Selling dog meat as a sheep's trick, the love apartment is actually a tomb-robbing apartment, which directly dissuaded most of the audience who came for their feelings.

Without feelings, this film is over.

The Wandering Earth is the same this time.

The Internet has turned into a scolding war between the two sides, and the scolding has exploded.

One side is basically talking nonsense, igniting the anger of movie fans.

As a result, some emotional movie fans also caught those who gave bad reviews and sprayed wildly.

No matter what, as long as it is said that the movie is not good at all, there will inevitably be a group of people chasing and scolding.

The movie does have many deficiencies, and those fans who brought up the deficiencies must be angry when they are sprayed, and join in to scold the fans.

Of course, there must be some people who stir up trouble, who scold everyone they see, no matter whether they say that the movie is good or that the movie is not good.

This caused some objective and neutral audiences to start to feel a little disgusted by those mindless movie fans, and they quickly had a bad impression of the movie.

Also, it is forcibly involved with patriotism, which is somewhat reversed, and too extreme, scolding the audience who pointed out the shortcomings of the movie.

Since the patriotic craze brought about by Wolf Warrior 2, many movies have used this guise to swindle money, which has caused many people to feel resentful and touch everything with patriotism.

The water on the Internet was completely muddied, and the box office and word-of-mouth of the movie were not affected, but it made the movie start to have a little flaw.

This flaw does not refer to the quality of the film, but the impression and influence in the minds of the previous audience.

This is exactly what Chen Wu needs, even if it doesn't affect the box office, as long as the Wandering Earth continues to be surrounded by these saliva, a small part of the goal will be achieved.

A film that is constantly accompanied by saliva, and nearly half of the scolding, after a long time, the audience will naturally be affected subconsciously.

......

From the [-]th, the situation became purely black, tantamount to abandoning the advantage of the quality of the film itself, being pulled to the same level as Heizi, and began to spray each other.

As the week went by, the conflict deepened, and basically wherever, whatever was being discussed in the first place, it ended up being a spat that didn't include any discussion of the movie.

This is also unexpected by Li Qian. If this continues, the box office and word-of-mouth of the film will not be affected much, but it will not have much impact on the flow model operated by the capital, and it will become a high-profile movie. Word-of-mouth blockbuster movies, that's all.

The Wandering Earth is certainly not perfect, from the characters to the plot, there are many shortcomings.

For commercial productions that focus on special effects, there must be trade-offs.

There are many people in Avatar who say that the characters are flat and the plot is clichéd.

However, for domestic films, The Wandering Earth is the first domestic sci-fi film. It is already a near-perfect film if it can achieve this level. It will be difficult to have a sci-fi film of this level in China within three to five years.

Taking advantage of the lack of momentum, Li Qian also started to act.

First, I asked the company to try to curb this kind of scolding war. Mutual blackmail is not good for the film, so don't scold sunspots and trolls.

On the 17th, Li Qian, as the vice president of the Distribution and Screening Association, proposed to hold an interim board meeting.

The four branches of the association and nearly [-] governing units were present and gathered in the capital.

Before the summer vacation, that is, more than half a month ago, there was a council meeting. This time, Li Qian, the vice president who basically didn't care about anything, suddenly wanted to hold a meeting, which made everyone a little puzzled.

Reminiscent of the large-scale slander that the Wandering Earth has faced recently, it also makes various units suspect that it is related to this matter.

However, this has nothing to do with them?

The governing units of the Distribution and Projection Association are some domestic distribution companies, theater chains, and film companies in various provinces.

The few private companies, such as Huayang, Bernard, and Wanda, did not participate in this matter.

Li Qian did not play charades either. After the chairman Han Xiaoli delivered a speech, he directly stated the purpose of proposing to convene the council.

"Chairman Han, fellow directors, recently, the future movie ticketing platform under our company has discovered a lot of fake box office information. It is currently the summer season and the peak season of the movie market. I think it is necessary to pay attention to it. The behavior of the box office has disrupted the general environment of the summer file!"

"???"

"That's it?"

Seeing that Li Qian said such a big thing with a serious face, everyone except President Han, Lai Dong from China Film Group, and the two bosses from Huaying and Moying were a little dazed.

Someone really wanted to ask Li Qian, in the summer, did you call everyone together just to have a meeting and blow on the air conditioner?

Such things as false box office happen all the time, and even most of the units present are involved.

"Please take a look at the materials in front of you."

Regardless of the confusion on everyone's faces, Li Qian opened the document in front of him.

"Since the pre-sale of a certain movie started, I have found that the box office of many movie theaters is very abnormal..."

Everyone opened the documents in their hands and took a look.

Good guy!

This is the analysis of the pre-sales of the Fortress of Magic City. Some movie theaters have a problem at the box office.

Could it be that Li Qian is going to make a move?

But it's useless to hold a meeting and then send out a letter to criticize.

"This Li Qian, his mind is confused."

Huang Zhongjun, who came to join in the fun, secretly thought it was funny. He thought Li Qian was going to do something, but he didn't expect that.

Sending a letter, criticizing, what is the difference between this and scratching an itch? This is the Distribution and Projection Association, not the Film Bureau.

Others had similar thoughts, but some people saw Chairman Han Xiaoli and China Film Director Lai Dong calmly and somewhat familiarly, and instinctively realized that things were not that simple.

Sure enough, Li Qian didn't talk nonsense, and after throwing out the fake box office data of the Shanghai Fortress and a few make-up films, he went straight to the point.

"In order to maintain the benign development of the film market, I propose that [-] inspection teams should be formed led by the association and mainly governing units from all over the country to carry out a large-scale spot check on false box office information across the country. For the detected movie theaters, depending on the degree of severity, they will be punished by suspending business for one to six months for rectification!"

This is......

Huang Zhongjun, who didn't take it seriously just now, immediately reacted.

Now many movie pre-sales are full of moisture, and some of them are not small.

It is already the norm, and a beautiful pre-sale is needed to allow theaters to arrange more films, and to let the audience feel that the pre-sale is so high and so many people buy tickets in advance, it is probably quite reliable.

The pre-sale of Magic City Fortress has already started. Although there are still eight days before the release, but on the first day of the pre-sale, the pre-sale has started to rise slowly.

The pre-sale has been open for six days, and the pre-sale on the first day has exceeded [-] million.

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