Comeback 1992

When she got the new car, Liu Yuyan was afraid to drive it, because the car was very expensive at first glance, and if she got hit, Liu Yuyan felt that she would be very distressed.

But for Han Songlin, Liu Yuyan, a novice, had to drive this car.

At this time, the gap between the domestic automobile industry and foreign countries is quite large, and there is nothing to do about it.

Throughout September, life went step by step. Tang Yan called back every two days to talk about life in school; in October, Han Songlin was holding a meeting in the motorcycle factory area of ​​Fuxing Industry.

Meeting on motorcycle export.

"Boss, we have already negotiated with Tiancheng Foreign Trade. The first batch of [-] motorcycles exported to Southeast Asia will start shipping in the middle of this month; it is expected to arrive in November."

At this time, Fuxing Motorcycle is very popular in the domestic market. Compared with other domestic motorcycle manufacturers, Fuxing Motorcycle has done a good job in quality control.

Fuxing Motorcycle has not been on the market for a long time in China, but it still won the market very quickly.

The sales network is also rapidly being rolled out.

Han Songlin nodded. These foreign trade motorcycles were forcibly withheld from domestic sales.

At this time, the sales of Fuxing motorcycles are very hot. They produce one and sell one, no kidding.

Distributors all over the world are waiting to deliver.

There is no need to choose whether to give priority to satisfying the domestic market or to enter the foreign market first.

Abroad first, of course.

Isn't it good to earn foreign exchange?

"What is the price of motorcycles for export?"

Compared with before, Meng Qingsheng is much darker at this time; Meng Qingsheng took people to Southeast Asia just now to investigate the motorcycle market in Southeast Asia.

Throughout September, I ran in Southeast Asian countries.

Meng Qingsheng submitted to Han Songlin a price report on motorcycles in Southeast Asia. In this report, the prices of various models in the Southeast Asian motorcycle market are listed in detail.

In fact, it is mainly the prices of motorcycle companies in island countries.

At this time in Southeast Asia, motorcycle companies in island countries occupy an absolute market share.

A 100ML underbone motorcycle can be sold for 2100 US dollars in Daoguo Motorcycle, but in China, it is only a few thousand yuan at most. Note that the price is in RMB.

"Our export price is [-] US dollars, and if the dealer sells it, it is around [-] US dollars."

In terms of price, it seems to be one-third lower than the motorcycles in the island country.

If the motorcycle companies in the island country lower their prices in the future, Fuxing Motorcycle still has a huge room for price reduction.

After all, in terms of cost, Fuxing Motorcycle has a huge advantage.

"How about the aftermarket?"

Meng Qingsheng: "Now we can only do after-sales through local dealers."

Han Songlin also knew that after-sales must rely on local dealers.

"In Southeast Asia, we have to build an after-sales center. At least all kinds of repair parts must be available."

The after-sales problem is a big problem.

There are two concepts of after-sales products and products without after-sales.

Han Songlin naturally believed in the quality of the Fuxing motorcycle, but no matter how good the quality was, there would be problems, and there was no way to avoid this.

"The after-sales service in Southeast Asia must meet a domestic standard."

And a domestic standard?

Meng Qingsheng was a little surprised. You must know that Fuxing Motorcycle's after-sales service in China is the best among all motorcycle companies.

For example, at the store of Fuxing Motorcycle, it is free to refill the motorcycle.

When repairing motorcycles, the cost of replacing parts is all disclosed, and of course the repair fee is also charged, which can be charged according to the difficulty of the repair.

The maximum cannot exceed thirty.

For example, for tire repairs, the price is regulated.

For local dealers, these regulations made by Fuxing Motorcycle are quite restrictive, but they are also acceptable to dealers.

Because the sales of Fuxing Motorcycle are really good.

The uncomfortable thing is that it is often out of stock.

Chapter 344

Han Songlin kept recalling the future in his mind, why Huaguo's motorcycle companies retreated from the Southeast Asian market.Because of the price war, the product quality began to decline; naturally, there was no after-sales service.

Huaguo's motorcycles are basically handed over to local dealers for sale, and the quality has deteriorated. Both dealers and customers are not satisfied with Huaguo motorcycles.

Island car companies have also launched low-priced motorcycles, and they still maintain the quality. Although the price is slightly more expensive, compared to buying junk, it is an individual's choice.

Also, Han Songlin felt that Huaguo motorcycle companies at that time only wanted to make a fortune in Southeast Asia, so they didn't care about brand building at all.

Thinking of this, Han Songlin couldn't help but feel a little headache.

Facing the motorcycle companies in the island country, he is really not afraid. The production cost of Fuxing Motorcycle is definitely lower than them. In the price war, Fuxing Motorcycle cannot be said to be invincible, but it is almost the same.

But what about domestic motorcycle companies?

"How about destroying those small motorcycle factories directly?" Han Songlin only dared to think about it, and it was impossible now.

Looking at Meng Qingsheng, Han Songlin said: "In Southeast Asia, the company plans to set up a company specializing in sales and after-sales service. I hope you can go there. What do you think?"

"Ah I?"

"Correct!"

After Meng Qingsheng pondered for a while, he agreed decisively: "Boss, don't worry, I will definitely handle the matter well!"

"For sales in Southeast Asia, you can use some methods that are not available in China. You can do it yourself. But remember, don't involve the company."

Meng Qingsheng naturally understood Han Songlin's meaning: "I can save it."

Compared with China, the combination of money and power in Southeast Asia is particularly close, even to the point of being undisguised.

Looking at Han Songlin, Meng Qingsheng always felt in his heart that Han Songlin was a very upright person. Now it seems that this person who can be a boss has the same heart.

Dirty!

Of course, Meng Qingsheng did not dare to say this.

Meng Qingsheng returned to Southeast Asia after a short rest a week later.

Going to Southeast Asia, Han Songlin asked Zhou Tong to take care of it.

As the daughter-in-law of the Wang family in Southeast Asia, Zhou Tong can rely on a lot of help from the Wang family. The sales and after-sales company of Fuxing Motorcycle in Southeast Asia will cooperate with Zhou Tong, and the shares will be split in half.

After talking with Meng Qingsheng, Han Songlin went to see the production situation of Fuxing Motorcycle.

In terms of production, it is necessary to reduce costs in order to cope with the ensuing price war.

If we want to reduce the cost, we naturally don't mean to do it at the expense of quality, which will never work.

Without sacrificing quality, without being able to reduce workers' wages, but also to ensure profits, there is only one way to go, which is to improve production efficiency.

With ultra-high production efficiency, to reduce production costs.

Han Songlin kept holding meetings, asking Fuxing Power, Fuxing Seiko, and Fuxing Forging to improve production efficiency.

As for the production line, if it is time to introduce a new production line, we will introduce it.

If the production line can be improved, it will be improved.

Anyway, it is a goal to improve production efficiency, reduce production costs, and ensure production quality.

In November, Fuxing Motorcycle arrived in Southeast Asia.

But at this time, Han Songlin didn't pay attention to this, he was in the capital right now.

This time in the capital, Han Songlin and Xu Lu came together.

On November 11th, it was time for the bidding king again.

On this day, it will be decided who will become the biggest star enterprise in the next year.

In a courtyard in the capital, Xu Lu sprinkled some fish feed into the fish pond. Seeing the goldfish scrambling to eat, a smile appeared on the corner of her mouth: "This time, I plan to report 9999 million, and it will be successful. If it doesn’t work, we will use CCTV’s other advertising slots and increase advertising investment on local stations.”

CCTV's platform is very good, but it doesn't mean that local TV stations don't have the power to fight.

At present, local TV stations have not talked about large-scale satellite launch, which means using satellites to transmit TV signals.

At this time, there are not many TV stations with stars in the country, and there are only 9 TV stations in the mainland.

CCTV counts as one, and all 8 channels of CCTV are on the stars.

As for the other eight local TV stations that are on the stars, none of them can play at this time. CCTV's position as the leader in the TV field does not pose any threat.

Therefore, at this time, CCTV is the best advertising communication platform, not one of them.

Han Songlin was sitting on the chair, holding a teacup in his hand, with a calm expression, as if the 9999 million that Xu Lu said was only one dollar: "It's up to you to decide."

9999 million!

It should be pretty sure.

At this time, people have already seen the huge communication effect of CCTV advertisements, and there are not many companies that can spend enough funds to advertise.

Fuller Liquor has seized land across the country this year and has become the liquor company with the highest sales volume, which will naturally compress the market of other liquor companies.

The liquor market in Huaguo is very large, but this large does not mean that it is infinitely large.

When the CCTV advertisement was bidding, Han Songlin sat in the back seat very low-key.

And Xu Lu, like a star, is admired by all the stars.

As the first bidding king of CCTV, Fuller Liquor has made people look forward to and pay attention to how it will make quotations this year.

Han Songlin saw Confucian Mansion Banquet, Qin Chi and other enterprises.

In the last life, they were the stage where CCTV was the king. They danced the dance of the times on the entire stage, but they ended up disastrously off the stage.

At this time, Huaguo's enterprises all attached great importance to marketing, and felt that marketing was everything to the enterprise.

Putting marketing first, as for product quality and brand building, no one is aware of it.

No, product quality and brand building have already been done very well.

For example, Haier.

The bidding meeting officially started, and Han Songlin watched Xu Lu submit the advertising quotation calmly.

After Xu Lu submitted the quotation, she sat on the seat and did not speak.

Compared with other people's discussions, Xu Lu seemed very indifferent.

"Confucius Mansion Banquet 6700 million, Qin Chi 8600 million..."

Wow!

As soon as Qin Chi's quotation came out, the entire venue burst into exclamations.

This is also too high.

"Fuller Wine Industry 9999 million!"

As soon as the quotation came out, the venue fell silent instantly, and the faces of the people who could clearly see the Qinchi Winery changed suddenly.

This time, Qin Chi saw that Fuller Wine was selling very well across the country this year by virtue of its status as the king of CCTV.

I want to drive a Santana to CCTV and drive a luxury Audi.

But now, the dream is broken on the spot.

Xu Lu didn't get up, waiting for the host's announcement, but Xu Lu felt a little relieved after seeing the reactions of the people present.

It should be, no one will offer a higher price than Fuller.

"Congratulations to Fuller Wine Industry, becoming the CCTV's bidder in 1996!"

The huge success effect of Biaowang has made CCTV continue to promote Biaowang. Unlike in the future, CCTV will no longer promote Biaowang.

The truth is, CCTV's standard title is not a good name.

Look at the companies that have won the title of Standard King, many of them have gone bankrupt.

Chapter 345 She, Hu Jian's richest man?