The richest man Yang Fei

"Mr. Gu, like Wal-Mart, Flecko mainly wins by price advantage. But what they can't compare to Wal-Mart is that Flecko can't get exclusive products. Wal-Mart is too big, and they can make demands with any partner manufacturers. , to provide them with specially packaged products, either in volume or family packs. This kind of exclusive package attracts consumers at a lower price."

"Yes, I know. But what does that have to do with us?"

"The way we want to go is different from Flego and Wal-Mart! We have to go our own way!"

Chapter 1558 Overturning the traditional business model

Gutian has been the manager since the days when department stores were thriving, and he was in the forefront of reform and opening up in a first-tier big city like Huacheng.

It can be said that Gutian has witnessed the history of the development of department stores in my country after the reform.

In his stereotyped impression, department stores are for selling things, like the high-end products and services that Yang Fei just mentioned, he naturally understands them as selling high-end products and providing after-sales services.

But what Yang Fei said was far more than that.

Yang Fei said calmly: "Mr. Gu, we can create a brand new retail model."

Gutian looked puzzled, he really couldn't figure it out, retail is retail, what new model is there?

Yang Fei said: "I just mentioned three concepts, high-end, service, and warmth. Let me talk about high-end first, which is not difficult to understand, that is, the products we sell are more advanced than other shopping malls. Quality and price Higher. Our positioning, and the positioning of other shopping malls, can widen the distance.”

Gutian said: "Well, I can understand this. With the improvement of people's living standards, modern people have higher requirements for the quality of goods. When we buy things, we also pay more attention to quality. This is also a product of Germany, Japan and other countries. The reason why they are popular in China. Because their products, workmanship, and quality are relatively better."

Yang Feidao: "It is an indisputable fact that the technology of developed countries is ahead of us. We are catching up. It will take a process."

Gu Tiandao: "The best-selling electrical appliances in our shopping malls are mainly products from Western countries such as Germany, Japan and the United States. I think our domestic industrialists are too impetuous to settle down to make precision products. This leads us to There are no big brands that can be sold.”

Yang Fei laughed and said, "Who said we don't have one? We have innocence!"

Gu Tian was stunned, and then laughed loudly: "The boss is right, the products of our group are definitely high-quality goods! They are better than all foreign devils' products!"

Yang Fei said: "I will continue to talk about service. Our service is not only after-sales, it is the most basic."

Gu Tian said: "Boss, do you mean additional services? Like the ones we have in Huacheng Lane, free hot water, comfortable seats, baby and pregnancy restrooms, and toilets open to the public."

Yang Fei said: "This is the tradition of our shopping mall. We must maintain it and carry it forward to provide better services! In addition, we also need to provide more and better services, such as door-to-door delivery."

"Door-to-door delivery? How can this be realized?" Gutian's brain obviously couldn't keep up with Yang Fei's thinking, "It's not realistic! Which shopping mall will provide home-delivery service? Isn't it superfluous for us? "

"It's not superfluous. It's what others have and what others don't have!"

"However, door-to-door delivery requires a lot of workers, right? It also needs a lot of transportation. The distance is too long and it's too time-consuming. It's better to set up a few more free buses to pick you up!"

"Of course there are free buses, but it's still not enough. Mr. Gu, listen to my idea and see if it can be realized."

"The boss's ideas have always been far-sighted, and they are often amazing. However, I think it is too difficult to deliver the goods to the door."

Yang Feidao: "My idea is this, and it is becoming more and more popular now. Especially in the central area of ​​the city, most of them are areas where the elite class gathers, and most of them have the conditions to go to school.

"That's right, the content I like now is too rich, and it's more fun than reading newspapers."

"When I was surfing, I found that the main thing now is to provide information and socialize. There are a lot of various news platforms, large and small forums, but there are very few things."

"Hey, who dares to be here? We are all virtual identities! No one can trust anyone." Gu Tian chuckled.

"E-commerce is not a new concept. As early as 1995 in the United States, eBay appeared in the United States. It is an online auction and shopping for people around the world."

"EBay never heard of it."

"We can try to put the beautiful shopping mall and build our own sales channels. Customers can buy our products, and we provide door-to-door delivery services. Consumers can enjoy the services we provide without leaving home. "

"This? Can it work?" This shopping method has completely subverted Gutian's understanding of traditional shopping malls.

"Will it work, don't you know if you try it?" Yang Fei said.

"Then what about home delivery?"

"It's easy, set up your own delivery team."

"Boss, do you want to build a shopping mall like eBay?"

Yang Fei smiled slightly: "What we built is also completely different from shopping and eBay."

Of course it's different!

What Yang Fei thinks is, I have already invested in Ma Yun for real shopping. I believe he will be able to make it in the near future, right?

There is a specialization in the art industry!

Professional things, or to professional people to do it!

Yang Fei said with a smile: "We have our own physical shopping malls, and now we only sell the products in the physical shopping malls. The domestic environment is far from being formed. As you said, ordinary people, who would dare stuff? But, we are different because we have a physical store as a guarantee.”

"Yes, then our online products will definitely be trusted."

"We sell the same products online and offline, provide the same after-sales service, and carry out the same promotional activities. No matter where the customer is, whether they buy online or offline, we can deliver the goods to their homes. Of course , this home delivery, we have conditions."

"What conditions?"

"Within three kilometers, the first order every day is free if it costs more than 50 yuan. If it exceeds three kilometers, or the second order, or less than 50 yuan, a delivery fee will be charged."

"What about other cities? We also deliver to your door?"

"There is express delivery! Moreover, our shopping malls have spread across large and small cities across the country, and they can be delivered in the same city. Now that you can buy things, you must have a computer. Those who can meet these conditions are almost only young intellectuals. They must gather in Large and medium-sized cities. In remote places, as long as he pays enough postage, we can also use courier companies to deliver to the door.”

"Boss, this model is completely beyond my level of cognition. I really don't understand whether it is good or not. However, there are always people who try new things to try out the depth. We will be domestic The first person to eat crabs is ready! You tell me how to do it, and I will listen to you!"

Chapter 1559

"Boss, the three concept words, the first two words, under your careful teaching, I finally figured it out. But the last warmth, pardon my ignorance, I still don't know how to understand it?"

Yang Fei said: "Warmth means, I want to build the company into a warm enterprise."

"An enterprise with temperature?"

"Yes, an enterprise must not only have height, but also breadth, depth, and temperature."

The temperature that Yang Fei understands refers to people-oriented.

The people here include not only employees, but also customers.

Always think about employees, always think about customers, people-oriented concept, put people in the most important position in the enterprise development strategy, and always be people-oriented in business operations.

Pay attention to the growth of employees, care about the lives of employees, drive the progress of the enterprise with people, make employees work more actively, and make the company unite as one, so that the company can stand firm in the fierce market competition and be invincible.

In addition to employees, enterprises should also put customers first, pay attention to customers' needs, pay attention to customers' needs, investigate the market, understand changes in consumption trends, grasp the pulse of global consumers, and use the best quality goods with the most The fastest speed, delivered to the hands of consumers.

With first-class staff, cultivate first-class consumer groups.