Homecoming of Rebirth

Is it raw?

It seems that everyone is pleasing, and it seems a little so imperfect.

When the five friends finished their declaration and resigned from the stage, the reporters immediately surrounded them, all kinds of questions came one after another, and the microphones could hit their faces.

Therefore, Qi Lei was quick to wit, and pointed in a certain direction, "The next big news!!"

"How did such a promising son grow up? Please go and interview some fathers!"

When the fathers heard this, their faces turned green.

Xu Wenliang instinctively turned around and wanted to hide, but Tang Chenggang grabbed Xu Wenliang's arm and held him there firmly.

The reporters came in a blink of an eye, and the microphone came up. Qi Guojun and Tang Chenggang stepped back half a step without showing any signs, and Xu Wenliang was the first to bear the brunt.

I saw Dad Xu's face turning blue and pale, nervous and speechless.

Suddenly, a stroke of genius came up, "Shangbei is a land of fish and rice, everyone can go to Shangbei to have a look and invest in tourism!"

"In addition, Shangbei's agricultural products can be bought in large northern supermarkets in Beijing, Magic City and other places. Welcome everyone to taste the taste of our black land!"

reporter:"……"

It can be regarded as finding the root.

The old and the young have the same character: advertise as soon as they come up! ?

However, just such a sentence, after it was broadcast, Xu Wenliang's crisis of debriefing and transfer became invisible.

……

※※※

Qi Lei and his friends had already quietly fled, and joined Zhang Yang, Kou Zhongqi, Li Wenwen and others, watching their fathers being besieged from a distance, and couldn't stop laughing.

"It's great to have a father, and I can still block it at a critical moment!"

Tang Xiaoyi was perverse, "Bet! Old Tang must also advertise."

Nobody bet against him because it was a certainty.

Who do you think Qi Lei learned from when advertising in "Today's Statement"?

At that time, Tang Pa Plastic Factory had just taken over, and Shangbei TV Station was going to make a program on laid-off resettlement.

As a result, Old Tang Shengsheng organized a large-scale advertising scene, and all the employees of the plastic factory had to say to the camera, "Blu-ray film, that is really a good film!"

So, it's all rooted.

"Where are you going?" Wu Xiaojian just asked, when he saw darkness in front of him.

Qi Lei looked at it and immediately collapsed, "I can't run this time."

Then you can't run away, Dong Beiguo, Liao Fanyi, Chen Xingfu, and Zhang Luchen, etc., stared at him murderously, as if they could grab you.

Principal Dong Da smiled on the skin, "This is... where are you going?"

Qi Lei had an idea, "I was looking for you!"

Dong Beiguo said in his heart, this is more or less the same!

"Let's go, explain to them quickly, otherwise these few people want to dissect you!"

This is the truth, Qi Lei's public relations crisis this time can be called an atypical case.

What is an atypical case?

It's just a coincidence, everything is too abnormal.

However, Qi Lei had already made up his mind.This is worth studying.

Qi Lei knew that he couldn't escape today, so he had to give them an explanation.

Seeing the silly dragon appearing just outside the field, "Silly dragon, come here!!"

Zhang Xianlong saw that the principal and several professors were there, and rushed over, "What's the matter?"

Qi Lei, "call all the young eagles to the classroom of the journalism department."

Zhang Xianlong, "..."

Qi Lei turned around and smiled apologetically at Dong Beiguo and the others, "Solve it once, saving me and them from having to talk about it again."

A few old people don't care if you babble or not, "Hurry up!"

They've been having trouble with them for the past few days.

Otherwise, they can't be in such a hurry, mainly because they watched the whole process with their own eyes.

However, it is a bit too much to see it with your own eyes and not understand it.

The blow is a bit big.

After half an hour.

In No. 2 classroom of the journalism department, all the members of the young eagle class were present, plus a group of old men, staring at Qi Lei with big eyes and small eyes.

Well, Zhang Yang, Coco Lee, Xu Xiaoqian, who are irrelevant, and the five fathers who have escaped from the sea of ​​suffering also came to join in the fun.

Of course, even Zhou Xiaohan, who was staring at the music festival, was pulled back.

At this time, the singing and dancing of the music festival could be faintly heard outside, but Liao Fanyi was a little impatient to wait.

"Can we start?"

Qi Lei bared his teeth and smiled, "Don't worry."

Looking at the freshmen in the young eagle class, "Talk about a few communication theories, it will be useful in a while."

"The first one is [Bipolar Communication] and [Opinion Leaders]."

Liao Fanyi wanted to vomit blood, and he was waiting. Are you talking about the basic theory here?

Just as he was about to stop it, Dong Beiguo said, "Yeah, that's pretty good too!"

"Listen carefully to the admonitions of all the students! Consolidate what you have learned."

Liao Fanyi rolled his eyes, is it because you want to know more first?

A few fathers are nothing, it feels quite amazing.

Qi Guojun knew that Qi Lei had become a counselor, but he had no idea about it, after all, he never went to college.

As a result, after looking at it today, my son can give lectures to others?

Therefore, the fathers listened very seriously.

Then... the three views collapsed.

Yes, communication studies are easy to fall apart, because many "we think" are the same as common sense, but from an academic point of view, it is a completely different matter.

For example, [Bipolar Communication], this is a basic concept of communication, whether it is a daily exam or a postgraduate entrance examination, an agenda setting and a bipolar communication are almost mandatory.

And its definition is to subvert ordinary people's cognition.

That is:

Ordinary people think that they receive information directly from the media, that is, the media of communication.

A piece of news, when the media reported it, I saw it and accepted it.

Actually, for most people, no!

Just like what Qi Lei said to Liu Jixiang, "He didn't even understand the flow of information dissemination."

The actual situation is: information does not go directly from the media to the audience, but through an "intermediary".

This intermediary is - [opinion leader].

A middleman who can not only clearly understand and interpret the message of the medium, but also convince the audience and convey the message.

That is: media - opinion leaders - audience.

For example, "Fleeing Years" ranks high on the monthly ticket list and sales list. This is the starting point. The media recommended this book to the book friend list and sent a message: "Good book! Read it now!!"

However, most book lovers have doubts about the authenticity of the list, coupled with subjective factors, "It's up to me to decide whether it's good or not, and most of the bad books recommended by Qidian."

People trust their own judgment more than media recommendations.

In other words, most book friends don't trust the starting point, but have to verify it by themselves.

However, in the process of book friend verification, most people don't directly click on the content to read it, which is too time-consuming.

The first reaction is to see if it is a high-quality product, how much glory, how much the circle index is, how much the overall score is, and then how the book friends in the book review area evaluate it.

Then these data, as well as a pertinent and objective post in the book review area, became the middleman.

These things are more convincing than the starting list. This is [opinion leader].

[Bipolar communication] believes that information is not transmitted from the media to the audience at all, but from one pole to the other.

That is, from [media] to [opinion leader], and then spread from [opinion leader] to [audience].

The most intuitive example is that many official media news, including Yangma, are incomprehensible to ordinary people. Whoever met whom, which documents were posted on them, read for a long time, but still can't understand.

In the end, I came to the conclusion that it was boring, which caused many people not to watch Yangma news.

In fact, even if the report is reported in a popular and understandable way, the dissemination effect is similar.

But don't worry, the news about Yang Ma will definitely reach you.

It is to be interpreted by opinion leaders, transformed into a situation that ordinary people can understand, and finally reach the audience.

Qi Lei roughly explained, "As for why there are opinion leaders? Why are opinion leaders better than direct communication? This involves the [Third Person Theory], and I'll talk about it later."

"What is the third person theory?"

Kou Zhongqi is impatient, "Don't talk about it later, talk about it now!"

Liao Fanyi is really annoying to listen to, can't you analyze the case for me first?Still have to let me listen to the theoretical basis here?

When Kou Zhongqi asked, Liao Fanyi suddenly said, "Principal Dong is a good man."

Dong Beiguo was taken aback, wondering why I'm here, he frowned and reprimanded, "Stop flattering me!"

Everyone suddenly laughed in a low voice to ease the atmosphere.

As a result, when Qi Lei and Grandpa Chen heard what Liao Fanyi said, they understood what Liao Fanyi was doing.

The two immediately exchanged a look, then got up and left the classroom.

He stood at the door of the classroom and started talking, "Principal Dong is such a good man!"

Dong Beiguo in the room raised his eyebrows, suddenly felt that this flattery was more pleasing?

Speechlessly, he smiled wryly, "You guys, what are you boasting about?"

It is no longer flattery, but defined as "boasting".

Everyone laughed again, and it could be seen that President Dong's attitude towards Liao Fanyi was obviously different from before.

Then, Qi Lei and Grandpa Chen returned to the classroom, sharing hands with Liao Fanyi, "This is the third person effect!"

Dong Beiguo: "..."

I don't understand! !

Others didn't understand either.

It’s right if you don’t understand it. With the previous little experiment, you can understand it as soon as you talk about it.

Grandpa Chen simply helped Qi Lei in class, "Let's put it this way, if the media is [No.1], the audience is [Second person]!"

"Dong Xiao, do you think that the most efficient channel for information dissemination is from the media to the audience, that is, from No.1 to the second person?"

Dong Beiguo nodded, "That's for sure!"

Grandpa Chen, "No!"

Dong Beiguo, "No?"

"Yes! No!" Grandpa Chen said: "This is just an illusion, just like what is said in bipolar communication."

"The truth is, when the second person [audience] accepts No.1 [media] information, it is always skeptical."

"I always think that I am the most sober, while other audiences are far less clear and comprehensive than myself. Therefore, the influence of information must be that others are greater than myself."

"In other words, only a small number of people (the second person) will get effective information from [No.1]."