The richest man Yang Fei
Page 646
Is it not enough for you to win the bid king?
Want to win the [-]:[-] p.m. newspaper ad?
If you have money, you can't spend it like this, right?
Is it possible that all the money you earn will be given to CCTV?
"Boss, do you want to continue? It's 500 million!" Procter & Gamble representative asked in a low voice, "I see clean white laundry detergent, and I have no intention of giving up at all. I raised my card without any hesitation."
"Hehe, keep following!"
"Made, Yang Fei is trying to monopolize CCTV's advertising resources?"
"Yes, that's what he thought. We wanted to monopolize high-quality advertising resources, and he thought of that too!"
Meanwhile, representatives of Unilever were debating:
"If we can't get good advertising resources, then our sales next year will be a problem. Keep following!"
"Why don't you get a five-second ad for the Queen? That's only so much money."
"No matter, compete for this first!"
As a result, prices soared.
Approaching the 3000 million mark!
Yang Fei said in a deep voice, "A direct offer of 3000 million yuan!"
Wei Xinyuan hesitated for a moment, and without asking a word, he raised the sign and shouted: "3000 million!"
The atmosphere of the venue was like a powder keg on fire.
Everyone cast strange glances at Yang Fei.
This guy is really rich!
Just won a bid king, and spent tens of millions to compete for a prime-time advertisement!
If this is an ordinary enterprise, how can it stand it?
Adding these two advertisements together is [-] million advertising fees!
How much money does Yang Fei have to earn a year to afford the huge advertising fee?
The indomitable momentum of pure white laundry detergent scares away other companies.
Only Procter & Gamble and Unilever are still on.
"100 million!" Su Tong's voice trembled, "Yang Fei, this advertisement is really not worth so much money. It's better to spend it on other things."
Yang Fei said calmly: "Another one million more!"
The people sitting next to him looked at each other when they heard Yang Fei's words.
100 million, 100 million price increase!
Speaking such a large number from Yang Fei's mouth is as casual as saying 100 yuan or 200 yuan!
Wei Xinyuan has long been familiar with the boss's temper, and he has never let go of what he wants.
So, he raised his sign without hesitation.
Procter & Gamble and Lianhua continued to follow.
This is where the big business competes!
Small businesses can only stand aside and be a booing audience.
When the representative of Procter & Gamble raised his hand, he was already hesitant. Every time he raised his hand, he had to consult the boss first.
The boss's face is not as firm as before.
More than 3000!
Still, the top line hasn't been reached yet.
"Continue! If you reach 500 million, stop following!"
"Boss, it's really not worth buying this advertisement for 500 million yuan."
"I know it's not cost-effective, but this is advertising investment, which is a necessary means to maintain the brand's continuous attention! Especially next year, it is very important to us. Maxi Shampoo won the bid. Our Head & Shoulders, if If you can’t even win this ad, how can you compete with Meisi Shampoo?”
"Yang Fei had this idea in mind, so he used several brands to occupy these advertising positions!"
"I guess, they don't plan to make money at all next year. They only plan to use advertising campaigns to make the brand famous first. Even if they lose money, they have to make the brand first! We must not let them do what they want! Moreover, even if we don't want this Advertising, we have to raise the price, we can't let them succeed so easily!"
"Yes, raise the price and let Yang Fei suffer!"
On this issue, Unilever's representative's thoughts are surprisingly consistent with those of Procter & Gamble's representative.
The happiest person in the audience was Ms. Tan.
The higher the advertising bid, the higher the revenue of CCTV!
Even if the bidding reaches 5000 million, CCTV will still be the biggest winner.
Ms. Tan looked at Yang Fei.
Yang Fei also happened to look at her.
The two smiled tacitly.
Ms. Tan made a gesture to him, a gesture that only Yang Fei could understand.
Yang Fei nodded, expressing his sense of propriety.
The bidding was fierce again, and the three major daily chemical manufacturers were not letting go.
"Thirty-five million!" Procter & Gamble representative called out the latest bid.
The whole audience was silent, all of them were stunned by this higher bid!
Domestic companies are all crazy about advertising.
And behind this madness is the infinite desire for success!
Everyone is waiting for the price increase of white laundry detergent!
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