my time as a director

One wave of ups and downs, one after another, once again attracted countless doubts.

Now "Magic City Fortress" has been completely nailed to the pillar of shame. Even after ten years, people will still remember this bad movie that is enough to be recorded in the history of Chinese movies.

In addition to the main creator, the biggest loss is undoubtedly the investor.

Teng Huatao ruined his career as a film director, and the leading actor also interrupted his career on the big screen. The investors lost literally hundreds of millions.

The production cost is more than 3 million yuan, and the publicity and distribution fee since the filming started has also reached hundreds of millions.

It’s not that 100 million is too much publicity, in fact, it’s not much. It’s only been released for a few days, and I can’t spend it if I want to follow up. The daily box office of [-] million is still promoting a hammer.

Huayang Media lost the last blockbuster film of this year, and it will basically disappear completely on the big screen in the next year.

Moreover, without Ma Xiaogang, Tenghua is on the street, and his own scandal has not yet escaped, and it is unlikely that there will be any new projects.

As for Penguin, although it was only the second largest investor, it suffered even greater losses than Huayang Media.

From the beginning of the film project, Penguin was basically doing the marketing. This film has carried too much painstaking effort of Chen Wu.

All the plans depend on the success of "Magic City Fortress". Based on this, we will build a closed loop of the film industry and form an industrial chain that Penguin can complete alone.

And now, the plan is bankrupt, losing both money and Penguin's future in the industry.

All the hard work and planning are all in vain. The audience's impression of idols has dropped to a freezing point. As long as there is a movie starring an idol, they are all skeptical.

"waste!"

Chen Wu didn't know how many times he got angry. It's not that he didn't think about the failure of "Magic City Fortress". down the action plan.

However, no matter what, he never expected that "Magic City Fortress" would greatly exceed his bottom line in terms of word-of-mouth and box office.

More than 1 million box office!

If someone had talked to Chen Wu like this two or three years ago, instead of being angry, Chen Wu would want to laugh, and then opened Weibo, pointing to the actor's 6000 million followers and telling the other party.

Fans of actors alone contributed far more than [-] million box office.

Normally, such a big company is fully prepared to deal with the worst possible results.

But for this situation, Chen Wu didn't even think about it, so he didn't make any preparations at all. Any plans he had made before regarding the poor performance of the movie were naturally all useless.

Just like Chen Wu has prepared all kinds of medicines, ranging from cold medicines to anticancer medicines, as well as the top doctors in all aspects. two years.

However, "Magic City Fortress" is not a patient, it is simply a dead person with one breath left, and even the gods of Da Luo can't save it.

However, if you get angry, you can be the vice president of Penguin and take charge of Penguin's entertainment business group with a market value of hundreds of billions. Chen Wu is not an ordinary person.

Put down the fire first, Chen Wu still has to fight to the death.

"Within a week, I want to see all the analysis reports on the reasons for the failure of "Magic City Fortress".

Chen Wu's cold voice made the director of the marketing department shudder. Even if he was more than one meter away, he couldn't help shivering across the desk.

"Magic City Fortress" failed, but Chen Wu still has "Zhu Xian".

The four leading actors, as well as the bigger one, may even be the super ip "Zhu Xian" with national popularity.

The filming of the film has been finished, and it is in the post-production stage. It is expected to be released in the Lunar New Year file, and there are still four months from now.

Within four months, Chen Wu avoided all the problems encountered in "Magic City Fortress", and even the smallest negative factors had to be eliminated before the movie was released.

Find the problem, fix it!

Chen Wu firmly believes that there is no problem in this world that money cannot solve.

If so, there is only one problem left.

Not enough money!

As "Magic City Fortress" dropped 200 million in a single day on the fifth day of its release, Penguin also stopped the next marketing, basically giving up.

However, fans of the male protagonist still support their idol, and have been persistently criticizing and whitewashing online.

When the movie is released, if you don’t buy tickets to support it, it’s a waste of effort now.

And other movies, whether it is "Heroes of Fire" or "Sweeping Drugs 2", have achieved good box office.

"Heroes of Fire" earned 6 million in the second week, and the total box office exceeded [-] billion.

Huang Xiaoming has ushered in another turning point in his acting career, which can be regarded as a turnaround.

"Sweeping Drugs 2" broke [-] million in a single week in the second week, and the total box office also exceeded [-] million.

The two billion-dollar movies made up for the failure of "Magic City Fortress" and did not affect the summer market.

And "The Wandering Earth" still got 49 million in the fourth week, and the total box office came to [-] billion.

Now, with the further expansion of the market and the increase in the audience's viewing habits, it is difficult to get out of the trend of 20 million on the first day and [-] billion in total box office five or six years ago.

"The Wandering Earth" sold 36 billion in the first two weeks. I've seen everything I need to watch, and I've used up most of my potential.

However, even so, it will take a few days to break 50 billion.

The last 50 million, "The Wandering Earth" took four days to become the third Chinese movie to break [-] billion!

Modern military, animated films, and domestic sci-fi are three different genres, and all of them were unpopular genres at the time, which is enough to prove that today's film market is based on quality. Even unpopular movies can explode with unimaginable energy.

50 billion, plus the controversy that Li Qian stopped in time, "The Wandering Earth" has achieved its supposed role, setting a good example for domestic films.

Although I haven't heard of any company following the trend to make sci-fi films, the failure of "Magic City Fortress" has not affected the audience's enthusiasm for domestic sci-fi.

"Director Li, recently there was such a joke on the Internet that "The Wandering Earth" opened the door to domestic sci-fi movies, but "Magic City Fortress" closed the door again. What do you think?"

When Li Qian was interviewed, he was asked such a question.

He smiled and said without much thought, "Like yours, this is just a joke. Once this door is opened, it cannot be closed so easily, at least not with one or two bad movies, and I I believe that in the future, this door will open wider and wider, until there is no door and it becomes a thoroughfare."

Although "The Wandering Earth" itself is not perfect, but as the first domestic science fiction, it is enough to be called perfect.

Although the rubbish "Magic City Fortress" has stained domestic sci-fi, but the two films were released at about the same time. "is just a foil for failure.

Chapter 558 The Female Audience Market

The summer file is over!

Although it was only the beginning of August, after "Magic City Fortress" hit the market, there were no surprises in the summer file.

"Apostle Walker 2" was released on Qixi Festival, which was a coincidence, with a single-day box office of 1.6 million.