my time as a director

Before it was released, it got 190 million box office, which also made colleagues in the film industry look sideways.

However, the biggest gain is the high word-of-mouth brought by these 62000 audiences to the film, and the box office potential that allows the cinema to see the frequency of life and death.

Monday, December 12th, meeting room.

Wang Changtian came to the company early in the morning, wearing glasses, carefully looked through the detailed data sent by the resident distribution department.

The screening data from more than 50 cities across the country is as thick as a dozen pages, and it took Wang Changtian half an hour to read it carefully.

"The 200 million publicity fee will be spent before the 30th!"

Wang Changtian breathed a sigh of relief, waved his hand, and without thinking, he gave Zhang Zhao instructions.

"No problem, we guarantee that we will not lag behind in terms of publicity!"

Zhang Zhao nodded, even if Wang Changtian didn't say it, he would bring it up at the meeting.

Now the frequency of life and death has gained a firm foothold in the gap between the two blockbuster films. Although it has not been screened, the popularity on the Internet has not diminished in the slightest.

Among them, thanks to Li Qian's previous two online universities, they have built up a little bit of word-of-mouth in the hearts of millions of netizens.

And when the movie is over, the more you want to see it, the more you want to watch it.

Now is a good time to expand the publicity. Although the quality of the nomination certificate is high, it is not acclimatized. Moreover, according to the statistics of the theater chain, the proportion of female audiences who voted for the nomination certificate is getting lower every day.

The female audience is no less than the male audience, which is equivalent to pushing half of the audience out of the door.

It can be predicted that after this week, when the frequency of life and death is released, it will seamlessly connect to the market of the famous film that has been released for three weeks.

At that time, there will be insufficient stamina to vote for the name certificate, and only one assembly number will be the opponent.

Although it has never been extravagant to overthrow the assembly number, the market can accommodate two blockbuster films at the same time, without the opponent of the vote, and the frequency of life and death has enough survival soil.

In addition, the word-of-mouth of the show is very good, and the theater has also seen the box office potential of the film, and the film schedule can be guaranteed, so why not give it a try!

Promote the frequency of life and death with the scale of publicity and distribution of medium-cost movies!

However, Li Xiaoping, vice president of Guangxian Media, still had some doubts, "Wang Dong, should we wait a few more days and see the box office of the previous two days before making a decision."

"No, it's too late by then!"

Wang Changtian waved his hand, cooperating with Li Qian, and releasing it in the Lunar New Year file is a gamble in itself.

The cost of 700 million, the initial investment of 200 copies, and the announcement of 360 million are the scale of the first gamble.

Large-scale screenings have raised the stakes.

Now, halfway through the cards, Wang Changtian didn't care about making another big bet!

Anyway, of the 360 million publicity, 160 million copy fee, and the other 200 million publicity, half of it has been used, leaving only 100 million.

There are still 6 days before the movie is released, and the 6 million will be spent in 100 days to ensure the box office of the first two days, and 300 million will be invested in promotional fees after the release.

The total publicity and distribution cost reached 660 million, plus additional copies must be added in the later stage, the publicity and distribution cost will even reach 800 million!

The production fee is 750 million. If 150 copies are added in the later stage, the copy cost is 280 million, and the other publicity costs are 520 million.

This announcement has almost reached the scale of the announcement and release of medium-sized movies.

Wang Changtian's box office expectation for the frequency of life and death has also been adjusted from 3000 million to at least 5000 million!

5000 million box office, enough to rank among the top five domestic movie box office this year!

The first movie in theaters sold 5000 million at the box office, so Li Qian's next movie next year, coupled with Guangxian's own promotional channels, will be enough for Guangxian to gain a firm foothold in the domestic film industry!

......

Wang Changtian was so ambitious that he didn't hesitate to add 300 million in promotional expenses, but Yu Dong, who had already sold well at the box office, was a little upset.

With a box office of 8000 million in the first week, Yu Dong, who participated in the voting, was already dreaming of crushing the unstar-like assembly number and winning the annual box office championship, which made a good start for Bernard to enter the film and television production.

However, only 5000 million box office was received in the second week, which cut off Yu Dong's hope.

Not only because of the release of the assembly number, but judging from his experience as the most professional publisher in China, it is because the competitiveness of the voting certificate is not enough, otherwise it will not drop so fast.

What's even more exasperating is that Guangxian's frequency of life and death on the other side is shameless and has been bundled with the vote.

What does it mean to look at the frequency of life and death when you feel depressed after reading the vote, and heal your heavy heart.

But I can only vent my anger by cursing secretly, and there is nothing I can do with Guangxian.

Because there was an extra heavyweight opponent, the film itself was too depressing, and it was not suitable for female audiences, so the box office of the nominee was getting worse day by day.

It doesn't matter if the assembly number sells well, it's Ma Xiaogang after all.

However, now even the frequency of life and death has maintained a good exposure rate.

"This Li Qian really has two brushes!"

There is also a detailed data on the east desk. The root cause of the current word-of-mouth and exposure rate of Life and Death Frequency all comes from the quality of the movie itself.

Dianying Yudong didn't go, but he sent a few people to see it. According to their evaluation and the collected data, it was basically the same.

As a crime suspense film, it is indeed very warm and healing, and it couldn't be more suitable to be released on the Lunar New Year file.

"Hey, I knew that Zhang Hao shouldn't have hesitated back then, shouldn't have called me, and just agreed!"

Yu Dong also has some regrets now, if the frequency of life and death is handed over to Bernard for distribution, it will definitely be much better than Guangxian.

When the time comes to vote for two movies, the certificate and the frequency of life and death, the biggest winner of the Lunar New Year file will still be Bernard.

......

Compared to Dong, Huang Zhongjun is in a better mood now.

The assembly account with an investment of 8000 million won 6500 million box office in the first four days, and it is different from the name of the vote. Not only is the audience's word of mouth good, but as a slightly sad movie, the audience's response is not depressing at all, but particularly moved.

It is certain to make money, and it is very possible to win the Lunar New Year file champion and the annual Chinese movie box office champion!

Moreover, Huayang Media is about to go public, which is a big plus.

However, Li Qian's new movie was unexpectedly interesting. It has a good reputation and is warm, but it will not have enough stamina to vote for the next film. I guess it will be able to follow behind and drink some soup.

Huang Zhonglei asked on the opposite side, "Brother, what about this Li Qian, do you want to continue to win over?"

"Of course, don't let anyone who is capable, you go talk to Zhang Hanyu and Deng Chao, especially Deng Chao, they are not from the same village, start from this aspect."

"but."