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After all, she never orders takeaway, and there are cooks and nanny at home.There is a small stove in the company, and a chef from a five-star hotel is invited to cook for her.

So, although she knows a little about takeaway in theory, she doesn't actually have any contact with it.

After her secretary heard the leader's question, she scratched her cheek and said frankly: "Han Dong, it's really cheap to order food from this app! Although I placed the order because of the discount at the beginning, but later There is no discount, and I found that it is about the same price as eating in the store."

When Han Yunuo heard the words, he suddenly lost his voice and said, "This is impossible!"

If you choose to sell takeout, you need to increase the packaging cost and the labor remuneration of the takeaway brother.

If the price is still about the same, then the merchant will definitely not do it.Unless, someone is doing a lot of subsidies in it!

"Zhang Yi, are you really throwing money into it? Two-handed layout, do you still have enough funds?"

Thinking of this, a very pleasant smile appeared on Han Yunuo's face.

"I understand. It looks like you are still young and want to hold both hands! Hehe, but once the Shengshi Wine Industry collapses now, your entire Shengshi Group will also be ruined!"

But soon, the catering department sent over the sales performance of this month.

According to the data on the sales report, their performance dropped by a full 30% this month!

"Shengshi Group started to engage in food delivery activities, which had a huge impact on our business!"

The person in charge of the sales department said worriedly.

Han Yunuo glanced at the sales report, but smiled disapprovingly.

She said lightly: "Why panic! Since the Shengshi Group is throwing money into subsidies, consumers will of course run there after seeing the benefits! But when their subsidies are over, our customers will definitely come back."

Chapter 268 He Has Another Way

Han Yunuo is very conceited about her own ideas.

She felt that Rongxin Group was the leader in Tianhai City's catering industry, and that Rongxin Group had the final say on whether Tianhai City's catering industry was in chaos.

Zhang Yi is a layman who is stupefied, thinking that if he has more money, he can come over to share a piece of the pie, and sooner or later he will be hit head-to-head!

Therefore, even though she saw that the turnover of the sales report of the catering department decreased by 30% that month, she was still calm.

However, after another half a month, the problem started to get out of hand!

The entire Tianhai City, including many hotels and restaurants in Jiangnan Province, have sent bad news!

According to the daily sales report sent by the heads of the major regions, not only did the loss in sales not decrease, but it once exceeded 50%!

The catering industry, which is the pillar industry of the entire Rongxin Group, was cut in half!

"This... what the hell is going on here?"

Han Yunuo really couldn't sit still this time!

If even the pillar industry of Rongxin Group is shaken, then her position as the chairman will not be secure!

Vice Chairman Li Chunming came to report: "It is said that due to the impact of takeaway, there are fewer and fewer customers entering the store now!"

"For daily meals, office workers have begun to use Jujiao to order takeaway. Even some large-scale dinners can be booked from star-rated hotels!"

"In this way, it seems a bit out of place for us to still be doing dine-in food! We can only attract some loyal users to come to consume by virtue of service quality and taste."

"But according to the current trend, the loss of customers will only get worse! Unless we make changes, we will not be able to recover from the bad situation!"

Han Yunuo was dumbfounded, his plump chest trembled violently, Li Chunming couldn't help but secretly pay attention to him.

"There's no reason! The price of takeaway is flawed, and it won't be the first choice for the public at all!"

Han Yunuo frowned, biting his nails and walking back and forth.

"Deputy Director Li, have you investigated?"

Hearing this, Li Chunming rushed to report: "We have already investigated! Order from Jujiao, the price is extremely cheap! The price is only 3-5 yuan more expensive than dine-in! But they are currently doing activities, and there are always various Coupons are sent below. So the actual money consumers spend is cheaper than dine-in!"

Han Yunuo patted the table, "That's it! So, it's just Shengshi Group that is spending money like crazy to attract customers!"

She breathed a sigh of relief, feeling a lot more relaxed in her heart, as if everything was within her expectations again.

"Hehe, Zhang Yi really has you! You actually spend so much money to attract customers! It's a pity that you can't maintain this kind of discount forever. It can't have too much impact on our Rongxin Group!"

Hearing these words, Li Chunming said hesitantly, "But...according to our inquiries. Although a lot of money has been invested in the cornucopia, the overall situation is still within the acceptable range."

"What? This is impossible, absolutely impossible!"

Han Yunuo stretched out his right palm, his slender hand was white and soft, it was the palm of Guanyin, the legendary auspicious sign.

"If the takeaway business is done at the price of dine-in, including the packaging fee and manual delivery fee! He will have to paste at least 15-20 yuan for each order! The entire major cities in Jiangnan Province add up, and the daily order volume is less. It’s also tens of millions! He burns hundreds of millions a day, how long can he last?”

Han Yunuo still has a good understanding of some basic information in the industry.

Li Chunming sighed.

"However, according to our investigation, the cost they spend on each order is less than 5 yuan!"

"what???"

Han Yunuo fell down on the sofa in surprise, his eyes widened.

"Is...impossible?"

……

half a month ago.

Zhang Yi was completely irritated by Han Yunuo, he wanted to teach this ignorant woman a good lesson.

The project that Yang Qi was working on before was used to beat Rongxin Group!

One mountain can't tolerate two tigers, how can other people snoring on the side of the couch?

It is enough for Tianhai City to have a super enterprise of Shengshi Group, so the existence of Rongxin Group is very redundant.

So, he called Yang Qi over and asked him how the food gathering project was going.

The two were sitting together drinking tea, Yang Qi also had a faint smile on his face when he heard Zhang Yi's sudden question.

"Mr. Zhang, the layout of the early stage is basically completed. With the number of customers and reputation of Cornucopia to lay a foundation here, we will be able to attract enough customers soon!"

"Moreover, the major regions in Jiangnan Province have used the convenience of our cornucopia salesmen to communicate with catering companies in various places. If the project wants to go online, it can actually be carried out at any time."

"It's just that there is still the last key problem, and I haven't thought of a good way to solve it."

Zhang Yi nodded in satisfaction when he heard Yang Qi's report.

After he joined the job, he managed the entire cornucopia in an orderly manner.Because he is a professional e-commerce talent, he is even more comfortable than Su Mingyu in doing these things.

In addition, Jujiao, the sub-platform of the food delivery industry that several people discussed at the beginning, has also been put on the agenda.

Hearing Yang Qi say that there are still a few problems that have not been resolved, Zhang Yi smiled: "Tell me, maybe I can help you solve it!"

He is not good at small problems, and he never cares about trivial matters.But in the general direction, he has insights that no one else has.

Yang Qi thought for a while, and said seriously to Zhang Yi: "To put it bluntly, it is caused by the limitations of the food delivery industry!"

"Compared with dine-in, takeaway itself has a lot of added value! For example, the packaging fee and the delivery fee of the takeaway staff will greatly increase the cost of a meal for consumers!"

"That's why ordinary people would rather spend some time eating at dine-in than expensive takeaways. You also understand that the spirit of diligence and simplicity of our people has been passed down through the ages!"

Yang Qi joked: "So, if we can't keep down the cost of food delivery, the work we do is not much different from the traditional food delivery industry. It still serves the middle class!"

He knocked on the table, "The wealthy class look down on it, and the general public can't afford it. This is the most embarrassing thing! It's the same as Amazon in our country."

Yang Qi's question was very sharp.

This is why, at present, there is no unified food delivery platform in China.

But after Zhang Yi heard it, he quickly laughed.

"Hehehe! So that's the case, you! Yang Qi, please tell me earlier if you have this problem!"

A look of surprise appeared on Yang Qi's face, and he looked at Zhang Yi in disbelief.

"Mr. Zhang, do you have an idea again?"

His inner activities are: My day, I have been thinking about it for several months and have not come up with a good solution. You will give the answer as soon as you come up.Boss, can I still be a fool?

Chapter 269 Zhang Yi's Thoughts

After listening to Yang Qi's question, Zhang Yi smiled, and immediately offered to give him some advice.

"Your current thinking is still somewhat incorrect. Of course, it is already very powerful to be able to think of integrating the food delivery business! It's just a little bit short, just a little bit."

Zhang Yi compared his little finger.

Yang Qi frowned, and leaned towards Zhang Yi with a serious face, in order to hear what he said more clearly.

Zhang Yi didn't hold back, and said slowly.

"Look, the problem we need to solve most now is actually very simple! It's about money!"

"First, first, first! The most important thing is to say three times. The most important point is consumers! Without enough consumers to support, your business will not go on at all! So the first point, must We must give consumers enough discounts!"

"Second, it is the money that the business needs to make! This must be guaranteed! If you can't make money, they will stop doing it!"

"Third, it's the money the delivery guys make. They will work hard to deliver food when they can make money!"

Zhang Yi stopped here, and there was no fourth point.

Yang Qi listened, his eyes were full of strangeness.

"Wait a minute, Mr. Zhang. Are you here to do charity? The benefits are all taken away by others. What money do we make?"

"No no no!"

Zhang Yi smiled and shook his head.

"If you want to take it, you must first give it. As long as we can occupy the market, we will make money sooner or later. And it is a lot of money!"

"There are still three points, listen carefully. First, users, use our cornucopia's channels and reputation in the early stage to monetize the traffic to attract Jumei! The first thing you have to do is to train them to eat takeout habit. So at the beginning, we must give enough discounts!"

"If you can buy something for 20 yuan, you can send him a coupon for [-] yuan! Let him only pay half of the price. It's so whole in three days, and he will get into the habit of ordering takeaway. But Let's put the price at [-]. In this case, when he gets into the habit of ordering takeaways and sees the sudden extra money, he will be able to accept it."

"After all, this is not a price increase, but the loss of the original advantage. These are two different concepts, and obviously the latter is easier for people to accept."

Yang Qi nodded repeatedly.

"I understand this! To put it bluntly, it is to cultivate users' consumption habits. This is the same as the initial operation of Cornucopia!"

Zhang Yi continued: "Second point, the restaurant side!"

"Restaurants want to make money, but consumers want to save money. This is not an irreconcilable contradiction, but a problem that can be solved. For us, it is also the easiest problem."

Yang Qi asked: "How do you say that?"

Zhang Yi smiled and analyzed to him: "Look, is the restaurant willing to earn five yuan for one person, or one yuan for five people?"

Yang Qi was also clear about it, "Of course it's [-] yuan for five people! Because after these five people order the meal, there is a chance to become a repeat customer. It will provide a steady stream of income!"

"Yes! Let restaurants make more money and consumers spend less. The root cause is here! Go for it!"

"We first use huge discounts to attract consumers and let them order takeaway on the platform! Then, as the number of orders received by restaurants increases, corresponding discounts will be given on orders. We don't even need to remind them at that time." , they will do it themselves. Small profits but quick turnover, this is what they most hope to do!"

"But... there is the issue of additional costs."

Yang Qi frowned, "This is what I'm most worried about! How about the packing fee and the courier's fee? Who will be responsible?"

During transportation, the packaging fee is not a small amount.Because a single order is 20 yuan, the tableware needed for the packaging fee alone costs at least five or six cents.

Moreover, the courier's single delivery fee is usually between 10-15 yuan.

Such a fee, if used to order a normal lunch of ten or twenty, is not worth it at all!

Zhang Yi smiled.

"Well, indeed, these are big problems! However, they are not difficult to solve."

The reason why domestic food delivery costs are so high is simple.

The takeaway guys don't have an integrated group to dispatch orders for them.Generally speaking, the takeaway guys only serve a certain large catering company, and then get a commission according to the order.

Generally speaking, if more than 15 orders can be delivered every day, it is a good time for business!

Because of this, the cost of a single delivery has to be high, otherwise no one would do it.