my time as a director
Page 139
It can only be guaranteed that there will be 60 screenings per night on weekend nights for six days, and if there are too many, it will not be able to take care of it.
There are 360 shows in six days, and the number of shows is not too small. At least it is the largest movie in China.
Although it is possible to go to two or three movie theaters in the same city every night, 360 shows are enough. The more shows, the greater the risk.
And it can also create a hunger effect. After the word-of-mouth spreads, other viewers who want to watch can't see it, and they will look forward to it even more.
After 60 screenings, Li Qian watched it online the next day, and found a few viewers who mentioned the movie sporadically.
After all, even if there are 70 audiences in each show, only 60 people have watched the movie in 4200 shows. Given the population base in China, there is basically no sound.
On the 15th, another 60 screenings were held across the country. It may be because of the holiday, and 60 screenings were also shown before. Posts about "Frequency of Life and Death" began to appear on several large forums.
On the weekend of the 16th, 60 screenings will be screened again, and 180 screenings will be screened in three days. More than 5000 people have watched this movie. In addition, Guangxian's publicity has been officially launched on a large scale since yesterday. The first trailer At the press conference of the film, posters also appeared in major cities, and finally there were more discussions on the Internet.
"Have you watched "Frequency of Life and Death"? The director of "Jaws" filmed it. It's pretty good, and the ending is so heartwarming."
""Frequency of Life and Death"? I remember this movie, but isn't it released at the end of this month?"
"Showing, don't you know? We have ordered three screenings in the past three days."
"I'll go, I went to the cinema yesterday, why didn't I see it."
"It's so beautiful. I was so depressed after watching "Certificate of Voting Names", but I watched "Frequency of Life and Death" again, and my mood immediately became much more comfortable."
"I'll go, the upstairs is the same as me, I took my son to see something filmed in "Certificate of Fame", and it scared my son to tears, so I took him to the next hall, where "Frequency of Life and Death" was playing, It's a pity I didn't see the first episode before
"Yeah, the ending is so heartwarming. I thought it would be a tragic ending at first."
"I strongly recommend everyone to watch it and don't be fooled by the title. This is actually a healing movie."
"Tell me about the plot, is it a science fiction movie?"
"Well, there are science fiction, suspense, and crime."
"Spoiler, Deng Chao played the son in 2007, Zhang Hanyu played the father in 1987, Zhang Hanyu in 2007 died 20 years ago, Deng Chao contacted Zhang Hanyu in 1987 by radio, saved him, and then saved him His mother, her mother didn't die in 2007, but because she saved his father in 87, his mother died in 87, and they were all saved in the end, killing the serial murderer."
"I'll go, bro, just leave it here and talk about tongue twisters, this spoiler is not qualified."
"The Chinese in the elementary school upstairs was taught by the math teacher. I can't even explain this simple logic."
On the following Monday, although there were no screenings, small-scale discussions about "Frequency of Life and Death" were still going on.
In addition, Li Qian led the crew to record a program on Jiangsu and Zhejiang TV stations, and it started broadcasting.
Coincidentally, "Voice of Names" also began to have some unsavory voices, and there were a lot of negative comments on the Internet, which also provided "Frequency of Life and Death" with room for growth.
On Monday, a piece of news headlined "After watching "Certificate of Voting", and then watching "Frequency of Life and Death", heals your depressed mood!" The news entered the public's attention.
Bundle marketing is always the most brutal and effective way.
"Certificate of Fame" is the hottest movie at the moment, this kind of news that belittles the other party and exalts oneself is of course full of selling points.
The content of the news is probably that the film critic was too depressed after watching "Certificate of Fame", and felt too uncomfortable after watching it. He accidentally watched "Frequency of Life and Death" and was moved.
As a professional film critic who relies on his pen to make a living, the news he writes is truly sincere.
Moreover, "Certificate of Voting" is indeed depressing. This is a fact. This news has also been recognized by some viewers. Seeing that it has a selling point, many media have translated this news in Chinese and sent it out in their own words.
Conflict is the best selling point.
Soon other viewers, especially those who watched "Certificate of Fame", also wondered what kind of movie "Frequency of Life and Death" was.
After all, many of them also feel that the movie is indeed a bit depressing. When they watch the news on this basis, they will unconsciously agree with other views of the news.
However, there are no screenings on weekdays, and I can't see it if I want to.
Wang Changtian acted decisively, temporarily adding another 60 screenings on Monday night, and a day later, scheduled another 60 screenings on Wednesday.
On Thursday, after another 180 screenings, the word-of-mouth of "Frequency of Life and Death" began to spread, and more and more media began to report it.
Although the exposure is far less than "Certificate of Names", at least it has a place in the Lunar New Year file.
"The most healing emotional movie of the year, "Frequency of Life and Death" shows the relationship between father and son between life and death!"
""Certificate of Fame" made you depressed? Then you should watch "Frequency of Life and Death"!"
"The movie "Frequency of Life and Death" is overwhelmingly popular, and Zhang Hanyu and Deng Chao are deeply in love with each other!"
"A father-son dialogue at two points across time and space, two families self-salvation!"
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As time passed day by day, the Lunar New Year market in 2007 also continued to be hot.
In the first five days of its release, the Certificate of Fame earned 8000 million at the box office. In the second week, the word-of-mouth gradually declined, and there were some negative comments.
In addition, the assembly number was released on Thursday, and it only received 5000 million box office in the second week. It is no exaggeration to say that it is a big dive.
Of course, the most important thing is that it is too depressing, and it is really not suitable for a schedule like the New Year's Eve.
The box office of the assembly account was 4 million in the first 6500 days, which is not much different from the 8000 million in the four days plus one night of voting.
Although there is a reason for the government to reserve the venue, the assembly account has occupied all the film schedules when it has not been voted for release.
However, this kind of blockbuster will explode in the first week, it's just a matter of how much it explodes, we have to watch the second week to see who is stronger.
不过,贺岁电影市场有了第三者的搅局,生死频率17、19、21、22、23号五天加起来进行了300场点映,现在在网络上依然保持着高口碑。
And because it was tied up a little bit before with a certificate of honor for publicity, it also gained a certain degree of exposure.
For the first time, Guangxian Media showed its strong publicity ability to the film industry. The TV network covering the whole country was bombarded with propaganda, so that the exposure of the frequency of life and death increased rapidly.
Although the cost of publicity and distribution is not high, Guangxian can get the same resources at a TV station at a lower price than any other film and television company.
A film with a production cost of 1000 million plus publicity and distribution was unexpectedly smashed by Guangxian to the momentum that only a medium-sized production and publicity would have.
There are a total of 480 screenings. With the spread of word-of-mouth, there is only one film on the market, and the cinemas that are screened are the best cinemas in each city, and it is also the prime time for the New Year's Eve night.
In these 480 screenings, the average number of people per game has reached 130.
There are 160 seats in each hall on average, that is to say, the average attendance rate is as high as 81.
The number of shows is small, and it is still the prime time of the cinema at the core location. The attendance rate of 81 is also a very impressive figure.
More than 62000 people have watched the frequency of life and death, and the box office is as high as 190 million.
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