Reborn in the 70s / Reborn in 1978

Ma Qiang coughed and said: "Then let's continue. Just now we talked about the naming issue. I asked Taili for instructions. Taili said that there are no documents and instructions in this regard, and there are no relevant regulations. You can try it, but We must master this degree well, and we must not make people who watch TV disgusted. Everything is in the trial stage. When this Spring Festival Gala is completed, there will definitely be relevant documents next year, so we must do it well, and there must be no mistakes. What I mean is that the title can be done, but it can’t be done with great fanfare, and it can’t be said by the host, such an obvious advertisement on the background of the stage is fine, which is already risky.”

Wang Hongwei then said: "In fact, we have been ignoring one thing before. Our focus is all on the premise of the opening of the Spring Festival Gala. The most important advertisement is the crown, and then there are more than a dozen large boards in the venue, but yesterday's opening When I was watching TV at night, I suddenly realized that there is another advertising position that is more important than the title and the big board in the stadium, which has not been paid attention to, and this must be added later.”

Everyone looked at him, Ma Qiang thought for a while, then shook his head and asked, "I can't think of it, which one?"

Wang Hongwei said: "A few minutes before the official broadcast of the Spring Festival Gala, the advertising network was broadcast."

Chapter 404 Investment Promotion Conference (4)

Ma Qiang was stunned, frowned and thought for a while, everyone in the meeting room became quiet and thinking, and slowly some people began to nod and said: "Wang Zu, you are awesome, this is indeed better than the naming. Advertisements are still easy to be ignored by some people, but 5 minutes before the broadcast is a must-see for everyone, without exception."

Ma Qiang looked at Wang Hongwei and said, "Hong Wei, what you said, I have an idea. Counting from the end of the news broadcast, half an hour including the weather forecast can be allocated separately, starting from the weather forecast. , the closer to the start of the Spring Festival Gala, the greater the attention of the common people, how about dividing it into three levels, with a step of 10 minutes?"

Wang Hongwei said: "Yes, this is what I want to say, we have to add another list, and put this half hour together with the title as the last move. I think this will be more attractive than the title. There is only one, and it must be expensive. Some companies are still hesitant, but this one solves this problem. You can create three small sections, and each section will be circulated by five to seven companies, with a 10-minute version. Of course, it is also possible. It has been appearing for half an hour, so that companies that report on the three boards at the same time can also be given a discount on the price, which will be reflected when signing the contract."

Ma Qiang wrote it down in his notebook and said, "Agreed, I will coordinate with the time and broadcast. We can be the main editor for this half hour except for the weather forecast. There is no problem."

Zhang Xingming raised his hands and applauded, and the conference room burst into applause.

Next, Wang Hongwei explained that the position of all advertisements, the approximate time of appearance, the number of repetitions, and the estimated total duration were arranged. Ma Qiang asked questions while recording. The advertising part of the advertisement can be completely decided here, and there is no need to discuss it with CCTV, but Ma Qiang still insists on listing the form in detail, and going to explain and report to Director Wang and the relevant leaders of the Ministry of Literature and Art.

Zhang Xingming is very satisfied with this point. As the saying goes, many people don't blame people for being polite. This is a kind of etiquette and respect. It does not affect making money, but it affects people's hearts.

At 55:[-], the staff came in to report that all the well-known companies participating in the investment invitation had signed in and entered the venue. Wang Hongwei asked Zhang Xingming, and everyone got up and walked to the venue. CCTV's first advertising bidding conference will begin immediately.

"Dear friends, entrepreneurs and business representatives, good afternoon."

"Welcome friends from all over the country and foreign business friends to come to the capital. On such a day, I will spare no effort to participate in the 86 CCTV TV commercial broadcast of our CCTV and Golden Sun (Hong Kong) advertising and performing arts company." Bidding Conference, thank you."

"First of all, on behalf of China Central Television and Golden Sun (Hong Kong) Advertising and Performing Arts Company, I wish all my friends all wishes come true, the flag is off to a successful start, and you will make great achievements in the new year and have a bright future."

There was applause from the audience. In essence, these people can be regarded as businessmen, and they all like to hear auspicious words during the New Year. This is also a thousand-year-old Chinese tradition.

"Since the 80s, under the correct leadership of the Communist Party of China and the hard work of the people of all ethnic groups in the country, our motherland has made remarkable achievements in all aspects. Well, buying power is going up, and I think you guys know that better than I do."

"It is foreseeable that the market will become bigger and bigger, and the company will become stronger and stronger. With the overall development, our vision will no longer be limited to one region and one region. Going to the whole country will be the next goal of all our companies."

"With the rapid development of the economy, it is conceivable that we will face more and more competitive pressure."

"There is a saying in China that the smell of wine is not afraid of deep alleys, but the times have changed. In the economic tide, you can't take the initiative to walk in front of the people and prevent them from remembering you. Then, you will be forgotten by the market."

"As of December 85, 12, the number of TV sets in the country was 31 million, nearly ten times that of 310. One can imagine what it will be like next year, the year after, and ten years from now. TV sets have already It has gradually become, or has become, the daily necessities of ordinary people.”

"Every night, in tens of millions of households across the country, the voice of China Central Television will be heard. China Central Television directly connects 310 million households across the country, affecting at least 5000 million households. emotions, and their purchase direction.”

"We are entering a new era, the era of branding."

"Building a brand, establishing a brand, and promoting a brand are the most important tasks of an enterprise in the new era."

"In China, there is only CCTV, choose to cooperate with CCTV, and let your brand enter thousands of households."

"Welcome to CCTV's 1986 TV Advertising Investment Promotion Conference. Today's small investment will surely bring you rich returns."

"I would like to invite Wang Hongwei, the leader of the 1986 CCTV commercial investment promotion team."

Wang Hongwei tidied up his clothes and walked onto the stage with a thick folder.

The light hit his face, and he was a little red because of nervousness. Zhang Xingming could see Wang Hongwei's calf shaking non-stop from behind. Fortunately, there was a rostrum blocking the back, so he could support him. Otherwise, this guy might If you go up, you have to come down, and you can't stand still.

"Everyone, guests, good afternoon everyone, I am Wang Hongwei, the leader of the investment promotion team of Golden Sun (Hong Kong) Advertising and Performing Arts Company."

"Our Golden Sun (Hong Kong) advertising and performing arts company has just been established. It is approved by the Ministry of Radio, Film and Television. It is the only joint venture company that fully represents CCTV's TV advertisements and large-scale performances. The company's first shareholder is Hong Kong Hexiang Group, and the second shareholder is CCTV."

There were discussions in the audience, and many people were whispering. The emergence of this joint venture company was a bit sudden.

"Golden Sun (Hong Kong) Advertising & Performing Arts Company has bought out CCTV's 50-year full-channel advertising broadcasting right from the day of its establishment with a one-time payment." After saying a few words, Wang Hongwei gradually calmed down and became more at ease.

The discussion in the audience became louder, and some people even got up from their seats and walked to other seats to talk with others. Wang Hongwei quickly turned his head and glanced at Zhang Xingming who was standing behind the scenes. Zhang Xingming raised his chin and looked at his hands. folder, motioning him to continue, regardless of the audience.

Wang Hongwei nodded lightly, looked at the audience and said: "Since the 1986 Spring Festival Gala, CCTV no longer conducts investment arrangements for TV commercials and large-scale cultural and variety performances including the Spring Festival Gala. The whole department is merged into Golden Sun (Hong Kong) Advertising and Performing Arts Company, which is divided into two parts, the operation group and the investment promotion group.”

Chapter 405 Bidding (5)

"Aiming at the current domestic advertising market, our Golden Sun Company has dutifully made a new TV advertising plan, which is this simple leaflet in your hands. You should be able to notice that there is a description of each advertisement on it. As for the estimated effect of the plan, it can be said that if the actual broadcast effect is lower than the value estimated on the leaflet in your hand, Golden Sun will fully refund the advertising fee, and this can be written into the contract."

Sitting, talking, and walking, all the people fell silent in an instant, settled down, all eyes were focused on Wang Hongwei, and a needle could be heard in the arena in an instant.

There are many representatives of foreign companies who do not understand Chinese. This is the most obvious feature of foreign companies in this era. Here it represents contempt, arrogance, and looking down, but it does not represent anything positive.

At this time, the translator who was with these representatives almost put his mouth into the representatives' ears, and translated in a desperate manner. The representatives showed unexpected and unbelievable expressions on their faces, and they could hear a sentence from time to time: "Ah! Is there water? Oh, buy it, buy it.” “Watt? Buy the high one.”

Wang Hongwei's calf trembled a little again after being stared at by these eyes, and his forehead was sweating, reflecting the light under the light.

Many people picked up the leaflet and looked at it seriously.

Those who moved returned to their seats.

Everyone who was discussing closed their mouths, and carefully analyzed the schedule of advertising.

Wang Hongwei looked at the reaction of the audience, smiled slightly, lowered his head and opened the folder, and said: "The first bidding will be held next, and the lanterns will be hung on the site. There are 66 lanterns in total. It is planned to attract investment from six companies. Eleven hanging vertical advertisements of the company are expected to appear once every 10 minutes, with a duration of no less than two seconds, from the beginning of the party to the end of the party. The base price for bidding is RMB 66. Give everyone 3 minutes Considering the time, the bidding will start in 3 minutes."

After speaking, Wang Hongwei raised his hand and looked at his watch. There was a huge timer hanging on his back, and it also started to count the seconds synchronously. He looked up at the audience and waited quietly for the time to pass. A kind of pride, turned his head slightly and glanced at the person standing behind with the corner of his eye, full of confidence in his heart.

Three minutes passed quickly. Wang Hongwei picked up the wooden hammer and tapped the hammer pad on the table lightly. Everyone in the audience couldn't help but sit up straight and looked at him.

"The first item, the banner advertisement on the lanterns in the venue, has invited six companies to bid, with a base bid of 66 yuan. Bids are starting now."

Wang Hongwei firmly grasped the wooden hammer in his hand, and it was time to inspect the results of his work, but he was not at all nervous at this time.

"70." A company sitting in the back held up a nameplate. Wang Hongwei looked up and saw that it was a local company in Beijing, Beibingyang Food Company, which is Beibingyang Soda Factory.

Beibingyang Soda Factory was built in 1936. After many twists and turns, it changed its name. In 1985, Beibingyang Food Company was established, which started its brilliance. Unfortunately, it failed to escape the fate of domestic corporate brands in the tide of joint ventures in the 90s. In 94, it entered into a joint venture with PepsiCo. Four companies were established. Before long, the joint venture company Pepsi-Arctic Ocean and the other two companies were shut down by foreign investors in the name of unfavorable operation and low profits. Only one of the four joint ventures remained, that is Beijing Pepsi beverage company.

This is a common routine of American-funded companies in China. From beverages to daily chemicals, Wahaha, Robust, Little Nurse, Vitality 28, etc., almost all domestic well-known brands are strangled to death in this way. People rebel.

Looking at it today, in addition to a few Japanese-funded companies in the beverage market, there are only a few American-funded companies, while the washing and chemical market cannot even enter the Japanese-funded companies, and is monopolized by the Americans.

……

Don't mention this brand or that factory, except for those so-called "professional line" products, check where all the cleaning products sold at the regular counter are from, or which company authorized them.

Let me add one more thing here. Many people like to buy cosmetics in beauty salons. They think they are professional and good. What kind of text are there on the products? Anyway, there is no Chinese. Products from private workshops don't even have a production license, not to mention a health label inspection certificate.

The so-called professional line means not going to the counters of shopping malls, but directly selling in professional stores. This is a black industrial chain, so huge that you can’t believe it. There are no fewer than [-] cosmetics companies in Guangzhou Tianhe, and none of them sell regular products. Yes, if I dare to say it, I dare to admit it, and you can sue me casually.

A bottle of shampoo, the manufacturer comes out and packs for no more than ten yuan, and then the price is between [-] and [-] to various professional stores across the country, and then sold for as little as four to five hundred, and as much as fourteen to five hundred To the user, and, without any guarantees, if something goes wrong there is only one option, to find the boss before she runs away.

Beauty Sheep Placenta for Injection, let’s not care what it is, the company sells it to stores around the world at a price of 70 to [-] per bottle, so you can ask the store how much it is per injection.On the other hand, what do you say is a thing with a wholesale price of more than [-] yuan?Women want to be beautiful but not dead.