The richest man Yang Fei

The boss of Procter & Gamble said in a deep voice: "If they increase the price, we will give up! This price is too high, we raise the price to this high, Yang Fei wants to be taken advantage of, let him do it!"

However, to everyone's surprise, Wei Xinyuan did not raise his placard for a long time.

Could it be that the white washing powder has given up?

Everyone looked at Yang Fei and Wei Xinyuan, and saw that they were discussing with each other by whispering their ears!

Chapter 607 Tactics, Heated!

"Thirty-five million, the first time!"

"Thirty-five million, the second time! Are there any other companies bidding?"

The host's tone was full of excitement.

"Thirty-five million..." The host scanned the audience, but his eyes lingered on the representatives of Unilever and Jiebai laundry detergent.

Unilever dropped the competition.

Everyone is afraid of being placed in a high-priced competitive position!

Thirty-five million, which has exceeded the actual value of this advertisement!

The white washing powder did not move either.

Wei Xinyuan, who had been raising placards without hesitation, suddenly lost his temper.

Because Yang Fei gave the order "Give up!"

Yes, at the most important moment, Yang Fei gave up.

This made everyone think that Yang Fei was afraid of P&G.

Because Procter & Gamble's strength is still higher than Yang Fei's beautiful daily cosmetics!

Even Wei Xinyuan thinks so.

However, he let out a long breath. He felt that the boss's abandonment was right.

Thirty-five million, where is it bad to put it?

The host smiled slightly, raised his voice, and shouted, "500 million, the third time! The victory belongs to Procter & Gamble!"

After a long round of bidding, Procter & Gamble finally won the ad as it wished.

But the price they paid was also staggering.

Everyone in the audience was stunned by this behavior of spending money on advertisements.

The concept of advertising marketing is gradually becoming popular in China.

Whether it is a state-owned enterprise or a private enterprise, they are all aware of the importance of advertising.

And many companies that advertise on CCTV, such as Helios, Heart K and other health care products, have achieved good development, which intensifies everyone's competition for high-quality advertising resources.

Yang Fei applauded along with everyone, congratulating Procter & Gamble for winning the [-]:[-] p.m. time advertisement.

Su Tong asked with some incomprehension, "Yang Fei, didn't you say that you are determined to win? Why did you give up?"

Yang Fei winked at her, "Go back and talk."

Although Su Tong has been with Yang Fei for so long and has learned some commercial warfare techniques, she is still a little simpler than Yang Fei. At this time, she still doesn't understand Yang Fei's tactics.

Procter & Gamble representatives who successfully won the advertisement were a little unhappy.

They originally wanted to raise the advertising price so that Yang Fei would pay more.

The results of it?

The bitter fruit they planted, they ate it themselves!

Who would have imagined that the white washing powder, which has been chasing after her, would be cowardly at the most critical moment?

The P&G representatives looked at each other.

"Forget it, just take it down! We still need this advertisement." The boss of Procter & Gamble waved his hand.

"What kind of routine is this Yang Fei playing? Why can't you understand?"

"They still want to compete, but the price is too high and may exceed their budget. After all, they just won a bid of more than 7000 million yuan!"

"That's true. Then I wonder, their white laundry detergent, last year's bid king, won't be on the list this year? Then last year's bid king halo will disappear soon."

"Hehe, isn't that better? However, I don't think Yang Fei is so stupid! They must have another trick. There are still a lot of advertising resources below!"

"Do you want to continue blocking?"

"Well, let's see what happens!"

Next, the host announced that it will enter the five-second ad bidding after the Biaowang ad.

After the news broadcast and before the weather forecast, there is a 30-second advertising period.

This is also the most important manifestation of the commercialization of CCTV at the end of [-].

30 seconds, six five-second advertisements can be inserted.

The first one is called Biaowang.

There are five other advertisements. Although the effect is slightly inferior to that of the standard king, they are also golden advertisements.

These five advertisements have become the object of competition for the majority of participating companies.

And the entire bidding meeting has reached a fever pitch here!

"Boss, do we still have to compete?" Wei Xinyuan asked.

Yang Fei said lightly, "Of course, if you lost a city just now, you must win it back here. If I don't tell you to stop, you just keep raising your cards!"

"Okay, boss."

At the beginning of the bidding, the sounds of placards and quotations came one after another, flooding the venue like a tide.

Raising a card once is a price increase of [-].

At the beginning, everyone was relatively calm, and everyone was increasing the price according to the placard price.

Later, some companies felt that this kind of bidding was too slow, so they started to bid directly, increasing the price by 50 or 100 million.