Homecoming of Rebirth

"Girls, you are now successful, congratulations! What is your dream?"

The two girls looked at each other, "Our dream is to design better products. One day, Bingcheng down jackets will no longer rely on joint names to create gimmicks, and will have our own brand value and reputation."

Oprah was taken aback.

(Acted by a professional thief.)

Embarrassed smile, "This dream... seems to be easy to realize, right? Isn't there something bigger?"

The two girls shook their heads, "It's not easy at all."

Next, it will be a matter of course.

Under the guidance of Oprah, the two girls brought the topic to the Bingcheng brand, and even took out a CD from their pockets, asking the program group for permission to play it.

Oprah, of course, looked embarrassed and embarrassed, and began to ask the audience.With the unanimous approval of the audience, the disc was released logically.

There are only some fragmented video materials, which are very unprofessional.However, in the eyes of insiders, it is very professional.

A video about Bingcheng down jacket materials, production, and upstream and downstream industries creates a very good craftsman atmosphere.

It contains the production process of China's top silk, which is made by the "silk master" with white hair.

There are folk craftsmen who make "garlic buttons" by hand. (women textile workers)

There is information about the origin of the goose down used. (basic posing)

Even the garment workshop is clean and tidy, and the garment-making process is very aesthetic. (It’s still a posing, and the factory buildings are all newly painted.)

Coupled with the on-site explanations of the two girls, "We use the most precious silk for pocket decorations. The fabrics, buttons, and stitches are all the best. The amount of goose down and the warmth retention standards are far beyond the industry level."

"But even so, for a Chinese company that is on the verge of bankruptcy, this is still far from enough. The factory can only rely on joint names and OEM to make profits."

"So, we hope to change this situation through our own design. One day, Bingcheng will use its own brand to win market recognition! This is our dream!"

Oprah was so touched that she said seriously to the two girls, "I'm sorry! You... can you give me a down jacket?"

"Don't get me wrong, I don't want Italian co-branded models, and I don't want Chanel. I only want the Bingcheng brand, because this is the best down jacket!"

"Girls, don't feel inferior! I still insist, your dream is too easy to come true."

There was thunderous applause, and the show ended in a joyful atmosphere.

Oakley, who was also watching TV, almost gritted his teeth, "Is this a talk show? This is a 10-minute commercial!"

However, you can only watch it, because this is not a commercial film 20 years later. Twenty years ago, audiences had never seen such a provocative commercial, even in commercials.

And, it's very American.

As long as you have the money, as long as you have the right, one of the most famous hosts in the entire meter can use the show to advertise you, turning the Oprah talk show into your advertising time.

It's so realistic!

So the question is, does it work?

Of course it works.

The two design girls are picked up by the public. As I said before, what is this called?

This is called [feeding effect]!

The public can save penguins like feeding babies, so now they won't be stingy about saving the girl they picked up again.

Besides, the story is so beautiful.

The experience of Bingcheng and the two girls is too tragic. Their difficulties, their helplessness, and their dreams have aroused strong sympathy from the public.

Coincidentally, public opinion likes this tune.

Why does Bingcheng do OEM?

Why join forces?

Now you have the best quality, the most thoughtful design, the best reputation, and the most popular designer.

Let the joint model die, Bingcheng does not need such publicity!

After the two French designers, the Italian brand also became cannon fodder.

This is why Tuo Ye did not sign a buyout, but only signed a joint name.

Moreover, the dirtiest thing about Tuo Ye is that he also played with a psychological gap in price.

There is a small detail, that is, the co-branded model produced by Bingcheng, the one co-branded with Chanel, entered the sales channel of Chanel, 1000 US dollars, limited to [-] pieces.

(It is out of stock, and the price of second-hand and 30000% new has been fired to [-] US dollars.)

The joint name with the Italian brand is unlimited, the price to the dealer is 3900 US dollars, and the retail price is around 8000 US dollars.

And now, the ex-factory price of Bingcheng's own brand after continuous promotion, that is, the price sold to dealers is 2100 US dollars, equivalent to 17000 RMB.

Earn [-] with tears...

But everyone still thinks it's cheap, much cheaper than that stupid Italian brand.

Where are you going to reason?

Although luxury goods don't care about price, cheapness is not necessarily a good thing, but it lowers the style.

However, luxury goods need fans and worship!

Let's put it this way, the value of Chanel does not lie in how much the owner admires Chanel, but in the admiration of the owner who cannot have it.

Fashion taste is not about what aesthetic value I think this thing has, but what kind of aesthetic taste my audience thinks he has.

Moreover, it is not the price that Bingcheng lowers, it lowers the distance with admirers.

The question is, does anyone buy it?

have!This is the case with commodities. If you find the right position and the popularity is enough, there will be sales.

Moreover, this is not a commercial issue, Tuo Ye played it as a position issue of information dissemination.

Imagine if you are a public figure and you wear a Bingcheng down jacket, in the eyes of the public, it means that you also choose to support two young designers, and you and the public are on the same side.

So if it’s you, you want to please the public, would you wear it?

This will be invisible advertising, more effective than spending money on advertising.

Besides, this is not over yet, Master Tuo still has it.

Although Lagerfeld's autumn new product launch conference has not yet been presented to the public, some disc reports and preparation progress have been revealed one after another.

The chief designer of the conference is of course Mr. Lagerfeld.

But what is unusual is that behind Lafayette, it is not those famous designers of Chanel, but two girls from Bingcheng.

At this time, no one will think that these two girls are just a flash in the pan, and no one doubts that they are two rising stars.

Originally, the most lacking luxury attribute in Bingcheng, the social currency attribute, is made up here.

In just a few months, the Bingcheng brand has become a fashion brand with taste, content and attention.

As for the brand of Bingcheng, does it sound a bit earthy?Can this also become a big name?

Maybe the Chinese feel a bit earthy, but if the earth is not earthy, this is not a brand that cheats their own people. It’s okay for foreigners to think it’s OK?

You said, "People's brand" car is not earthy?

In fact, it's called the public.

Is the "Bavarian Engine Factory" soild?

Actually, it's called a BMW.

Then why no one in "BMW" said he was stupid, but "Bao Jun" didn't get this kind of treatment?

For the same reason, foreigners think Bingcheng is very good.

Thieves tide! !

……

Chapter 583 Mission

Master Tuo plays dirtier than Qi Lei, and uses everything to the extreme.

The French sell what they say, and the Italian brands are used as cannon fodder.

Make up stories, stir up public opinion, recharge the media, advertise without a lower limit, create values, and create a hidden network.

After a set of operations, Qi Lei originally planned to complete the plan in one to two years, but he completed it in a few months.

quick!allow!hatred!

And there are many things that Qi Lei really can't do, because he not only engages in publicity, he also needs to take care of his business and international reputation.

Qi Lei has concerns about selling French people and pulling Italians into the sea.

But Master Tuo didn't!

Unscrupulous, how could he be the Chinese version of Sharp!Not to be burdened by fame, Yin people are so pure.

Listening to Lao Qin's account of the whole incident, Xiao Qi's instructor was dumbfounded and very relieved!

He smacked his lips and commented: "Ma Tuo is still good, you have learned the essence!"

Lao Qin curled his lips, it wasn't that Master Tuo had learned the essence, but that Master was not working seriously!

"second!"

Didn't he just say that there are two things to inform Qi Lei?Now that the first one is over, there is the second one.

Qi Lei, "What's the matter?"

Old Qin said with a cold face, "I have communicated with Ma Tuo, and he will come to work with me in the second half of the year."

"Eh!? Eh!?"

As soon as Qi Lei's eyeballs stood up, his tone changed: "What the hell?"

Lao Qin repeated and taunted, "It's not that I'm talking about you, your consciousness is not as high as Xiaoma's!"

"Has it been four or five years? Your old uncle Bei keeps telling you to come and help me, so you can't bear the fame and fortune."

"Now I don't beg you anymore, the pony is mine!"

Qi Lei, "..."

Be crazy, I have worked so hard to cultivate it!How much effort did you spend?How many expectations have been pinned! ?You dragged me into the office just like that?Not quite right?

"Old Uncle Bei, don't bring such a thing!"

Qi Lei is really in a hurry, it's not that he is not enlightened enough, he is reluctant to hand it over to the country, he is really reluctant!

Although the first phase of Young Eagle is good, they all have unlimited potential.However, binding Jiang Yao, Zhou Xiaohan, and Zhang Xianlong together is not as good as a master Tuo!

"Old Uncle Bei!!" Qi Lei didn't give up, "Why don't we discuss it again? You let me use it for a few years first, and when I'm stable, can I give it to you?"

When Lao Qin heard it, why don't you use it first?At that time, it's not sure what's going on!

Sniffing, impatiently, "People just let me here, you want to use me to lend it to you! How simple is it?"

Qi Lei, "..."

my student!I taught it!Why did I have to borrow it from you in a blink of an eye?

He just said that something is wrong with Lao Qin recently!

It turned out to be a new love.

Besides, "How much did you pay Master Tuo? Will he go with you?"

You know, the headhunters in the United States originally paid Tuo Ye tens of millions of annual salary, but Tuo Ye didn't even lift his eyelids.

After the matter of clothing, the value has to go up.

Old Qin smiled slightly, "Isn't it vulgar? Ordinary staff, with a dead salary of a thousand yuan, he is willing to go with me! What's wrong?"

Qi Lei, "..."

Sometimes money really isn't everything.

After all, Qi Lei didn't say anything, and just complained to Lao Qin, after all, it was Tuo Ye's own choice.