Rebirth: Rising from the Far East

This is the purpose of Xiaobawang's advertising.

However, Xiaobawang's simple sentence "It's a lot of fun" is obviously too thin for the overall advertising.

Yucheng said directly: "The original advertising plan was not good, and it didn't have much effect on the shaping of Xiaobawang's brand. It couldn't stand out from the crowd of advertisements, and couldn't convince consumers to pay for this product."

Zhang Baifeng asked: "Then the slogan 'Little Overlord, have endless fun' is no longer used?"

Yucheng shook his head: "As the core of advertising planning, it is obvious that this sentence is not suitable. But if this sentence is used as the start-up voice of the Xiaobawang game console, then the particularity and advertising characteristics brought are infinite. Comparable."

"Think about it, if a child turns on Xiaobawang, it will be so attractive if a childlike sentence "Xiaobawang is so much fun" will come out, completely differentiating our products from many similar products on the market today Come on."

"It can even be exaggerated to classify game consoles without this booting voice as pirated and defective products. Consumers can easily accept this concept, and it can also be used as the biggest anti-counterfeiting symbol of our brand."

Hearing Yucheng's suggestion, Duan Yongpin's eyes lit up, and he said excitedly: "Okay, boss, your idea is really great. Just such a small change has improved the brand of our game console by more than one level." Grade. Even in the future when the red and white machines from island countries enter our domestic market, our Xiaobawang game consoles will have a strong competitive advantage.”

Language and characters are always the biggest particularity of a product.

Yucheng nodded, and asked, "Then, is it difficult to add this boot-up voice to the Xiaobawang game console?"

Duan Yongpin shook his head and said, "It's not very difficult technically, but we need to solve this sound source as soon as possible."

Yucheng waved his hand and said, "Xiaofeng, you can solve the problem of the sound source. Find a voice actor to record this sentence. Remember that the sound color must be special, highly recognizable, and even funny. You must know that our users Teenagers and teens aged 8 to 16."

"Also, after this matter is over, you bring over the originator of the phrase "Little Overlord has endless joy." I'll see who the genius is."

For this kind of talent, Saatchi & Saatchi must retain it in its initial stage.

Zhang Baifeng is quick at work and has a flexible mind. He nodded with a smile and said, "Brother-in-law, don't worry! It's just a college student from Xiangshan. Not only him, I have directly hired several people who participated in the advertising creative competition. Now they are Our company's first employees."

Xiangshan?

Yucheng heard the city's heart move.

He did remember that the first advertisement of Little Overlord in the original time and space was made by Xiangshan Tianma Advertising Media.

Today, the words "little bully has no joy" and "poor" are still coined, and they still come from college students in Xiangshan.

Wouldn't it be so coincidental?

When Duan Yongpin heard the word Xiangshan, he immediately reacted, and said with a smile, "It's the idea of ​​our young man from Xiangshan. I'll see you then."

Xiaobawang Electronics Co., Ltd. is now almost the largest company in Xiangshan.

But he got a lot of support from Xiangshan.

Duan Yongpin said, and continued: "Boss, the problem of the voice of the little bully has been solved, what about the new advertising plan? Next month, our second-generation product will be launched. If we can use the CCTV advertising With Dongfeng, this second-generation product will definitely be popular across the country. If it doesn’t catch up, sales may be greatly reduced.”

He still counted the time when the boot voice was added to the second-generation model, otherwise it would be faster.

After all, after the acquisition of Lianhua, Xiaobawang's related technologies and talents have skyrocketed.

With the help of Qingtian Technology Group, Xiaobawang's research and development speed should not be too fast.

And with the help of Lianhua's factory, the output is not a problem at all.

All the little overlords are working hard to make a big one.

He can't lose the chain on the advertisement!

Yu Cheng knew about Xiaobawang's recent situation, and other insiders also knew a little bit about the situation, and they all began to frown and think.

However, it is too difficult to do a temporary new plan with the aim of stimulating consumer demand and persuading consumers to consume.

And just when everyone was stupefied, Yu Cheng moved his mouth and said, "Old Duan, what do you think?"

Duan Yongpin did have some ideas, and this was what he thought of after hearing Yucheng's profound meaning of advertisements, but he was not sure whether this method was suitable.

But Duan Yongpin is not a dawdling person, he said directly:

"In the 80s, the concept of ten thousand yuan households was very popular, and it could even be said to be popular in the world."

"Nowadays our country's economy is getting better, and there are more and more households with [-] yuan. It doesn't seem so unusual. But this concept still has a deep influence on the grassroots and among ordinary people."

Duan Yongpin glanced at Yucheng's reaction, saw that Yucheng's expression remained unchanged, and continued: "If we say that we launch a competition directly on CCTV to "play games and win a million households", then the spread and the resulting The influence should be able to meet the advertising effect needed by Xiaobawang today."

"Playing games and making ten thousand yuan households?"

Everyone was puzzled at first and then surprised.

How does playing games have anything to do with the term ten thousand households?

A game console is only seven or eight hundred, and the cost is only more than 200.

It is still far from ten thousand yuan.

After hearing this idea, Yucheng smiled in relief.

Of course he knows this plan, but he won't say it directly. If he needs to do everything, then why do you need such a group of subordinates?

Why did he popularize the deep concept of advertising in later generations to everyone?

Isn't it just to improve their quality, broaden their horizons, and liberate their advertising thinking?

But now, it is obvious that Duan Yongpin has done it.

He is worthy of the name of the marketing guru.

"This plan is very interesting, let me tell you more about it," Yu Cheng guided.

Duan Yongpin was encouraged and immediately said: "Boss, I think so. First of all, we will publish one on CCTV, own a Xiaobawang, and publish the core title of a million-dollar household. The specific implementation is also very simple, that is, let the children Buy our Xiaobawang game console, we provide them with a platform, as long as they get the local winning qualification, they can directly get a bonus of 1 yuan from our Xiaobawang.”

"Using games to create a million-dollar household, this concept alone will definitely cause a sensation in the whole country."

After Duan Yongpin finished speaking, the entire conference room fell silent.

They didn't expect that this mediocre Duan Yongpin could have such unconstrained creativity.

No wonder, no wonder it was only a subsidiary of Qingtian Technology Group, but it was able to participate in this meeting.

And Xiaobawang also appeared on the conference table as the first small topic after the core of the conference.

The reason is here.

This Duan Yongpin is not easy!

Duan Yongpin was a little flustered, seeing no response from the crowd, he thought there was something wrong with his idea.

"Boss, all the bosses, if you have any questions, you can tell me, and I will talk to Mr. Zhang later."

After hearing this, Yucheng smiled and said, "Problems? There are indeed some problems."

"Ok?"

Everyone looked at Yucheng in surprise.

Yucheng ignored these gazes, and said directly: "This gimmick is enough, but the organization and completion are too small."

"Just in one city, one shopping mall, there can be many game masters. To organize these people into one competition venue, there is no detailed preparation, and there are too many gaps."

"¨"Also, it's a pity that the city champion is the end point."

Yucheng said directly: "It is far from enough to make enough of a gimmick, capture the hearts of many children and rule the entire domestic market."

"First of all, online promotion cannot be stopped, which is what we call advertising. Secondly, the coverage and organizational strength of offline promotion must be comprehensively improved. If you want to play, you can play big."

Yucheng said proudly, "Isn't next month the time for winter vacation?"

"During this period of time, a selection competition was organized, and the major shopping malls recommended to enter the city competition. In addition to the city competition, a provincial competition was formed, and then provincial representatives were launched to participate in the national competition."

"The city champion is rewarded with 1 yuan, the provincial champion is rewarded with 10 yuan, and the national champion is set at 100 million yuan."

"To organize this event, the budget is 1000 million, so that it will be known throughout the country and let everyone know that we are Xiaobawang."

Shocked, everyone was completely shocked.

Take out 1000 million for advertising?

And it's a fucking ad?

This is simply an invincible marketing tool.

Everyone can imagine how much sensation this advertisement and this campaign will cause to children across the country.

Just by buying a [-]-[-] Xiaobawang game machine, it is possible to get a bonus of [-], [-] or even a million.

Let alone in China, such things rarely happen abroad.

And even if there is, the bonus is not so high.

Duan Yongpin was already trembling with excitement.

He could imagine what kind of miracle Xiaobawang's sales would be in a month's time.

Zhang Baifeng is also very excited, as he really (are you good) sincerely wants to succeed in the advertising industry, wants to make Saatchi & Saatchi number one in the country, and wants to make some achievements in front of his family.

Now after listening to Duan Yongpin and Yucheng's plan for a very simple advertisement, he sincerely realizes that the advertisement can be so unconstrained and unconstrained, just thinking about it can tell how terrifying the effect of the advertisement is.

He saw the power of advertising and its endless potential.

This further strengthened his idea of ​​continuing to work in the advertising industry.

Eye-opening, today is really an eye-opening.

Advertising can still do this, and activities can still be marketed like this.

And it's not just him who has this idea.

Lu Maoxun of Chery and Guan Qiu of Yuanda Heavy Industry are even more so at this moment.

Their products will be launched soon, and they will be advertising soon.

Now that they have seen Xiaobawang's advertising and marketing, they have already begun to look forward to their own products.

They don't expect their advertisements to be as surprisingly outstanding as Xiaobawang, and they are satisfied with one-third of them.

After all, it is the first product released after the group was established. They have expectations, but the expectations are not too high.

For them, a good start is success.

But what they don't know is how much Yucheng expects from Chery Hongguang and Haojue motorcycles.

These two products are definitely not just a good start, not just a simple kill as a test of the water.

Yucheng wants to use these two products to completely subvert the domestic automobile market and motorcycle market! .

Chapter 0289: The target motorcycle market, the outlook of 1991 (full order, custom order)

At present, both Chery Hongguang and Haojue motorcycles have been produced and are undergoing quality inspection.

After all the tests are passed, they can enter the market and start distribution.

Therefore, it is particularly important to determine the corresponding advertisements and a series of publicity strategies before that.

Yucheng is going to get off to a good start, using Chery Hongguang to open up the dilemma of the domestic auto market.

In the 90s, car sales were actually not many.

The minimum price of an ordinary car is 20 to [-], which is not [-] to [-] in ten or twenty years.

In the 90s, the purchasing power of 20 was almost [-].

And what was the most popular car in the 90s?

It's the Santana, the 21st century car that's been reduced to an ordinary car.

And the minimum price of a Santana alone is 13, which can be said to be terrifyingly high.

Not to mention BMW, Mercedes, Audi.

Audi starts at 40, BMW starts at 70, and Mercedes-Benz starts at 90.

At that time, except for the self-employed, those who did business in the early days, those who were engaged in trading business, and a large number of public officials, almost no one could afford a car.

But in the 90s, there was still a situation in which demand exceeded supply in the auto market.

There is only one factor that restricts the expansion of automobile scale, output.

Therefore, Yucheng's goal for Chery 433 is not to catch up with Mercedes-Benz and BMW, but to make low-end cars first, and occupy the sinking domestic market with output and practicality.

Meeting the needs of those who need a car and want to buy a car.

Among the many models, Chery Hongguang is the most suitable model for this demand.

It can carry goods, has a large space, and the interior is not low, and the appearance is also high-grade. It is the absolute king of cost performance.

It is natural to do marketing around these advantages and stimulate those in need to buy.

In addition to the automobile market, what Yucheng really wants to win is the motorcycle market.