Homecoming of Rebirth

At this time, Zhang Luchen said, "This is a psychological effect, the root of which is that people want to hear the truth, that is, real evaluation, but subconsciously want to be praised."

"So, when someone (No.1) praises you face to face, you (the second person) will subconsciously doubt whether it is the truth."

"Just like Mr. Liao praised Dong Xiao, Dong Xiao's first reaction was that it was flattery, not the truth. However, Dong Xiao likes such compliments."

"So, when Qi Lei and Professor Chen (the third person) boasted, you assumed it was the truth, because they made the evaluation without your presence."

"This is the [Third Person Theory], which not only satisfies the need to hear the truth, but also meets the need to be praised."

"When it is applied to social communication, it is when the medium (No.1) transmits a message to you (the second person)."

"You will also naturally doubt No.1's motives, authenticity, and even if you have made a judgment on the information, there will be subconscious uncertainty about whether it is correct or in line with group cognition."

"At this time, a third person is needed to corroborate No.1's information and your judgment."

"This is also the reason why there is [bipolar communication], and why opinion leaders become middlemen. Because opinion leaders are the [third person]!"

"It can satisfy the needs of truth and praise at the same time."

Everyone nodded. If Zhang Luchen directly talked about the theory, it would be ambiguous, but with the previous small experiment, it would be much easier to understand.

It's just that Dong Beiguo couldn't hold back, "I don't want you to praise me!"

Everyone doesn't say anything, just speak hard.

At this time, Zhang Luchen continued:

"[The third person]! It is the key to information orientation."

"To put it bluntly, our daily information reception is actually controlled by [a third person]."

It is also an example of the starting point. Readers do not believe in the list, but they have to get the information of the book from the list, and then decide whether to read it through a third person.

At this time, the data and book reviews as a [third person] will affect the orientation and judgment of readers.

Are you unconvinced?

What do I look at, what looks good.I am the master, no one else can control it.

can actually:

A book with beautiful data and a platinum author. The book reviews are all in-depth analysis and appreciation. Before you start reading, you will leave your subconscious mind. There are still surprises in this paragraph, after all, so many people say yes.

However, the data for this book is bleak, and the reviews of the book are all scolding by ordinary authors, not to mention whether they will open it and read it, even if they read it, they will read it with colored glasses. There is a poisonous point, "It really doesn't work, let's go."

The fragrance of wine is not afraid of deep alleys, it is a small number of cases, most of the good things are really afraid of being buried deep.

(So, what about monthly passes? What about book reviews?)

……

※※※

"This……"

As soon as Zhang Luchen's explanation came out, not only the first-year students couldn't accept it, but even Tang Chenggang and others who were watching the excitement were a little stunned.

"Can I... ask a question?"

Tang Chenggang couldn't bear it any longer. He always thought that he was a man of his own mind, and he was considered a successful man after all.

But now you tell me that I don't really have an opinion?I was swayed by a third person?

"Isn't this thing completely true? Why does it feel...not real?"

This time it was Qi Lei who spoke, "Papa Tang, do you still remember the family dinner that led you to buy the pharmaceutical factory?"

Tang Chenggang was stunned, "Remember...remember?"

Qi Lei, "The pharmaceutical factory has licenses and prescriptions, the technology of the plastic factory has no barrier advantages, and the processing of Shangbei rice. You already know this information. However, your habitual way of thinking makes you filter all this information. Lost."

"Until, after I helped you reconnect and arrange the information, you immediately made a completely different judgment from the original!"

Tang Chenggang: "..."

Qi Lei, "I... am the third person."

Tang Chenggang: "!!!"

Qi Lei, "People cannot effectively process all information, and people naturally pursue high efficiency."

"So, instinct allows us to process most information arbitrarily, and everyone can't do without the third person!"

"Take Papa Tang as an example. In terms of business behavior, you can indeed exclude the third party, and it is difficult to be influenced by the third party. However, in other aspects, you cannot be fully aware."

Tang Chenggang was a little dumbfounded, "This..."

Zhang Luchen said at this time: "The highest state of human beings is the unity of knowledge and action! But if you ask Qiangu, there are only two and a half."

"Most of us think we know ourselves, but in fact we only know a little bit. Most of the time, we are just responding to a third person's point of view."

"However..." comforted: "[Third-Person Effect] As long as you know it, you will be alert when you encounter information judgment problems in the future, and it is not easy to be influenced by a third person."

"It's backed by science."

As soon as these words came out, everyone breathed a sigh of relief.

Well, everyone wants free will, and no one wants to be influenced by others.

Zhang Luchen looked at Qi Lei, "Let's get to the point!"

"The abnormal performance of your statement today, we can probably understand it, and it satisfies the audience's [use and satisfaction]"

Seeing several freshmen and laymen, they were confused.

"For example, we have to eat every day. This is the use, the need for food."

"I want to eat meat tonight, but you only gave me a portion of stir-fried vegetables for dinner. If I am not satisfied, I must be unhappy. However, if you give me a portion of meat, it will be satisfied."

"The same is true for information acquisition. What experience can I get from a celebrity?"

"It's nothing more than the power of role models, wealth experience, and the entertainment of private gossip, that's all."

"However, according to today's statement in that issue, what Qi Lei gave to the public was not just a piece of ordinary meat, but dragon meat!"

"It has greatly exceeded the public's expectations of use, and the sense of satisfaction is stronger."

Zhang Luchen looked at Qi Lei, "But what we don't quite understand is that you arranged the [third person] who spoke up for you?"

"Also, you have not responded positively to the beating incident, just for today?"

But Qi Lei smiled, "Uncle Zhang, what you said is correct, but not entirely correct."

Zhang Luchen was startled, "How do you say it?"

Qi Lei, "First of all, I didn't find anyone to whitewash me, those posts on the Internet were all spontaneous."

"It's the active efficacy of the third-person effect."

"????"

"????"

This time it's the turn of a group of old pedants to be confused, "Active efficacy? The third person effect didn't take the initiative to talk about it?"

Qi Lei, "When people are extremely curious and isolated from their own judgments, they will actively look for third-party evidence."

"This kind of appeal will be extremely strong, so I will take the initiative to find a third person."

"This is a major feature of the third-person effect in the Internet age!"

Take the most intuitive example.

Now open the book review area, and you will see some "apprentice" readers, that is, readers who read pirated copies, complaining strongly about a certain point in the book review area.

He is unwilling to spend a penny for reading, but in order to express dissatisfaction and slander, he is willing to spend a few dollars to reach the threshold of speaking, and he has to cross several apps in the middle...

It doesn’t cost money to read books, but you can spend money to speak. This is initiative.

Such a person, because the pirated version cannot comment, nor can he see various arguments in the book review area, so his views are extremely isolated, that is, he cannot see the same kind, let alone find the same views to echo.

So... across thousands of mountains and rivers, one must find a [third person].

In fact, this is why Qi Lei told Liu Jixiang that once Wang Chen came out, he was doomed.

Originally Imagination was [No.1], it was just a source of information.However, when Wang Chen jumped out, Xiangxiang became the [third person].

But being an opinion leader is dangerous.

When you express your opinion, you have to be judged by the public. Is the opinion fair and can it stand the test of time?

Note that no matter whether it is a major event or a small matter, the opinion leaders who can stand up are actually very few people who conform to the public thinking.

Most opinion leaders are dead.

As soon as the image of Qi Lei's "Today's Statement" came out, the public became curious and suspicious, and they would take the initiative to look for [the third person] with opposing views.

That is to say, the third person who is different from Imagination.

And this process must happen on the Internet, because Sanshi has a foundation in the domestic network.

A considerable number of netizens surf the Internet through Sanshi Internet cafes, and more netizens are "Legend" players and beneficiaries of the 30 game transaction. They have a natural affection for Sanshi.

If you have a good impression, you don't want to speculate about Sanshi and the people related to him in an evil direction.

Unless it is a true fact, otherwise, this kind of appeal for good must have an outlet, that is, a third person.

Those posts that positively commented on Qi Lei, even if the webmaster Ning and the students from No. [-] Middle School didn't post them, others would dig them out and display them.

Moreover, it is bound to be seen, become an [opinion leader], and become popular.

To make a digression, this is actually the reason why public knowledge must die.

Public knowledge can influence public opinion for a period of time, but opinions cannot stand the scrutiny of time and do not conform to the subjective judgments of the majority of the public, so they will actively seek third-party opinion leaders to destroy public knowledge.

Therefore, no one can escape, and sooner or later they will all be dug out.

Bring into Imagination, Liu Jixiang, Wang Chen...

That's why the narrow-minded Qi Lei didn't respond, and didn't beat the dog in the water.

Don't worry, Wang Chen is dead, and Xiangxiang must be a piece of shit.

The public will dig them out by themselves, and the effect is better than Qi Lei's own response.

It hurts even more!

As for... is the current Internet influence big enough, can it reverse traditional public opinion overnight?

This is the erroneous logic of laymen. Information dissemination, in many specific cases, does not depend on the size of the medium.

An unknown tabloid in Hong Kong, as long as a heavyweight star gossip breaks out, it will cover Hong Kong, Macau, Taiwan and mainland China in an instant.

It has nothing to do with the size of the media. The media has a sense of smell, while the public has the inertia of interpersonal communication.

Yes, do you think that in the dissemination of information, the role of the media is the greatest?

wrong!The media just exaggerates its position in communication.

In some cases, the role of the media is only the source of information, but not the main carrier of communication.

What plays the greatest role in the communication process is actually [interpersonal communication], that is, the communication of direct contact between people.

Imagine, did you get the information that "vegetables are more expensive than meat" from the media, or from bloggers, group chats, or face-to-face communication?

You can also imagine any hot news, how many hot news are obtained from the initial media?

At this time, after Qi Lei finished explaining, Liao Fanyi and the others finally breathed a sigh of relief, everything was clear.

This is the active effect!I have had a headache for several days!

Grandpa Chen immediately reacted, "Xiao Liao, I plan to do this project and study the initiative of the third-person effect, so don't touch it."

I poof! !

Liao Fanyi almost vomited blood, he also wanted to say this, but he was not as quick as Grandpa Chen.

With a bitter expression on his face, "The application of this theory is still worth studying. For example, the establishment of group values ​​has been directly disseminated by mainstream media in the past."

"However, according to this theory, should we change our communication strategy? The main thing is to let the public have curiosity and self-judgment, and then actively seek third-party evidence, or simply act as a third person!"

"What will the effect be? Will it be much better than direct transmission?"

Grandpa Chen laughed when he heard that, "Thank you."

Liao Fanyi was sharing his ideas for Grandpa Chen to study.

And Qi Lei...