my time as a director

The 1000 million pre-sale, of course, has some value, normal people would buy tickets so early in advance.

The first day of the show is not a holiday, who knows if there will be time to watch the movie on Thursday.

Except for the hot sci-fi fans of Wandering Earth, fans of the hero, and book fans, it is estimated that there are at least [-]% of the moisture.

As for how the moisture comes from, it's very simple, just find some movie theaters to cooperate.

When I opened the APP, I found that the tickets in the first few rows and the last few rows of some movie theaters were all sold out, leaving only the tickets in the middle.

Could it be that so many people buy tickets to buy bad seats, and play on the fine tradition of dinosaurs giving pears, leaving good seats for the people behind?

Moreover, the current situation in the Fortress of Shanghai is not very good, especially in the trailer, Lu Han wears a military uniform and has such long hair, which has attracted criticism from many viewers.

Little fresh meat itself has a bad reputation on the big screen, so the audience has become more cautious.

It can be predicted that the closer the release is, Chen Wu will definitely increase the hype and push up the pre-sales, so as to strive for film scheduling and attract audiences.

If Li Qian's move is really strictly investigated and staring at the moisture in the pre-sale of the Modu Fortress, it will be really bad.

Because the male protagonist is affected, the audience has concerns. No matter how low the pre-sale is, there will be fewer films scheduled. After the chain reaction, the impact will not be generally large, unless the movie has a good reputation.

wrong!

"Modu Fortress is my movie!"

After analyzing Datong, Huang Zhongjun remembered that the biggest investor in Modu Fortress is Huayang Media.

Before that, Chen Wu had been doing his best to operate, and Penguin was doing the whole publicity and marketing. Huang Zhongjun didn't realize it all at once.

Thinking of this, his face suddenly turned ugly.

I'm still waiting for the movie "Madu Fortress" to save my life. If Li Qian messes it up, I'm afraid I'll have to wait for next year's [-] heroes.

However, when Huang Zhongjun was about to say something, Chairman Han, Dong Lai from China Film Group, Dong Wang from Huaying, and Director Ren from Moying all expressed their agreement one after another.

Come on, it seems that he had passed his temper beforehand, Huang Zhongjun's face immediately became gloomy.

The other directors can only agree, although it will lose some profits, but it is just to take this opportunity to catch those disobedient movie theaters that have repeatedly concealed the box office in the past, and beat them up.

......

After the meeting, 2017 inspection teams were formed within a day, and a larger investigation in [-] was launched.

In the 17 investigation, hundreds of movie theaters were investigated for concealing the box office. Nearly a hundred movie theaters concealed the box office of more than 100 million, all of which went into the pockets of the movie theaters.

Hundreds of films were fined hundreds of thousands and closed for one or two months for rectification, which is also the largest in history.

But this time, the check was a fake box office, and everyone knew that the target was the fortress of Shanghai.

Although I don't know how Li Qian communicated with the above, the governing units of the provinces still took action and started a wave of internal rectification.

Every private theater chain, as well as the theater chains under the state-owned film company, has franchised theaters. The box office concealed by these franchised theaters for a year is not a small amount, and they have always been a thorn in the side of the theaters.

On the first day of the inspection team's operation, 20 movie theaters were found to be tricky, all of which were bought with money.

Although the money and tickets were correct, the box office I bought was also fake.

They are all pre-sales for the Fortress of the Demon City. Even fools in movie theaters across the country understand that the target of this inspection is the Fortress of the Demon City.

Although the punishment for these 20 movie theaters has not been released, the previous report was that the rectification took three to six months, which is terrifying.

Now it's summer time, let alone closing for a month, even if closing for a week, it will be a big loss.

The Wandering Earth is selling well, Anti-Drug 2 and Apostle Walker 2 are also strong at the box office, and Ghost Blowing the Lantern 2 will be released in August.

It's not worth giving up the great summer vacation for the pre-sale of the Fortress of Magic City, and the actor's hairstyle in military uniform has already made the audience very dissatisfied and scolded.

Therefore, except for a few lucky movie theaters, all movie theaters no longer include the pre-sale of the Fortress of Magic City.

On this day, the pre-sale of Modu Fortress only increased by more than 200 million.

......

"Bang".

Chen Wu who hung up his phone directly slapped the phone on the desk.

Chen Wu's face was livid, none of the movie theaters he contacted was willing to cooperate.

"It's so unruly!"

He never expected that Li Qian would have such a trick, and even persuaded the officials, and the distribution and projection associations would get involved.

After a while, Chen Wu's face slowly recovered. After thinking about it, he called the person in charge of Maoyan again.

I used to cooperate with theaters to buy these boxes with rebates. Now that the theaters do not cooperate, I can only let Maoyan buy them at the original price.

Chapter 555 6000 Followers

Buying box office is nothing new in the film industry.

Even, the industry has developed to the present and has entered the 2.0 era.

Now it is basically to use money to lock some non-prime time and non-prime seat tickets in exchange for the theater's film scheduling support.

For example, if you give 100 million yuan to several theaters on the first day, these theaters must guarantee how many films will be scheduled on the first day and how many prime time shows will be accounted for.

Then the 100 million, bought a box office of 100 million, the theater has to return a certain amount of cash.

The ratio depends on the movie's prospects, some return 50, some return 30, or even less.

This is no longer an unspoken rule, it is almost an obvious thing.

As for how to distinguish, it is also simple, you can see it by looking at the ratio of tickets issued at the counter.

The blockbuster movie "To Youth 2" has a highest ticket sales rate of over 72%, with one-third of the tickets being abnormal.

A niche film like "Rock Tibetan Mastiff" has no box office, and it is even more serious to buy, almost all of them are bought.

The box office was 300 million the day before, and the ticket purchase rate on the platform was 25%. The box office broke 70 million the next day, and the ticket purchase rate at the counter rose to [-]%.

Some producers will also explain that Evergrande came out to explain "Rock Tibetan Mastiff", saying that they were engaged in activities and bought some tickets at their own Evergrande Cinema to give to the owners.

What is wrong with giving away such an unpopular movie, and at that time Evergrande and Huayang Media were still working closely on a [-] billion cultural tourism real estate project.

You can tell what's going on at a glance.

"Warcraft" was the same at the beginning, it was released by Wanda, and Wanda Plazas all over the country held mid-year celebrations.