The richest man Yang Fei
Page 1380
"Yeah?" Chen Mo was verifying the registered identity information, he was startled when he heard the words, and said, "Could it be, is there really a problem?"
Xiang Qiao said, "Secretary Chen, is there a way to ask the internal personnel of the public security agency to help us verify the authenticity of this information?"
Chen Mo said, "I also want to——I can ask Brother Jiang for help."
Xiang Qiao said, "It's not too late, pass the information on quickly."
Several of Yang Fei's work mobile phones were placed here with Chen Mo. She took out one of Yang Fei's mobile phones, found Jiang Ziqiang's number, and dialed it.
After Jiang Ziqiang heard about it, he immediately offered to help.
Chen Mo faxed the competitor's identity information to Jiang Ziqiang's office.
Jiang Ziqiang took advantage of his position to help confirm the information of these people.
Soon, the feedback came.
Chen Mo watched the fax print out little by little, and couldn't wait to lean over to read it.
Xiang Qiao also looked at it and said, "There is a real problem! These people are just ordinary citizens, most of them are freelancers! And they come from all over the world, there are people from all over the world."
Chen Mo said, "It doesn't matter who they are. Many businessmen are freelancers or unemployed. The most important thing is, do they have the strength to compete for regional distributors in big cities?"
Xiang Qiao said, "Then we have to check their personal assets, which is a bit time-consuming."
Chen Mo said, "Yang Fei's first impression is really accurate!"
Xiang Qiao said, "However, we also have a way. This time, we can ask distributors in large regions to purchase more goods at once. If they don't have the strength, they won't be able to spend money to purchase."
Chen Mo said, "What if there are financial backers supporting them? The first time they took away the goods, and then signed a distribution agreement, the four major cities are under their control!"
Xiang Qiao covered her mouth lightly, and exclaimed, "No way? Who has such a big hand? How dare you play so big?"
Chen Mo shook his head lightly, "There is no evidence now, it's just a possible guess."
Xiang Qiao said, "If you guess like this, isn't today's investment promotion meeting very dangerous?"
Chen Mo said, "Right now, our competitors are trying their best to defeat us. It's not wrong for us to think of the worst in everything."
Xiang Qiao said, "It's strange to say, why are there so many people competing in the four main cities? And there are very few competitors in other distribution areas."
Chen Modao: "For our Meili Group, the four main cities are our most advanced positions, and they are also important battlefields for us to stabilize the domestic sales list. If a brand sells well outside, but it is not sold in the four main cities. If it doesn’t move, the national recognition will be much lower.”
Xiang Qiao said, "My God, Secretary Chen, if your guess is true, then the intentions of these people are too vicious, right?"
Chen Mo said, "It is essential to be on guard against others."
Xiang Qiao said, "Then we should report to the boss? Ask him to make a decision."
Chen Mo said, "We need to collect as much information as possible to help Yang Fei make a correct judgment."
They fed back the collected information to Yang Feijin.
Yang Fei listened to Chen Mo's report, pondered for a long time, and said, "Actually, we don't need to make a fuss. Anyway, there are contracts and agreements that can restrict them. First, the dealer must first remit the money, and we will deliver the goods after the money arrives. There will be no debt disputes. Secondly, we conduct sales surveys every month, and if the distribution environment does deteriorate, we have the right to terminate the distribution contract."
Chen Mo said, "It is also necessary to imitate their malicious distribution of goods and malicious acceptance of goods."
Yang Fei said, "The problem of cross-selling shouldn't be a big deal. We all sell at the same price across the country. And the prices that dealers get from our factory are also the same."
Chen Modao: "Strictly speaking, dealers and manufacturers belong to two different economic entities. Although at a certain period, the two parties will work together to develop the market with the idea of win-win cooperation and solidarity, but in the final analysis, both parties belong to each other. Fighting."
Yang Fei said, "You're right. Whether it's a dealer or an agent, each has its own advantages and disadvantages. It's a double-edged sword. If you use it well, you can get amazing results, but if you don't use it well, it may hurt you."
Chen Mo said, "We have appointed regional managers in each region to monitor every move of dealers at any time. At this time, the importance of regional managers is shown."
Yang Fei said, "The regional managers we send out are the representatives of our factory's interests. Of course they are responsible for us. But now the market economy is relatively chaotic. Some distributors never thought of doing a good job in the market from the very beginning. , take the goods maliciously, and then dump them at high or low prices, killing the brand.”
Chen Mo said, "Is there really such a dealer? What are they planning?"
Yang Fei said, "Many people act without any intention. It may also be caused by competitors! All in all, the pond in the shopping mall is too deep!"
Because the dealers are responsible for their own profits and losses, and after they buy the goods from the manufacturer, it is a kind of independent operation behavior. Some dealers will ignore the regulations and dissuasion of the headquarters and regional managers, go their own way, and deliberately sell at high or low prices.
The same pack of white washing powder usually sells for two yuan a bag, but a certain dealer deliberately sells it for 15 yuan a bag and sells the goods at a high price. Then the market price of white washing powder in this area is chaotic, resulting in Consumer loyalty to the brand will be greatly reduced.
Or, when the head office is promoting a big promotion, the dealers raise the price aggressively in the region. The washing powder for two yuan is supposed to be sold at 18 yuan, but they deliberately sell it at 25 yuan!
As a result, the white laundry detergent in the whole area will be unsalable.
Consumers will turn to products produced by other similar manufacturers.
These kinds of misdeeds are not conjectures by Yang Fei. In Realizing life, there are many such unscrupulous dealers.
If the headquarters and regional managers do not supervise well and allow this kind of distribution activities to exist for a long time, then the entire brand will not be far from death!
Yang Fei formulated a detailed dealer cooperation agreement in order to prevent dealers from enlisting their own strength and attacking the headquarters.
As long as the dealer dares to violate the marketing policy of the headquarters, the headquarters has the right to suspend all cooperation.
Dealers do this for a variety of reasons.
Some dealers sell at low prices to attract consumers from other regions to buy.
Some dealers do it deliberately to reduce potential competitors, and some do not want to be this brand anymore.
Yang Fei thought that this kind of person was always hard to guard against, and he couldn't give up eating because of choking.
Mainly through system improvement, to achieve the purpose of standardizing dealers.
Chen Mo asked, "Then today's investment promotion in the distribution area, will it continue?"
Yang Fei said, "Proceed as usual! Even if it is a thunder, I will take it! I want to see what magic weapons the opponents have that can be revealed!"
The richest man Yang Fei
Chapter 1266 Please enter the urn
Since the establishment of Meili Group, six distributor conferences have been held.
But there has never been a session as thrilling as this year.
Yang Fei did not treat these dealers with unknown origins across the board, nor did he drive them away, but accepted them to participate in the next competition with an open and tolerant attitude.
The regional dealers in the four main cities are all very powerful businessmen.
They have followed Yang Fei and made Meili Group's products for six years.
In the past six years, the dealers in other regions have changed from time to time, but the dealers in the four main cities have not changed at all.
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