Entertainment: I don't want to work hard anymore

He is just pretending, so good, such a large number of advertisements can't fit it!

It happened that he was suffering in his heart, but he couldn't say it yet.

"Drive!" Lu Weibo shouted to the driver with a sullen face, as if he wanted to vent all his anger.

In my heart, I have hated Ye Ling for a long time.Looking at the Yangshi Building far away from the window, my eyes showed resentment: "Did you shoot? Well, let me see what you can shoot!"

秧视

Huang Yifan was already on the verge of riding a tiger, so he could only look at it with a wry smile: "I said, Boss Lin, this time we are playing too big!"

Ye Ling was very calm: "Don't worry, Huang, brother, I won't hurt you."

Huang Yifan sighed: "This can only be like this. If the leaders above know that we have taken Lu Weibo away, they must not lick my skin!"

Zhou Ming also asked in pain: "Do you really know how to shoot commercials?"

This question, as much as people's real concern, is eagerly watched by every eye.

Ye Ling touched his nose: "Yes."

That's right.

My brother Cao!

Can you stop being so unreliable?

What do you mean by calculation?

Zhou Ming and Huang Yifan looked at each other, and cried bitterly the next moment, it would be a disaster.

Another employee suggested at the time: "Why don't you go home and think about the business case first? I guess you won't be able to shoot today."

In fact, his original intention was to take Ye Ling away to make him feel at ease, and then they secretly invited Lu Weibo back.

But I didn't expect Ye Ling to shake his head. "Forget it."

When everyone heard this, they felt even more desperate.

I don't even bother to think about it.It seems that Zhang Weidong really doesn't want to play a good shot.

But the second sentence that followed was beyond everyone's expectations. They only saw him say slowly: "Give me the pen and paper, and I will write!"

write now?

All the employees at the scene were stunned. Huang Yifan was a little worried, but he waved to an employee and said, "Give him a pen and paper."...begging for flowers....

"Oh." The employee nodded, and quickly picked up a copy and handed it to Ye Ling.

There was a smile on the corner of Ye Ling's mouth, and with a wave of the pen, he wrote on the paper.

He was so focused that he didn't even think about it.Instead, he writes like a machine.

"Guru..."

0 ....

Some employees' stomachs were ringing, and they kept holding their hands, but they said in their mouths: "Huang, brother take everyone out for dinner."

Huang Yifan was following Ye Ling, and he knew he would be a total lunatic if he worked, so he nodded and took them out to dinner.They looked strange and left the conference room one by one.In the end, only one person was left quietly writing the plot.

Ye Ling really doesn't know how to shoot commercials, but he has already seen them!

In the previous world, there were several well-known advertisements about protecting dogs outside the home, the most impressive of which was the public service advertisement issued by the Legalist non-human organization Animal Charity Foundation. Although it only lasted for 1 minute, it was incisively and vividly It expresses the dog's loyalty vividly and ends in tragedy, which has touched countless people.

Chapter 784 Seeing a Joke

Claimed to be the best ad for "1 Minute Tears and Low Tears"!

With such resources in his hands, Ye Ling has nothing to hide, and even dares to face Lu Weibo!

At this time, Ye Ling recalled every scene and every detail of the advertisement in his mind, and recorded it on paper.

Unknowingly, the advertising department had already finished their meal and returned to the conference room.

Seeing that Ye Ling was still writing without changing his "seven five three" posture, he couldn't help showing admiration one after another in his eyes.

It was not until a long time later that Ye Ling put down the pen and paper, looked up at Huang Yifan and the others, was taken aback, and said, "Hey, are you all back?"

Huang Yifan smiled wryly: "Liner, we have been back for an hour, you have worked so hard."

Ye Ling smiled and said, "Hey, I'm obsessed with writing."

Take out the plan in your hand and pass it to Huang Yifan: "Let's see first, if there is any problem, wait for me to come back." After speaking, he got up and wanted to leave.

Huang Yifan was stunned: "Why are you going?"

Ye Ling turned her head and pointed to her stomach.Eat, you are full, your partner is still hungry!

everyone:"…"

good idea!

On the same day, after Lu Weibo returned home, he told his circle of friends what happened today, and many people in the circle fought for him.

"What? Is this Ye Ling too arrogant?"

"Didn't you just scold you? Are you still planning to do this?"

"It seems that the rumors are not groundless, this is really a rascal!"

As a singer, does he have to come to shoot commercials?

"This gives him power, why doesn't he go to heaven!"

"Although our advertising circle is not big, it's not his second-tier star!"

Lu Weibo has an extensive network of relationships.With this development, his circle of friends exploded.According to his description, he obviously became an arrogant person, despised the advertising circle, and even beat him.

This also made many advertisers emotional and angry at Ye Lingdian's provocative behavior.

Of course, there are some big ad agencies who just laugh about it.They are all top professionals in the circle, and they are all connected to Lu Weibo's character.I know that what he said is somewhat believable.

Ye Ling is a well-known hooligan in the entertainment industry.When he was standing in the third row, he dared to pretend to force himself to stand in front of Gang Gang and Lu Weibo in the second row.... It is estimated that he was received

humiliation.

However, other descriptions should be true and this Ye Ling should be included in the ad?

Many advertisers are not optimistic about this.Advertising is a joke.The need for creativity is not fragmentation.Some people think Ye Ling is talking nonsense.A singer crossing the advertising industry?

These two industries have no intersection!

In short, in Lu Weibo's circle of friends, the whole advertising industry quickly spread the news, and many people had different opinions on it.

Some people even thought that % people would stumble and wait to see Ye Ling's jokes.

At this moment.

秧视

Ye Lingdian returned to the meeting room after eating at a nearby fast food restaurant, and they were discussing Ye Lingdian's planning case in Hot Air 2.4.

After a group of people have watched it a few times, they do some puzzles from time to time.Even Huang Yifan said in the middle of his thoughts: "The plot of your advertisement is okay, but it's just okay, I think

I can't find any features. "

Zhou Ming also said: "The protagonist abandoned the dog and had a car accident, but the dog never left.

Chapter 785 Advertising Creativity

He rescued the owner from the scene of the accident, stayed with him all the way, escorted him all the way to the hospital, and then typed "You can abandon it, but it will never abandon you. That's the whole story of the ad, right?"

"That's right." Ye Ling took a sip of hot water and nodded.

Seeing Ye Ling's point, several employees looked at each other with embarrassing expressions.However, judging from the plot, this ad is really ordinary.Like this abandoned story, they didn't all come up with them.However, after it was actually filmed, the appeal was not strong.

19 Er: 〃, we are too familiar, let me tell the truth, your advertising planning case is really common

Although the others didn't say anything, their expressions said everything, and they agreed with Huang Yifan's words.

The idea of ​​this ad is really a bit generic.

Ye Ling sat there, seemingly unmoved, still drinking tea and listening to what they said.

I saw Zhou Ming frowned and said: "From the perspective of the plot, there are big scenes like car accidents. Therefore, the production cost is still relatively high. Of course, we can't get the money. The key is this advertisement. The creativity is really Very ordinary and not worth the money."

Another employee also said, "Yes, yes, Zhang Weidong, why don't you consider another one?"

The others agreed one after another, but they all sighed secretly.Ye Ling is a layman and doesn't understand the way here.

Before Lu Weibo's plot, although the shooting method was a bit bloody, the whole plot was quite creative. As he said, no one in the entire advertising circle can shoot better than him.

But Ye Ling absolutely couldn't agree to that kind of shooting technique.

Are you joking?Who the hell wants to abuse Qi Zai?what's on your mind!

Although Qizai is almost immortal, when you cut it with a knife, it hurts!

What's more, Qizai's courage is so small that he regards it as a family in his heart.How could he personally send him out and push him into the fire pit?

Huang Yifan said, "I think you also understand that this advertising plan may not pass."

They all looked at him, waiting for his next words.I took a big sip of tea and said slowly: "Yes, this story is really not new, but you have to figure out that the selling point of my advertisement has never been put in the story!"

"what?"

"Not in the plot?"

"This one……"

"If you don't put it on the plot, what else can you put?"

"Advertising sells ideas. What else can he sell besides plot?"

The employees present were surprised by Ye Ling's sentence and confused about its meaning.

Huang Yifan also wanted to know: "What is the selling point you mentioned?"

Ye Ling smiled: "Camera! In front of the camera again!"

753 "Lens?"

Everyone was stunned, and Ye Ling explained: "Although this story is very ordinary, think about it, if you shoot it upside down? Or, it's played backwards!" "Playing it upside down?"

All the advertisers in the room couldn't help but wonder.

Continued: "I took this ad upside down and all the photos are in reverse." Do you think the first photo is of the owner abandoning the dog? "Wrong, that's the last photo! The first photo is of the main character lying in the hospital in a car accident!

Then, Ye Ling told everyone about the advertisement in detail.This novel shooting technique has many people finding it successful.

Chapter 786 Seeing people is crazy!

shoot in the back?

They really didn't think of it before!

In addition, according to the description of Ye Ling, the benefits of shooting backwards are undoubtedly much greater than those of shooting with bare hands, and the attractiveness should be raised by several levels.

First, because it's a flashback that the audience can't understand at first, they'll look forward to the story and have a sense of anticipation and curiosity.

You can imagine that if you were shooting with your bare hands, then when the first photo of the abandoned dog appeared, you could guess the story below, so the mystery would disappear and people could just switch channels.

But this time is different.Once you shoot your back, the anticipation sets in!

So, this idea is really cool!

wizard.This is genius!

A simple story but has been made extraordinary thanks to this idea of ​​filming backwards!

They are all specialized in advertising, and they have been in the advertising industry for many years.Now, after listening to Ye Ling's explanation, they naturally understand its value, and they are very excited!

Are you all watching a joke?

That evening.

秧视

The advertising department worked overtime collectively, stayed up all night to discuss Ye Ling's plan, and gradually improved it.

After hours of fighting, the complete plan was finalized and they were all ready to shoot tomorrow morning.

Another joke in the ad circle tonight.

This circle is indeed small, but the gap between different levels is huge.

Top advertisers like Lu Weibo pay a high price for an advertisement and often contact well-known companies.The top big shot in the ring, usually an ad, can bring a dying company back to life.