The richest man Yang Fei

This is definitely a luxury item!

Procter & Gamble's development in my country seems to be going smoothly.

Three years after entering my country, Procter & Gamble began to make profits.

From 1991 to 1998, Procter & Gamble's sales increased rapidly at an average annual rate of 50%.

However, when the pointer of time passed through 1998, P&G's sales performance experienced an unprecedented crisis and regression.

According to statistics, Procter & Gamble's main business income has dropped from more than 1997 billion in 80 to 52 billion.

Among them, the most strategic shampoo market, Procter & Gamble's market share, fell from 60 to 40.

This is due to the strength of local brands, especially the heavy blow of Meili Group, which directly defeated P&G.

Yang Fei said: "For 200ml shampoo, your Head & Shoulders sells for 16.85 yuan, Rejoice is cheaper, it also sells for 12.4 yuan, Pantene sells for 14.5 yuan, and Sassoon 19 yuan."

Hearing that Yang Fei was so precious to his family's products, the boss of Procter & Gamble couldn't help touching his chin, and listened to him with a serious face.

Yang Fei said: "However, your strongest competitor, Unilever's main shampoo in my country, Sunsilk, only sells for 10 yuan, and the high-end Lux, only sells for 14.5 yuan, which are all lower than your price."

The boss of Procter & Gamble said: "No, our biggest competitor is not Unilever, but your Meisi!"

The price of Meisi Shampoo is more affordable, the low-end one is only 7.8 yuan, and the high-end one is only 9.8 yuan.

This is the price advantage.

Yang Fei said: "Unfortunately, your senior management doesn't think so. If I'm not wrong, the senior management of your headquarters only thinks that P&G has only one competitor, and that is you. Your strategy is high quality and high price!"

These words hit the sore spot of Procter & Gamble.

The boss sighed: "That's right. The people at the headquarters think so, and I can't convince them. They don't understand the Greater China market!"

Yang Fei said: "Your strategy is problematic. You only pay attention to the urban market, ignore the rural market, and have not established rural sales channels. Therefore, I think we have the possibility of cooperation in the shampoo market."

"How to cooperate?"

"Our two sales channels can be integrated with each other."

"What do you mean?"

"I provide domestic sales channels to help you sell products. Similarly, you must also provide US sales channels to help us sell products."

"Oh!" The boss smiled lightly, "No wonder you just said that no matter how much we produce, you can sell it. So, you are waiting here? You use our factory to help you produce products, and use our Channel, help you sell? You have a good idea!"

Yang Fei said lightly: "This is cooperation, this is integration. You only see your efforts, but not my efforts."

The boss was startled, yes, Yang Fei didn't just take advantage of you!

Yang Fei will also provide his sales channels to help you sell products!

The boss fell silent.

After a long time, he said: "This matter is beyond the scope of my authority. I can't make the decision. I have to ask the headquarters."

Yang Fei smiled slightly: "I'll wait for your reply."

He raised his cup: "The coffee is good, well blended."

Chapter 871 That strange thing is me!

Procter & Gamble’s executives, like Unilever’s executives, have an innate sense of superiority in front of local brands in my country, just like urbanites looking at rural folks, they feel that they are not worth mentioning.

Regardless of the success of the Meili Group in China and its market share far surpassing these two foreign companies, in the eyes of their senior management, the Meili Group is neither an opponent nor a threat.

How could a boss sweeping the world's daily chemical industry pay attention to mere Meili Group?

At best, Meili Group is only showing its prestige in the Greater China region, because the soil here is more suitable for the growth of local companies.

Once they leave the country and go abroad to fight, the Meili Group will be nothing.

As for the hot sales of Meili Group products in island countries and their popularity in the Southeast Asian market, the bosses will choose not to see them.

Yang Fei came to talk to them about the foundry and channels, which made them sigh, this Yang Fei is very courageous!

Businessmen are profit-seeking, and since Yang Fei has brought them benefits, they don't mind a temporary cooperation.

As for Yang Fei's attempt to borrow Europe and the United States, they could only smile at it.

Can a product be successful just by having channels?

Then the enterprises in this world will not fail.

How many enterprises have spread channels all over urban and rural areas, but they are still decaying rapidly?

Channel is only one aspect, it can only explain your product, there is a channel to deliver it to consumers, but will consumers buy your product, do they recognize your product?I bought it for the first time, can I go back and buy it again?

In addition, as long as there is a mistake in the production, operation, finance, invoicing, and various management of the enterprise, the enterprise can be destroyed forever.

Therefore, the daily chemical giants are not afraid of Yang Fei's "excuse".

The decision made by the top management of Procter & Gamble is as wise as that of Unilever: "Agreed!"

So far, the purpose of Yang Fei's trip has been achieved.

The factories of Unilever and Procter & Gamble in China are also OEMs for Meili Group.

The production of Meili Group has increased rapidly to meet the growing demand.

Procter & Gamble also held a welcome banquet.

At this banquet, Yang Fei made it clear that the group has regulations that drinking alcohol is not allowed during working hours and official receptions, so he politely declined the other party's toast.

The boss of Procter & Gamble couldn't help being deeply moved when he heard this, and said to the left and right: "Why is the Meili Group successful? This is the reason! A prohibition on alcohol, from the boss to the employees, has been complied with, and all of them have been implemented! How much perseverance is this? Even Alcohol can be banned! With such perseverance and perseverance, what can you not succeed in?"

For those who are addicted to alcohol, not drinking is the biggest difficulty, and being able to quit drinking is naturally a manifestation of perseverance.

Xiang Qiao and Ning Xin were all grateful for Yang Fei's move.

Without drinking, the banquet went quickly and ended in less than an hour.

Huacheng is also Yang Fei's key market. The first 666 shopping plaza was built here, and the first mobile phone store also took root here.

After Yang Fei negotiated with Procter & Gamble, he moved into the house he bought.

It used to be the place where Yang Fei and Su Tong lived when they were working in Huacheng. It is luxuriously decorated and has an independent sound system. Ning Xin also likes to listen to music. She turned on the TV and dvd, ready to play music.

An advertisement is playing on the TV: "This year, no gifts will be accepted during the holidays, only melatonin will be accepted as gifts."