Zhang Yi was excited and continued: "The largest consumer group of milk powder in China is children! So we focus on this field!"
"Put out the advertisement and let people all over the world know that the nutritional value of our camel powder is more than ten times that of milk! Let those parents know that if they don't drink our milk powder, their children's nutrition will only be that of other people's children. One tenth."
"Isn't there a good saying? Don't let children lose at the starting line! This is a major selling point of our promotional products."
"As for the stars, we should also invite those popular child stars, or actors from special dramas!"
Speaking of this, Zhang Yi spread his hands casually: "Anyway, our products are good products. As long as the brand is sold, they will naturally know the value after drinking it!"
After Li Jian listened to Zhang Yi's words, his cloudy eyes were now full of light!
It's not like he doesn't understand this marketing tactic!
This can be said to be the simplest and straightforward tactic in the business world, but it is also one of the most difficult to use.
Because in order to achieve this level, huge capital is required to operate.Moreover, once the product fails to become a hit, it will lose its underwear.
Li Jian did not expect that Zhang Yi would come up with such a generous method!This also means that Zhang Yi will continue to invest in his company!
"In this way, if it can be made, it is not impossible for our camel powder to become the top ten milk powder enterprises in the country!"
Li Jian said excitedly.
Su Mingyu and Han Yunuo also looked at Zhang Yi in surprise.
Originally they thought that Zhang Yi invested in Li Jian just to repay his kindness.But now it seems that it is not just that simple!
Zhang Yi noticed the surprised gazes of the two women, and spread his hands casually: "As I said, Brother Jian's company is the first company that wants to introduce camel powder into the country! It has opened up overseas sources of goods, And it also has a certain foundation in China. If it can be developed, it will definitely become a big hit in the future!"
He didn't invest simply to repay his kindness.If Li Jian's company is not favored by him, Zhang Yining would give Li Jian [-] million directly, so that he can live a carefree life for the rest of his life.
However, Li Jian has done actual research on the camel powder industry that Li Jian mentioned.Found that it is indeed a tricky thing!
"Don't underestimate high-end nutritional products!"
There is a confident light in Zhang Yi's eyes, "It only needs to be loud enough for the brand, and if there is no problem with the quality of our products! Through marketing means, I can make it a necessity for those parents to buy for their children!"
Li Jian was so excited that he came over tremblingly with red wine in his hand, "Zhang Yi, I believe you are a marketing genius! This camel powder can definitely be made in your hands!"
Zhang Yi smiled and shook his head: "Brother Jian, the company belongs to you. I won't take it! I just put forward my own suggestion, and you will manage it in the future. And I'll just wait for the money!"
A group of people laughed heartily.
However, except for Zhang Yi, probably everyone did not expect how popular their company's camel powder would be after their generous publicity!
After the meal was over, Li Jian immediately invested a lot of money, completely pouring it into the advertisements!
People all over the country suddenly discovered that during the prime time of each David TV, a product called "Future Star Camel Powder" appeared at the same time.
"Certified by international authoritative experts, camel milk has [-] times the nutritional value of milk! A cup of camel powder every day will give your child [-] times the previous nutritional value!"
A very authoritative professor in a white coat said to the TV.
"Future star camel fans, let you become a new generation of stars like me!"
Two national-level child stars held future star camel fans in their hands, and showed sweet and confident smiles on the TV.
Then there is a one-minute-long advertisement on the local satellite TV, which is put into rolling play!
The content of the advertisement is also simple and rude.Seriously pointed out various problems of stunted development of contemporary children, such as slow physical growth, poor physical fitness and other common problems.
Then use two different experimental groups of children to compare, the children who insist on drinking camel powder for one month are obviously stronger than those who drink milk powder in terms of height and physical fitness!
Such a series of advertising bombings have invested a lot of publicity and distribution funds!
Zhang Yi was not stingy at all, and directly poured in another [-] million!
After this kind of brainwashing propaganda, the term camel powder officially entered the minds of all parents and children across the country.
"Camel's milk powder? How difficult it is for this thing to produce milk!"
Many parents are curious about the milk of this creature, but some people are still sensible and will not blindly follow the advertisements.
But after hands-on investigation, I found that the nutritional value of this kind of milk is much higher than that of milk, as the advertisement said!
Some people were skeptical at the beginning, but even those highly educated and smart parents couldn’t help being bombarded with such indiscriminate advertising. A notch up the level.
"One cup of camel milk has the nutritional value of thirty cups of milk!"
This concept was repeatedly mentioned by Zhang Yi's publicity team!
Therefore, there is even a concept derived, that is, if your child drinks camel milk since he was a child, his physical fitness and even IQ will be [-] times higher than that of a child who drinks milk!
"Don't let your child lose at the starting line!"
This idea is very prevalent in today's era.
As a result, many wealthy parents took the lead in buying camel powder for their children.
And those parents with relatively average family conditions also gritted their teeth and spent a high price to buy after seeing this.The purpose is to prevent your children from losing at the starting line!
For a while, whether parents can buy camel powder for their children has become a label to measure whether parents are responsible for the next generation!
In just half a month, all the camel powder in Li Jian's inventory were sold out!He was taken aback!
"What should I do if the inventory is insufficient? I didn't expect the market conditions to be so good!" Li Jian was a little anxious.
Seeing the orders coming in continuously, he was worried that he couldn't make any money!
However, after Zhang Yi learned of this situation, he smiled and shook his head.
"Brother Jian, don't worry! Let them hang out for a while."
After Li Jian heard Zhang Yi's words, he immediately understood what he meant.
"You mean...hunger marketing?"
Zhang Yi smiled and nodded: "Things are rare and expensive, and the harder it is for people to buy, the more valuable it is."
"But then again, camels are not cows, and their output is small."
Chapter 340 Stabilizing the Jiangnan Market
Under Zhang Yi's single-handed management, the camel powder of Li Jian's company was sold out in the market!
He grasped the pain point of ordinary people's consumption, that is, he would rather live frugally than to let the next generation enjoy the best conditions!
Raising camel powder to a level related to children's healthy development and even IQ, those parents who don't want to pay for it will have to die.
Ever since, the sales of camel powder has created a miracle in the whole country!
It only took half a month from the establishment of a brand to the profit of over [-] million!
"Who is making this future star camel fan? Such a clever marketing method is really admirable!"
"What's brilliant is not just the marketing method, but his ability to grasp the market demand! Camel fans, everyone has never heard of this thing before. Now they all think it is a must-have for children to grow up!"
"I've inquired about that company, and the boss's name is Li Jian."
"Li Jian? I've never heard of it!"
"Hehe, then you must have heard of his brother. The mysterious CEO of Shengshi Group, Zhang Yi!"
When many people inquired about it and found out that Zhang Yi was also the major shareholder of Holland New Town Dairy, they immediately showed a clear and awe-inspiring look.
"It turned out to be that one! Now it's not surprising!"
"Yes, after all, he is the ruthless man who created the cornucopia empire! Hey, this man's unique vision is amazing!"
Zhang Yi's random one-handed trading has aroused heated discussions among many people across the country.
Some people think that camel fans are just a tax on IQ.Its nutritional value is not as high as advertised.
But even after exposure, the nutritional value of camel powder is between several times and dozens of times that of milk!
Although it may not be as exaggerated as the advertisement said, it also confirmed a problem, camel powder is a genuine good thing!
Therefore, even if its price is really exaggerated!But it still couldn't stop the enthusiasm of the parents.
"Ding: Congratulations to the host for increasing his personal wealth by 10 billion, rewarding the system with 10 points!"
"Ding: Congratulations to the host for getting a random skill reward: basketball proficiency."
The system prompt sounded again in Zhang Yi's ear, and he casually added 10 system points to the force value in a bored way.
There is no way, now that the two industrial chains of my cornucopia and Jujiao have spread, Camel fans have also made a small profit.
Now every day as long as he lies down at home, wealth will pour into his pocket continuously.
This feeling of boredom made him feel that making money was really boring.
Open the system panel and take a look. The current system data is:
Name: Zhang Yi
Luck: 200
Strength: 180
Charisma: 150
Wisdom: 200
Current wealth: 118
能力:1、宗师级八极拳;2、神级电脑技术;3、舌绽莲花;4、王者之威;5、书法精通;6、音乐精通;7、舞蹈精通;8、美术精通;9、枪械精通;10、车技精通;11、美妆精通;12、医术精通;13、品酒大师;14、催眠大师;15、纯阳心经;16、宗师级无影脚;17、宗师级金刚不坏神功;18、茶艺精通;19、翻花绳精通;20、钢琴精通;21、飞刀精通;22、马术精通;23、宗师级撩妹技术;24、侦探精通;25、篮球精通。
Zhang Yi glanced at his system data, feeling a little speechless about the skills he acquired this time.
"Proficient in basketball? Now I'm proficient in music and dance. Don't I have enough money to sing, dance, rap and basketball?"
"However, each ability value has almost reached the full score of 200! I am looking forward to what kind of rewards there will be after reaching the second stage of the system!"
Zhang Yi has become a little numb to money, because now there is almost nothing he can't buy with money.
Doing business now is like playing a game to challenge higher achievements.
He who owns the system wants to see where he will go if he continues to develop his wealth.
Soon it will be the end of the month again.
As usual, at this time, Su Mingyu would send Zhang Yi a copy of the financial and business reports of the entire group for review.
Zhang Yi turned on the pad and looked through it. The overall operating profit for this quarter is not too much, only more than one billion.
It's just that this data is already a very good income for the current Shengshi Group.
Because whether it is a cornucopia or a food gathering, a lot of money needs to be invested during this period to pave the way and prepare for future development.
Now that we can not lose money, it has already shown that we have done a very good job.
"How can this work? How can you still make money? Too much!"
Zhang Yi frowned after reading it, "Who made you money! What you want at this time is not the little money, but the expansion of the market!"
Zhang Yi expressed his indignation at the fact that Cornucopia and Jujiao did not lose money.
He immediately called Yang Qi and asked him what was going on.
"Hello, Mr. Zhang!"
Yang Qi's polite voice was somewhat smug.
"Have you seen the report of Cornucopia?"
Jujiao is a branch of the Cornucopia APP, and it belongs to the Cornucopia project department.
Zhang Yi opened the cornucopia's financial report and sales report, frowned and said, "I saw it! Mr. Yang, how do you explain this situation to me?"
Hearing Zhang Yi's displeased tone, Yang Qi froze for a moment.
"Mr. Zhang, not only did we not lose money this month, but we made a profit. Shouldn't you be happy?"
"Why am I happy? Yang Qi, you are confused!"
Zhang Yi said.
Yang Qi suddenly panicked, why is the leader not happy after making money?
"Mr. Zhang, this...what did I do wrong?"
Zhang Yi took a deep breath, sat in front of the window sill and began to point Yang Qi.
"My request to you is to occupy the national market as quickly as possible! So now, don't think about how to make a profit, but use all the funds in your hands to the edge!"
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