Rebirth just wants to make money

Penguin, a chat software, not only made non-mainstream, but also sparked the trend of online dating.As a software developer, Xiao Ma also leads by example. His wife was found through Penguin chat and online dating.

If you want to say the originator of online dating, that is also our little Ma

well, let's get back to business.

After finally taking a break from his busy schedule, Xiao Ma was surfing the Internet, saw the news about the e-sports competition, and couldn't help being shocked by the other party's thoughts.

As a competitor in the online game market, Xiao Ma naturally knows about Su Che.

Compared with his own low-key, Su Che is extremely high-profile in the circle, and he has a posture that everyone wants to know what I do.

Brother Xiao Ma is not engaged in operations, let alone marketing, so he can only roughly guess what kind of purpose Su Che has, such as hype, but he can't guess in detail. It is the operation department and What the marketing department should do.

But for the game's vision, Xiao Ma is still very confident.

Tencent started as a copycat, but it is also very particular about what kind of game the copycat is. Not all games can copy Liao.The most typical one is NetEase’s Fantasy Westward Journey. The only company that can copy Fantasy Westward Journey is NetEase itself. He became so hard that he even beat himself.

Xiao Ma's cottage game has a direction, the most important of which is the novel gameplay.

For example, Legend of Blood, Rivers of Blood, traditional online games for killing monsters and leveling up, no matter how fake they are, they will not succeed.First of all, this kind of game takes time to accumulate. It takes several months or even one or two years to develop a high-quality game account.Secondly, this kind of game has already been harvested by two big bosses in the front, and other games will be released later. For the players, they are all just the same, and there is no need to change the game.

In fact, apart from Tencent, other companies currently have many online games that are similar to fighting monsters and upgrades, but except for a few successful cases led by Zhengtu, most of them have hit the street.

Of course, the so-called Pujie here refers to the comparison with Legend and Jianghu. If you don’t compare with these two behemoths, just look at the income, those games can support a large or small company.But it's just enough to make a living. It's really not enough to say how much money you make and how influential you are.

So take a look at the more successful games that Tencent has knocked off so far.

BNB Penguin Hall, Adventure Island Penguin Three Kingdoms, Haofang Battle Platform Penguin Battle Platform

These are all copycat games before 07. Wait until next year, that is, 08, the year when the Beijing Olympic Games will be held, and it will also be the year when Tencent's copycat games will reach their blowout period.

Many of the games that have been ridiculed by people for copycats, but played with great joy, all came out this year.

Such as Penguin Speed, Penguin Dance, Cross Fire and so on.None of these counterfeit games are traditional online games that have been upgraded from fighting monsters, and all of them have unique gameplay.

Anyway, Xiao Ma is also very picky about knockoffs. It doesn't make any sense to copy games casually, it can only be a waste of resources.Time resources, money resources, human resources.The waste of various resources has not resulted in the end.The current Tencent Kingdom cannot afford such waste.

However, it was different after the blowout period in 08. After this year, Tencent rose rapidly and became an empire of Tencent.

The ambitious Xiao Ma tried to use penguins as the origin, radiate to all directions, and monopolize the entire Chinese Internet market.As a result, other software other than online games, such as Tencent.com Weibo and Cyclone Download, came into existence one after another.Some of these softwares were successful and some failed. The successful ones were remembered and used by people, while the failed ones faded out of people's vision.

In other words, for those projects that failed, the money was invested in vain and wasted.

Later generations will always criticize Tencent as a copycat. Indeed, a large part of Tencent is imitating others.But you must know that in the online game market, apart from Tencent, there have always been other people copying it.It's just that those copycats were eventually killed by the original owner or Tencent, and they didn't appear in people's field of vision, so it seems that only Tencent is doing this kind of thing.

In fact, such things have always existed, and at the same time, many people are doing them.

The current pony brother is very confident, but not yet inflated, so he is currently very modest in the process of surfing the Internet to learn something that he usually cannot think of.

Just like the e-sports competitions we are learning about now.

Xiao Ma, who was born as a coder, cannot see the significance of e-sports competitions at a glance.

What is the difference between this kind of thing and spending money on advertising?With this money and experience, it is better to spend it on advertising.Title sponsorship of a Tsinghua competition, how can it be effective to directly sponsor a certain program on Shonan Satellite TV?Isn’t the previous agreement on milk tea a good example, this Allure Esports should learn more.

However, Brother Xiao Ma didn't completely deny this game. He knew that Su Che was not a fuel-efficient lamp, so there must be other purposes for the game.

"Perhaps we can make an appointment later when we have the opportunity to learn about the situation and learn from it?"

Little Ma said to himself.

As for copying a game, he has no idea at all now, because he can't see the benefits of this matter.Maybe Su Che lost money in a short period of time by holding the competition, but there will be other means to get the money back in the future.And now I don't know what to do next, so this time if I fake it, I will definitely lose money.

So after only a few seconds, brother Ma changed his mind, from just trying to meet Su Che, to definitely meeting Su Che.

I am the helm of Tencent after all. Gradually, you should be qualified to be the helm of Allure e-sports.

Grand headquarters, marketing department meeting.

Standing at the front was a young man in a suit and leather shoes. He had a serious expression and a majesty that could not be refuted by others. He chattered endlessly, and no one in the audience dared to interrupt.

"This project is very successful." He said: "I accepted the invitation of Allure E-sports and sponsored the national e-sports competition. Since the news spread, the number of our Shanda Legend online has steadily increased by 5.00%, and the total number of players has increased 15.00%.

These are the drainage effects brought by the sponsorship competition, which is the success of our marketing department.

So this meeting, everyone can understand it as a celebration party. "

Hearing the words "Celebration Meeting", the people in the audience quietly breathed a sigh of relief, thankful that they would not have to face the storm in the future.

Before the launch of Legendary Creation, Shanda had been in a state of declining revenue and suffered losses from time to time.The job of the marketing department is to observe the market, look for business opportunities, and assist the operation department and technology department to operate the game well.

Because of the particularity of the department, the marketing department was responsible for the loss for a long period of time, saying that they couldn't see the market clearly, couldn't find the market positioning of the game, and thus couldn't make money.

But in reality the group doesn't make money, there are reasons for each department, and the game itself dominates.

The game itself can't keep up with the times and has been eliminated. What's the use of the marketing department's efforts?People turn around and tell you that you can make money by making a grand kart, so you can handle it?

So the marketing department has never wanted to take this blame.

Later, with the joining of 17game, which assisted in the development of Legend Creation, Shanda's income from games began to pick up again.Otherwise, other businesses have always made money before, invested in the game, and then the game lost money.

Shanda is a group, and Shanda Games is only a part of it.

The emergence of Legendary Creation finally made Shanda Games proud.

But this time, the cooperation opportunity brought by Mr. Qin and the sponsorship of the eye-dotting competition held by Tsinghua University made the marketing department of Shanda Games proud.

That's why this meeting is a little more relaxed than usual.

"but"

After a long pause, the person in charge changed the subject and continued: "The competition is not over yet, we must strike while the iron is hot, and continue to expand the social impact brought about by the competition, and this impact must be positive. I don't care what methods you use, this The rhythm must be brought up, I have finished what I have to say, is there anyone else to add?"

When the question was thrown out, the people in the audience looked at each other in blank dismay, and no one said anything.

"Since there is no one, then today's meeting will end here."

After finishing speaking, he stepped down from the front desk neatly and left this spacious conference room with many people.

Seeing the manager leave, the people in the audience finally breathed a sigh of relief.Even though today was a celebration meeting, this serious general manager suppressed the atmosphere so much that it was almost breathless.

Because of the particularity of the department, the marketing department was responsible for the loss for a long period of time, saying that they couldn't see the market clearly, couldn't find the market positioning of the game, and thus couldn't make money.

But in reality the group doesn't make money, there are reasons for each department, and the game itself dominates.

The game itself can't keep up with the times and has been eliminated. What's the use of the marketing department's efforts?People turn around and tell you that you can make money by making a grand kart, so you can handle it?

So the marketing department has never wanted to take this blame.

Later, with the joining of 17game, which assisted in the development of Legend Creation, Shanda's income from games began to pick up again.Otherwise, other businesses have always made money before, invested in the game, and then the game lost money.

Shanda is a group, and Shanda Games is only a part of it.

The emergence of Legendary Creation finally made Shanda Games proud.

But this time, the cooperation opportunity brought by Mr. Qin and the sponsorship of the eye-dotting competition held by Tsinghua University made the marketing department of Shanda Games proud.

That's why this meeting is a little more relaxed than usual.

"but"

After a long pause, the person in charge changed the subject and continued: "The competition is not over yet, we must strike while the iron is hot, and continue to expand the social impact brought about by the competition, and this impact must be positive. I don't care what methods you use, this The rhythm must be brought up, I have finished what I have to say, is there anyone else to add?"

When the question was thrown out, the people in the audience looked at each other in blank dismay, and no one said anything.

"Since there is no one, then today's meeting will end here."

After finishing speaking, he stepped down from the front desk neatly and left this spacious conference room with many people.

Seeing the manager leave, the people in the audience finally breathed a sigh of relief.Even though today was a celebration meeting, this serious general manager suppressed the atmosphere so much that it was almost breathless.

Chapter 356 Zhao Jiaxu's Ambition (Manual Funny)

"So many people want to see me?"

After hearing He Lianxi's words, Su Che was very surprised.Just because of a competition, so many big bosses came to meet him. Of course, many of them will not become real big bosses until a few years later.But these people are now worth hundreds of millions, not to mention how much better than themselves, at least they are all famous figures in the online game industry.

"What's your decision? Do you want to see me?" He Lianxi asked.

"See you, of course I want to see you, but I have to make good use of this matter." Su Che said.

He Lianxi was at a loss: "Use?"

Su Che: "You will know soon."

Brother Xiao Ma was a little surprised when he received the reply.

"Boss Su means that you want me to attend the opening ceremony of the Final Four?" Brother Ma looked at his secretary blankly.

The secretary explained: "President Su means that it happens to be the semi-finals of the e-sports competition in a few days. Since Mr. Ma, you want to know something about the e-sports competition, the best place is before the stadium. When the time comes Mr. Ma, you only need to attend as a guest to watch the most exciting game in the best position.

Mr. Su's original words are that no matter how detailed someone else's explanation is, it is not as good as his own personal experience. "

Little Ma fell silent.

He couldn't figure it out, Su Che just wanted to take this opportunity to make himself famous in the e-sports competition, so that he could contribute to the competition.If you guessed right, there will definitely be many other companies at the helm.

When these people at the helm gather together, even if they don't talk about business and just sit and have a meal, it can cause a sensation and become big news.

What's more, it's the opening ceremony of the semi-finals of the e-sports competition. At that time, there must be a lot of people who will be filming everywhere with cameras, and they will go up and ask questions whenever they get the chance.However, most of them remember that they have no integrity, and will keep all the words they want to keep in the next video, and cut out all the things they don't want.

In this way, if you are not careful, you will take the meaning out of context or remember to ask for it on purpose. After all, you just cut off the key words, leaving only some ambiguous words. This kind of situation is too common. If mistakes or accidents occur, the frequency of occurrence is a bit high

In short, Brother Xiao Ma quickly guessed Su Che's intention this time, and then fell into hesitation.

The secretary waited honestly by the side, and after a long time, Brother Ma finally said: "Promise Mr. Su, I will be an invited guest after the game. Also tell him that I will cooperate with him. I hope he will do the same." It wouldn't be fun if, if it was just me, I could convince other people the same way."

The secretary's job is to convey every word of the boss on the premise that he is not breaking the law. As for other emotions, such as curiosity, etc., they should not appear in the work.

No matter how curious you are, you must restrain yourself during working hours, and you can gossip as much as you like after get off work.

"This Su Che, at such a young age, really dares to come up with any idea." Ding Sanshi's fat face trembled with a smile: "Does he know how much it will cost to invite me to a game as an invited guest?" ? Or how good is his relationship with me before he can please move me?"

"Young people will always do some incomprehensible things." A middle-aged man sitting in front of Ding Sanshi said: "He must know your worth so much that he would think of using this matter to take advantage of you." You are a cheap person who invites you to be a guest for free, I guess, he must have said this to you more than one person.

This line of competition is now huge and influential. It is no longer limited to the online game circle, but has spread to the entire China.Even people who don't use the Internet can easily learn about this matter through TV news.In particular, what Mr. Su said in the interview is very controversial in itself, and it's hard not to think about it. "

"Then do you think I should be taken advantage of by him?" Ding Sanshi asked relaxedly, it seemed that he didn't take this matter to heart, or he had actually made a decision and just wanted to ask the people around him people only.

The middle-aged man said: "If there is no conflict in your schedule, Mr. Ding, it would be good to go there. Generally speaking, we just hope to learn about the e-sports competition itself, which will be very helpful for the future development of Netease games."

"Actually, this should be something that the planners should pay attention to," Ding Sanshi said.

"The company is still developing, and some things still need Mr. Ding to do it himself." The middle-aged man said.

Ding Sanshi shook his head amusedly: "Su Che, a young man, must be successful now and become a hands-off shopkeeper, but I am still worrying about the specific operation of a game. I am so angry."

Speaking of this, he suddenly thought of something, and asked, "Do you think Mr. Su is a genius? A genius in business?"

"At least he is a genius in online games, and I heard that he is good at writing code." The middle-aged man said.

Ding Sanshi said: "In several large-scale online game companies, which one of the bosses is not a computer major? How many dare to say that they can't type code? On the contrary, if President Su can't write code, I would feel strange."

The middle-aged man glanced at Ding Sanshi, but did not refute in the end.

"Mr. Chen can actually refuse Su Che's proposal." Qin Xiang sat on the side of the coffee table, opposite the grand Mr. Chen.While pouring tea, he said: "With your worth and status, Mr. Chen, if you want to meet Mr. Su, you don't need to be swayed by the other party's conditions."

Mr. Chen shook his head and said, "Mr. Qin, he is your son-in-law. You should know him better than me. With this person, his thoughts are really difficult to grasp. I always feel that he doesn't care about the chance to meet me at all. On the contrary, he I really hope to have a formal meeting here."

Although in terms of shares and company status, Chen Diqiao left Qin Xiang by an unknown number of streets.If Chen is always the driver of a car, then Qin Xiang is just a screw on the wheel. Without him, he cannot be replaced, but he is not irreplaceable. If a car is really lost, it can still go a long way No problem, and it can be replaced at any time.

But how should I put it, after all, Qin Xiang is a shareholder who often shows his face in the company. Everyone in the company knows him, and he is too old, so in order to give the shareholders enough respect, Mr. Chen will even use you when calling Qin Xiang. the word.

After listening to Mr. Chen's words, Qin Xiang didn't rush to answer, but picked up the cup and took a sip of hot tea.

The fragrance is refreshing, as if the air in the whole room has become much lighter.

After drinking a cup of tea, he changed his mouth and said, "Su Che really doesn't care about these things. In his eyes, there are few things that can be compared with making money. If he feels that you can't bring him benefits, he may even directly Jin refuses to meet with you.

It is said that contacts are needed in the business field, but I have seen from Su Che that all connections are fake and are based on one's own strength.

Once we have the strength, the contacts will be posted automatically.But if one day our strength is gone, those so-called contacts will suddenly disappear, and we can't find them without a trace. So here is a question, if we have enough strength ourselves, what's the use of those contacts?

This is what Su Che said when he was chatting with me before, and it represents some of his attitudes in the mall.Things like contacts can only add to the cake, they can't be instant charcoal, Su Che thinks it's useless.

Just because you asked to meet him this time, I can only imagine what he would say to his own people later. "

"What are you talking about?" Mr. Chen was aroused with curiosity.

Qin Xiang imitated Su Che's demeanor and said: "I didn't have much contact with Mr. Chen before, and we were not even considered friends, but now he is willing to come to meet me on his own initiative. Then you say, is it because of connections or strength? What is the effect?"

"Um"

Mr. Chen thought for a moment, and nodded seriously: "He is right, it is indeed strength. But I want to directly contact Mr. Su through your network, and open the door of convenience for me, but it seems a bit powerless. It can be seen that your connections are useless."

Qin Xiang wasn't angry either, just said in a small way: "I didn't intend to be useful. Those who are useful are tired, and those who are useless can go home and be salted fish with peace of mind. This is what Su Che told me. I find it very interesting."