During this festival, the box office of all movies has soared. Basically, many boys will spend the Qixi Festival with their girlfriends.

Watching a movie, which costs tens of dollars and can stay for two hours, is still a sitting entertainment. It couldn't be more cost-effective.

Back then, the first movie that discovered that Qixi Festival could make money was "Bride Wars" starring Ni Ni and Yang Ying.

A Hong Kong film like "Apostle Walker 2" has 1.6 million in a single day, which is not surprising that it is higher than "Heroes of Fire" and "Sweeping Drugs 2", which have already exceeded [-] billion.

But the next day, the box office plummeted by two-thirds, leaving only more than 5000 million yuan.

This is the real level.

From the hit TV series, to the remake of the movie, and then to the second part, this IP has also occupied a place in Hong Kong movies.

As for the movie itself, it's pretty much the same as the first one.

It is about a pair of brothers who were separated when they were children, and when they meet again 30 years later, it is already a confrontation between good and evil, and then it is an undercover police and gangster film.

The plot of undercover means that there will be many reversals, and the plot can basically be watched. The first half is okay, except for Gu Tianle and Zhang Jiahui occasionally looking at each other affectionately, there is nothing wrong with it.

In the second half, there were climaxes. The two male protagonists and the killer raced together with the bulls in the Spanish carnival. The audience thought it was enough, but the screenwriter can always challenge everyone's limits.

At the end of the drag racing, the male protagonists and the villain rushed down the hillside with a cow. The car turned over in various ways, one was thrown out of the car, and the other was in the car, but nothing happened.

In reality, it would basically have to be sent to the emergency room.

But the movie, in fact, this section is quite exciting, after all, the scene is exciting enough.

It is always said that Hong Kong movies are dead, and there are only a few people back and forth, and those routine plots, but this should be the first time I went to Spain to race with bullfights.

at this time!The cow fell from the sky and rushed towards Gu Tianle who was thrown out of the car. Seeing this, Zha Zhahui stepped on the gas pedal with lightning speed to block the cow. There was a hole in the left abdomen.

Of course, as the leading actor, it is impossible to just hang up like this. Even if you want to hang up, you shouldn't die like this. At least you have to fight the killer for [-] rounds.

Gu Tianle rescued Zha Zhahui, and the two supported each other. Zha Zhahui confessed to Gu Tianle affectionately. At this moment of love, the killer shot Gu Tianle, in the temple!

Just like the scene in "The True Colors of Heroes" where Brother Ma was shot and killed at the end, even the lines are a bit similar.

The two fell to the ground in response, but as the leading actor, it was unreasonable to be killed so quickly.

Gu Tianle was not as unlucky as Xiao Ma. Although it looked like the bullet had hit his head, it just brushed past his ear.

Just after the killer stabbed Zha Zhahui and was about to give him a fatal blow, Gu Tianle, who had just been shot in the head and was still bleeding, suddenly got up and controlled the killer!

Even though Zha Zhahui had two holes in his abdomen, he also rushed up to help Gu Tianle control the killer like a chicken blood!

You may wonder why the two of them have to control the killer instead of stabbing him to death with a knife, because the ultimate boss has not yet appeared!

That is - cow!

They all filmed the scenes of Spanish bullfighting, how could it not have the scene that many people look forward to watching the bullfighting match.

That's right, a bullfighting bull fell from the sky again, galloping towards these three people, with a violent sprint, the killer got his lunch because he was stabbed by the bull's horns, and the two male protagonists were lying on the ground unconscious at the moment.

In the end, the cow wandered around for a while and looked at the three people on the ground. At this moment, the eyes of the ultimate boss seemed to say: There is no one who can fight!

This method of killing villains is considered an alternative in Hong Kong movies. I guess no one would say that all Hong Kong movies have the same routine.

Although it's a bit nonsense, but the scene is still very good, very exciting, and the total box office is better than the first one, taking nearly [-] million.

A week later, Zhang Jiahui's "The Silent Witness" was released. Hong Kong movies are indeed the only ones who come and go.

Gu Tianle is the most frequent face. It seems that four or five movies will be released this year, and the title of model worker cannot be removed.

In the second half of the summer vacation in August, these two films and "Ghost Blowing the Lantern 2" are the only ones that are a bit hot.

The sequel to the blockbuster movie is also as big as the first one, with a box office close to 30 billion.

With a box office of nearly 30 billion, it can be regarded as the top number among domestic films.

However, the limitations of the subject matter are still obvious, and female audiences will not be particularly interested in this subject matter.

The subject matter determines the upper limit. "Wolf Warrior 2" has a lot of female audiences, and it brings middle-aged audiences over the age of 35 closer to the cinema. "Nezha" is enough for children during the Spring Festival. A child means There is also a pair of parents, and even a family.

Not to mention Nezha and Ao Bing's CP, there are not many female audiences at all.

"The Wandering Earth" is a sci-fi novel, and it is the first one in China, and there are quite a few people who read it twice.

Although the special effects of "Ghost Blowing the Lantern 2" are still wonderful, the plot is considered excellent among commercial blockbusters, it is still a big IP, and it has the foundation of the first film, but it cannot conflict with the restrictions of the subject matter.

30 billion is out of reach for other movies, but for the first "Ghost Blowing the Lantern", which sold nearly 20 billion, the box office of nearly 30 billion is not much different from the first one.

In the intervening years, the growth rate of the market has been the same as that of the box office, which means that the box office of the second part has only caught up with the speed of "box office inflation".

Over the years, the domestic film market has actually undergone tremendous changes.

In the past, special effects blockbusters were a sharp weapon to attract audiences, but now, after countless Hollywood blockbusters, the audience's vision is different from the past.

Coupled with the result of the audience's further sinking, the closer to the audience's heart and resonating movies, the easier it is to become a hit.

A top domestic commercial production like "Ghost Blowing the Lantern 2" can only get close to 30 billion at the box office. Although there are reasons for the schedule, if it is replaced by early July, it will be at least [-] to [-] million more, but it is also at the top.

The proportion of female viewers was even only 33%, and the proportion of female viewers on the first day of "The Wandering Earth" was only a little over 40%, and it was close to 50% by the time the picture was drawn.

Moreover, among the three major ticketing platforms, female audiences accounted for only 19% of the low-scoring audiences of "The Wandering Earth".

According to general perception, this kind of sci-fi science and technology men will prefer it, and female audiences will not catch cold.

But the reality is completely different. There are many female audiences who watch movies, and there are also many female audiences who are satisfied and give positive reviews.

On the contrary, the proportion of male audiences giving negative reviews far exceeds that of female audiences.

For "Nezha" in the Spring Festival file, the proportion of female viewers is even higher, even close to 60%.

The proportion of female viewers in "Ghost Blowing Lantern 2" is only 33%, which is ridiculously low.

For big-selling and blockbuster movies, female audiences have become the main force, determining how far the box office can go.

......

The National Day is approaching, and the finished film "My Motherland and Me" has passed the review. Li Qian called several directors to discuss the arrangements for various publicity, road shows, and activities after that time.

By the way, I also chatted about the past summer vacation. Compared with others, Li Qian talked about the audience in the current film market.

This is a purely commercial thing, but now it is not ten years ago, the market is completely commercialized, even Zhang Yimou and Cheng Kaige are not so much against pleasing the audience.

Of course, it's not exclusive if you don't exclude them, but they won't make movies just to please the audience.

Old seniors, they just want to shoot what they want to shoot and what they want to express. As for the box office, anyway, if it hits the market, someone will still invest in them.

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