Homecoming of Rebirth

Zheng Xiancheng, "What's the key? You don't understand, there are too many tricks here, we can't play around."

Guo Changcun also spoke, but he was not as aggressive as Zheng Xiancheng: "The idea is good, agricultural and sideline products, and excess production capacity, really need a terminal sales channel."

"However, it is unrealistic for us to open our own supermarkets. If we are not competitive, we will not be able to let our products go out!"

"It's like, if you want to eat steamed buns, there's no need to grow wheat yourself!"

Qi Lei: "..."

Tucao in my heart, you know what I'm going to say?Draw conclusions so early?

At this time, Xu Wenliang explained: "The supermarket is not as simple as you think, and selling our products is even more unreliable."

"Our stuff, firstly, has no market; secondly, it cannot compare to the purchasing channels of those big supermarket groups."

"There is no advantage in price, so why do ordinary people enter your supermarket and buy your products?"

"Thirdly, supermarkets are not a new idea. Although Shangbei doesn't have one, there are already quite a few big supermarkets in Harbin. We can't compete with others!"

"It's okay if it's just agricultural and sideline products, but if you add light industry, hehe, don't even think about it!"

The light and heavy industries in the Northeast are all the products of decades of national deployment. The heavy industry is okay, but the light industry, that is, the manufacture of daily necessities, is simply hard to describe.

Take only a little, good quality!As for the rest, forget about it.

Regardless of innovation or style trends, they basically maintain the style of the 70s and [-]s. Who will buy them?

But he didn't want to, Qi Lei looked at the three of them, "This is not what you think!"

"Ok?"

The three frowned, "What's going on?"

Qi Lei, "First, who said that this supermarket will be opened locally? The supermarket will be opened in first-tier cities like Beijing and Jincheng."

"Second, who said that supermarkets must compare prices?"

The three of them were even more confused, "If you don't compare prices, how can you be competitive?"

It was Qi Lei who pondered for a long time, then looked up at Xu Wenliang.

"Uncle Xu, my brother Bei said, if you really want to do it, you might as well go to Xuchang, Henan."

Xu Wenliang frowned, "Xu Chang? Why?"

Qi Lei, "There is a small tobacco and alcohol supermarket in Xuchang called 'Pangdonglai', you can go and inspect it yourself, and you will understand everything after seeing it."

"Sometimes, it really doesn't necessarily mean price wins!"

……

……

Chapter 178 Unique

The 90s was a turbulent era, especially the end of the 90s.

Not only is the Internet industry beginning to sprout, but the courier industry’s Four Links, One Dajia, and SF Express are gradually rising. Supermarkets are also slowly accumulating strength during this period.

Such as RT-Mart, Yichu Lotus, Hualian, Wumart, Suning, etc., were all established during this period.

Of course, it also includes the outlier among them - Fat Donglai.

This supermarket brand, which has never been out of Henan, is different from those large supermarket chains with a high starting point and high standards. It started from a small tobacco and alcohol supermarket of more than 40 square meters.

But even if it has never been out of Henan, the scale cannot be compared with other large supermarket chains, but in the eyes of Xuchang people, this is a completely irreplaceable brand.

Some people say that in Xuchang, no supermarket can beat Pang Donglai.

This has become a truth.

And the reason why Fat Donglai was able to achieve such a high status was because he took steps one step at a time.

In the 90s, if we had to find a few keywords for this era, then the top one must not be "change", but... "fake"! !

As long as people who come from that era, no one can escape the bombing of fakes.

"Kang Shuaifu", "Lei Bi", "Baishi Cola", "Zhouzhu Brand Washing Powder", "Litu Shampoo", these are all conscientious, at least tell you clearly that this is fake, just fooling around Eyes are not working.

Those identical fakes are really hard to guard against.

At that time, news papers often reported that he was admitted to the hospital because of drinking fake alcohol poisoning.When buying cigarettes from unknown places, the necessary mantra is, "Take the real thing, or I will come to you!"

Have you ever used fake Head & Shoulders and Rejoice?

I am sure someone will wear the "NKIE" that my mother bought from the night market

All in all, even 2B pencils were fake in those days.

And Pang Donglai's initial marketing model is: "Exchange genuine products for sincerity."

It's quite disturbing to think about it. It should be the business's duty not to sell fake products, but in that era, it could become the most brilliant marketing method.

Of course, the success of Pang Dong Lai is not only because it does not sell fake products.But the things they did are useless to rely on, and people may not believe them these days, so Xu Wenliang has to see for himself.

After reading it, you will understand what it means to be extreme, and what it means for a supermarket to show humanity.

"Uncle Xu, I suggest you go to Xuchang to take a look for yourself. Maybe you can get some inspiration."

Seeing that Xu Wenliang was a little confused, "Pang Donglai...is there anything special about this supermarket?"

Qi Lei thought for a while, "Let me tell you this, this supermarket experienced a fire last year, and the whole family property was burned down."

"It was people from all walks of life and ordinary people in Xuchang who helped him to reopen. Just think about it, how far will it go?"

Xu Wenliang: "..."

Guo Changcun and Zheng Xiancheng: "..."

Well, you have to say that the boss has a wide network of contacts and a strong relationship.It is reasonable to have people from all walks of life to help.

But ordinary people are helping, isn't this a bit too much?How far does this have to go?

Qi Lei continued: "The channels of this supermarket are not the best, and the prices of the goods are not the cheapest, but they have made the service to the extreme."

"Extreme?" Guo Changcun didn't understand even more, "How extreme is it?"

Qi Lei, "It's so extreme...to the extreme that people write the purchase price and how much they earn on the price tag. Just like that, there are still people willing to pay the bill."

To be honest, Fat Donglai's model and customer trust, that is, in reality, you have to believe it if you don't believe it.

As long as there is an online novel that dares to write like this, it will be sprayed to death.

Because, it's too fake!

Just one sentence, only when Fat Dong comes to rest, other supermarkets in Xuchang have business, which makes people speechless.

However, people actually made it, can you believe it?

In the same way, if Shangbei's development group also operates supermarkets, then there are no other large supermarket chains in terms of channels. Not to mention the price, the scale and financial resources are incomparable.

Then, Fat Donglai's model also loses a way out.

Do service, do sincerity, do credibility.

Fat Donglai has already told you with practical actions that this road is feasible!

Qi Lei said firmly: "As long as this road is cleared, there will naturally be a sales channel for Shangbei's rice, Shangbei's agricultural by-products, and high-quality crops grown on black soil."

"Use this golden signboard to make a name for yourself. Then slowly infiltrate into other sales terminals, do we still need Dong Zhanlin, the second-hand dealer?"

"Uncle Guo, Uncle Zheng, Uncle Xu, my brother Bei said that we in the Northeast actually have a family background, what we lack is actually thinking."

"The big brother of the Northeast, the eldest son of the Republic, these titles have made the Northeast, and made us the most important role in the first few decades of the motherland."

"However, now that the opening is open, we still regard ourselves as the big brother and put on the airs of the big brother. We can't let go of our face to learn and change. In the end, it is really like what Dong Zhanlin said. After ten or twenty years, we will be nothing. Now, those of our families are all rotten, and we can't afford it."

"It's not too late to think about changing, and the family property is still usable. Why don't you lower your figure and learn from the south and abroad!?"

"We don't need outside funds, we just need to change our minds to think about the problem."

These words sound nice to Guo Ting and Zheng Ting, but they are of little use.

My heart said, this kid is a little drifting, right?What are you talking about about Shangbei? Why are you making such a fuss?

When you reach their level, you think much deeper than Qi Lei, even if you are reborn, you are still far from them.

How could things be as simple as he said?

With a sneer, Zheng Xiancheng said: "Boy, is this your brother Bei? Forget it, don't mention it, just take care of your Shangbei affairs, you don't understand the affairs of the province."

However, Xu Wenliang was in a different state of mind.

First, he himself is thinking about change.

Second, he can't control what's going on outside, and he knows it's complicated, but he has to manage his three-acre land well.

As long as the outside doesn't cause trouble for him, at least in Shangbei, he can still have the final say.

After hearing Qi Lei's words, Xu Wenliang nodded silently, did not express his opinion, but said, "I will go to Xuchang tomorrow to have a look, if it works, we will do it!"

Guo and Zheng smiled speechlessly, but they didn't say anything.

It is good to have passion, however, there is little hope.

Zheng Xiancheng stood up, ready to go back.

"Okay then, Comrade Wen Liang, I wish you success and set an example for the whole province!"

After speaking, he and Guo Changcun left the pine forest.

At this time, only Qi Lei and Xu Wenliang were left in the gazebo.

Qi Lei looked at the backs of the two, and frowned.

In fact, he also knew why the two had such an attitude.

It's his sentence: Big brother's thinking hurts the two, this may be the common mentality of many people!

However, this is the truth, no wonder others say it.

Clearing up my mood, I looked at Xu Wenliang, "Uncle Xu, are you going tomorrow? Why don't you go back to the city to discuss it?"

But Xu Wenliang also calmed down and looked at him with a... sneer.

"Children, why do you care so much?"

Qi Lei, "..."

Xu Wenliang is so beautiful in his heart, I think you are so arrogant this time?Your father is not here, Guo Zheng and the two are gone, and your relative is not here, how arrogant are you?

Qi Lei was not pleasing to the eye a long time ago, and wanted to talk about it.

But let me take the chance, right?

Looking at Qi Lei with a half-smile, "How old... are you?"

Qi Lei, "..."

The old man said, "Say it! Isn't it pretty easy to talk about? The future of the motherland!"

Qi Lei, "..."

Xin said, what hobbies do you adults have?It's okay to train the children to play, right?

Okay, I'll let you have a good time!

With low eyebrows and shy eyes, "Seventeen."

"Stop talking, go back to school tomorrow and study hard."

"At the end of the semester, Xu Xiaoqian will be the first and I will be the second. I won't embarrass you."

"Knowing that I was wrong, the first task must be to study, and the other things are really not doing my job properly."

"I won't get involved in the affairs of adults anymore,..."

"Don't worry, Xu Xiaoqian and I are close friends, and we never have any unreasonable thoughts..."

"I don't even dare to take credit for myself..."

"I wouldn't tell Aunt Zhang that you showed up last night but didn't know what happened."

Old man: "..."