The richest man Yang Fei

For the rest of her life, she actually lived a simple life.

In the past, she was in awe and gratitude to Yang Fei, and regarded him as a god-like existence.

Today, Yang Fei's caring and considerate words instantly made her cry!

She couldn't bear it any longer, hugged her face with her hands, cried out, and twisted her body at the same time, not wanting Yang Fei to see her crying.

Yang Fei didn't say any words of comfort, and handed Ning Xin to Xiang Qiao's care, and he turned and entered the room.

The negotiation with Unilever went surprisingly smoothly.

Next, he is about to end his trip to Shanghai, head to Huacheng, and start negotiations with Procter & Gamble.

When he talked with Unilever, he adopted the tactics of joint vertical and horizontal alliances, and used the words of alliance and common war to persuade the other party.

So, what method will Yang Fei use to fool, bah, to convince Procter & Gamble?

Chapter 868 Uninvited Guest

According to historical records, the real origin of the development of daily chemicals in my country can be traced back to the early 19th century.

During this period, it experienced the changes of four typical eras: the Qing Dynasty, the Republic of China, before the Kaikai, and after the Kaikai.

As early as the tenth year of Daoguang in the Qing Dynasty, Xie Fuchun Fragrance Powder Shop, the largest cosmetics company in the history of our country, was born. In the first year of Tongzhi in the Qing Dynasty, another Kong Fengchun Fragrance Powder Shop with the same long history was established.

Over the next century or so, brands such as Double Happiness, Lion Ball, Guben, Scissors, Fan Brand, Gongnong, White Cat, Goldfish, Panda, Camry, Vitality 28, and Qiqiang appeared successively in my country's washing product market.

With the impact of various irresistible factors such as system changes, most of the brands have withered one after another.

After the 80s, the planned economy’s means of regulating the market was gradually replaced by the market economy’s survival of the fittest.

Domestic brands that were once brilliant have been acquired and merged by foreign companies that came in one after another. Chinese companies, while receiving a certain amount of financial support, paid a painful price for both brand and channel losses.

A certain daily chemical brand was sold to a foreign company at a price of 200 million yuan, and the brand was immediately hidden. Later, the original factory wanted to buy back this brand, but it had to spend a sky-high price of 5 million yuan!

Capital is so greedy and ruthless.

It was not until the rise of the clean white brand that my country's washing industry ushered in a real spring.

Under the siege and interception of foreign companies, Meili Group has sprung up and created world-renowned brands one after another.

Yang Fei is no longer satisfied with the domestic market, and wants to expand the group's business to the whole world.

To this end, he took a series of measures.

Taking advantage of the financial crisis in Southeast Asia, Yang Fei acquired many peer companies and brands in neighboring countries.

The purpose and method of Yang Fei's acquisition of foreign companies are consistent with the behavior of foreign companies in my country.

That is to hide their brands, borrow their channels, and launch their own products.

It has to be said that this trick is the best choice for newcomers to the market.

With this shareholder style, Yang Fei easily won the daily chemical market in Southeast Asian countries.

Immediately afterwards, he launched a plan to develop the European and American markets. First, he negotiated with Unilever and used their sales channels to successfully enter the European market.

Then, Yang Feifei went to Huacheng to contact the senior management of Procter & Gamble.

Procter & Gamble's development in China has generally grown, but in some areas, it has not made better achievements.

For example, in the detergent industry, Procter & Gamble has achieved little success despite its ferocious momentum and scary publicity campaign.

Clean White, a local brand, is far ahead and has become an insurmountable wall.

Procter & Gamble and Clean White had confronted each other several times in CCTV's advertising bidding meeting, but they all ended in clean white victory.

The two are competitors and have been competing secretly.

They don't have too much contact with each other.

On this day, Procter & Gamble's boss office suddenly received a special call.

The other party claimed to be Ning Xin, secretary of the chairman's office of the Beautiful Group.

Meili Group is not listed, and neither are its subsidiaries, but some dry shares are allocated to high-level executives. Therefore, calling the boss the chairman is both a formal term and a descriptive term.

After answering the call, the secretary of the boss of P&G was stunned for three seconds, then quickly knocked on the door of the boss's office and went in to report.

The boss was talking with someone, and asked the secretary with a little displeasure, "What's the matter?"

The secretary said respectfully, "Boss, the boss of Meili Group, Yang Fei is here."

"Yang Fei is here?" The boss was startled, "Did you make an appointment?"

"It seems that I have arrived at Huacheng."

"Are you in Huacheng?" The boss repeated, and suddenly got up, "What is he here for?"

"I don't know the specific reason. It is said that I want to conduct a business negotiation with you."

"How do you answer?"

"I haven't replied yet, I'll ask you first."

"Yeah!" The boss paced back and forth a few steps, pondering, "Yang Fei's sudden visit must be something important. Don't you want to come to Xingshi to inquire about what happened to Ma Zhixia that year?"

"This? I don't know." The secretary shook his head, "Boss, do you want to meet me?"

"You replied that I'm not in Huacheng, and I won't see you for the time being. Arrange for a vice president to meet with him first, and listen to what he has to say."

"Okay, boss."

At this time, there was a knock on the door.

The secretary opened the door and saw a man and two women standing outside the door, he couldn't help but his eyes lit up, he felt that the man in front of him was handsome and the woman was pretty, shining like three stars.

"Excuse me, who are you? Why are you here? Who do you want to talk to?" The secretary asked politely.

"I'm Ning Xin, I just talked to you on the phone. This is our boss Yang, who came here to meet your boss."

"Huh? Yang, Boss? Why are you here—I mean, how did you come so fast?"

"Hehe, time is precious! When I called you just now, we were already downstairs."

It was too late for the boss to hide now, and he had to marvel at Yang Fei's means and efficiency in handling affairs, he laughed and said, "This is Boss Yang from Meili Group? I have long admired, admired for a long time."

The big hands of the two were tightly held together, as cordial as old friends they haven't seen for many years.