Rebirth: Rising from the Far East

It's not that the Zhang family doesn't have a lot of face, nor does it mean that the current Yucheng power is not rich enough.

These are not reasons, but because, why?

Why would he sell it to Yucheng just because Yucheng is rich and powerful?

He is dignified as Jingdu Zhaoyin, he will not sell anyone's face, and will not hurt him at all.

On the contrary, (chfh) will hurt him because of selling other people's face.

Of course Yucheng knew this truth, but he was still fighting for it, and he still proposed the official car.

As for why we must be obsessed with promoting Zunchi to the Kyoto Municipal Government, and insisting on using Zunchi as a public vehicle for the city government?

It's very simple, because in the Xia Kingdom, the government's behavior is often driven.

When ordinary people see officials and leaders driving this car, they will subconsciously think that this car is safe and reliable.

Its brand value will be improved imperceptibly.

Why is Audi's influence in China comparable to that of Mercedes-Benz and BMW?

You must know that Audi is far inferior to the two brands of Mercedes-Benz and BMW in foreign countries.

Without him, there are three reasons.

First, it entered early enough and headed low enough.

In the early years, it directly entered the domestic market in the form of KD parts assembly, and the preconceived impression was very deep.

The second is that it has seized the official market and official vehicles early.

And just because it has become an official car, Audi has also been rushed to buy by private rich people, and its brand influence is getting higher and higher.

Thirdly, just because Audi models are low-key enough, and its low-key positioning is just in line with the consumption and car-using psychology of some people after the reform and opening up.

And Yucheng wants to cut off this official market of Audi and seize it in advance.

Zunchi's original design concept was to adopt a low-key business and comfortable style, which coincides with Audi.

At this time, it has not been two years since Audi entered the country. Some people choose to buy Audi as an official car. Very nice.

Because of this, it gradually became an official official car later.

It even monopolized the entire domestic official market.

But now, not in future generations.

It's still early!

Kyoto is the largest city in China and also the capital.

It took the lead in issuing administrative regulations to use Chery Zunchi, a car brand independently developed by domestic car companies, as an official car, which will definitely cause a sensation and lead the country.

If it is really made, Zunchi will really become a hit.

Moreover, there is no need to worry about sales.

Just think about the Audi of later generations and you will know how huge this market is.

And this was only Yucheng's first step, it was a coincidence that Li Chengwang caught up, otherwise he would not have thought of this.

Because in his plan, the debut of Chery Zunchi and Chery Hongguang will follow the national promotion in Asia, and expand its influence from offline to the whole country.

But now, Yucheng has to go in multiple lines.

Not only the official car market in Kyoto City, he wants to win it.

Sites in Northeast China and Guangdong Province are completely Chinese food, which can be eaten at any time, and Chery's public relations will need to work hard afterwards.

As for advertisements and online promotion in Asia, it is also necessary.

It can be said that as long as these steps are taken.

It is impossible for Chery's sales to explode.

Yucheng once again introduced the advantages of Chery.

For example, the foundation of military vehicles, bulletproof glass, and the price are favorable. 4S stores all over the country are laying and constructing.

"4S store? What does this mean?" ** is worthy of being a human being, and immediately grasped the point.

Yucheng immediately introduced what is the 4S store to him and the leaders of Kyoto.

"Li Shichang, 4S is about vehicle sales, spare parts, after-sales service and information feedback as the core car franchise model, because the English initials of these four nouns all start with s, so they are usually called 4S stores This is a store that originated from the Europa region, has a unified appearance, a unified logo, and a unified management standard, and only operates a single brand."

Yucheng introduced: "Auto 4S stores are generally built by dealers and directly operated by manufacturers, but both methods are built according to unified standards.

The interior and exterior design of the store is unified, the investment is huge, the environment is luxurious and comfortable.The cost of a 4S shop requires at least millions of dollars of investment. "

Hearing this number, many people who followed ** gasped.

What is the level of consumption today?

The era when one dollar had to be broken into 100 yuan.

Millions just to build a store that sells cars?

They can't even imagine the concept alone.

At the same time, they also expect to see such a store more and more.

Moreover, in this era, officials have a simple mentality.

What foreign countries have, our country must also have.

Yucheng took a few glances, knew their thoughts very well, smiled in his heart, and continued: "The 4S store can only sell single-brand cars specially authorized by the manufacturer, so customers can buy cars on the market at a lower price in the store. Same car.

4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, reflects brand value, maintains brand loyalty, and establishes the popularity and reputation of automobile brands for automobile manufacturers.

Usually, a 4S store of a brand distributes only one or a few specialty stores at a relatively equidistant distance in a region, and the specialty stores cannot sell across regions. "

"In addition to getting a lower-priced car in the store, you can also enjoy better after-sales service. Whether it is replacement parts or painting repairs, it is absolutely original and authentic."

"Because Chery Automobile Group and Far East Petrochemical Group have reached a strategic alliance, all cars purchased in Chery's exclusive 4S stores can enjoy a [-]% discount on fuel at major Far East Petrochemical gas stations across the country."

"In addition to these, you can enjoy free parking services in places such as Asia Mall, Emperor Green Palace Hotel, and Wanqing Plaza."

"This 4S store sounds interesting." ** laughed.

Yucheng's heart moved, and he said: "Li Shichang, our Chery Automobile Group is setting up hundreds of 4S stores all over the country. If it can get worse, I hope to establish the country's first Chery brand automobile exclusive 4S store in Kyoto. You How do you feel?"

**Looking at Yucheng, the two looked at each other and smiled.

"I think Chery Zunchi is a good brand for official vehicles." ** looked at the person in charge of a certain department nearby and said, "Xiao Wang, write this down and bring it to the team meeting tomorrow." Discuss and discuss."

Hearing this sentence, Yucheng knew that the matter of using the Zunchi as the official vehicle of all government agencies in the city of Kyoto has been [-]% successful.

And the remaining [-]%......

"Li Shichang, I saw some old police cars driving outside today. How do you see this? On behalf of Chery Automobile Group, I donated [-] police cars, [-] ambulances, and [-] official vehicles to Kyoto City. car."

Hearing Yucheng, this series of donations was directly smashed down.

The ** who had always been calm and calm all the time, was not calm at this moment.

These more than 170 vehicles have a total value of at least tens of millions.

This Yucheng didn't even bat an eye, he donated when he said donate.

This courage.......

He glanced at Zhang Baiqing, and a gleam of relief flashed in his eyes.

No wonder the daughter of the Zhang family who has always been proud and proud can fall in love with this boy from the Yu family!

Just this kind of arrogance is enough to crush more than [-]% of the second generations in Kyoto.

He wasn't alone in feeling this way.

The heads of various departments behind him were even more shocked at this moment.

They knew that Yucheng was rich, but they never thought that this Yucheng could be so rich that he could donate tens of millions of dollars every minute without blinking an eye.

Just to let Chery Zunchi become the official car in Kyoto?

does it worth?

If Yucheng could hear their voices, he would definitely say, and even replied firmly:

worth!

And Chery Automobile Group, which currently has a market value of one billion, aims to become the number one car company in China. He has the ambition to crush SAIC FAW, Toyota, and Audi.

It is very clear that once the domestic official car market is monopolized, Zunchi will be pushed to the position of first choice for official vehicles in the country.

The value it brings is billions, tens of billions.

What was the market value of Audi before entering the Xiaguo market?

Just a few hundred million dollars.

After entering the Xiaguo market, relying on preconceived ideas and relying on the influence of seizing the official car market, it has become the third-ranked car company brand in Xiaguo, and the seventh-largest car company brand in the world by market value.

How much will Audi be worth in future generations?

$ 97 billion.

compare to!

What is the tens of millions in this area? .

Chapter 0315: Crazy Asia, Chery's Road to Rise

**After strolling around, he left with a group of people in a mighty way.

As for the Zunchi car, as an official vehicle in Kyoto, after Yucheng gave the donated vehicle, it was basically a certainty.

After sending the leaders away, Yucheng and Zhang Baiqing returned to the Asia Mall with a group of people.

"Shop Manager Fang, put the special prize ticket back into the lottery pool. We can't lose this reputation."

Back in the mall, Yucheng gave this order first.

The middle-aged man called Store Manager Fang nodded to express his understanding.

His name is Fang Shenglong. He is the store manager of Asia Mall and the general manager of Asia Company. He is a sample management staff invited by Zhang Baiqing from Guangdong Province. He has management experience in many international supermarkets.

Fang Shenglong was not ambiguous about Yucheng's orders. He was a smart man and knew very well that the person in front of him was his real boss.

But at this moment, Asia is still in a state of madness.

Witnessing the opening and shopping in Asia that day, I will not deny the word "crazy".

The five-storey shopping center offers independent shopping experience for all categories, and more than 100 settlement counters.

There is a long settlement line behind each counter, and settlements are carried out without a break.

It is exaggerated that the flow of people in the Asia Mall is almost endless. People are constantly squeezing out of the mall with large and small bags, and at the same time, there is a steady stream of people squeezing in.

"On that day, I felt that all the residents of the city came to the Asia Mall, and people moved back desperately as if the goods in this mall were free of money.

I believe that many people came to the mall at least two or three times on that day, and returned with a full load each time. "

Three years later, a policeman who was in charge of maintaining order appeared in front of the TV and talked about the past.

Back then, they were about forty people, but they stood at the door for a whole day, and their voices became hoarse.

However, he was also very proud of this matter. As a reward for their help in maintaining order, Asia Mall provided them with water and food during the day, and the treatment was generous, and they also gave each of them [-] to [-] yuan. Waiting for the shopping voucher, you can take it to Asia Mall in the future to exchange for commodities of equivalent value.

"That day, we felt tired! Very tired! Colleagues who were in charge of loading and sorting the goods, when the door closed at night, they all wanted to lie down on the ground and sleep directly on the spot. Sleep.

During this day, they had no time to rest at all. We even ate, drank water, and went to the toilet at the fastest speed.

The goods in the warehouse are transported to the shelves like flowing water, but as much as you send, within half an hour, it will definitely be sold out.To be honest, I never thought before that everyone would make such crazy purchases.Yes, I think it can only be described by the word 'crazy'.

At that time, I was one of the members responsible for guiding customers, because this kind of non-counter self-service shopping mall is still a new thing in Kyoto after all, and many of the rules are not familiar to everyone. It is not allowed in the mall.At the end of that day, my throat was so hoarse that I couldn't speak, it was as if my throat was smoking.

Those sisters who are in charge of collecting the money don't know how many banknotes they have passed by at the end of the day. They only know that they have to hand over the big bills in their hands to the financial office every half an hour.However, the boss is very nice, we all worked overtime that day, and gave each of us 30 yuan shopping vouchers at night."

Three years later, when Asia shopping malls opened all over the country, CCTV specially filmed a documentary for the rise of Asia and created a new model of domestic supermarkets. In the documentary, Bai Xue, who is already the store manager of the Central District of Asia, answered in an interview: .

"That day, of course I remember. It was a shopping experience that we Kyoto residents had never had before. I think it is hard for anyone who has experienced that day to forget. It was a Sunday, because the Asia Mall opened Well, everyone has been thinking about this for a long time.

After all, before the opening, this Asian shopping mall advertised on local channels and distributed leaflets, and the content on them was very attractive.Well, I remember that there is oil, eggs, and meat on it. The price is not less than [-]% cheaper than outside, and I remember very clearly that on the opening day, their specials were pots, um, steamers, and The price of the cooking pot is half of that of the Xidan shopping mall in Kyoto. Do you think everyone can not go here?

In those days, if you could save a few cents in shopping, the old women in the family would be excited for a while, not to mention saving at least a few dollars all at once.I estimate that if the supply of goods in Fang's shopping mall is sufficient that day, almost every household in Kyoto will have to buy one or two pots! "

Xiao Wang, who is already a goods supplier in Asia, answered in an interview.