Rebirth just wants to make money

The running kart represented by Century Tiancheng will be officially launched on March 2006, 3, exactly a week after the new version of the inside of the bloody rivers and lakes.

Although everyone has known this news for a long time, as the leader of the overall planning company, Zhao Jiaxu still couldn't help frowning.

Originally, the company's plan was to release news at the beginning of the game, so that players will gradually understand that the game will be updated.

And after the heat rises to a certain level, a one-month beta test will begin.

At the same time as the beta test, advertisements have to be played overwhelmingly, regardless of the cost, to continuously brainwash online game players in the form of swiping the screen.Just like the news advertisements that often pop up inexplicably on computers in later generations, the hot-blooded rivers and lakes also want to engage in this annoying brainwashing.

And Su Che has another suggestion, which is to find a celebrity to endorse.

At present, it is not like in the later generations that all celebrities endorse legends. Now online games are still a scourge, and no one is developing celebrity endorsements.

So this proposal is inconceivable to many people. Even Su Che admits that this method is a bit ahead of his time.

But so what?

This is already a proven and mature game operation method.What should be used should be used, don't be afraid.

The only thing that should be feared now is that the popularity of the go-kart launch will have an impact on the bloody rivers and lakes.

Chapter 168 Talking about Endorsement

"Suddenly I feel that our company is very low." On the plane, Zhao Jiaxu suddenly sighed.

Su Che was stunned for a moment, then asked, "Why do you say that?"

"Look, if something happens, we two bosses have to run around." Zhao Jiaxu said.

Su Che said with a smile: "Who made you the CEO, or you retreated behind the scenes and spent money to hire a CEO."

"Let me do it myself. The CEO is very expensive. Wouldn't it be nice to have a massage with that money?" Zhao Jiaxu used the colloquial language he learned from Su Che.

Isn't it fragrant?

This was originally a question about eating.

But after Zhao Jiaxu listened to it from Su Che, he savored it carefully and found that this interrogative sentence is applicable to various fields, and it can also bring people an indescribable meaning that can only be understood but cannot be expressed in words.

Su Che didn't answer, but turned his head and looked at the clouds outside the window.

He has seen this kind of scenery many times, whether in previous lives or now.

Zhao Jiaxu also watched it many times, so he was no longer interested.

In fact, when you look at the scenery, you mainly look at the people around you.If you are someone you like, walking by the small river together will be refreshing.If you are an annoying person, or you are already depressed, even if you are standing on the top of Mount Everest, you probably only have the urge to jump down and get rid of it.

After being quiet for a while, Zhao Jiaxu asked again: "Is it really possible?"

"Can something work?" Su Che asked.

"Look for a celebrity endorsement, online games are a scourge now, which celebrity dares to promote the game, do you still want to join the entertainment industry?" Zhao Jiaxu asked.

Su Che said: "As long as there is no illegal content in our game, it's not a big problem, and the online public opinion must be well controlled. News such as children thinking they have a resurrection cross and jumping from upstairs must not appear."

"There's no way to control this, and we can't supervise every player." Zhao Jiaxu said.

"That's why I proposed to change the death in the game to serious injury, and the blood volume to physical strength. The death of a character is not called death, but serious injury. This way we can avoid some embarrassing situations to a large extent." Su Che said: "Even if such news does appear, we still have room for defense.

Of course, the most important thing is that we have to take the initiative to control the reputation of the game, and celebrity endorsement is the first step. "

"I always feel that we are defrauding people. Is this clearly binding celebrities to us? If there is a problem, he will definitely help solve it." Zhao Jiaxu suddenly said with emotion: "But it is really cool to deceive people like this."

"How can you call what you want to be a scam? If you take our money, you have to work for us." Su Che said: "So our most important goal now is to sign a star, no matter who it is, At least it has to be a line."

"We can only do our best." Zhao Jiaxu said.

As a well-known game company, with channels and funds, it is relatively easy to meet celebrities.

It is said that celebrities have big airs, so it depends on who they are.

Being arrogant to fans is because fans regard celebrities as their ancestors, so of course they want to be awesome.

Being arrogant to the producers and the program group is because they are popular, and the investors invest money because of them. Of course, you can be arrogant if you are confident.

But when they were facing investors like Su Che and Zhao Jiaxu, it would be foolish to put on airs.

Unless they looked down on the little money in the first place.

But anyone who wants to talk about cooperation is basically not arrogant.

Of course, it does not rule out that some people feel that the world revolves around them after they become popular, and they meet people who are invincible to anyone.After all, this kind is a minority, and those who can make a living in the entertainment industry, how can there be so many brains?

So, don’t always watch the news, just think about celebrities playing big names, people will watch people eat, and the timing of playing big names is just right

The first star that Su Che and Zhao Jiaxu made an appointment with was a group, or more precisely, a group, which is the most popular group F4 at the moment.

It can be said that these four people are the most representative idols in the Huaxia entertainment circle.

There are also other idols, such as Mingdao, 5566, Xu Shaoyang, etc., but these people are far less popular than F4.

Maybe they have a lot of fans, but in the entertainment circle, they are more than one level lower than F4.

Su Che said that he wanted to find the most popular one, so the two company bosses sat in front of F4's manager.

F4 himself was not present because the schedule was very full.

At this moment, Zhao Jiaxu feels more and more that he has no face. I am a dignified company boss who came to discuss cooperation in person, but in the end he couldn’t even see himself.

But having said that, when talking about business with celebrities, it seems that the opinions of the celebrities themselves are not important, especially for idols like F4 who are tied up by a brokerage company, basically they have to do whatever the job is arranged by the broker.

This is also one of the reasons why Su Che looked for them.

He really wants to find a big guy like Jay Lun, but this big guy's position is too big, so it's not easy to invite him right now.

Not to mention anything else, let's just talk about assets. Although Jay Chou is not yet Jay Chou, his personal assets are estimated to be equivalent to a 17game company. Under such circumstances, it is simply unrealistic to discuss cooperation with others.

So F4 is the best choice at the moment.

Now that we have met, we can talk.

This thing is difficult to say, easy to say, just throw money, Su Che is wise enough to donate 1000W, what is the celebrity endorsement fee like you?

Zhao Jiaxu said straight to the point: "We talked about it on the phone before, this time the endorsement is a game's endorsement."

The manager nodded and said, "I know about the hot-blooded rivers and lakes, and I have also tried the closed beta account you sent me. Overall, the content is very healthy, and I was pleasantly surprised that there is no death setting. I myself also play online games. This setting is very novel and can avoid a lot of troubles. It is also one of the advantages I recognize for you.

But I still have two questions that I would like to ask, and I hope you two can give me a satisfactory answer. "

"Ask." Zhao Jiaxu said.

"First, although your setting is very novel and can avoid some unnecessary troubles. But if there is negative news, how do you plan to deal with it? You also know that the current online games are scourges, and stars are not allowed to have any stains Yes, otherwise their value will shrink a lot.”

"Second, how do you ensure that the game can be operated fairly and that there will be no adverse interest disputes or even lawsuits. Because this will also affect my artists."

Zhao Jiaxu said: "The first question should not be answered by us. Even if you don't endorse games, the cosmetics you endorse may have negative news about mercury exceeding the standard, and there may also be negative news about customers' allergies.

This is a risk that you need to consider and take. All we need to do is to write these rules clearly in the contract.You should cooperate where you should cooperate, and we will compensate what should be compensated by us.

Besides, this situation was completely accidental, and I don't think we have any compensation for it.

As for the second question, the answer is also very simple, or the contract.We will make a promise of fair play and write it in the contract. When the time comes, we should pay compensation and file a lawsuit.

Of course, we still have to think better about doing business. I said it was unlucky at the beginning, but I still hope that we can cooperate happily. "

The manager looked at Zhao Jiaxu, then at Su Che, and thought for a while in silence.

Talking about business is so straightforward, put the pros and cons on the table and argue with reason, and seek greater benefits for yourself.Only the gangsters who drink at food stalls on the roadside need to rush to check out and be generous.

After about a minute, the agent said hesitantly: "Cosmetics also have risks, but they are not at the same level as the risks that games need to bear. It is even possible that as soon as they accept the endorsement, their worth will drop immediately.

Cosmetics, clothing, all represent high-end, and I won't say what online games represent is too ugly, as long as everyone understands it in their hearts.

I don't know if the two of you know anything about the entertainment industry. The labels that people want to get rid of in life are very important in the entertainment industry.

For a celebrity, if his first endorsement is a luxury brand, then he will take the high-end route in the future, and the endorsements he receives are basically the same level of luxury goods, and they may even be improved.

But if a star’s first endorsement is washing powder, then the endorsements he can receive in the future will basically be of this type, such as soap, such as kitchen utensils and so on.

Do you understand what I mean? "

Su Che smiled, of course he understood.

The selling point of a star is his personality. The star in private is not a star, but the one who is dressed up and stands in front of the camera is a star.

Even if these two people are actually the same person, it doesn't matter how this person is in private, what matters is what kind of character he presents in front of the camera.

To put it bluntly, stardom is a kind of role-playing.

Since it is a role-playing role, it needs labels. Only when labels are attached, will everyone have a deeper memory of the stars.

In 2019, this kind of operation is almost played badly, and every star will set up a personality for himself.

For example, girls like to set up cute personas like foodies for themselves, and male stars like to set up warm-hearted personas for themselves, but this is how they stand in front of the camera.

Foodie women may have anorexia in private, and warm-hearted male stars may be cold-blooded scumbags in private.

Therefore, people in 2019 come quickly and collapse quickly.

To say that it is still in 05, the stars in the entertainment industry have more brains, and the personas they set up are closer to the true qualities of stars, and they are not so easy to collapse.

As for the labels mentioned by the agent just now, celebrities who have endorsed laundry detergent will be labeled as home in the future, and they will continue to endorse the same.And celebrities who have endorsed luxury goods will also be labeled as quality, and they have always endorsed luxury goods directly.

This is also a kind of personality.

Although investors see stars thoroughly, it doesn't make sense for anyone to set them up in front of them, but it makes a lot of sense in front of the audience in front of the TV.

Take the most striking example.

When it comes to Ren Jing and Fu Di's couple, what can everyone think of?

Washing is healthier?

So if these two people are allowed to endorse GUI, do you think it is reliable?

It must be unreliable.

That's the power of labels.

So brokers' concerns are not without reason.

But Su Che still smiled.

Since the agent appeared here and sat down with them, it meant that he had already considered taking on this kind of dedication.Taking it out now is just to increase the bargaining chip.

It doesn't matter, we have money anyway, Howe.

So he glanced at Zhao Jiaxu, Zhao Jiaxu understood, and said to his manager: "The next words may be a bit straightforward, but they are also the most efficient words."

The agent nodded: "You say."

"How long can an idol star live?" Zhao Jiaxu asked.

"There is no strict definition for this, but the preliminary estimate is three to five years." Said the agent.

"It's as short as two or three years." Zhao Jiaxu took over the words and said: "If idol artists don't transform into powerful groups after two or three years, they will decline rapidly, because the entertainment industry is very cruel, and handsome men and beautiful women are getting bigger and bigger every year. There are many, and they are getting younger and younger, so any idol must transform into a powerful group in the end, otherwise there will be nothing to do.

But for the company, it is not good news for the idol to transform into a powerful faction.

The first is the cost of training. It is a long process to cultivate an idol into a powerful faction, which requires the accumulation of various practical experiences, and further study.In the end, the company's resources have to be consumed to promote and use overwhelming public opinion to help stars transform.

Of course, after the transformation is successful, the benefits that can be brought to the company are also objective.

It's just that I want to ask your agent a question. Do you think that after an idol transforms into a powerful faction, can the company still restrain them?

When they were idols, they only had one face, and the rest depended on the company's resources. It can be said that the company has caught their life.Once they leave the nourishment of the company, idol stars will quickly dim.

But for the capable faction, they rely on their personal ability and their accumulated reputation in the industry.At this time, the company's ability to restrain them is already extremely low.

So, Miss Manager, do you really think that F4's reputation is so important to you now?Although it is a bit heartless to say this, for the brokerage company, it is the most beneficial choice to quickly realize the idol's popularity. "

""

The manager was silent, she didn't expect Zhao Jiaxu to speak so straightforwardly, directly explaining the company's ideas.

After being in the entertainment industry for a long time, and getting used to the style of talking without telling the truth, this kind of straight-talking and non-toxic style suddenly became unsuitable.

At this time, Zhao Jiaxu still planned to take advantage of the victory to pursue the pursuit. He continued: "The future of idol artists is illusory, but the benefits we can provide to your company are real. And the commission that you can get as an agent is for you personally." What do you think is the best feedback?"

Chapter 169

The manager pondered for a long time, Zhao Jiaxu and Su Che also waited for a long time.

She said aloud: "Mr. Zhao, what you said is very practical, but as an artist's manager, I must also have the most basic ethics. I can't make money by sacrificing the artist's future. This will not only ruin my artist." , It will ruin my reputation in the circle.