With the cooperation of Dongfeng Logistics, if you follow the conventional development route, you may really be able to succeed, because you also have a giant company in the national logistics industry under your name.
If you want to develop an online shopping platform locally, JD.com and Taobao will probably panic, but this plan clearly shows that their online shopping platform is aimed at small cities and even rural areas in the fourth and fifth tiers, targeting groups over the age of 45 user.
Moreover, it still uses the set of Internet thinking. In the early stage, various activities are subsidized to attract people. In theory, it is completely tenable.
But
We must know that middle-aged and elderly people care more about these small price fluctuations than young people. If it is cheap in the early stage, it will definitely attract a group of users under the promotion.
And Yan Yuan also noticed that Chen Hui's idea is very stupid, and the products he intends to use for event promotion are some daily necessities and the like.
It's just a gimmick, but in fact it won't make the company lose too much.
This idea is quite awesome, because what is the group of middle-aged and elderly people most concerned about?
Isn't it just daily necessities and daily necessities?
Not to mention that it can be cheaper by one yuan, if you tell them which mall can buy eggs at half price, they will queue up early
But what if one day the subsidy is gone?
Once the subsidy is cancelled, they will run faster than anyone else. If Chen Hui said that he would continue the subsidy for three or four years, then he would really like to thank Chen Hui and give him a big red envelope by the way
What is the most annoying thing for me now?
It’s just that there is no opportunity to lose money. If you have the ability, you can burn yourself to bankruptcy by Byte Interactive Entertainment. I will definitely give you a promotion and a salary increase
"The overall idea is good, but the layout is still too small."
Yan Yuan coughed a few times and said: "Although these are very suitable for the target audience, it seems that we are not generous enough and have no sincerity. Why don't you add some home appliances?"
Chen Hui:
goodbye
If the scope of activities is extended to home appliances, the cost of activities in the early stage will be really high
"Boss, if this is the case, our cost will be very high." Chen Hui said bravely, who doesn't know that spending a lot of money can attract people, the key is the price/performance ratio
Online shopping platforms are different from other industries. It takes at least four or five years for this industry to achieve profitability, even if they have Dongfeng Logistics as a partner.
If they really do as the boss said, the cost of the upfront expenditure is too high, and it is still unknown whether they can persist until the day they make a profit
Don't really drag Byte Interactive Entertainment down by then, it will really become the biggest joke of this century.
It's just that the boss doesn't look like he's joking at all.
He is serious.
"Chen Hui, I've said it many times, we entrepreneurs can't just focus on making money or not." Yan Yuanyu said earnestly: "If everyone wants to make money, then the atmosphere in this society will become what kind?"
"Why can't we make less money and give back to the society in a down-to-earth manner?"
"You need to take a long-term view. You can no longer use the old way of thinking to look at problems. You must learn to look forward and understand?"
Chen Hui:
He understands the truth, but the key point is that looking forward, it seems that there will be no end at once.
Could this be the gap between the boss and himself?
Forget it, this is something the boss decides, so it's right to listen to the boss.
"And then there is a very critical question." Chen Hui paused for a moment and said: "Because our marketing method is quite special, in technical terms it is "viral marketing", and the platforms we use will be WeChat and QQ , which may lead to countermeasures from the Penguin Group.”
What Chen Hui was worried about was not unreasonable. After all, this kind of behavior of abruptly grabbing traffic from other people's sites is really taboo
But there is no way, if you want to promote it in a short time, you can only use the most brutal, direct and simple way
"There is no need to worry about this. I will find someone to say hello to the penguin."
When Yan Yuan heard that the Penguin Group actually wanted to fight back and ban Pin Xixi, he was not happy at the moment.
I just hope that Pin Xixi will lose money,
Penguin's ban on Pinxixi means that Pinxixi cannot be promoted quickly.
If you can't promote quickly, you can't lose money quickly.
If you can’t lose money, you can’t drag Byte Interactive Entertainment to death.
If Byte Entertainment is not dead, I will not be able to go home for a day,
This is an act that blocks people's money. If it doesn't work, I have to talk to Brother Xiaoma later. To be reasonable, Brother Xiaoma will still give me some face, right?
"Okay, so the boss is planning to register a new company or something?" Chen Hui continued to ask,
"Oh, no need for that, Pinxixi has already been acquired by me, you can just integrate the company's business in the past." Yan Yuan pointed to the plan and said: "Just follow the above."
Chen Hui: ...
Pin Xixi, the name,
hiss,
Chen Hui couldn't help taking a deep breath, and then remembered that the promotion method he and others had racked their brains to come up with had the same effect as this name.
What does this mean?
On behalf of the boss, he had already thought about how to develop!
But he didn't say anything, he just pointed out the direction and asked him to think, this is definitely not embarrassing himself!
But the boss thinks this can exercise himself,
This kind of behavior in the workplace is a signal for the parties to prepare for promotion and salary increase.
The boss already regards himself as a confidant!
If this is not the case, how can the boss go to so much trouble to make himself think?
The purpose is to let myself have more independent thinking ability instead of blindly obeying the role arranged by the boss,
Chen Hui, who wanted to understand this, was even more moved.
You must know that he is different from Li Wei and Zhu Dawei. He is considered to have jumped from the company of Boss Yan's nemesis, Qin Donglan.
Generally, it is difficult to be important in this kind of situation, but Yan Yuan doesn't seem to care at all, because he knows what it means to be suspicious and not to be suspicious.
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