my time as a director

Therefore, the first part of Penguin's marketing, Chi Guoguo, is to adapt the public's prejudices.

If you guessed right, two days before the release, there will be a behind-the-scenes special about the hard work of various actors.

However, even though he knew the purpose of the penguin, Li Qian couldn't stop it.

These are prepared in advance, but there are videos there after all.

The movie is useless without the help of passers-by and audiences.

Penguin's marketing is to attract passers-by to the cinema, and Li Qian's negative marketing is also based on the premise that the film quality is not good and passers-by are dissatisfied.

No matter how many sailors and fans there are, they are definitely not opponents of passer-by audiences in terms of size.

If the movie is not released, it is useless, and you are not black.

This is not like the hero in the military uniform with long hair in the stills and trailers of the "Magic City Fortress" movie before it was released, which aroused doubts and dissatisfaction from the audience, and there is no need to wait until the movie is released.

You know, the audience is very sensitive to the role of a soldier or the leading actor.

Not to mention the military, even the police, teachers, doctors, etc., the public's requirements are particularly high.

The doctors in the emergency room were chatting and laughing while performing the operation, and if they were photographed and posted on the Internet, they would definitely be scolded to death.

But "Zhu Xian" has nothing sensitive, and the audience doesn't have any special requirements for the protagonist.

Relying on the fans and sailors to spare no effort to promote, the effect is still very obvious. Just looking at the Internet, everyone thinks that this is a high-quality idol with superb acting skills.

The popular line during the Spring Festival, "The prejudice in people's hearts is a big mountain..." was mentioned again and again, fooling the audience not to look at a person and a movie with prejudice.

Once the first step has been achieved, the next step is to enter the formal body.

"Zhu Xian" continuously released Zhang Xiaofan, Tian Linger, Lu Xueqi, and Baguio's rivalry scenes, and now the Fanyao Party, Fanxue Party, and even the Fanling Party have appeared on the Internet.

Over the years of "Zhu Xian", countless book fans have been quarreling around several couples of CPs for more than ten years. This time, fans of the three heroines joined in, and it was a complete quarrel on the Internet.

But looking at the scene, it was a mess of fire.

After wave after wave of publicity campaigns, "Zhu Xian" has become the most popular movie at the moment, crushing several movies that are currently being released into scum.

This is still online, and offline is also doing my part.

Fans of several leading actors, fans began to independently raise funds to invest in electronic screens to support the broadcast in major landmarks, commercial districts, and movie theaters across the country.

It’s a big deal, and it’s still fans’ money. No wonder everyone likes to use traffic, and it saves a lot of money on the cost of publicizing and publishing first.

The vigorous publicity of "Zhu Xian" is like a highly anticipated blockbuster. The four leading actors have almost no black spots, and everything is developing in a good place.

Chen Wu, who had been preparing hard for several months, was relieved to see the current situation. For this marketing, the marketing department absorbed all the failures of "Magic City Fortress" and avoided all the things that might have an impact on the movie. thing.

For this purpose, a perfect strategy and tactics have been prepared, mainly fans with amazing fighting power, and a large number of naval support, and finally it is foolproof.

Chapter 561

After a somewhat dull November, the real Lunar New Year stalls arrived as scheduled.

As soon as December 12st came, the whole atmosphere suddenly changed completely.

Although several movies started to be promoted almost a month before their release, by the end of November, they had already entered the sprint stage.

However, as soon as December arrives, the atmosphere in the film market becomes more and more serious.

December is also the real Lunar New Year holiday.

The promotion of "Zhu Xian" became more and more popular, and there were almost no rivals on Weibo.

Weibo itself is the private space of traffic stars and fan circles, and the current fan circle is more tightly organized than many small companies.

Not to mention the top stream, it is the ordinary first- and second-tier traffic, which has a dedicated data set and anti-black station, which is more formal than some companies.

But this time, because of IP, the marketing of "Zhu Xian" is not limited to Weibo, news of the movie can be seen on the whole Internet.

Many of the fans of "Zhu Xian" back then are in their 30s and [-]s, and they can basically be seen on any forum.

And, more importantly, one of the four protagonists is different.

The three heroines are the best three girls in "Creation 010". The girl who will only cry when the show starts is ridiculed, and is the only one who broke the circle of traffic.

In addition to Weibo, it is very popular on some other forums, even sports forums full of straight men.

There is no other traffic at all, and everyone shouts and hits outside of Weibo.

Her opponents and supporters span programmers, sports enthusiasts, corporate executives, ordinary office workers, college students, full-time mothers... these various circles.

On the contrary, the most fierce opposition to her is the girl in the traditional fan circle, and fans in the fan circle are his weakest link.

It can be said that on Weibo, he is an ordinary top streamer, but after Weibo, compared to other traffic idols, he can be said to be a head above.

Not just fans, but more important passers-by!

A popular traffic star is terrifying.

However, this popular popularity may not last for a long time, because the popularity of other actors depends on each work and each role.

For example, Wang Baoqiang is popular among passers-by brought by roles such as Xu Sanduo and Shunliu.

Without works, how can the popularity of passers-by be maintained.

By crying?

But now, the basic popularity of passers-by is still not small.

"Zhu Xian" can be said to have reached the extreme of ip+traffic. Before the movie was released, it was perfect in every aspect.

And judging from the previous trailer, the production is much better than the one Li Qian remembers.

In the "Zhu Xian" in my memory, the protagonist's clothes are covered in pieces of cloth, and Fu Huadao and the set are called rubbish.

But this one, at least looks like a big production with an investment of [-]-[-] million yuan.

Moreover, the marketing is also very smart, and the released trailer has almost no close-ups, except for some emotional scenes.

Generally speaking, the more emotional the scene, the easier it is to cover up the shortcomings of the actors.

This perfectly avoids the flaw of being able to see the acting skills of the actor Sima Mian.

There are almost no faults to be found. It seems that the penguin has learned enough lessons and has done sufficient preparations without exposing any flaws.

......