Homecoming of Rebirth

The public use of Internet cafes is still for games and entertainment. The current adaptation software and functions are completely sufficient.

However, other professional software, etc., they have no survival needs in Internet cafes, how do you make them adapt?

To put it bluntly, the company wants to make money, and you have to let people see the benefits before they will take the initiative to come to you.

This is what Qi Lei said to Dong Beiguo, at least to reach 40% to 50% of the domestic computer installed capacity, software manufacturers will follow the interests to enter Pangu 2.0 and establish an ecology.

Such a large ratio may not be used in future generations, but in this era, when the domestic Internet is booming, at least they have to fight against each other in order to survive.

So, the launch of Pangu 2.0 is unconventional?

That's because Qi Lei knows very well that the conventional ones can't win, there's no chance of winning! !

Can only "live".

Fortunately, he is a student of communication, and there is no way to do it, or it is a bit difficult to do.

This is not [agenda setting], establishing [stereotypes], this basic and simple communication logic, but a set of deeper media operations.

It's very complicated, and Qi Lei doesn't have any confidence.

In addition, there was no concept he used in 2000, so everyone around him was worried.

But there is no way... this is the only way out!

※※※

Backstage, Tang Chenggang and his fathers were still a little dazed.

Qi Guojun: "It's over, is it over?"

Qi Lei nodded, "It's over."

hiss! !

Qi Guojun has a bit of a toothache, and he, an honest man, can tell that something is wrong with this press conference?

how to say?It's not just a question of inversion, what puts the big selling point of free in the front, this can only be regarded as a small problem.

But...

Anticlimactic.

You use the funny, eye-catching, and frequent golden sentences in the front to the back?To the last episode of the TV series, there must be a climax!

First of all, the biggest selling point of Pangu 2.0 is "free", let you pass it with a few indecent words?

Then... the front is so exciting, but the back becomes a pure introduction and endorsement, which seems a bit dull and boring.

What kind of plane! ?

Qi Guojun was a little anxious for his son, "Is it...too hasty?"

Qi Lei smiled, "That's the only way."

Qi Guojun stopped talking, he was not blindly questioning and unhappy, and Qi Guojun knew very well that Qi Lei was much better than him in terms of "fooling people".

Well, in the eyes of Lao Qi, communication studies are just fooling people.

Regarding this, Qi Lei felt that his father's summary was actually quite good.

The essence of communication is to let others understand your words and receive your information.

Many people think that honesty is the foundation of communication between people. As long as everyone speaks the truth, the world will be simple.

Actually no, the word "honesty" describes nature and behavior, not language.

The communication between people and the interaction between people and society require sincerity, not [-]% truth.

This is why, these days, people who tell the truth often get hurt.

The truth is not necessarily accepted, and lies are not necessarily deception.

Basically, it's cheating.

Tang Chenggang and Xu Wenliang didn't speak, they thought the same as Qi Guojun.

Although I don't quite understand it, since Qi Lei said so, he must have his own reasons.

At least in terms of "fooling people", Qi Lei is already much better than their elders.

At this time, Qi Lei looked at Zhou Xiaohan, Shalong and the others, and saw that everyone had the same doubts in their eyes.

Basically all the young eagles came, and they had the privilege of being able to watch the fun from a close distance in the background.

"You don't understand either, do you?"

Silly Long rolled his eyes, "I don't understand!"

I really don't understand, but I'm also really scared.

If I make it clear and he asks me to write a paper or something, then I will die.

But Qi Lei said: "It's okay if you don't understand, just gather people together and go back to the TV building."

The renovation of the TV building has not started yet, and the young eagle class has just come up with a decoration plan, and reported to the Procurement Office for review.

The building is still rough, just a few light bulbs for discussing the decoration plan here at night.

In addition, a dozen people went to talk to the CCTV crew.Qi Lei said before, let those people participate in the reconstruction of the veteran's video files.

At this time, there were only seven or eight members of the Young Eagle Class in the TV building, plus five fathers. Knowing that Qi Lei was going to teach the Young Eagle Class again, he followed curiously.

"Why don't you understand? Ask now!"

When the silly dragon heard it, I'll come first!

"Mentor, why is the big boss at the front? When it comes time to introduce browsers and blogs, isn't it too plain? Besides, there are fewer funny points to catch people."

Zhou Xiaohan also echoed, "Yes, it just feels like something is missing, there is something wrong with the structure."

"There is no "Today's Statement", and there is a music festival, is it enjoyable?"

Qi Lei didn't talk nonsense, and went straight to the point, "Two reasons: First, remember that free is indeed a selling point! But, free!! It's also your weakness when disseminating information."

"?????"

Everyone was puzzled, Qi Lei asked back, "How much is a home computer now?"

Zhou Xiaohan thought for a while, "Six to seven thousand to more than 1?"

Qi Lei, "Is a home computer a high-end consumer product or a daily consumer product?"

This time Zhou Xiaohan didn't even think about it, "Of course it's a high-end product."

Just like her, if it weren't for the young eagle class to provide a computer, anyway, Zhou Xiaohan felt that she would never be able to buy a computer in her life, it was too expensive!

But Qi Lei spread his hands, "Isn't that enough? I already spent tens of thousands of dollars on a computer, do you still care about the 500 yuan genuine system?"

"..."

"..."

Qi Lei, "Of course it's free, but it's not a selling point for everyone. It's like, I'm opening a big G, do you think I still care about a little gas money?"

Everyone was speechless, "It seems... you don't really care?"

Qi Lei, "It's wrong! It's not that I don't care, it's that I don't care that much! If I'm asked to run an extra ten kilometers, stand in line for half an hour, and receive a 100 yuan free gas card, I definitely won't do it!"

"However, if there is a 100 yuan free card delivered to me, then I will definitely accept it happily."

"This is the consumer psychology of people!"

"If you use free as a selling point and emphasize it, you will certainly win a part of the market. However, it is also tantamount to excluding a part of the market."

"Moreover, according to the current market structure, most users don't care about the little money of the genuine version."

"If it's two or three years later, when home computers become popular, you can use free as a selling point. But, not now!"

"Free is just a feature of Pangu, not a selling point. Potential users only need to know that it is free, and they cannot emphasize it."

Everyone seems to understand.

It's greed!It is necessary to keep high-end users and attract low-end users.

Qi Lei wants to eat it all!

Qi Lei, "Second!!"

With a serious face, "I'm very disappointed that you can tell something is wrong."

Everyone looked at each other in blank dismay, puzzled.

Qi Lei said to Ma Tuo who was sneaking against the wall, "Master Tuo, tell them what's wrong!"

Ma Tuo came back to his soul, a little impatient, and said without thinking, "Do [No.1]!"

Qi Lei slapped his hands, "I understand!!"

Qi Lei looked at Zhou Xiaohan, Shalong and the others speechlessly, "My dad can't see that it's normal, he's an amateur, you shouldn't if you can't see it!"

Zhou Xiaohan: "..."

Silly Dragon: "..."

A little unconvinced, I said in my heart, we are not Ma Tuo's dead pervert.

Looking at Qi Lei, waiting for his explanation.

Only heard: "Always remember, don't be the third person if you are not absolutely sure or have interests involved! The third person is the most beautiful and the happiest, but also dies the fastest!"

"Applied to this press conference, as No.1, I only need to introduce the product, I don't need to be funny, and I don't need a climax to be an opinion leader!"

"People subconsciously need an opinion leader, but people often regard the opinion of the opinion leader as their own judgment."

"So, people will only agree with opinion leaders, but most people will not rely on and fully trust opinion leaders."

"Once the opinions waver, the first instinct is to find a platform for yourself, which is psychological comfort, and then the opinion leaders are abandoned. This is human nature."

"So, the press conference is not a show, but a climax and an emotional peak!"

"What the conference is about is the product. I am just an incentive to attract people to watch the conference, not the focus of the conference, and I don't want to be abandoned!!"

"The point is..."

"product!"

Qi Lei's explanation was very clear, even Tang Chenggang and Qi Guojun understood it, but they couldn't make noise.

how to say?In fact, everyone understands the truth, but not everyone can stay awake.

The press conference has reached that level, following the inertia, I want to see the most exciting ones.

But now that I think about it, this is indeed the case.

Tang Chenggang was in a cold sweat, because he was on stage just now, if it was him, if he was as shining and focused as Qi Lei was then, then Tang Chenggang might have continued to be high to the end.

This kid has a lot of control! !

It was Qi Lei who saw Father Tang's thoughts, and gave a wry smile, "Let's be honest, my original plan for the press conference was to have fun to the end!"

"I can't control it either, this thing is black under the lights."

Tang Chenggang was stunned, "Then why..."

Qi Lei, "Teacher Liao, Grandpa Chen, and Zhang Luchen, they deducted every word from my marketing direction last night."

Tang Chenggang: "..."

Grinning, "Professionals are different!"

Qi Lei nodded, he was either professional or different!

He has advanced cognition, but the details are not in place.

And those old scholars...

Some study psychology, some study sociology, and some study communication studies. They have played the art of communication for a lifetime, and every sentence contains a huge amount of information.

Just for a press conference, a few old guys made two [agenda settings], limited two [frames], and shook a [stereotype] according to Qi Lei's needs.

If you replay:

First of all, Qi Lei ridiculed the problem of "blue screen" crash.

In fact, this is implicitly conveying a message: whether it is a domestic system or a Microsoft system, a blue screen will appear.This is after it goes online, in case of a loophole problem, an early warning will be issued.

No way, this kind of problem will definitely be encountered.