretly wrote down, "Is this about communication?"

Qi Lei, "No."

Tang Cheng was speechless at the moment, "Why are you showing me this thing?"

Qi Lei's expression was tangled, "How should I put it? Whether it's communication studies, economics, sociology, psychology, etc."

"It's not that I don't recommend it, but it's not recommended. These social science majors are actually based in the West."

"It is a theory and concept summed up by Western scholars based on the development history and social structure of the West in the past few hundred years."

"However, our cultural roots are different from those of the West after all, so some of their theories are not applicable to us, or even anti-social."

Tang Chenggang stared, "For example?"

Qi Lei: "Just like the lagging allocation of advantageous resources mentioned yesterday, game theory believes that this is unsolvable. However, we know at a glance that there is no unsolvable."

"For another example, in 95, American political and business elites were assembled to analyze and plan the globalized world, and finally concluded a [milk TL theory]."

"This theory is not very conspicuous at present, but it will definitely influence the future direction of the world."

"And it is completely opposite to our social governance philosophy. If you finish learning, you will still believe it..."

"Then..."

Tang Chenggang, "Then what?"

Qi Lei, "Then you will become a profiteer!"

Tang Chenggang, "..."

Qi Lei: "So, things like that, if you just read western communication books, and don't have a deep understanding of our own Chinese culture, you will easily be led astray."

Tang Chenggang frowned, "So serious?"

Qi Lei, "It's really that serious! In fact, many returnee businessmen in China can't do it locally, and there are reasons for this. Some of the economic thinking used is just like this. It is very advanced in the West, but it is a bit Unaccustomed."

Tang Chenggang nodded, "Then what should we do?"

Qi Lei, "So, first read "Homeland China"! This is a book to understand Chinese people's sentiments, social structure, and moral system from the bottom of China's culture."

"Not only communication studies, but it can also be said to be a must-read for social science majors in China."

"You understand it, understand it, and then combine our historical views, values, and social forms."

"If you look at the textbooks of Western communication, you will have some different understandings, and you will not be led astray."

Tang Cheng just understood, "That's fine, bring it back and show it to your father and me!"

As a result, just after he finished speaking, Xu Wenliang appeared out of nowhere, "I've seen "Rural China."

Tang Cheng was taken aback for a moment, only then did he realize that several fathers had all leaned over.

The old man blushed, and said in his heart, you people really have no eyesight!I asked the junior for some advice, why did it all come up?

But Xu Wenliang didn't care about him at all, Qi Lei said: ""Homeland China" is a good book, I read it when I was in college."

Tang Chenggang is even more ashamed. It's amazing after seeing it?