Rebirth: Rising from the Far East

On the way, Duan Yongpin asked: "Mr. Yu, I don't know where you plan to go in the future? Back to Hong Kong Island or Northeast?"

"Neither, I plan to go to Kyoto."

Talking about it, Yucheng remembered something, and said, "By the way, did you advertise Xiaobawang on Guangdong TV?"

"Yes, that's right. It is precisely because I spent a lot of money to advertise on the TV station that our Xiaobawang has such a high reputation in such a short period of time. In Guangdong Province, we have defeated Kuhai Lianhua and the others. .”

Duan Yongpin replied earnestly: "Although there is no advertising law in China, advertising on TV stations is not like the 80s, where you will be criticized by the higher authorities, and we are in Guangdong Province, which is an open province, so I thought about advertising on the provincial TV station. I tried advertising, but I didn’t expect the effect to be so good.”

The effect is of course good. In this era, the common people have limited access to information and even more limited entertainment.

It's not that they believe whatever is said on TV.

In the simple concept of the people at this time, the brands that can be on TV must be big brands, with a reputation and a guarantee.

This is also something that Wanwan Enterprises did not realize.

And after Duan Yongpin made his way out of advertising, his apprentices could follow suit in the future.

One by one, the brand marketing is flying!

Thinking of this, Yucheng turned his attention to Chen Yongming and Shen Wei behind Duan Yongpin.

Chen Yongming and Shen Wei suddenly felt the boss' gaze, and they were very nervous without knowing it.

But soon, Yu Cheng looked away, walked a few steps, and said, "Old Duan, have you ever thought about going to CCTV to advertise for Xiaobawang?".

Chapter 0262: Young people never promise empty, domineering ambitions in hand (please order, customize)

CCTV?

As soon as these words came out, everyone stopped and stared blankly at Yu Cheng who was still walking ahead.

Duan Yongpin's mind was still echoing what Yucheng said just now.

Go to CCTV to advertise.

This... is too jumpy!

A few years ago, not to mention advertising on TV stations, even hanging banners on buildings could be described by a group of conservatives as the erosion of capitalism.

Now it's a lot better in the 90s, but their company produces game consoles!

Duan Yongpin already has the guts to advertise the game console in Taiwan Province.

And now it's CCTV.

This span...is too big!

But Mr. Yu said so, it must be impossible to aim at nothing.

Could it be that you heard something?

Thinking of this, Duan Yongpin hurried forward and asked, "Mr. Yu, do you have any inside news?"

Yucheng waved his hand and said, "There's no inside news about this kind of thing, it's just the first person to eat crabs. Now that the whole country is carrying out reforms and reorganizations to earn foreign exchange, does it mean that CCTV doesn't want to make money? ? Relying solely on state funding would be their original intention?"

"impossible!"

Nowadays, there is no so-called advertising industry in China, but as early as 79, Modu TV Station took the lead in opening the first year of advertising and began to undertake commercial advertising.

And CCTV also broadcast the first commercial advertisement in 80.

In 88, the advertising major was established.

However, my country's first advertising department was established in 94, and the Advertising Law was not promulgated until 95.

After 95, how much profit can the advertising business bring to CCTV every year?

Ten billion, a full 100 billion Xia Guocoin.

And this number is still growing year by year.

And how big will the entire advertising market be?

There is no doubt that it is an absolute market level exceeding [-] billion.

Many people may wonder how the small advertising industry has such a huge market, which can almost be compared with the timber market industry.

But this is the truth.

But in the face of such a huge benefit, such a huge income, how could the higher authorities give up when the economy is fully developed.

Therefore, the 90s can be said to be the "golden age" of the domestic advertising industry, and it is also a period of exploration that is completely crossing the river by feeling the stones.

The two seem to be contradictory, but they are not contradictory at all.

Because there are no rules, there is no limit, and no upper limit can be seen, so there is no upper limit.

Who touched the river and ate this crab.

Then you can definitely make a lot of money.

Those who worry, worry about what?

It is nothing more than worrying that the above policy will change again.

But Yucheng has no worries about this at all!

In the future, the domestic economic development will only get better and better, and the advertising industry will become more open and sound.

So, what to ask for inside information.

What Yucheng knew about the past 30 years was the biggest inside news.

Duan Yongpin heard Yucheng's self-confidence, and after thinking about what Yucheng said carefully, he also agreed with this point of view.

At present, the country is doing its best to develop the economy, so why go to CCTV to advertise?

Cross the river by feeling the stones and cross the river by feeling the stones.

He was beaten back, but it was just a lesson.

But what if it works?

If the whole country knows about your product and brand on CCTV.

So, how much benefit will this bring?

Excited, thoroughly excited.

Duan Yongpin gritted his teeth and said: "Mr. Yu, I listen to you, isn't it just to go to CCTV to advertise? Our Xiaobawang did it."

Listening to the conversation between Duan Yongpin and Yucheng, the group of people behind were shocked.

Ding Ning stepped forward at this time and said, "Yucheng, if Xiaobawang really succeeds in advertising on CCTV, it will inevitably bring about a huge demand. Can your production capacity keep up?""

"If the production capacity can't keep up, the advertisement you place may be cheaper than Xiaobawang's competing products, and it will cause damage to your own brand."

This serious look is completely different from the previous eccentric gesture.

It was also the first time for Yucheng to look at Ye Jiada seriously: "I can't see it, you can have this insight."

This sentence broke Ding Ning's defense in an instant, and he snorted arrogantly: "Hmph, I'm a student of international trade at Kyoto University, and I don't like things that can be seen through at a glance."

Yucheng was not interested in arguing with her, so he turned his head to look at Duan Yongpin and said, "Did you hear that, this big boss directly pointed out the problem that the little bully needs to solve the most at present."

At this time, everyone had already reached the meeting room, and Yucheng sat down at the top without hesitation. He sat down firmly and said indifferently: "Don't wait until then, I'll help you with the advertisement, and your production capacity can't keep up."

Duan Yongpin also had a serious face, "Mr. Yu, this is the important matter I want to talk to you about."

As soon as Duan Yongpin said this, the entire meeting room fell silent.

Yucheng's face remained unchanged, his expression was flat: "Speak, I'll listen."

"At present, our Xiaobawang is working overtime to cover the entire Guangdong Province with products. At present, the production capacity has reached the limit of the factory. If we want to expand the market, enter neighboring provinces, or even the whole country, then increasing production capacity is the foundation we must have. .”

After hearing this, Yucheng remained calm: "So, is your plan to buy a new production line to expand the factory, or do you plan to buy a foundry? Increase production capacity?

If you are short of money, report it directly to Optimus Technology Group instead of discussing it with me. "

If he was allowed to come here just because of this matter, then he would really be disappointed in Duan Yongpin.

"Acquisition is one thing, but it's not just that simple."

Duan Yongpin didn't seem to notice the change in Yucheng's attitude, and continued: "Mr. Yu, you are clear. Our Xiaobawang can occupy the market so quickly and become the company with the largest market share in the home game console market in Guangdong Province. What we rely on is our advertising and marketing methods, and what we rely on is the product quality of Xiaobawang.”

"But now Lianhua, Kuhai, Xiaotiancai and other game console manufacturers are following suit. They have signed advertising agreements with city stations, city broadcasting stations, and provincial and provincial broadcasting stations. They will also advertise on TV stations. "

"So even if we go to CCTV to advertise in the future, they will continue to keep up."

"Imitation is the easiest way to learn."

"If this is the case, it will be difficult for us Xiaobawang to get rid of the gap with them, and we may even be defeated by them in the later update iterations."

After listening to Duan Yongpin's words, Yucheng fell into deep thought.

Did Xiaobawang fail in the original time and space?

Failed, huge failure.

Unable to get rid of the shadow of piracy, the market that has been established is all divided up by similar competing products.

However, Lianhua, Kuhai, and even the Wanwan enterprise behind Xiaotiancai, after being sued by Rentiantang's strongest legal department, turned into the exclusive distributor in the region, specializing in the distribution of Rentiantang's game consoles.

They survived, and even Lianhua has become an important part of the local semiconductor industry in Wanwan.

And what about the bully?

It is just a chicken feather left on the ground, which has become a memory of an era.

Beyond that, its brand has lost any value.

After several recovery, all ended in failure.

Duan Yongpin was able to see this so early, which shows that he has a unique vision.

Yu Cheng narrowed his eyes slightly, and said, "So, what is your plan?"

Duan Yongpin put his hands firmly on the table, and said in a concentrated voice: "The acquisition is not to buy those foundries, nor is it to buy Lianhua Kuhai's domestic factories, but to directly buy Lianhua's parent company in Wanwan."

"Our Xiaobawang not only needs to get all their technologies, but also their talents and channels."

Duan Yongpin became more and more excited as he spoke, while the people around him, such as Liu Jun, Feng Lun, Chen Yongming, Shen Wei, Huang Yihe, all looked at him with wide eyes.

Eyes full of incredible.

Xiaobawang acquires the parent company of Lianhua?

Go directly to Wanwan to acquire a foreign-owned enterprise?

This is the first time this fucking happened in China!

How dare you think about it!

Is it just possible?

Will Mr. Yu agree with Mr. Duan's unconstrained ideas?

They can still understand the acquisition of those small and medium-sized foundries to increase production capacity.

But the parent company that acquires competing companies....

To be honest, it was too much, too much.

Duan Yongpin didn't care about the gazes from the side at all, and continued:

"We Xiaobawang can't compare with Ren Tiantang, but if we can win Lianhua, win domestic, Wanwan, Hong Kong Island and even Southeast Asia's home game console market, it's no problem."

"Mr. Yu, there is no way out for piracy and imitation. Only with sufficient technical reserves and talent reserves can we make our own things."

Piracy is no way out....

I was taught a lesson by others, and this sentence can be heard from the mouths of Chinese people in this era.

Yu Cheng smiled, he was not angry at all, but very happy.

Yucheng slowly stood up from his seat and walked to Duan Yongpin. Under everyone's incredulous eyes, Yucheng said:

"One Lianhua should not be enough. Now that we have taken this step, we should do it thoroughly."

Yucheng frowned, and said in a concentrated voice: "We have bought all Lianhua, Kuhai, and Donghao (the company behind the small genius game console)."

He was really surprised that Duan Yongpin was so bold, so bold that even he was surprised.

But it also proved his vision.

Yucheng patted Duan Yongpin's shoulder heavily.