However, most of the agencies at the bottom design ad campaigns for small businesses, which is not comparable to the agencies at the top in terms of revenue and contacts.

Advertising is also difficult, and how to promote products is not an easy task.

There is no doubt that creativity is very important, and it is the most critical factor for the success of advertising.

Second, the lines should be catchy and easy to remember, for example, "If you don't get a holiday gift this year, you'll get the old Platinum ~ card when you get it" and "Read the machine step by step, you won't Click", which is a rhyming type.

Therefore, shooting commercials is a technical job. It is not easy to shoot commercials that can be recited by ordinary people and will not be forgotten after hearing it once.

The lines can't be too complicated, they have to be easy to remember, preferably the kind that impresses the listener.To put it bluntly, it means "II magic". Low-cost advertising can be used

The cameras shoot, but while the street catches a ton of commercials, very few actually have actual effect.

Therefore, an advertising person like Lu Weibo who stands at the top of the circle is quite remarkable.

It is this factor that makes most people in the advertising industry despise Ye Ling.When you sing, are you here for commercials?Can you (Zhao Qianhao) stop!

Or the hardest public service advertisement?

This is suicide!

Few people were optimistic about Ye Ling, and they all talked behind their backs.

"Ye Ling, I've heard that he likes time travel, but this time he dares to advertise? I really don't know how big it is."

"This time he will definitely kick the iron plate, just a singer. What is he advertising?"

Yangshiren is also crazy, they really dare to accompany him crazy!Outline.

Chapter 787 Questioned

"Oh, although Senior Lu Weibo's temper is a little proud, but Yangshi doesn't need Lu Weibo, this is definitely the biggest loss!"

"Yeah, he can go anywhere? The crap gets taken away by the ads, and word of mouth drops the same!"

"Although it's the four little princes, it's hot now, but it won't be so swollen, right? Do you really think you're a genius? I also started advertising in the bank, honestly it's good to be a singer. Such a promising career It's not for us to do the hard work."

"That is to say, if I want to be a singer, I can laugh and wake up in my dream 787. I can sing and sing every day. I won't come back to continue shooting commercials after I die."

I was wrong, this Ye Ling is really ignorant, one day he cried!

"Hey, Yangshi's move is wrong!"

The entire advertising industry, whether it's winners or losers, or those who are struggling, are secretly watching Ye Ling's jokes, waiting for him to make a fool of himself.

What happy people like most is to watch the excitement.

Although Lu Weibo was in a bad mood, he also thought it would be a backwater to leave his advertising department in Yangshi, let alone Ye Ling, so he was also very curious that Yangshi could finally shoot something.

Has he such a good planning case?Let Ye Ling be a layman who shoots a gun?

Well, let's see what you can shoot!

now.

Come back home.

Ye Ling collapsed on the sofa, Zhang Dashuai was watching a variety show, which seemed to be quite famous.The guest of this issue turned out to be Lin Ranyan.

Dashuai Zhang said while eating potato chips, "Are you sure about this advertisement?"

"Don't you believe me?" Ye Ling said

"There's more." Dashuai Zhang thought about it, and heaved a sigh of relief.

Ye Ling was definitely the best person she had ever met, and it was no surprise that all kinds of strange things happened to him.

Since he said he can shoot this commercial, it's absolutely fine.

"Oh, after filming this commercial, my friend will become famous (bjce) again." Ye Ling stretched, then walked directly onto Zhang Dashuai's lap, enjoying the beautiful scenery in front of her comfortably.

After the end of this wave of advertising, it took a second place in the advertising industry, mainly because of the intensity of the advertising.Ye Ling was excited.All YangTV's channels are broadcast together, and the ranking on the list of Nima artists released a year later is estimated to be directly ranked second.Dashuai Zhang looked at his embarrassment and turned his eyes. "You're showing off again, but you pity me. You haven't been in the media for a long time, and your rank in the list of artists is about to drop."

I think so.Dashuai Zhang stays at home every day.Many announcements were delayed for his own reasons.

Thinking of this movie, Ye Ling smiled and promised: "Don't worry, when I enter the film and television industry in the future, all the women will be you!"

"Why? Do you dare to take advantage of others?" Dashuai Zhang clenched his fists, with a faint smile on his face, revealing a small dimple.

Dimples and long eyelashes are your most beautiful smile…

Ye Ling hummed suddenly, which made Dashuai Zhang very happy.

the next morning.

Ye Ling drove to Yangshi, and passers-by saw many employees pointing at him.

"Look, it's Ye Ling!"

I heard that he betrayed Teacher Lu Weibo and had to shoot his own commercial!

"Isn't he a singer? What commercial do you shoot?

Chapter 788 Ye Ling's Guarantee

"who knows!"

After the leader heard the news, he was very angry!

"No, when I passed the director's office this morning, I heard him knocking on the desk."

People's words were whispered, but they could not escape the ears of the martial masters.He frowned slightly? Headed into the elevator.

We are on the floor.

Pushing the door open, I saw Huang Yifan sitting there expressionlessly.

Ye Ling walked over: "Brother Huang, what's on your mind?"

Huang Yifan shook his head.

Ye Ling patted him on the shoulder. "Did the leader criticize you?"

Huang Yifan looked at him and sighed: "I wrote a military order." If we can't shoot this advertisement well, I have to leave here! "Frozen, it seemed that Huang Yifan struggled hard with himself to get rid of Lu Weibo, and his heart suddenly rose with admiration and guilt.

"Don't worry, Brother Huang, I will definitely make our advertising department proud!"

Hearing Ye Ling's assurance, Huang Yifan smiled wryly, knowing that there was no way out.He had to grit his teeth and say, "Do it!"

He waved his hand and told other departments to prepare equipment and tools, and set off directly to the first shooting location.

While filming is in full swing, on the other hand, the advertising industry is also paying attention to it one after another.

Everyone is looking forward to what Ye Ling can shoot.

Ye Ling's magic pen!

Ye Lingren's first stop for shooting was at the hospital.

Early in the morning, the hospital has vacated space, and everyone starts to prepare cameras and other large and small equipment.

Ye Ling put on makeup first, and painted his whole face with something like white powder, which made his face look pale and sick.

Then put on the hospital gown, lie on the hospital bed with a sluggish expression, the heart rate is always displayed on the instrument next to him, and he wears an oxygen mask and an infusion bag or bottle.

Qi Zai waited anxiously by the side, lying on the ground with lowered eyebrows, looking up at the people on the hospital bed from time to time, his eyes were full of worry.

"Cough cough."

Suddenly, the bed coughed violently, and Qi Zai, who was crawling on the ground, immediately yelled "Wow" twice happily.He moved his feet and jumped onto the bed nimbly. "Card!"

Huang Yifan, after watching the whole process, raised his head and shouted, and then ran over to dance: "This performance is great, let's take a look."

.....for flowers....

Hearing this, Ye Ling nodded, got up and went to the camera next to the monitor, and took a closer look.

After replaying it again, Huang Yifan couldn't help but say, "Isn't this great?"

Ye Ling replied, "Yes."

Huang Yifan said happily, "Is this all over?"

..... 0

"Who said that? I mean that dog played well." As soon as Huang Yifan finished speaking, he heard the change of Ye Ling's words. "Qizai's script is very good, but my eyes are not in the position, and there is a camera." You have to shake this camera again, you have to film a dying person.The fire of life will be extinguished at any time.The angle of this camera is wrong.too light.Don't shoot by shooting TV.If I'm unsteady, but shaking, the camera must be shaking.

"Forget it, let me tell you again. You shake the machine from this position to approach and focus, right, and then turn to that position..." In the end, Ye Ling just pulled up the photographer and began to describe each step in detail.

Seeing Ye Ling's serious expression, all the people present looked at each other in blank dismay, all of which were shocking.

Chapter 789 The Perfect Advertisement

Just now, in their eyes, the play was done very well, but they didn't expect Ye Ling to be dissatisfied?

Looking at the current posture, Zhang Weidong does not seem to be as unreliable as rumored!

Ben's attitude is definitely a first-class professional level!

Thinking of this, they suddenly felt that this advertisement was not necessarily worse than Lu Weibo's. After all, even if Lu Weibo came to shoot it himself, he would not be as careful as Ye Ling. Unknowingly, everyone in "Seven Nine Zero" was driven by Ye Ling's energy, and the whole team was full of enthusiasm.

This is Ye Ling's situation.If you don't shoot, you have to shoot the most perfect one, and you can't have any flaws.

Even every detail, the decoration of other props, the expressions of doctors, their family members and passers-by have strict requirements.

It is a highlight if every place is carefully observed.

It’s just the first scene. I shot from morning to noon, and there were many shots in total, but I didn’t get a satisfactory result.

After this ordeal, let alone a human being, even Qi Zai was exhausted and looked exhausted.

At noon, the lunch box arrived and everyone began to eat.

There are people squatting on the ground, sitting on chairs, standing, in short, they are so tired that they can't even think about the image and gobble it up, while they are talking to each other.

Zhang Weidong is too strict!

"Yes, being serious is a good thing, but I feel a little more serious and energetic."

In this scene, I took multiple photos, omg!

"It's crazy. If this ad isn't hot, it will be unbearable!"

"Hey, I just don't know the right way to shoot this ad. My hands were shaking this morning." Even the photographer started complaining that he was the most tired.Ye Ling's shooting requirement is that the camera keeps shaking.It is difficult to comprehend the hazy feeling of separation between life and death.

Ye Ling was dissatisfied with shaking harder, and Ye Ling was still dissatisfied with the smaller shaking. In short, it took a long time to successfully take a picture.

Huang Yifan was also crying and laughing.I don't know if this ad will be successful.However, when I saw Ye Ling's promise, I could only treat the dead horse as a living horse.

What a gentleman's sacrifice, playing till the end...

I hadn't finished filming the hospital drama yet, so I waited until the evening to start filming the second act.

Under the shaking camera, the sound of brocade flute can be heard in the distance on the street. Several fire trucks and ambulances are parked on the side of the road, lying on a stretcher with injuries and being sent to an ambulance.

Then the camera cuts to Qizai, who anxiously looks at his master with injuries all over his body, screaming in a low voice.When Ye Ling was sent to the car, he followed Ye Ling and accompanied Ye Ling all the way to the hospital.Until the last scene of this scene, when Ye Ling was sent to the operating room, Qi Zai looked out the door nervously, and then the door slowly closed.

Similarly, this article has been filmed many times, and Ye Ling tried to restore the original ad, even more attentively than the original.This high-intensity commercial shooting lasted three days.

In fact, this ad is only 1 minute long.

The 1-minute photo was taken over three days, which suggests no seriousness.

The scene in the third act is a big one.

Under the camera, the scene of the car accident was in chaos, and Ye Ling lay dead under the car.It was Qi Zai who rescued him from the car clumsily and with great effort.

7 Chapter Ninety Causes of the Accident

In the fourth act, the cause of the accident is finally revealed.

I saw a flat road and drove a car from Yeling to the front.Suddenly, I saw Qi Zai, desperately chasing his car behind.He gets distracted for a while, which leads to a car accident.

Act five is the most shocking one.This is a forest.Autumn leaves are scattered on the forest path.Ye Ling drove Qizai here and untied his collar with his own hands.

Ye Ling turned to leave, Qi Zai subconsciously followed, but the next moment, a finger stretched out to stop it, and it obediently remained motionless.

Then Ye Ling drove away, and the camera took a close-up shot of Qi Zai.It silently looked at the back of Ye Ling's point, and then played 19 subtitles next to it.

It will never abandon you, so please don't abandon it at will!

Five sets of shots make up a short story, filmed in reverse.If you look backwards, it's just an ordinary story, and it couldn't be more ordinary.

The owner dropped the dog in the woods and drove away.The dog is chasing him.The owner was upset and had an accident.The dog rescued him from the scene of the accident, accompanied him to the hospital, and stayed in front of the hospital bed until he came to Lin Xing.

But the whole story is completely changed after being filmed in the opposite direction, which is touching and bleak.At this moment, as the shooting of the fifth act ends, Ye Lingdian is paying close attention to the last act.He watched it three times over and over again, but he always felt that something was missing.

Before the last camera was fixed on Qi Zai, a flash of inspiration flashed in Ye Linghao's heart.What is missing is persistence and loyalty!

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