Rebirth just wants to make money
Page 224
Unlike entertainment news, or news related to online games, the level of media personnel is uneven, and all kinds of random people come to comment, resulting in a frightening gap in the quality of press releases.
It seems that it is because it is related to the development of the entire industry, or it may not infringe on the interests of some people.Surprisingly, the news related to this incident was written objectively, and the content analysis was well-founded.Whether it is good or bad, it can stand.It makes people feel that these chapters are just analyzing problems from different angles, and they rarely feel obvious guiding tendencies.
This saved Su Che a lot of money.
If there is still someone in charge of this matter, he will definitely buy a navy to guide public opinion in the direction he wants.Anyway, this is not the first time he has done this kind of thing. He is working hard in the online world, and he doesn't even know how to ask the navy to lead the rhythm, so he might as well stop playing and wait to be eaten by others.
Although Su Che in this era is not the originator of the navy, he is definitely the one who uses the navy best.
He is the real marshal of the canopy, the one who was born in the right place
As mentioned in the title of the first chapter, the Liaobei E-sports Association is the first e-sports association in the country.The birth of this association means that the e-sports in Northern Liaoning Province is ahead of other cities in the country.
At least that's how it looks to outsiders.
But in fact, the current Liaobei E-sports Association is nothing more than a strong foreign player.
The application for this thing is actually very simple. If you have money and people, the content of the association's activities is formal, and you just go through the process.As long as they are willing, many rich second generations in the e-sports circle in China can afford it.
It's just that most of these people didn't think about it, or didn't pay enough attention to e-sports, so Su Che took the lead.
Besides, the current public opinion is still very unfavorable to online games. Many people don't want to be the first bird because they don't want to bear the strongest first wave of attacks.
Su Che's behavior undoubtedly pushed himself to the forefront
In the cafeteria of Tsinghua University, when He Lianxi expressed her worries, Su Che said with a smile: "It's not the first time to be on the cusp, and this time we have the four words of national certification as our backing, what are we afraid of? Even if we are playing with public opinion, we have occupied the high ground."
"At present, no one is playing the rhythm, and the voices are all real parents. But parents have limited channels, so the voice industry is limited, and it will not have any impact on us now." He Lianxi said: "But it is not ruled out that some people will Start joining the band rhythm.
Although the current topic is only about the e-sports association, it has not threatened the interests of others for the time being.But we will definitely transfer the influence of the e-sports association to Qingcheng e-sports and your online games.In this way, it will pose a threat to the interests of others, and we are bound to be attacked. "
Su Che stuffed a big mouthful of rice into his mouth, took another sip of water and swallowed it down, and said, "Before we bought the copyright of Hot Blood Jianghu back to China, we were also attacked when we started promoting it. The reason is the same. Online games affect children. study.
Later, I found a spokesperson to promote Jianghu 2, and put all the advertisements on TV, and I also survived the attack of public opinion.
Now 17game is doing well. In July this year, Jianghu 2 was just named the best online game of the year. Although it is not an official evaluation, it is just some pheasant awards, but the players like it very much.
Now the daily profit of Jianghu 2 is enough to open several branches of Qingcheng e-sports, and 17game is also independently developing new online games
We were so weak back then, we could survive, but now we are so strong, why should we be afraid? "
He Lianxi said earnestly: "The big tree attracts the wind. If a monster like Shanda had stepped in during the promotion of Jianghu 2, the situation of 17game would be hard to say now."
Su Che smiled and shook his head: "No, the online game industry in this era is still a new industry and there is no monopoly. Even Shanda, a giant, can only make money for himself. For other games The company will have some impact, but not very much.
The online game industry is different from traditional industries. Traditional industries have costs. Materials need to be purchased to produce products, and various channels for purchasing and selling goods.
But the online game industry does not have these concerns.
Whether it is independent research and development or agency from abroad, even including copycats.As long as you have made the game and registered the record number, you can log in to the Internet for players to play.
As for how to advertise to let more players know, that is something that the developer company's publicity department should consider.
You see, how uncomfortable is Tencent making Shanda?Isn't there nothing Shanda can do? "
He Lianxi was startled, and then lost a long breath.
She found that her thinking seemed to be limited by something, and Su Che could always see the most essential core of the problem.
Maybe this is the reason why Su Che can be a boss, but he is just a wage earner?
The CEO sounds very imposing, but he is actually a senior wage earner.
But following such a leader is also very good. Although the leader usually has no conscience and has always been a shopkeeper, following him is very reassuring.Especially when I have worries and doubts, the leader can always enlighten me very well.
just
"The two of us have a meeting to discuss company matters, so you can't choose a decent place?" He Lianxi couldn't help complaining.
Su Che was stunned for a moment, looked around, and said, "What's wrong? The university cafeteria, what a place. Could it be that you are still afraid that these students will take away our business secrets?
Don't worry, the confidential matters are all in the technical department, and every move we make next is a conspiracy, which can be known openly and aboveboard. "
"That's not what I mean, I mean, don't you feel uncomfortable being stared at all the time?" He Lianxi asked.
Su Che shook his head blankly: "No, maybe I'm too handsome, and I'm used to being stared at all the time."
He Lianxi: ""
This leader is really unreliable.
Chapter 326 Pay Together and Start Doing Things
"When will Zhao Jiaxu come?"
After sitting and chatting for a while, He Lianxi asked.
The main purpose of her coming to see Su Che today was not to confirm the matter of the E-sports Association, what she just talked about was just some of her worries.Regardless of whether she has these worries or not, the E-sports Association will not miss any action in the future, which was decided from the beginning.
It is natural to have difficulties in doing anything.
So the main purpose of He Lianxi's visit today is actually to meet Zhao Jiaxu.
Although Su Che holds shares in Qingcheng E-sports and 17game, they are two completely different companies after all. It is impossible for Su Che to treat all of them as his own family's property and directly use each other's resources.
Since they are two different companies, they must follow the company's cooperation process.
However, after all, there is Su Che, the middleman, so the negotiation between the two companies will not appear too formal.If it's a formal negotiation, who has ever seen the CEO take part in any matter, big or small?Basically send a project leader to get it done.
So it is thanks to Su Che that He Lianxi and Zhao Jiaxu, the two top executives of the company, can meet now.
Hearing He Lianxi's question, Su Che glanced at the time and said, "It should be soon, he doesn't like being late unless there is a massage."
"What did you say?" He Lianxi was anxious at that time.
Is Zhao Jiaxu such an unreliable person?In front of such an important matter, how could he still go for a massage?
Su Che hurriedly waved his hand and said: "No, don't worry, I just said it's possible, but I didn't say sure. Zhao Jiaxu doesn't like to be late, he should go for a massage later and all he goes for are regular massages, you Don't get me wrong."
"I think if he went for a massage before he finished his work, then I didn't misunderstand him." He Lianxi sat up straight and said seriously, "It's definitely not a serious person."
Su Che: ""
He also had no way to defend Zhao Jiaxu.
Fortunately, Zhao Jiaxu came by himself after a while, he naturally sat beside Su Che, and asked He Lianxi, "I'm not late, am I?"
He Lianxi glanced at the time and said indifferently, "No."
Immediately, she felt that her attitude was impolite again, so she coughed twice, and explained in a slightly gentle tone: "Sorry, my throat was a little uncomfortable just now."
Zhao Jiaxu didn't know that Su Che had exposed his liking for massage, so he took what He Lianxi said seriously.
He really thought why Lianxi was not feeling well, and he even asked for a moment of concern: "Should I take a rest first? I'm free for the last few days, so we can talk about it anytime"
Afterwards, he also made a complaint by the way: "This place Su Che chose is a bit strange, not to mention that what we talk about is easy to be heard, even if no one wants to listen, we don't mind talking with people coming and going. comfortable."
"How about we change places?" He Lianxi asked.
Zhao Jiaxu immediately agreed.
Su Che was stunned for a moment, then said, "This is pretty good, I think, how about we find a Qingcheng e-sport?"
He Lianxi: ""
She asked angrily: "Can't we set up a conference room, or find a quieter coffee shop?"
"I still think the conference room is reliable. After all, what we are talking about is a big business worth tens of millions. Other places are too hasty." Zhao Jiaxu said.
Su Che felt that it didn't matter, if possible, he would actually be more willing to pull himself out now, and let He Lianxi and Zhao Jiaxu talk on their own.
But after all, this matter is of great importance, and he cannot do without his own command from the beginning to the end, so he can't be the shopkeeper for the time being.
When the matter is settled and the two of them start to implement it, it will not be too late for me to be the hands-off shopkeeper.
There are two ways to rent a conference room. One is to rent a room in an office building, but this kind of lease is generally long-term. Even if it is rented, it cannot be used directly.
So there is only the second way to open a room in the hotel.
Star-rated hotels generally have ready-made meeting rooms that can be rented.The facilities inside are complete, there are people tidying up and cleaning, and they are always in a state of preparation, so they can be used by anyone who comes at any time.And if you don't understand, the hotel will send someone to teach you.
After all, it is rented in a star-rated hotel, and the service standard is even higher than the accommodation room.
And holding a meeting in the conference room has another advantage, that is, Zhao Jiaxu's and He Lianxi's secretaries, assistants, and subordinates can all participate in it.It made the meeting with only three people lively in an instant
When a big company holds a meeting, there is always a point.Although Su Che didn't care much about these things, Zhao Jiaxu and He Lianxi were obviously much more comfortable.
It's not that these two people are putting on airs, it's that they are different from Su Che. They can't be the hands-off shopkeeper all the year round like Su Che. They have always been with the company's subordinates, and they are used to the work method of calling people when they have something to do.
Go and call the person in charge of the XX department.
This is a common sentence pattern used by Zhao Jiaxu and He Lianxi.
As for the content of the meeting
Previously, 17game developed a payment software called TogetherPay, which is the same payment software as Alipay.After a period of hard work, Pay Together has reached more than 80.00% of Jianghu 2 players. All players who have recharged or traded in online games have successfully become active users of Pay Together.
Although compared to the total consumer groups in the Huaxia e-commerce market, the players of Jianghu 2 are only a very insignificant part.But everything has to have a beginning. Didn’t the payment bar next door start through Taobao?Including Tencent's Tenpay, although it has not been implemented, but the method is the same.
Then, after getting through the Jianghu 2 players, Pay Together also made a very important move to discuss cooperation with the phone operator.
At the beginning of paying together, even the 17game company failed to get the attention of telephone operators.
After all, mobile phones have gradually become a rigid demand, and this industry is directly monopolized by today's three major operators.Although not an exclusive monopoly, some of these three companies belong to the state, so they naturally inherited a series of disadvantages of state-owned enterprises.
At this point in the previous life, Exin was more far-sighted, invited Jay to endorse, launched the M-Zone service, and successfully made Exin ahead of the other two companies.
In this life, Exin was the first company that was willing to cooperate with 17game. Although it rejected it several times in the early stage, it was finally moved by Exin and successfully had the first cooperation.
The content of the cooperation is also very simple, that is, to open up a channel between TogetherPay and Exin, so that users can use the money in TogetherPay to recharge the phone bill of the MobileSix card.
When Yixin Company refused to cooperate at the beginning, Tongfu was actually not idle.Since the operator company does not cooperate, then take a stupid way.
You only need to perform secondary operations in the background.
The amount of money displayed in the payment together is essentially just a bunch of numbers for 17game.Where the money is actually stored is in 17game's corporate account.Players deposit money in the payment together, in fact, they use 17game as a bank account.At the same time, 17game also has the same authority as the bank. Before the user withdraws the money, 17game has a certain right to control the money.
In this way, when the user chooses to recharge the phone bill with Pay Together, the background of Pay Together only needs to deduct the corresponding amount from the user's account and use the money in the bank account of 17game to actually go to the operator to help charge the phone Fee is done.
It's just an extra step in the middle.
It's not just Exin, but when the other two operators charge the phone bill, they also pay together in the same way.
In short, regardless of whether the operator cooperates or not, the function of recharging has already been activated in the payment together.It's just a matter of simplifying the background process, and various preferential policies after the cooperation
If the money paid together can only be used for transactions in the game, for users, it still has no way to get out of the game and apply it to real life.
A product, the impression it leaves on the user is very important.If users now completely believe that Pay Together is just a payment software in the game, then even if Pay Together actually opens up various offline payment functions in the future, users may not recognize it.Everyone just thinks that this is something that can only be used in the game, and then they will not hesitate to invest in WeChat Pay and Alipay in real life.
So getting rid of the label of Jianghu 2 together is the top priority now.
Being able to pay the phone bill is the most important step.
The phone bill means that paying together has left the game and successfully entered life.
Before the emergence of TogetherPay, many online game companies had recharge channels using phone bills, including Youjiu's Audition, 17game's Hot Blood Jianghu, Shanda Hot Blood Legend, and the already flooded Legendary private servers.
Perhaps due to the limitation of not being able to issue point cards, legendary private servers have more extensive applications for game point cards for phone bill recharge than regular game companies
It is because of the practices of these game companies that people's recognition of phone bills has reached a very high level.
Since the telephone bill can be circulated on the Internet, it means that it has moved closer to the official currency.
Currency circulation relies on reputation, and reputation comes from people's recognition of currency.Everyone knows that red bills can save you a lot!It's shopping.
Then the red notes can become the currency in circulation.
In the same way, when everyone knows that phone bills can be circulated online, then phone bills become online currency.
And the money in the together payment can be recharged as a phone bill, which means that the money paid together can also be circulated on the Internet, which is also an online currency.
And compared to the currency that cannot be withdrawn from the phone bill, it is a huge advantage to pay the money in it together and be able to withdraw it.
So now, although there is no big commotion, in the online world, figures of paying together can be seen everywhere.
When Pay Together first came out, it was bound to Jianghu 2.Some time ago, Zhao Jiaxu made a crucial decision, that is, after reaching a cooperation with Yixin, he directly separated Yitongfu from Jianghu 2.This action is also an important operation to get rid of people's stereotypes about paying together.
It can be said that without Zhao Jiaxu's decisive decision, there would not be the scale of joint development.Even if you can pay the phone bill, for users, this is just a payment software attached to Jianghu 2 Treasure Pavilion
But now, Zhao Jiaxu and He Lianxi are going to negotiate, the next move about paying together is a crucial step to fully integrate paying together into life.
"The cooperation I hope to reach is to open up the background channels of all branches of Qingcheng Esports across the country. Let the balance in the payment together be used directly in Qingcheng Esports for consumption, including paying Internet fees, purchasing drinks and food, and shopping in supermarkets and other functions.
As long as users enter Qingcheng e-sports, it means that the balance in the payment together has completely turned into cash, which can be paid at any time. "
Zhao Jiaxu said.
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