Homecoming of Rebirth

First, the press conference was obviously a success, extremely successful, completely reversing the stereotyped Western image of Chinese aesthetics.

Second, the biggest winner is Lafayette Lagerfeld, who overshadowed everyone's light.

Thirdly, two French designers and an Italian brand are also winners, they have earned their reputation.

Then, next, we will enter the after-the-fact communication.

Various public opinion conjectures, media reports, and professional analysis emerge in endlessly.

All kinds of celebrity endorsements, platforms, and blogs create momentum, wave after wave.

This is a routine operation, a marketing consensus.

Oakley is dumbfounded. If it continues to develop like this, it will be useless. Does it really make Chinese clothing brands rise?

Hurry to find Adams again, "What's going on? Think of a way!"

This time Adams let Oakley down, "Boss, I'm very sorry!"

Adams didn't even go to see Oakley, and the tone on the phone was extremely regrettable, "No one thought that they would invite Lagerfeld out to form such a big topic of public opinion, and now I can't help it."

"What?" Oakley is going crazy, what can you do at the critical moment?

Adams, "I'm really sorry, it was so sudden! However, in order to express my apology, EDN will refund all research rewards."

"Sorry again, I couldn't be of more help."

Oakley: "..."

However, he couldn't say anything, Adams still tried his best, every step was predicted in advance, and he made the correct response.

Mainly, it was indeed an accident that Lagerfeld came out, and Adams cannot be blamed.

"Is there really nothing you can do?"

Adams, "There is really no way, anything can be done, there is nothing to do, Lagerfeld's appearance is a killer move, I can't do anything!"

Oakley sighed: "Forget it, it's not your fault Adams, I hope we will have the opportunity to cooperate in the future!"

Adams heard, "Of course, I am willing to serve you!"

In the end, Oakley did not allow EDN to refund the research fee.

It's not about the money now, and he doesn't care about the money, the main thing is depression.

I can't figure it out, I'm playing well, and I'm having fun, how can the sky change when the sky changes?

It's just that Oakley didn't know, and what made him even more frustrated was yet to come!

Because Tuo Ye's dirty tricks, to be precise, haven't started yet!

So far, only one Italian brand and two French designers have been popular, and orders for Bingcheng down jackets have indeed been obtained because of the press conference.

However, luxury goods, and they are only popular for a while, they still need heritage and brand accumulation.

If a press conference can bring a brand to life, then anyone can enjoy luxury goods.

not that simple.

In short, the success is only temporary, Qi Lei is still far away from the goal of boosting the brand value of Bingcheng down jackets, and even the premium price of the entire Chinese clothing industry!

Then in the next step, Master Tuo, who was in China, pushed his glasses, without any disturbance, his calmness was terrifying.

Lao Qin who watched was secretly surprised, this is also a big-game player, the more stable he is at the critical moment.

Alas, it's rare!

"The next step is to get to the point, right?"

Master Tuo nodded lightly, "It's ok."

So, at the same time that the popularity of the press conference reached its peak, a fashion blogger suddenly broke the news in the Penguin community:

The stunning and excellent design work of "Ice City Down Jacket" was designed by someone else, and two shameless French bastards took the honor that didn't belong to them! "

The article wrote, "The real designers are actually two senior consultants around Lagerfeld, who are also Lagerfeld's students, and they are supernovas in the Chinese fashion design industry."

This blog hit a thousand waves with one stone, unraveling those strange remarks made by Lagerfeld in the press conference, and completely detonated public opinion.

With the continuous breaking news and network analysis.Two young Chinese designers who were praised by Lagerfeld, who are rising, tall and outstanding, are gradually appearing in the public's field of vision.

At first, the two French designers didn't take it seriously at all, and they thought of this possibility when they took the money.

Besides, in the fashion circle, this is nothing to worry about.Moreover, they did enough defensive work in the early stage, and they couldn't catch the handle.

So, it really didn't matter.

However, they never thought about what it meant to be "out of the circle".

It is normal in the fashion circle, but it is another matter in the public opinion circle. Ordinary people have empathy and sympathize with the weak.

Don't say that the French don't take it seriously in their eyes. Even if they do, it's intolerable for you to bully two young designers.

This is like seeing some absurd cases in the West.

For example, the incident with JK Rowling, which was supposed to be reasonable, was fired into a heinous matter after manipulation of public opinion and balance of interests.

Harry Potter fans are refusing to admit that Rowling is the author, where is the reason?

This kind of absurdity to the extreme can be described as true by public opinion, not to mention this kind of event that the public can understand at first glance?

Gradually, it fell into a well-known formula: public opinion represents votes, purchasing power, and everything.

Politicians began to take the opportunity to win over the public, companies began to take the opportunity to create a good image to support public opinion, and finally the fashion circle will be under pressure to condemn this behavior.

What was nothing at first has now become a major event, a different kind of carnival.

When the two French designers realized the seriousness of the problem and they had been abandoned by the whole world, it was too late.

The two Frenchmen didn't know that their so-called black box principle in the fashion circle was not a big deal.When it comes to the public opinion circle, sometimes it works, sometimes it doesn't.

Moreover, not only does it not work, it is unreasonable!

When everyone starts to spurn those so-called insiders and start chasing interests and abandoning them, it is indeed a bit late to realize this.

However, people are so stubborn, no one is willing to accept failure beyond cognition.

The two Frenchmen can only pin their hopes on the Bingcheng down jacket and Tuo Ye.

They began to ask the Chinese for help, hoping that the Chinese could stand up and bear everything. After all, in this contract, they were passive, and everything was done by the Chinese.

Although they also know that in this case, most of them will be abandoned by the Chinese, and let the two of them bear the anger of public opinion in order to minimize the loss.

But you still have to try, if you are sick, go to the doctor!

"Mr. Ma, we beg you to clarify the current public opinion, otherwise our career will be ruined!"

Ma Tuo on the opposite side, facing two pairs of helpless eyes, unexpectedly said, "Of course we have to make a clarification, and we won't let you bear responsibilities that you shouldn't have to bear!"

Two people: "?"

Well, so happy?It was really unexpected that they wanted to cry out of righteousness.

And then, Master Tuo really took on everything, which can be said to be so righteous.

Not only did Bingcheng Down Jacket make a clarification announcement, but also instructed the two Frenchmen on how to cooperate with public relations.

First of all, two French designers held a press conference to explain about replacing the works of young designers.

As soon as they came up, the two apologized, "I sincerely apologize for the injury to the two ladies, and express my deep self-blame for occupying public resources. I will not quibble or conceal the mistakes in the incident, and accept public criticism!"

The attitude is still very sincere, and it is full of sincerity at a glance.

Next, the two explained why the replacement phenomenon occurred.

The main responsibility lies with Bingcheng Down Jacket Factory.At the same time, as the design director of the brand, they do have the right to modify and sign the works of their subordinate designers, which is a normal commercial operation.

In short, there is a reasonable explanation for what should be recognized and what should not be recognized.

The two of them still approve of this public relations draft. Tuoye's attitude is sincere, and his public relations strategy is professional.

But I don't know why, after the public relations draft is sent out, it seems that the effect is not very good?

The public did not approve of it, and they also had opinions on their sincere apology.

"Is this the so-called non-quieting?"

"Call the appropriation of other people's works as a normal job modification? Call the shameless possession a commercial operation!?"

"We don't accept it!"

Statements like these are still rife.

They didn't know that Tuoye's operation was not wrong, it was very professional, and it was in line with the logic of public relations.

However, the time is wrong!

……

Chapter 582 Oprah Advertisement Time

Not the right time!

During the most frenzied period of public opinion, unless you slammed into the camera and then collapsed yourself, this should calm the public's emotions and stop this carnival.

Otherwise, everything you say will be sophistry, and no matter how sincere you are, it will be hypocrisy.

As long as it doesn't achieve the results the angry public wants, giving them the answers they imagine, it's cheating and you're damned!

There are countless people who lock you in their frame, not only do not agree with your point of view, deny everything about you, they even go through your PR draft word by word, looking for every point of attack.

Even if there is no point of attack, an attack point must be distorted, even if it is a casual look.

There are good people who have written a small composition with thousands of words to interpret and distort.

This is where crazy public opinion is most different from fashion circles.

How do the two of them know this?

At the same time, on the same day when the two men held a press conference, Bingcheng Down Jacket Factory, which was also on the cusp of the storm, also held a press conference.

Tuoye still didn't "fall into trouble" this time, and took all the responsibilities.

Facing the camera, Tuoye admitted all the accusations made by the public, and also admitted that the replacement of the two young designers was the responsibility of the Bingcheng Down Jacket Factory.

Sincere apologies and remedies have been made.

While giving the two young designers the huge financial compensation they deserved, and obtaining their forgiveness, the Bingcheng Down Jacket Factory offered them a design contract worth tens of millions of dollars.

Moreover, Bingcheng Down Jacket Factory will do its best to provide them with all resources to help them achieve higher achievements in the field of clothing design.

Well, this is kneeling down and knocking, and then breaking yourself.

You see, this is very sincere!It can soothe the public's emotions better than knocking one and then collapsing.

Where is the source of public anger?

It lies in the fact that two ordinary, humble young people have suffered unfair treatment.

As for the unspoken rules of your industry, impostors, etc., who cares about those crap?

What they want to see is simple, that justice is done, and it is done in their own hands.Injustice is punished, and at their hands.

Bingcheng down jacket is called solving the problem, and it has given the public a satisfactory answer from the root.

Moreover, this is not as simple as an answer!

Two little-known designers who just graduated from university and returned from studying abroad, after experiencing injustice, with the help of the masses, they got back what belonged to them, won career and wealth, and climbed to a higher life The pinnacle has a bigger stage!

What the hell, Hollywood movies have come into reality, the standard ugly duckling turned into a swan plot!

This topic, this refreshing feeling, is a proper heroine plot.

Two well-loved, helped, and world-renowned outstanding designers are rising!

More importantly, they are designers whom Lagerfeld has not hesitated to praise, and their strengths have been proven.

(Lagerfeld praised, and those Taylors who are so dirty to the dregs are used as background boards.)

It's hard not to think about fire!

The most important thing is that they are the current traffic codes. The famous American talk host Oprah Oprah specially invited them to the United States for a program.

In the camera, two shy oriental girls went through a set of procedures. After being sensational and reviewing the past, the host asked the question that Mr. Tuo spent tens of millions of dollars to buy.