Hello 1983
Page 378
Yang Hongying gulped down half a tank of water, and on a hot day, she spoke with anger.
Da Lao Li was a little calm: "Qingshan, when I was in the winery, the retail business was all through the channels of the supply and marketing cooperatives. Now it is about to open, shouldn't we distribute the goods?"
The supply and marketing cooperative was the main official sales channel at that time. Basically, more than half of the commodities were sold here.
From provinces and cities to various counties, to various communes in the county, and some extended to brigades, thus forming a complete sales network.
Using this sales network is the best choice at the moment.
Seeing that Liu Qingshan was silent, Big Brother Li said again: "If you want to ask the director of the county society out for a meal, and invite the county magistrate Zheng to accompany you, we can definitely negotiate this matter."
He now also knows the relationship between Yang Hongying and Zheng Hongqi, so of course he must use it rationally.
As long as Zheng Hongqi leaked a word, the director of the county society would definitely agree.
Besides, don't tell him to work in vain, there must be a sales commission.
Their current braised beef noodles, after all the costs are added together, the cost price is basically around [-] cents, and the ex-factory price is set at [-] cents.
In other words, you can only earn five cents for each bag, which is the way of small profits but quick turnover.
The retail price is [-] cents and [-] cents, and there is a difference of [-] cents from the ex-factory price.
Part of this price difference is the profit earned by distributors at all levels, and the other part is the cost of transportation and publicity, such as advertising.
After hearing what Big Old Li said, Liu Qingshan asked with a smile: "Brother, you said that if you sell this instant noodles in our county, how much can you sell?"
"How many people are willing to spend more than [-] cents to buy a bag of instant noodles?"
Liu Jinfeng muttered: "Buy a bag and try it, it's still possible."
Liu Qingshan glanced at the eldest sister: "Our county has a population of more than 30. Even if one person tastes one bag, it is only the production capacity of our factory for a week. What about the rest?"
Liu Jinfeng was speechless. She had just entered the industry, and her horizons and concepts were far from being opened.
Seeing a map of China's political districts hanging on the wall, Liu Qingshan walked over:
"Everyone see, our country is so big, and our Bishui County is a small spot in the whole country. Our vision should not be limited to this place."
"Qingshan is right. Our sales target should be spread across the country, especially those big cities."
Big Old Li's eyes lit up, he had the most experience in this regard.
The original county winery basically supplies the county; but since the advertisement was placed, the sales volume has increased by more than ten times?
This is still limited because the production capacity cannot keep up, otherwise, it is uncertain how much it can sell.
"Qingshan, you mean to advertise?" Yang Hongying also understood.
Liu Qingshan nodded, and then looked at his watch. At 58:[-] tonight, our Uni-President Brand Braised Beef Noodles will officially start broadcasting on CCTV.
Everyone in the room was taken aback: Why didn't we know about this?
"Hey, I mainly want to surprise everyone."
Liu Qingshan said with a smile.
"Sanfeng, you little villain, do you know how much we've gotten into trouble these days?" Yang Hongying stood up, baring her teeth and waving her claws to perform the ear twisting magic skill.
"Ahem, Comrade Yang Hongying, please pay attention to the influence, it is working time now." Liu Qingshan repeatedly reminded.
Only then did Yang Hongying put down her hands angrily, and then remembered an important question: "How much did you spend on advertising, and where did you get the money?"
Liu Qingshan extended a slap: "50."
There was a sound of air-conditioning in the room, and Da Lao Li was a little bit better. After all, he had the experience of advertising, which was really a waste of money.
Yang Hongying, Liu Jinfeng and the others felt a lot of pain: How much is the instant noodle factory's annual profit?
"I don't want the child to be unable to catch the wolf. As long as we get the name of China's No. [-] instant noodle, then we don't have to worry about it in the future."
Liu Qingshan is deeply aware of how crazy the advertising effect of this era is.
As far as the prime time period he set, by the 90s, the advertising costs were hundreds of millions.
Now it costs 50 yuan to broadcast for half a year, which is simply the price of cabbage.
Liu Jinfeng also suddenly realized: "It's no wonder that a few days ago, when our cooperative distributed dividends, our family's dividend money disappeared immediately. It turned out that it was used for advertising."
After finishing speaking, she shook her head with a painful face: "50, we built this factory and it took less than 100, Sanfeng, how dare you spend it!"
That's right, if she was given 50 yuan to advertise, Liu Jinfeng would definitely be reluctant.
The Jiapigou Cooperative has distributed dividends in the first half of the year, mainly the repayment of wild vegetables.
Coupled with the wild vegetable factory's income in the first half of the year, Liu Qingshan managed to get together 50 yuan, and he threw it out before it was warmed up.
This is the money that should be spent, Liu Qingshan doesn't feel bad at all, he knows that in the future, he will definitely return it ten times and a hundred times.
He tapped the table lightly with his finger: "So, instead of thinking about how to sell, we should think about how to further expand production capacity."
"Don't call from the orderer every day, but we have no goods to send, and we can't make money, then we will really get angry."
"Isn't it too early to build a branch factory now?"
Yang Hongying was still a little uncertain.
Liu Qingshan didn't force it: "Then wait until after the opening of this place, and the advertisement will be out for three or four days, and you should be able to see the effect."
"Anyway, we still have a production line, and there are no problems with the craftsmanship and technology. If there is a ready-made factory building, hurry up and get started. In two months, we can set up a branch factory."
Everyone nodded: It turns out that Qingshan insisted on ordering two production lines together, and it had been planned long ago.
Then watch the advertisement at night to see how magical it can be.
At the same time, the Hualong instant noodle factory is also busy.
In the workshop, production is being worked overtime. They directly launched two sets of production lines, with a daily output of more than [-] packs.
The people in the sales department are also making calls one after another.
Chen Dongfang and Qi Shengli are also here, after all, it depends on sales in the end.
Qi Shengli looked excited: "Brother Dongfang, the sales channels in the three provinces here have all been rolled out, and the people in the supply and marketing system really give face."
They are also taking the ready-made channels of the supply and marketing system.
The biggest contributors were not Chen Dongfang and Qi Shengli, but Chu Yunxiu who was sitting there, holding a bowl of instant noodles and eating happily.
In this joint venture factory, it turned out that Chen Dongfang and Chu Yunling cooperated with the Japanese side.
After Chu Yunling sadly withdrew, most of the shares were transferred to Qi Shengli, but there were still some dry shares.
In fact, this is because the Chu family has a relatively large influence in the three provinces, so they get some bonuses.
Chu Yunling didn't want to come to this sad place, so her cousin Chu Yunxiu came here, anyway, she was quite happy.
Using the Chu family's network, the sales channel was successfully opened. In fact, it was all about Chu Yunxiu making a few phone calls.
"This instant noodles are really delicious."
Chu Yunxiu gulped and drank all the soup in the bowl, then stroked her belly and said, "Brother Dongfang, Brother Shengli, please do your work first, I'll go out for a walk."
"Where are you going, I'll send someone to drive you off." Chen Dongfang didn't worry about this girl running around alone.
Chu Yunxiu blinked her big eyes twice, and a sweet smile appeared on her round face: "I'm going to Jiapigou. I heard that Grandpa Wu is there. Of course I'm going to see it."
Her excuse was fair and aboveboard, but as for the real thoughts in her heart, she wanted to ask the fourth and fifth to have fun with her, so of course she couldn't say it directly.
"Then you go. Grandpa Wu is not in good health. Don't bother me too much. Come back early at night." Chen Dongfang warned.
In fact, on the opening day of the museum, seeing Mr. Wu unexpectedly appearing, he visited the museum the next day.
Hmm, Chu Yunxiu agreed very happily, but she had already made up her mind: she will definitely not come back when she comes back, how fun it is over there...
As soon as Chu Yunxiu went out, Fujita Masaichi entered the room excitedly: "Chen Sang, Qi Sang, Mr. Mitsui called, and he will be here in the afternoon."
"Okay, when the time comes, it's time to see how we can fight back with Tongtong Instant Noodles!"
Qi Shengli burst into laughter.
When Chu Yunxiu arrived at Jiapigou, he immediately sent the driver back, and then excitedly went straight to Liu Qingshan's house, just in time for lunch.
She also didn't see outside, called people one by one, and then happily went to the table to eat.
Lin Zhi also likes this girl very much, she is simple-minded, cheerful and generous, and she can play with the fourth and fifth children.
In the afternoon, Chu Yunxiu carried the basket directly and followed the children up the mountain to pick mushrooms. When she came back at night, she remembered a big event:
"Oh, I forgot to visit Grandpa Wu!"
If Qi Shengli was here, he would probably be blown away by this girl.
In summer, dinner is relatively late, and it is almost seven o'clock by the time we eat.
Liu Shikui turned on the TV, ready to eat while listening to the news broadcast.
The small eyes of the fourth child also stared straight at the TV screen, and Lin Zhi tapped her little head:
"Eat well, you don't watch TV when you watch Lao Wu eat!"
As soon as the voice fell, Shan Xing put down the bowl and chopsticks, and pointed to the TV: "Look, look, it's our instant noodle advertisement!"
This time, it immediately attracted everyone's attention.
Chu Yunxiu blinked her big eyes twice: "It doesn't seem to be an advertisement, it's the skit played by Chen Xiaoer and Lao Maoer, what's its name, yes, eating noodles."
On the TV screen, it was indeed those two, also wearing similar clothes in the sketch, Chen Xiaoer was squatting on the ground in a weird way, looking full of food, it made people want to laugh.
"Director, I really can't eat anymore!" Chen Xiaoer bared his teeth and said a line.
Lao Maoer tilted his neck and thought for a while: "Serve him braised beef noodles!"
Then the screen switched to the packaging of instant noodles, seeing the two little cartoon characters, they happily hugged the fourth and fifth children together: "Haha, we are on TV!"
Then it was quickly unpacked, instant noodles, stuffing packs, vegetable packs, and sauce packs, with Chen Xiaoer's narration next to them, introducing them one by one.
Soon a bowl of steaming hot noodles appeared in Chen Xiao's second hand. He bald excitedly, then gave a thumbs up:
"Unified instant noodles, I can't stop eating."
Finally, there are manufacturers and contact numbers, and the entire advertisement is over.
After watching the advertisement, Chu Yunxiu blinked her eyes again: "Why does your instant noodles seem to be better than Yi noodles in chicken soup?"
The little brother poked her arm: "Sister Chu, let me soak two packets for you, shall I?"
Lin Zhi shook her head helplessly: These two little ones must be hungry for instant noodles again.
So he made two bowls for them, and after Chu Yunxiu took a sip, his eyes widened immediately:
"Wow, it smells so delicious. It's much more delicious than chicken soup noodles. I really can't stop!"
Why does the rhythm of Chapter 438 feel a little familiar?
Uni-President Instant Noodle Factory, Liu Qingshan and the others also sat in front of the TV, waiting to watch the advertisement.
For the audience at that time, advertising bombing was not a big deal, and they would watch it with gusto.
How is it like in the future, when I see an advertisement, I quickly change the channel.
When the ad was broadcast for tens of seconds, bursts of laughter immediately rang out in the room.
"How did you come up with this advertisement, awesome, it's really awesome!"
Da Lao Li patted his thighs vigorously with both hands, and he was full of praise.
"Sanfeng, did you come up with this advertising idea?"
Liu Jinfeng also looked at his younger brother with a smile, his face full of pride.
The idea of this ad was of course created by Liu Qingshan. In this era when the ad was just taking shape, this eye-catching and interesting ad with a clear theme definitely belonged to Wang Zhazao.
As for the filming, of course it was handed over to the female director who shot the commercial for Da Lao Li.
As for the appearance fees of Chen Xiaoer and Lao Maoer, the two together only cost 2000 yuan. Liu Qingshan had to sigh: It's really cheap.
Is it cheap? If it is placed in the system, it is not cheap at all.
The protagonist of the 80 edition of Journey to the West, Brother Monkey, only costs [-] yuan per episode, and with some subsidies, it barely exceeds [-] yuan.
You know, sometimes it takes months to shoot an episode.
After the advertisement was broadcast, Yang Hongying also stood up: "I will find a special person to answer the phone tomorrow, and after the opening ceremony is over, I will go to Jinmen to plan to build a branch factory!"
Now she has full confidence and has returned to her vigorous and decisive style.
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