The richest man Yang Fei

For the sake of momentary enjoyment, but have to bear a huge financial burden, the wise man will not do it.

After the bidding meeting, Yang Fei took a short rest and rushed to Shanghai to attend the opening ceremony of 666 Shopping Plaza.

Shanghai is a metropolis. The building built by Yang Fei is still nine stories high on the ground. The layout is similar to other shopping plazas. The floor serves as a garage.

Someone laughed at Yang Fei, you built a nine-story building but built a three-story garage, aren't you afraid of waste?

Yang Fei smiled but did not answer.

Summer insects can't talk about ice.

In the 90s, did you talk about traffic jams and finding parking spaces?

That's you stupid!

In the future, shopping will be developed, but it will not obliterate the overall real economy, especially large-scale stores like shopping plazas, which not only have daily necessities related to people's livelihood, but also fresh supermarkets, as well as various big brands. In one.

Citizens always need to go shopping. Shopping for groceries, daily necessities, watching a movie, or having a meal cannot be separated from the shopping plaza.

Yang Fei's positioning of 666 Shopping Plaza is just like this. It is not just a department store, but a large leisure community.

The road of department stores and supermarkets has been relatively wide in recent years, and it will become narrower and narrower in the future.

However, a simple theater is difficult to attract traffic, and life is also very aggrieved.

Yang Fei integrated various fashion elements in a square to create a community suitable for everyone to visit, play and consume.

Building this community will of course test the skills and talents of the operators.

Department stores only need to sell goods.

However, the community built by Yang Fei mainly relies on service to win.

Just like a park, everyone likes to play, because the environment is beautiful, not only can you have fun, buy food, but also relax, sit and chat, and take beautiful photos.

What Yang Fei strives to create is such a shopping environment, where the customer experience comes first.

This is also what Yang Fei slowly realized in the process of opening 666 Shopping Plaza, combined with the social environment that will appear in the future.

However, for the society at that time, what Yang Fei managed was a completely different concept. Can he succeed?

Before the first day's turnover came out, even Yang Fei himself broke into a cold sweat.

Chapter 784 Stepping Out of the Foundation Establishment Period

Yang Fei made a brand new attempt in Shang Hai, turning 666 Shopping Plaza into a distinctive leisure shopping community.

Su Tong has been running outside, and only heard about the prototype of this shopping community from Yang Fei.

Now, this community that has condensed Yang Fei's hard work is finally about to open!

Yang Fei, Su Tong and others came to Shanghai together.

After getting out of the car, Su Tong shouted, "Yang Fei, this is our 666 shopping plaza? Isn't it so beautiful? Are you sure it wasn't built in a park?"

This is of course the 666 Shopping Plaza.

Three sixes, a huge signboard, shining in the sun!

In front of the square, there is a green space with subtropical palm trees, bald cedar, iris, yew and other trees. Benches and awnings for rest are placed under the trees.

There are shops selling snacks and snacks on both sides, which are neat and tidy.

At first glance, I thought I had walked into the beautiful Qionghai Beach.

Su Tong was as happy as a child. He started running and turned around in circles, "Yang Fei, this place is so beautiful! It's even more beautiful than the France we've been to!"

Yang Fei watched her bouncing around, and couldn't help but smile, Senior Sister has a very heavy heart.

"There's also a milk tea sister here, and tea color!" Su Tong happily walked over, bought a few cups each, and invited Yang Fei, Ma Feng and others to drink.

Mouse, Tieniu and others took it over, and they all respectfully said "Thank you."

Comrade Tieniu has already corrected his mentality.

After a period of loneliness and autism, he realized the fact that no matter in which aspect, he was not as good as Yang Fei.

This is really a sad discovery.

As a result, he no longer had any unreasonable thoughts about Su Tong.

In addition, in the past few years, Comrade Tieniu has followed Yang Fei, traveled here and there, seen the vast land and resources of the motherland, and got used to seeing beauties from all over the country, and his horizons have gradually broadened. Same day.

In the eyes of the Four King Kongs, Su Tong is Yang Fei's woman, and they treat her with incomparable respect.

A group of people drank milk tea and walked into the shopping plaza.

Today is the opening day, but Yang Fei did not engage in celebrity support, but planned a parent-child themed event.

Anyone who brings children can participate.

There is an amusement park in the square. Anyone who spends 50 yuan in the square can enter the amusement park for free with a shopping receipt.

There are more than a dozen programs prepared in the amusement park, waiting for customers to participate, and the winners can exchange items such as dolls, toys and tissues.

This event attracted countless parents with their children to participate.

The square sells hot and cold drinks, but also provides free direct drinking water. The front desk and lockers can store goods for customers, reducing the burden of shopping.

In the corner of the amusement park, there is a special small house, which has warm nurses and a suitable temperature, but only one kind of people are entertained to breastfeed women.

When a woman takes a baby outside, needs to breastfeed, or needs to change a diaper, she often cannot find a good place, and 666 Shopping Plaza provides such convenience.

When you come to the second floor, you will see that there are many adults and children crowded in a bookstore reading books in a corner. This is a branch of a bookstore in Shanghai. It cooperates with 666 Shopping Plaza. Anyone who has a membership card for the plaza Customers can read books for free in a bookstore.

The books in the bookstore are all old books purchased in bulk, which are as cheap as picking up scraps, and only one corner of the plaza can give book lovers a convenient place to read books. The cost is low, but it brings people incomparable convenience and warmth.

You can get corresponding points for consumption or shopping in the square, and you can exchange the points for practical products at the front desk.

Yang Fei did all this to increase the stickiness of customers.

What is stickiness?

This is an important indicator for measuring user loyalty programs, and it plays a key role in the brand image of the entire company.

Stickiness, also known as viscosity, refers to the sense of dependence and re-consumption expectations formed by the combination of customer loyalty, trust and positive experience to a brand or product.

The stronger the sense of dependence, the higher the customer stickiness; the higher the re-consumption expectation, the higher the customer stickiness.