Great Wei scholar

"The lower left corner is that corrupt official whose house was ransacked, and that official working for the people."

"The upper right corner is the local news. For example, we are in Kyoto now, so what interesting news happened in Kyoto yesterday. In the lower right corner, you can write some job advertisements, who needs to hire people, and whose goods are very good."

"Everything can appear on this white paper, and then printed into tens of thousands, hundreds of thousands of copies, and sold."

Xu Qingxiao briefly explained what a newspaper is.

But when he said this, Zhang Ruhui was shocked immediately.

He looked at the white paper in Xu Qingxiao's hand. As a big businessman, his brain turned very fast, and he knew what it was useful for in an instant.

This is mobilizing public opinion.

For example, a certain official, you write that he did something, but you think that what this official did is not good, so you add a few words casually, be reasonable, and add a sentence or two of your point of view .

People who don't know the truth will be led astray by you in an instant.

After all, most people still don't know the whole picture, and can only get the news through other means.

Just like why Xu Qingxiao is so popular in Dawei?It was simply because everyone said that Xu Qingxiao was good.

But how many people have actually come into contact with Xu Qingxiao?

People follow blindly.

And Zhang Ruhui not only sees this point, but sees two points.

profit!

The people of Wei, no, what are the entertainment methods of the people in the world?

Eat and drink and listen to music.

Nothing more than these four things.

But what do two of these four things do?Isn't eating and drinking just for bragging?

For example, where and what happened, he may not know at all, and it is also from hearsay, but he will blow it if he can't stand it.

Just find a restaurant, and you can see a group of people bragging. You say something, and I say something. What was originally a very ordinary thing suddenly becomes different.

But the people who talk are always those few people, and the most people listen to it. Everyone orders a pot of wine, or brings some peanuts with them. Sitting in a restaurant and listening to it, a day passes.

After listening to it, play it with others.

After all, everyone is too boring. If you want to know something on weekdays, you have to go to a restaurant or listen to others.

But if this kind of thing appears, the people are afraid that they will die of excitement.

Buy a newspaper to learn about world affairs, and then gather a bunch of them to start various chats. You talk about your theories, and I talk about mine, to pass the time.

In short, Zhang Ruhui saw huge business opportunities, even infinite business opportunities.

"it is good!"

"it is good!"

"This thing is simply... a cornucopia."

Zhang Ruhui stood up excitedly, he was so excited.

Looking at Xu Qingxiao again, Zhang Ruhui was really curious about how Xu Qingxiao's brain grew.

Why can you come up with such a good idea.

This is too much.

terror!

terror!

It's simply terrifying.

Zhang Ruhui was very excited. The more he thought about it, the more excited he became. He could control the public opinion of the people and earn a lot of money. He couldn't say anything at all.

But Xu Qingxiao immediately grabbed Zhang Ruhui and said.

"Brother, don't get excited. There are a few things that you need to ask your brother first. After the discussion, you can implement this plan."

"I don't dare to say more about such a big plan. At least it can make my brother earn tens of millions of taels of silver every year, and it can be profitable for at least a hundred years. But there are a few things that must be discussed in detail."

Seeing Zhang Ruhui so excited, Xu Qingxiao was quite satisfied.

At least Zhang Ru would know the purpose of this newspaper, if Zhang Ru would not take it seriously, then Xu Qingxiao would feel uncomfortable instead.

"That's right, that's right, you have to think about it in the long run, think about it in the long run, brother, you say it, you say it."

Zhang Ruhui asked excitedly.

"First, how much does a piece of paper cost? Including all costs such as printing, labor, transportation, etc., the paper must not be too bad, but it doesn't have to be too good."

Xu Qingxiao asked seriously.

It doesn't matter whether you make money or not. Xu Qingxiao's first step is to open up the market.

Even if he loses money in the early stage, he will continue to do it.

Once the newspaper office is ready, the public opinion of the entire Wei Dynasty will be completely in their own hands.

At that time, what kind of bullshit vassal king, what kind of eunuch, what kind of alien, what kind of businessman, will all be determined by himself.

Of course, what if His Majesty finds this thing is particularly good and wants to keep it for himself?

what to do?Turn your face directly!

This thing is not a joke, the sword of people's hearts that Xu Qingxiao forged for himself.

If His Majesty wants to take it away, Xu Qingxiao really doesn't know how to joke. After all, if you take away the trump card he made for himself, what are you playing?

Of course, theoretically the empress would mention it, but she refused, and the empress would not say anything more.

After all, I am the new sage in the future, if I don't give the great Confucianism face, is it possible that I don't give the new sage face?

I heard Xu Qingxiao ask.

Zhang Ruhui thought about it, and after a while, he gave an answer.

"A piece of paper that is not bad or bad, plus labor and so on, will cost about [-] yuan."

Zhang Ruhui will answer.

"What if you make your own paper?"

Xu Qingxiao continued to ask.

"Make paper yourself? The cost is estimated to be five cents, at least fifteen cents."

Zhang Ruhui replied again.

fifteen?

Xu Qingxiao frowned, the price is still a bit expensive.

After all, it's just the cost of a piece of paper.

But there is no way, the price of Dawei's paper is indeed the same.

"Can you get down to ten pennies?"

Xu Qingxiao asked.

But when he said this, Zhang Ruhui's expression changed instantly.

Down to ten cents?

Brother, isn't this a loss?

One share is five taels of silver, one thousand copies is five taels of silver, and ten thousand copies is fifty taels of silver.

Zhang Ruhui thought about it carefully, with such a large population in the capital of Wei, it would not be difficult to sell [-] copies a day if it really wanted to be promoted.

I lost 500 taels of silver a day.

If you can bear it, you can bear it, but here comes the problem. Zhang Ruhui is not stupid. Knowing that this kind of thing cannot only be promoted to the capital of Dawei, Xu Qingxiao let himself buy a lot of bookstores in Dafu.

If you really want to sell it, plus the transportation costs of other big prefectures, you will lose 5000 taels of silver a day at least.

A monthly loss of 15 taels of silver is an exaggeration.

But Zhang Ruhui was still calm, he looked at Xu Qingxiao and said.

"My dear brother, what do you mean to say, first use a low price to attract the people, let the people know about this newspaper first, and then increase the price after the people like this article?"

Zhang Ruhui asked.

"That's what it means, but it's not what it means."

"The price correction is inevitable, but it cannot be adjusted in the past two years. It needs to wait for Da Wei to become rich before making a correction."

"At the same time, we need to make preparations to increase the number of newspapers. It is impossible to just one, but two, three, five, or even ten, and the price cannot be changed."

"Three, five, seven, up to ten, one is worth ten cents, or even lower."

Xu Qingxiao expressed his thoughts.

But when this idea was mentioned, Zhang Ruhui couldn't hold back at all.

"One piece loses five cents, and ten loses fifty cents. According to the budget, it is not difficult to sell millions of copies a day."

"That is to say, we will lose 5 taels of silver a day, and 150 million taels of silver a month."

Zhang Ruhui swallowed.

Xu Qingxiao is too good at business, right?

Lost 500 million taels of silver a year.

And if Xu Qingxiao still wants to expand the scale, it will be more than 500 million taels a year.

It may be 3000 million taels, 5000 million taels, or even [-] million taels. Who can stand it?

"Brother, the second question, do you think if this thing is born, will it become a hot spot in the capital of Wei?"

Xu Qingxiao asked.

This is his second question.

"Yes! To be honest, if there is such a thing, I will buy one every day to pass the time."

"Maybe half an hour later, I can finish it, and I can learn some useful things."

Zhang Ruhui answered truthfully.

If this thing is really going to be released, it will definitely become a hot spot in Dawei, and everyone will rush to buy it.

"That's fine. Since my elder brother will buy it, it proves that this item is attractive to everyone, but of course it is not attractive to children."

"At that time, it will inevitably attract countless covetous people."

"Especially the major chambers of commerce, they will open newspaper offices as soon as possible, but if our price is set at the normal price and we guarantee that we will not lose money, then they will definitely lower the price."

"Once this is the case, although we will still have our own buyers, most of the people are actually still struggling with money, and whoever is cheap will buy from them."

"In this way, haven't we lost our core competitiveness?"

Xu Qingxiao said this truth.

In fact, he still has a scruple that he didn't say.

The Eight Great Chambers of Commerce are nothing, he can completely let the people from the Ministry of Rites come over to supervise. To put it bluntly, their newspapers need to be reviewed, and the bad parts, or the bad parts, must be revised.

Make a bunch of banned words, let you slowly change them, and your own newspaper office doesn't matter, as long as they are not too extreme, you can publish them.

This is competitive advantage.

Who is Xu Qingxiao really worried about?

It is the Great Wei Palace.

It is Zhu Sheng's lineage.

Once the newspaper is published, the people of the Great Wei will loot it, will the Great Wei Palace be able to sit still?They will inevitably try to squeeze themselves.

Price war?Do you really think that group of Confucian scholars have no money?

And they also have a core competency.

【Evangelism】