Reborn in the 70s / Reborn in 1978

……

As time passed, the auction, or rather, the bidding process was proceeding in an orderly manner.

At the level of these companies or entrepreneurs present, nothing can be decided by a head and a slap on the thigh. Before coming, it must be carefully analyzed by the team and considered hundreds of back and forth. The choice has been made, which one you want to fight for, which one you want to protect, and if you don't go to the scene, you can temporarily change the plan and grab it. This is simply impossible.

Soon, there were buyers for the advertising positions in front of them. The staff took the marks of various manufacturers and went to the huge model in the middle of the venue to paste them. Everyone on the scene could clearly see the winning bids for the advertising positions that were sold. It is very intuitive that the enterprise can analyze the approximate on-site effect based on the model because it has a position.

"Below, there are three levels of advertising boards in the venue, totaling 15 yuan, with a single area of ​​1.1*1.5 meters. Each program gap will appear for no less than five seconds, from the beginning of the party to the end of the party, allowing joint Competitive bidding does not limit the number of successful bidders. Of course, after the joint bid is won, we will not interfere with the specific distribution, and the joint company will negotiate on its own. It is 15 yuan, and the starting price is 300 million, and 300 million. Interested companies can raise their placards."

At this time, more than half of the companies still sitting in the seat have been reduced, and the winning bidders have all gone to the side office to sign the contract and pay. Zhang Xingming does not consider the payment method generally adopted by later generations of CCTV. , Pay after broadcasting for a while, and have to remind the final payment at the end of the year.

Chapter 406 Harvest Tender Meeting (1)

Zhang Xingming requires all companies to pay in one lump sum if they win the bid, and if they fail to pay the quota, they will cancel the re-enrollment, saving trouble.Of course, Zhang Xingming will also help if there are domestic small businesses that have financial difficulties, but he will never help with advertising funds. You must know that once it starts, it will become a routine, and it will not be possible to change it later.

"550 million." A Japanese-funded enterprise held up a famous sign.

"650 million." Changhong Electric held up its nameplate.

"680 million." Japanese companies are very persistent.

"900 million." This is Jingcheng Peony Factory. In the 80s, Jingcheng Peony was quite powerful, and it was a well-known TV factory in the whole country. Until 96, Changhong took the lead in the home appliance price war. One shot hit Peony. As a veteran state-owned enterprise and a big brother in the industry, he reacted like a late old man. In 2000, Peony stopped production. In 02, he married to Zhenjiang, Jiangsu. This is the familiar Sai Bo Group restarted production in 03, but the products are mainly exported to Southeast Asia, and are almost invisible in China.

There was a commotion among the interested companies after hearing Peony's offer, and several people from the Japanese company held their heads together and muttered together for a long time, holding up their nameplates and shouting: "Ten thousand and two million."

"500 million." Still Peony, the big brother in the electrical industry is really fierce.The representative of Peony Factory is Chen Jie, the current deputy factory director. This can be said to be a representative figure in China's home appliance industry from the mid-80s to the mid-90s. Climb the four steps and make a piece of history.

"800 million." It's still a Japanese company, but it's a different company. Now it's Toshiba. In the 80s and 90s, Toshiba TV was the most famous Japanese company in China. Steal it. Little Japan is Almost everyone can sing this crooked advertisement song by Sun Tzu. Casio ranks second, whose main products are watches and electronic calculators, and Sanyo, whose main products are televisions and video recorders.

On the Peony Factory side, Chen Jie's face was a bit ugly. Little Japan's price was a bit high, and it was a bit beyond their plan. A secretary-like man sitting next to Chen Jie leaned into Chen Jie's ear and whispered: After muttering a few words, Chen Jie frowned and thought about it, then nodded.

The secretary proposed to contact several domestic TV manufacturers to jointly win the bid. At first, Chen Jie didn't quite agree, but under the pressure of Japanese companies, he reluctantly agreed to join forces with the idea of ​​making it cheaper for his own family and not letting Little Japan win the bid.

The secretary bent down and ran to the domestic electric appliance manufacturer, said something to one, and quickly came back, nodded to Chen Jie, Chen Jie let out a long breath, held up the name tag in his hand, Say aloud: "Twenty-five million."

The representative of Toshiba immediately raised a placard: "Twenty-eight million."

Chen Jie followed up almost immediately: "3000 million."

The Japanese representative got together again and murmured a few words, shook his head, and gave up.Chen Jie glanced sideways at Japan, and twitched the corners of his lips.

"Beijing Peony TV Factory, 3000 million won the bid, please go to the reception room to sign the contract and pay the payment. Next is the second-level advertising board in the venue, a total of ten pieces, located in the host camera of the party, except for the close-up of the stage, almost from the beginning to the end The end will be constantly displayed in front of the people of the whole country, same, there is no limit to the number of companies, they can jointly win the bid, the starting price is 500 million, please raise your placard."

"500 million." The nameplate of Nanjing Dajinlu Bicycle Factory was held up high.

"700 million." The Honda representative held up his nameplate with a serious expression on his face, without looking sideways.

"800 million."

"850 million."

"3000."

"Thirty million and a half million."

"4000."

"Forty-five million."...

Everyone in the audience turned their heads to watch the competition between the two sides, the domestic bicycle company on the one hand, and the Japanese motorcycle company on the other.

The Honda representative finally moved. He turned his head and glanced at the representative of the Jinlu factory without expression, slowly raised the name tag in his hand, looked at the representative of the Jinlu factory and said, "[-] million."

The representative of the Golden Deer Factory turned pale all of a sudden, and the hand holding the brand name plate had turned white due to the exertion. He opened his mouth a few times, turned his head crookedly, and the veins on his temples kept throbbing.

Zhang Xingming stood behind the curtain and looked at the representatives of various factories and enterprises in the audience. At this time, he turned around and beckoned a staff member to ask for a pen and paper. He quickly wrote a note and said to the staff: "Go up and give Hong Wei .”

The staff took the note without hesitation, walked directly to Wang Hongwei's side without saying a word, put the note on the podium, turned around and got off the stage.

Wang Hongwei looked down at the note, which read: "The bidding plan for the three time slots half an hour before the broadcast will be cancelled. Come down and discuss in detail. Zhang Xingming."

Holding the note in his hand, Wang Hongwei looked up at the audience. The domestic bicycle business had been given up, and the representatives of Japanese motorcycle companies beamed and signaled to each other.

These multi-board advertisements will not be monopolized by one company, and they will basically be distributed by friendly companies.

"Okay, congratulations to the company that won the bid. Next is the second-ranked advertising space in this advertising investment promotion meeting. This advertising space is a bit special. It is only for beverages and alcohol companies to bid. Please ask the staff to indicate the position."

A staff member stepped forward, and on the huge model of the venue, a small red table was placed on the right corner of the main stage, and two small red chairs were placed beside it. After putting it away, the staff member showed his right hand and directed everyone to watch, then turned around and stepped off the stage.

The people in the audience began to discuss again, and Wang Hongwei said: "This table and chair enlarges Yuan Ping and places it at the party, and the two chairs are reserved for the host of the party."

All the companies in the audience showed expressions of enlightenment, and several companies immediately made eye contact, needless to say, no wonder it was limited to beverage and liquor companies, and it must be placed on the table for the host to drink. This exposure The rate is countless ranks higher than that of Shenma's big board and small board.

Wang Hongwei smiled and said: "There is no reserve price for this advertising space, please raise your placard if you are interested."

A domestic beverage company behind held up a sign and shouted: "100 million."

There was a chuckle in the venue, and no one looked back to see which one it was. This price was simply a joke.

"1000 million." The representative of Shanxi Fenjiu held up the nameplate.

"2000 million." This is Xinghua Village, which is also a famous wine in Shanxi. Xinghua Village's reputation is much bigger than Fen Liquor at this time, and it is not even inferior to Moutai. Wuliangye is still a little brother in front of them.

One sentence: "Excuse me where is the restaurant, the shepherd boy is pointing to Xinghua Village." Let the reputation of Xinghua Village wine spread all over China.

"Twenty-five million." A representative of the Moutai factory raised a placard.

"3000 million." Not to be outdone, Ling Jiu was immediately pushed down by Gu Jing again: "500 million."

……

In the end, this table was bought by Langjiu and Coca-Cola, with Langjiu's 200 million and Coca-Cola's 100 million.

There was only the last big title in the venue, and the atmosphere suddenly became lively.

Chapter 407 Naming Controversy (2)

Wang Hongwei looked at the companies that were still sitting under the stands, heaved a sigh of relief, and said, "The next step is the finale of this year's Spring Festival Gala, the auction of naming rights. No more repetitions, the bidding starts next, the starting price is 5000 million.”

Most of the people in the audience are just watching the lively companies. They are just here to try to see if they can get a bargain or try their luck. It is very good for them to spend tens of millions of real money to put on an advertisement. reluctant.

As for why I didn’t plan to study advertising, why did I go to Beijing to participate in this meeting at the end of the new year? Hehe, there is public funds, so I can go shopping, stroll around a few times, buy some souvenirs, etc. This is much more attractive than advertising. , Going back, there is still something awesome to brag about.

What kind of advertisement? It’s tens of millions to [-] if you show it on TV, and tens of millions to get a brand name. Don’t talk about it. If you have the money to build a cadre building, it would be great to buy two good cars. Isn’t it a waste of money to advertise? ah.

This is the real thinking of the leaders of state-owned enterprises in this era. The brilliance brought by the planned economy made them intoxicated in the beautiful life, closed their eyes happily, and did not believe that there would be any changes in the market. That's enough, the products will naturally be pulled away one by one. What is the market, you don't buy it if you have the ability, and you don't buy it if you like it.

This is the sales philosophy of state-owned enterprises in this era. One by one, they don't think about technology or research product updates. Apart from drilling, they just enjoy it. Anyway, the factory is in production.