Comeback 1992

Chapter 70 Advertising and Sales

Fuller Wine Conference Room!Han Songlin and Liu Xiaomei were the last to enter the conference room.

Important people always have to be the last to appear.

"Is everyone here?" Han Songlin pulled up his chair and sat directly on top.

The large conference table in this conference room was specially hired by a carpenter to build it. Han Songlin really doesn't know how much it cost.

But I know it should be quite expensive.

Yuan Hongping: "Except for the team leader who is not on duty, everyone else is here!"

"Okay, let's have a meeting! To put it simply, this time I went to the capital to watch an advertisement. You should have heard about this. The advertisement will be broadcast on CCTV on NO.15 , and it will be broadcast on other TV stations, well, Shuchuan TV station will also broadcast it."

"After the advertisement is broadcast, our wine will definitely increase the popularity. If there is popularity, then we must have sales."

"So, I want to emphasize here that the quality of our wine must be strictly controlled, and the company's development cannot be damaged because of quality problems. This time, it is also our only chance to rise from the ashes."

If it doesn't work, Han Songlin has to think about whether the winery can survive.

If things can't be done, let's break up as soon as possible.

"The production of finished wine must be accelerated!"

Yuan Hongping hesitated for a moment, whether it would be bad if he contradicted the boss at the meeting.

But Yuan Hongping took Han Songlin's salary and felt that he still had the obligation to tell him the problem: "Boss, now, we have already piled up a lot of finished wine in our warehouse, and there is no longer enough to pile up."

"Is there any warehouse or something in the town that can be put away?"

Yuan Hongping shook his head: "What kind of warehouse is there in the town!"

Han Songlin looked at Liu Xiaomei: "Then take it to the county town and find a place to put it."

If you put it in the open air, definitely not.

It's raining, didn't it rot the packaging box of the wine?

"Xiaomei, go to the county seat and find a place."

Seeing Han Songlin looking at her, Liu Xiaomei knew that she must have taken the job: "Ah, yes!"

Are there any houses like warehouses in the county?

There really is.

For example, houses like supply and marketing cooperatives in the past.

"In addition, in terms of production, we have to find a way to increase the efficiency of production and reduce the labor intensity of workers. I have already talked to Director Yuan, and we will buy coolers in the factory later."

"As for the food, the standard for each person will be added to one yuan in the future. If the business of our factory improves in the future, then the food fee can be increased. Two yuan or five yuan is acceptable."

A thought flashed in everyone's mind: the food standard of five yuan?This is because I am so afraid that I have to eat dragon meat.

"The last thing is about the canteen. After I prepare, I will rebuild a special canteen. In addition, I will also build a special dormitory building."

"That's about the end of the meeting, the sales will stay for a while, and the rest of the meeting will end!"

After Han Songlin experienced that smelly and long meeting, he didn't want to talk about the meeting he had, and it was the same.

In terms of the entire sales department, there are now six people.

That's right, there are six people.

Han Songlin looked at the six of them. To be honest, he was not very satisfied with these six sales.

However, it has to be used again.

Because you have no one else at hand to use.

"If you keep everyone here, everyone must know. Now let me talk about the future sales. The ex-factory price of Jinliufu wine will be 70 yuan a bottle, and the national retail price is 120 yuan."

"What do you mean? In the future, when you sell the wine, the factory will only take 70 yuan, and the remaining 56 yuan will be your own."

Han Songlin stared at the six of them: "So, do you understand what I mean?"

The six people looked at Han Songlin in astonishment, nodded for a while, and shook their heads again!

Han Songlin also knows that it seems that there are relatively few people doing this now.

But in this day and age, selling is definitely a very profitable business.

As for wine sales, many people make a lot of money.

Of course, making money by selling wine is to make money, but you really have to work hard.

Han Songlin knew someone who used to be a wine salesman. He was very good. From a person who didn't know how to drink, he was trained to drink a few catties.

You can think about how many times you have accompanied the guests, and how much wine you drank in order to get the order.

"It means, literally, I'll give you 70 of the ex-factory price of Jinliufu wine, and you can sell it for 126, and you will have a profit of 56 yuan. If you sell it alone, it will definitely not work, so find someone to sell it with you. The more you buy, the more money you can get. No matter how much you sell, the factory will supply you with 70 yuan per bottle of wine.”

"From now on, you don't have to go to work in the factory every day, but go out to the market."

In terms of sales, you must not be able to sit on duty every day.

"You can earn 300, [-] or [-] a month; or, you can earn [-] yuan a month, it's up to you. If the sales for three consecutive months have not exceeded [-], then that means For one thing, it is not suitable for sales, and there will be a job transfer in the factory."

Advertising and sales are the two most important magic weapons for running a business in the 90s. Han Songlin is naturally aware of this, so he also attaches great importance to it.

"Are you confident in doing well in sales?"

"Have!"

Han Songlin laughed, he really doesn't believe that money can make ghosts go round, no one will be tempted by such a big benefit!

Han Songlin came to the factory at nine o'clock in the morning these days and returned at six o'clock in the afternoon.

Just to do a good job in sales.

Fuller Liquor is in the county, or even in the city, and even went to the provincial capital to recruit sales staff.

In addition, Han Songlin also called Xu Lu and asked her to ask if anyone in Han's Braised Meat would like to talk about wine sales.

As long as the conditions are the same, the wine is sold at the ex-factory price and sold at the same retail price.

Xu Lu was really interested in this.

After all, she is also an old salesman, so she naturally knows what will happen if Han Songlin does it like this.

As the advertisement of Jinliufu Liquor officially landed on CCTV and major TV stations, Jinliufu Liquor, a new and festive liquor brand, quickly became a well-known liquor brand in China.

In the winery, a large number of finished wines that have been filled are distributed to various places.

Distributors from all over the country also called one after another to inquire about the situation of Jinliufu Liquor.

On the advertisement, there is the contact information of Fuller Wine.

When advertising, Han Songlin also consciously promoted Fuller Wine.

After all, Fuller Wine will definitely not have only one wine brand in the future.

How about making a Fuller Supreme Wine?

Fuller Chun?

These are all possible.

To be honest, Han Songlin had already said that with the blessing of advertisements, the wine would be easy to sell, but he didn't expect that the wine would be so easy to sell.

Standing at the window of the office, looking at the trucks pulling the wine out of the factory, Han Songlin couldn't help feeling like he was in a dream.

"I still underestimate the power of TV commercials in this era!" Han Songlin sighed, but also admired.

In the past, Han Songlin had read information about the Confucian Mansion Banquet and Qin Chi.

Confucian Banquet Wine, as the first-generation CCTV standard king, directly increased its sales to more than 94 million in 9.

And what about Qin Chi?

Sales of 1.8 million!

Qin Chi has a very interesting point. He sold more than 9000 tons of wine throughout the year, but the sales volume is only 1.8 million?

Han Songlin didn't know if the information he saw in the future was wrong, or it was just the fact.

But if this is the case, then there is something interesting about it.

That is to say, a ton of wine is almost 2 yuan.

Then a catty of wine is only sold for ten yuan!

After deducting the cost of production, packaging, logistics and advertising, Qin Chi calculated according to this data, but he didn't make any money.

But in the second year, Qin Chi used another [-] million yuan to bid for the CCTV bid.

Chapter 71 Here Comes the Warmth

Boom boom boom!

"Enter!"

Liu Xiaomei came in with a stack of lists, and looked at Han Songlin with admiration and respect.

The little face was flushed, and I didn't know if it was tired or ashamed.

"Boss, here are the sales figures for the past half a month!"

Han Songlin took the form and looked at it. The form was handwritten; there is no mention of machine printing in the factory yet.

Looking at the list, Han Songlin didn't think he was surprised how much wine he had sold, but began to think about improving the office conditions.

"A total of 4200 pieces of wine were produced, with sales of [-] million!"

Fuller Wine calculates sales based on the actual sales of the factory.

In other words, the 4200 million yuan now belongs entirely to Fuller Wines.

Moreover, the 4200 million are all cash.

Fuller Liquor does not owe any debts, and all transactions must be made in cash.

"It's not bad, this can be regarded as being able to repay the debt!"

When it comes to the issue of debts, the creditor has come to the door.

"Brother Han, I know you are awesome. It's only been a few months, less than three months; ouch, I don't know how to describe my feelings."

Jia Yuanshan is excited!

Before, because of the loan problem of Leshui Winery, he had trouble sleeping and eating.

now what!

Since Han Songlin took over, the winery changed its name, and it skyrocketed.

Jinliufu wine, it sold like crazy.

In this era when Moutai, Wuliangye, and Luzhou Laojiao are not too popular, Jinliufu Liquor may become the leader in the liquor industry by virtue of its huge advertising effect.

No kidding, it's true.

Who is the wine king in the 80s?

It's Fenjiu!

In the 90s, Wuliangye's sales continued to rise, and it should have become a well-deserved wine king.

But there was an accident!

That is, the Confucian Mansion Banquet and Qin Chi directly robbed him of the limelight.

As for Moutai?

Sorry, it's just an ordinary winery right now.

In [-], due to the Asian economic crisis, the overall social and economic consumption in Huaguo dropped sharply, and the entire liquor industry was naturally affected.

Liquor production has dropped from a peak of more than 800 million tons to more than 300 million tons.

This is really a big wave washing the sand, and all the remaining wine industries are in stable operation.

Just like a marathon, the company that runs fast at the beginning may not be able to cross the finish line in the end.

Han Songlin signaled Jia Yuanshan to sit down, but smiled and looked at Cheng Jiajia: "Miss Cheng, you are so beautiful again!"

Cheng Jiajia sat down caressing the hem of her skirt, smoothed her bangs on her forehead, and said with a faint smile on her face, "Thank you for the compliment, my little girl is very honored!"