Rebirth: Rising from the Far East

In Xiaguo in the 90s, motorcycles are the most mainstream means of transportation today.

This ratio far exceeds that of a car and is comparable to that of a bicycle.

Moreover, motorcycles not only exist in large numbers in first-tier cities and second-tier cities, but also grow wildly in rural areas.

Every spring, a large number of people are gunning for train tickets.

But on the road, there are also a large number of riders with their families.

Riding hundreds of miles day and night, riding a motorcycle home, just so that you don’t have to fight for tickets, just to be able to drive the motorcycle home.

After all, being able to ride a motorcycle home in this era is equivalent to driving a car home in later generations.

"To do advertising and marketing, you need to learn to think differently to meet the needs and psychology of consumers. Practical consumption is a kind of consumption, and face-saving consumption is also consumption."

"Xiaofeng, Guan Qiu, Haojue Motorcycle's advertising and marketing follow this idea."

Yucheng directly pointed out these points, and wanted to win the rural market and the market for urban workers. These needs can be said to directly hit their needs.

And a motorcycle is cheap, and you can get it for a few thousand yuan.

Many people took it down after being cruel.

As the boss of the advertising company, Zhang Baifeng heard a series of advertising ideas about various products from Yucheng at this moment, and the valves in his mind seemed to be opened.

Yucheng seemed to show him a whole new world.

Can advertising do this?

But Guan Qiu's expression was very excited.

Sure enough, the BOSS made a big move.

According to these marketing and advertising ideas, Haojue is afraid that there will be no market?

There is only one thing he should worry about now, and that is whether the output can keep up.

For the problem of production, it is also simple to solve.

Buying a lathe to set up a branch factory, so Yucheng is not too worried about this.

In this era, the motorcycle market is not only big, but also easy to make money!

After making money, the output can naturally keep up.

However, there are also companies that failed because they blindly expanded production, failed to keep up with the times, and did not realize consumption upgrades.

In the original time and space, the largest motorcycle company was a state-owned enterprise called Jialin Group.

In the most glorious period, it was listed on the market, with a market value of more than 46.53 billion (chfh), annual sales of 110.85 billion yuan, and production and sales of 100 million vehicles. It became the first enterprise in the domestic motorcycle industry to break the [-] million mark in production and sales.

However, after 95, they began to commit the common problems of state-owned enterprises, and started the road of foreign investment and outward development. In the West, there are motorcycle manufacturers invested or jointly established by Jialin Group.

In addition, Jialin Group has also invested in some parts companies, such as die-casting parts and carburetors in Chengdu.

There are Jialin sales companies in Hong Kong Island, Southeast Asia, and even the United States.

Moreover, they also set foot in the real estate and hotel industries in places like Wudu and Qiongzhou "without doing business", and started diversified operations.

But problems soon arose.

In the 90s, a brilliant state-owned enterprise also meant taking on greater responsibilities and being involved in more disputes.

When the enterprise grows bigger, the state-owned enterprise mechanism becomes a kind of restriction, the employees do not want to make progress, the enterprise constitution is cumbersome, the market reaction is slow, and the product innovation is insufficient.In the historical environment at that time, it was unrealistic for state-owned enterprises to operate like private enterprises if they wanted to be extraordinary.

So in the end, blind expansion without innovation, no awareness of consumption upgrades, only focus on transportation functions, and backyard fires were finally abandoned by the times.

Therefore, if Haojue wants to become the number one motorcycle manufacturer in China, the first target to be defeated is Jialin Motorcycle Company, which produced the first motorcycle in China.

And the first step to take down Jialin is undoubtedly to sneak attack on his base camp.

That is, the vast rural market, as well as migrant workers working in cities.

Others saw it and understood that Chery and Yuanda Heavy Industry were undoubtedly two big potential stocks, and they were all envious, but there was no way.

At present, their products are either still in the research and development center, or they are not suitable for large-scale advertising.

Such as international trade, industrial heavy industry, these need word of mouth, word of mouth established by experts, in order to gradually open up the market.

The people we face are different, and the markets we face are also different.

At the end of the meeting, Yucheng concluded: "The Spring Festival is the biggest festival in our country, and it is also a period of high consumption and explosive consumption."

"Whether it is Asia Mall, or Xiaobawang, Chery, and Haojue, all deployments need to be completed before the Spring Festival."

"The rest of you don't slack off when you go back, especially the Far East Petrochemical Group and the Far East International Trade Group."

"Petrochemicals, as well as the resources of the entire Far East, are the top priorities of our consortium next year."

Yucheng looked around at all of them, and said in a concentrated voice:

"At the beginning of 1991, I will receive a full-year answer sheet and a report for the beginning of the year that all of you have submitted to me."

"The meeting is over!".

Chapter 0290: The establishment of the Far Eastern University, the talk of the Big Three in Hong Kong Island

Many people breathed a sigh of relief when they heard that the meeting was over.

They gained a lot from this conference, but at the same time, they were under a lot of pressure.

Normally, he manages a company by himself. Apart from financial rights and the right to appoint and remove, Yucheng entrusts them with all the administrative power.

It can be said that life is very comfortable, and under the guidance of Yucheng's general policy, the company group has made rapid progress.

As professional managers, they can get incentive shares in their hands. They are working for themselves and for Yucheng. There is no such thing as no motivation.

It can be said that with these things, their life is like being on the hook.

Fame, status, and prestige are increasing day by day.

Of course, they all know these things, and who they got them from.

But now, all major group companies of Yu's consortium have gathered together, and there are quite a few industries of the same type.

This is asset reorganization, group management, and the debut of a potential stock that is unconventional and crushes everyone.

Ask yourself how it is possible to be stress-free.

Just a Far East Trading Group, Far East Petrochemical, and Northeast heavy industry companies have brought them great pressure.

These companies are either systematically developed, have channel markets covering all of Asia and Europe, and are global multinational groups.

Either the potential is unlimited, and if they get the franchise license, they will definitely swallow thousands of miles like a tiger, develop a giant group, and become the supporter of their many industries.

After all, energy and petrochemical-derived products are too important and there are too many categories.

And the most excessive is the Northeast Group.

The heavy industry system is complete, the business market is huge, and the parts and components are sufficient.

The only missing technology has been gradually resolved.

Now it has become the first batch of customers of Saatchi & Saatchi International Advertising Co., Ltd., and will be advertised on CCTV.

This potential and future growth rate make them envious and jealous.

And now the annual report and the work report for the coming year are on top of them again.

These are all competitions and comparisons directly on the bright side. The gap is too big, and they all feel sorry for the boss Yucheng.

No one wants to be the last in the consortium.

However, comparison is not Yucheng's goal. It is his goal to frame and clarify corporate goals and establish corporate management policies.

Only by knowing enough about these enterprises can we timely check for gaps and make corrections.

Now I have to manage more and more things, and my subordinates own more and more industries.

He can't do everything in detail.

Reports, outlines, targeted problem solving, and improving efficiency are what he is currently doing.

It is not that he has never opened a company in his previous life, but he has never opened such a large group or even a consortium-like group.

Therefore, not only they need to grow, but Yucheng himself needs to grow.

When it comes to growing up, Yucheng suddenly remembered something.

Knocked on the table.

"and many more!"

They didn't go away, nor did they leave their positions.

After all, their boss is still sitting on the seat.

If he doesn't leave, who dares to leave first.

So, hearing Yucheng's words at this moment, everyone stopped in a tacit understanding. Everyone stopped their movements and raised their heads.

Just with doubts in his eyes.

"There is one more thing to inform you."

"In Pengcheng, Far East University will start construction in the spring of next year, and it will be completed and put into use in about 92. After that, employees under the names of your respective enterprise groups will need to enter this university for short-term training. It has become the only way for employees to be promoted and positions transferred within the company group under my name."

"An employee who has not obtained the corresponding certificate and training completion certificate means that he cannot keep up with the company's growth."

"The company under my name does not need those who are conservative and unable to grow!"

"You all know the shortcomings of state-owned enterprises. Generally speaking, employees do not think about making progress and wait to die. The corporate constitution is cumbersome, the market is slow to respond, product innovation is insufficient, internal formalism prevails in the enterprise, and people who do not do things occupy a lot of positions. .”

"These are not only the ills of state-owned enterprises, but also the ills of large groups."

"I will absolutely not allow, my company will not allow you to go down this road."

"So, growth, innovation, and layout are not just about me alone, but about you, and about every employee of the Far East-based enterprise group."

"Far Eastern University will become the foundation of all this."

"So, I also hope that this university can get the support of all of you and convey my will to every employee."

After Yucheng finished speaking, the entire conference room fell into silence again.

These words are cold and heartless.

But as managers, they knew very well how correct Yucheng's decision was.

Especially Guan Qiu and Lu Maoxun who were originally from state-owned enterprises.

They all came from large state-owned enterprises, and only after entering the enterprises in Yucheng did they know that the world is different.

But Yuan Tianfan, Ding Hanqing, Victor and a group of people who already had reform ideas, heard Yucheng's words, their eyes brightened.

They understand all too well how important this measure is.

For an enterprise, talent is the most fundamental asset.

Like the Swire Group, every year, the company's leadership and reserve cadres are sent to Europe to study and grow in various universities in Eagle Country.

The Swire Group and the Swire family bear all costs.

And every manager who has returned from his studies has become the mainstay of various departments of the Swire Group.

Since Yuan Tianfan is in charge of the Swire Group, he knows very well that if the Shi Huaiya family is doing elite-style targeted training.

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Then Yucheng is improving the quality of all employees in a large-scale, clustered and popularized way.

Yucheng is cultivating everyone.

And what is the scariest thing?

Yuan Tianfan could predict it.

At that time, any employee in the enterprise group to which Yucheng belongs will inevitably be snatched up by the market if he goes out.

Because as long as the employee has entered the Far East University and received a certificate of completion or a corresponding skill certificate after systematic training, he will be a rare talent when he leaves the Far East, and he is not afraid of not being able to find a job at all.

Far Eastern University is the re-education of the workplace and the greatest wealth of all employees of the Far Eastern Department.

These Far Eastern companies will have the centripetal force and creativity far beyond other companies.

This kind of subsidiary influence is the most terrifying, and it is the most fundamental cornerstone for their enterprises to grow bigger and last longer.

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