Food starts with noodles
Page 868
For example, to promote new things on WeChat, Weibo and various platforms, a poster of sweet orange steamed eggs should be placed at the door of the store.
The bigger the Sifang Restaurant is, the more difficult it is for Shangxin to do what it wants, and it needs to go through all the processes.
And even if it is new, it may not be enough. There is still a one-week inspection period. If the sales volume is average within a week of the new product, this new product may face the risk of being removed from the shelves.
Xu Zhuo chose to serve the new Sweet Orange Steamed Eggs before the Chinese New Year. Naturally, he had made complete preparations, so that this dessert would not be at risk of being removed from the shelves.
As long as children like to eat, adults have to pay for it.
This is the current economic trend.
In the morning, Xu Zhuo and Yu Keke didn't go to the store for breakfast, but drove to the old lady's house.
Today is the Laba Festival, and the whole family will come over to drink eight-treasure porridge, and discuss about the New Year by the way.
During the Chinese New Year last year, the whole family of the Yu family came from Yangzhou, so it is the Xu family's turn to go to Yangzhou for the Chinese New Year this year.
After being seated, the old man announced the arrangements for this year on behalf of the old lady: "Taking advantage of the emptiness of the year before, you can move the relatives and friends who need to move around in advance. On the 28th of the twelfth lunar month, our family will drive to Yangzhou to celebrate the New Year!"
Chapter 1330 Don't panic, there is plenty of time anyway!
Today's eight-treasure porridge is very good, after all, the old man cooked it himself.
I soaked all the ingredients to be used last night, and started cooking at four o'clock in the morning. Until now, the eight-treasure porridge has completely reached the point where it is soft, sweet, and fragrant.
Drinking this delicious eight-treasure porridge, listening to the old man and Xu Wenhai discussing the matter of leaving relatives, Xu Zhuo suddenly felt like he was a child.
I remember that when I was in school, it was also on Laba Day. The whole family sat together, drinking rice pudding, and discussing the specific arrangements for visiting relatives.
Although the old man has not had much contact with many relatives because of his bad temper, he runs a restaurant after all, so there are quite a few relatives and friends.
When it comes to Chinese New Year, you need to walk around, even if you don’t eat, put down gifts and chat for a while, you must show this etiquette.
This year we are still talking about these things, Xu Zhuo is still not involved.
He doesn't like to visit relatives, he doesn't know what to call when they meet, and he doesn't know what to talk about when they sit down. It's better to make money with peace of mind.
Yu Keke was more interested, because she liked visiting relatives since she was a child, and she always felt that all of those relatives were talented and nice to speak.
Either they made a lot of money in business, or their children were admitted to college.
Anyway, when we get together, we can boast about ourselves, and by the way, we can brag about other people's achievements in business, and finally we all praise Ke Ke for being beautiful and sensible.
Well, among all the relatives of the Yu family, the Yu family is the richest, so even if they never show off when leaving relatives, Yu Keke is still the object of everyone's praise.
The same is true for this girl who is keen on visiting relatives.
No one compliments at home, so I wait to hear the compliments from my relatives.
When the old man was discussing with Xu Wenhai about leaving relatives, she asked Chen Guifang in a low voice, "Mom, can I go?"
Chen Guifang looked at her in surprise: "We don't really like visiting relatives, why do you still want to go?"
Surprised, Chen Guifang still didn't let Yu Keke participate.
Because Yu Ke is Xu Zhuo's daughter-in-law, if she followed her relatives, those relatives would have to give a red envelope anyway, which would invisibly increase the burden on the relatives.
And it seemed like he was deliberately asking for a red envelope.
Forget it, it's not too late to receive red envelopes when the wedding is held.
After finishing the eight-treasure porridge, Xu Zhuo drove away with Yu Keke.
He first sent Yu Keke and Xiong Zai to the company, then came to the store, and started to arrange a new thing for the sweet orange steamed egg dessert.
The oranges had already been delivered, dozens of boxes of oranges looked a little scary, Jianguo even said repeatedly that it was too risky, if the new ones didn't become popular, maybe these oranges would rot.
Naturally, Xu Zhuo would not let such a thing happen, so he started to arrange new related things.
The first is to go to the company to shoot the production video of sweet orange steamed eggs, take pictures of the whole production process, and then send it out urgently.
At the same time, platforms such as the WeChat public account began to publicize, and the store also urgently printed some promotional posters for promotion.
In addition, as usual, private rooms with high consumption are given priority, let everyone taste this delicacy, and treat these customers as tap water for sweet orange steamed eggs.
After a series of operations, Xu Zhuo felt that based on the appearance and taste of sweet orange steamed eggs, it shouldn't be difficult to become popular.
Moreover, the sweet orange steamed eggs made in the store are all natural. Except for a little salt, no other seasoning additives are used, and ingredients such as concentrated orange juice are not used.
This commitment will invisibly increase customer satisfaction.
Today is expected to be busy all day. Xu Zhuo originally wanted to experiment with colorful fruit dumplings, but now it seems that today is out of time. Let's talk about fruit dumplings after the sweet orange steamed eggs are fresh.
Anyway, there are still twenty days left, so there is no rush.
At the end of the day, Xu Zhuo not only made videos to supervise the progress of various promotions, but also taught the girls in the dessert department along the way.
Originally, this dessert was not too difficult, and half of the people in the dessert department knew how to make it. Today, Xu Zhuo just standardized the method, so that the desserts made can be sold in the same way, and the taste and texture can also be maintained at the same level.
After cooking sweet orange steamed eggs for a day, almost everyone in the store tasted Xu Zhuo's handicraft, which quickly made some doubtful voices disappear.
Such delicious and attractive desserts, it would be a waste of money not to make new ones soon.
They even feel that it is a bit late to launch new products, wasting too much time and money, and at the same time giving competitors the opportunity to consolidate their customer base.
However, taking advantage of the Chinese New Year season, launching this dessert should also achieve the purpose of overtaking on curves.
After all, the students are about to go on vacation, and parents feel sorry for their children, so as long as there is something their children want to eat, they should not refuse.
Of course, if it is launched after the Spring Festival, it will not work.
Because after the Spring Festival, parents have changed from caring for their children to loathing them.
I hate sleeping until noon every day;
Dislike not going out and staying at home all day;
The relatives and elders don't know what to shout when they are disgusted;
Disgusted by poor grades, parents can't take advantage of it to show off when visiting relatives during the Chinese New Year.
Anyway, it’s all kinds of dislikes. In this case, if the sweet orange steamed eggs that children like to eat are introduced, parents will probably not be moved at all.
Even if you bring your children to eat, you will put forward conditions such as finishing your homework.
Relatively speaking, it is best to serve new dishes when the holiday is approaching.
Xu Zhuo firmly grasped this opportunity, and many employees in the store praised him for his foresight and ability to grasp the opportunity. Even Yuan Kang admired Xu Zhuo's operation.
Two days later, the sweet orange steamed egg dish was officially launched. Originally, Jianguo thought that the oranges would rot, but on the first morning, more than 100 copies were sold, which amounted to four or five boxes.
This kind of consumption made the original [-] boxes of inventory in the store suddenly become a bit stretched.
In order not to cut off the supply during the Chinese New Year, and to prevent price increases, Xu Zhuo urgently ordered [-] boxes.
This can last at least until the next year, and even until the Lantern Festival.
After all, this kind of food is usually popular when it is first released. After the popularity of the previous few days, sales will gradually drop to a stable level.
It is impossible to sell ten boxes every day.
Xu Zhuo is well aware of this, and so is everyone.
After the matter settled down, Xu Zhuo set his sights on colorful fruit dumplings again.
This time, there should be nothing wrong, right?
If it weren't for the sweet orange steamed egg dish with a stick in the middle, it is estimated that the fruit dumpling would have been a new one.
However, with sweet orange steamed eggs opening the way, the new fruit dumplings should be smoother.
So Xu Zhuo didn't regret the postponement of the new opportunity to serve fruit dumplings.
Anyway, there is plenty of time, so there is no need to fight for this moment.
After he was free, he was just about to mix the colored dough for a try, when Zhao Jinma suddenly came to him.
"Xiao Zhuo, it's the end of the year, and I've decided to teach you one of the main dishes of the Central Plains Cuisine - soft fried carp baked noodles, how about it, do you want to learn?"
Xu Zhuo naturally couldn't refuse.
So the matter of colorful fruit dumplings has been postponed again...
1331 Ramen
Finally it's time to make carp baked noodles.
Xu Zhuo felt a little emotional. He had acquired this skill after the National Day. The Mid-Autumn Festival had just passed at that time, and now the Chinese New Year is coming soon.
He has been waiting for more than three months.
It's not that he doesn't want to make this dish, but the main reason is that this dish is too eye-catching and famous, and it can't be justified if it is made suddenly.
Because this dish is not only about making carp, but also about making ramen.
Moreover, the ramen has to be pulled to the point of dragon beard noodles, which is slightly thicker than a hair.
Even those masters who have been making ramen for many years may miss this kind of noodles, let alone Xu Zhuo, who has never touched ramen.
So she didn't do it all the time, but waited for Zhao Jinma to teach herself.
Now, Xu Zhuo finally showed his super talent again.
He had already planned that if Zhao Jinma didn't teach him any more, he would find some time in the next year and let the old man cook this dish.
With the ability of the old man, it is really not difficult to make this dish.
Although it may not reach the level that Zhao Jinma has been doing for decades, it is not far behind.
After all, the dish of carp baked noodles is not much different from the sweet and sour Yellow River carp, only slightly different in color.
As for ramen, although this may seem difficult, it is not impossible.
Because longxu noodles originally evolved from stretched noodles in Shandong, and Shandong is the base camp of Shandong cuisine.
As the only masters of Shandong cuisine, the old man is naturally not too unfamiliar with Longxu noodles.
However, before Xu Zhuo had time to look for an opportunity to make the old man pretend to be so aggressive, Zhao Jinma came to him.
"Xiao Zhuo, the difficulty of this dish of baked noodles with carp is not the carp, but the layer of dragon beard noodles on top. This is quite difficult for many people. Today I will teach you how to make dragon beard noodles. Wait If you have learned about the same, then I will teach you how to make carp, and when the two are combined, it is soft fried carp baked noodles."
Xu Zhuo naturally would not refuse.
The two came to the back kitchen, ready to start making noodles.
Longxu noodles are a kind of pasta that is very common in many areas in the north, and it is usually eaten on the day when the dragon raises its head.
The so-called dragon's whiskers are very thin noodles, which are generally made by pulling the noodles. Generally, the noodles with more than fourteen buttons can be called dragon's whiskers.
Every stretch of ramen noodles is called a buckle, and fourteen buckle noodles refer to noodles that have been stretched fourteen times.
This kind of noodles is as thin as hair, which is a test of the chef's stretching technique and the way of kneading the noodles.
If either of the two is not perfect, the pulled noodles will not meet the standard of fourteen buckles.
Zhao Jinma taught Xu Zhuo how to make noodles while explaining to Xu Zhuo.
High-gluten flour is first used to make ramen. Only this kind of flour can withstand repeated stretching, and the higher the gluten content, the thinner the pulled noodles.
It is said that the dragon's beard noodles can be pulled up to more than [-] buckles, but few chefs can do this now.
Because the noodles that can reach this level not only have high requirements for flour, but also have high requirements for the chef's physical strength and experience.
Take Zhao Jinma as an example. In theory, he can also make ramen noodles with more than [-] buckles, but if he really tries this way, he will probably be sent to the hospital for emergency treatment.
Moreover, noodles that are too thin are not delicious, and they are out of the category of food. They are purely for showing off skills, so there is no need to make them at all.
Put the high-gluten flour in a basin, and put a little salt and a little alkaline noodles in it.
There are many different branches of ramen, such as Shandong ramen, Shanxi ramen, Zhongyuan ramen, Lanzhou ramen, etc., and the method of each place is different.
For example, Lanzhou noodles need to be put into Penghui water when kneading the noodles, while in Shandong Province of the Central Plains, you only need to put alkaline noodles in it.
After putting it in, first stir the flour, salt and alkali noodles evenly with your hands, then add the prepared water to the flour in small amounts several times, and keep stirring by hand to knead the flour into flour flocs.
After kneading the dough, knead it with your hands to form a slightly soft dough.
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