The whole world is playing what should I do

Zhu Dawei said earnestly and earnestly: "Just imagine if the employees under your hand compete with you, what will you think in your heart?"

Grandon:

It seems to make some sense,

"Be careful next time, I've told you several times." Zhu Dawei shook his head, and then said, "Do you have any opinions on this?"

Chen Hui and the others looked at each other and shook their heads.

They don't understand games, but Lin Xiaohei snapped his fingers and said, "I understand!"

"Come, come, tell everyone."

Li Wei also raised his eyebrows. Sure enough, only Lin Xiaohei can keep up with the boss's thinking in the game

"In fact, the increase in charging items that the boss said is just a means, not an end." Lin Xiaohei cleared his throat and said, "It's been almost a year since PlayerUnknown's Battlegrounds, and the number of players has broken through tens of millions. The game mode is undoubtedly successful, but did you consider a question, Grandon?"

"What's the problem?" Grandon showed a surprised look,

"That is, players will feel bored with the existing mode." Lin Xiaohei organized his words and said, "It's not that they don't like playing this game anymore, but the whole game mode is to eat chicken and play more They get bored too, and they need something new to satisfy them."

Grandon nodded, the question is indeed true

The game company has conducted a questionnaire survey, and most players think that this game is fun if they play together, but they are not willing to play this game when they are alone.

Therefore, the online data of PlayerUnknown's Battlegrounds has recently become polarized. The number of players online during weekdays will be greatly reduced, but the number of players online during breaks will increase geometrically.

Chapter 467 - Backstab Alliance Meeting

"The intention of the boss to ask you to increase this charging item should be to increase the attractiveness of this game to players through other means."

"Even if there is only one player, you can play with purpose and pursuit."

Lin Xiaohei smiled and said: "Let's follow the boss's train of thought and you will find that if you add such a thing in the game, well, in layman's terms, it's called a pass."

"For example, if you are going to launch a new map, then name it after this map, and then players who buy this pass will trigger various tasks, such as how many meters to kill, or what firearm to use, or in Collect materials in designated areas on the map, etc.”

Lin Xiaohei analyzed Yan Yuan's words based on his years of game experience,

"In this way, the player's enthusiasm will be greatly improved. Even if he is alone, he can log in to the game, and even if he is playing black with his friends, he will not be the only one who eats chicken. During the period, they can form a team to complete the game. Rewards for various missions."

Glendon's eyes widened, looking at Lin Xiaohei with shock.

This man is simply a genius!

No, Boss Yan is a genius. Lin Xiaohei's comprehension ability is perfect, and he can understand what the boss wants to express in an instant.

"But there is still a problem, what is this called, the pass, right? If not, but not every player will spend money to buy it, will this create a gap for players?"

Shen Zilan pushed the mirror frame and asked,

"That's why I said this method is just a means, not an end!" Lin Xiaohei said with a smile: "Why not build two versions of the pass?"

"A free version of the pass that everyone can have, of course, the rewards will not be so rich, and there is a paid version of the pass, as long as you buy it, you can unlock more missions to get better rewards."

"I'm so fucking understanding."

Zhu Dawei was shocked.

"No, no, the boss is the most powerful. His grasp of the development of the game is unparalleled, and I just figured it out from his perspective."

Lin Xiaohei said modestly: "It can only be said that he is worthy of being the boss. Such a unique vision is really beyond the imagination of ordinary people like me."

"I understand. I will make a good plan when I go back."

Grandon's tone was full of excitement. He was playing games. At first he just didn't understand Yan Yuan's meaning, but with Lin Xiaohei's explanation, all the doubts in his mind suddenly disappeared.

It's like a person in the maze is just lost, but if someone points him in a direction at this time, then getting out of the maze is naturally very simple and easy.

"Ahem, let's talk about the online shopping platform again." Chen Hui coughed a few times and said, "Yang Xiaoshu talked with me just now and said that the boss actually asked a similar question recently. The plan wants to involve online shopping platforms.”

"It's not surprising that an online shopping platform is involved. After all, it will be particularly easy to develop with Dongfeng Logistics as the foundation."

Lin Xiaohei thought for a moment at this time and said: "But what I don't understand is why the boss puts the target group in the fourth- and fifth-tier cities and even rural areas?"

"I didn't even think about it. Shouldn't the main force of online shopping be the young people in big cities?" Li Wei interjected: "The people over 45 years old are basically middle-aged and elderly people. Do they have online shopping needs?"

"There is definitely a demand, but they may not understand." Shen Zilan said with a smile: "Actually, middle-aged and elderly people are not against online shopping. When I go back for the Chinese New Year, my mother even asks me to go to Jingdong to help her buy things."

"There is definitely a market, but middle-aged and elderly people are not very proficient in using smartphones, and because they are in fourth- and fifth-tier cities and even rural areas, our promotion will be several times that of first-tier cities."

Chen Hui smiled bitterly: "And the most important thing is, what do we have to do to understand the needs of these groups, we can't let us sell health care products?"

Everyone:

What a cold joke,

"Actually, for online shopping platforms, I think if the audience is our parents' generation, I think two words should be highlighted: cheap."

Lin Xiaohei paused for a moment and said: "Our parents' generation has survived hard times, and they will not pursue any brand like us young people, but pay attention to an economical and practical one."

"Is it cheap?" Li Wei rubbed his chin and said, "If you say that, I suddenly wonder if we can use the theory of live streaming to cooperate with it?"

"We have done a data survey on live streaming. Generally speaking, the price we sell will not exceed 100 yuan. Once it exceeds 100 yuan, it is very likely that the audience's desire to buy will be reduced."

"Okay, if the characteristics of the platform are tentatively cheap."

Chen Hui recorded: "Actually, this is very easy to solve. We have experience in live streaming and can directly connect with manufacturers. For example, the price of a can of bean paste is 13 yuan outside, and the minimum purchase price is 9 yuan. Here In this case, we can even sign a sales contract with the manufacturer.”

"If the sales volume exceeds 8, we will supply [-] yuan to us. If the sales volume does not exceed [-], then we will compensate enough price difference to the factory."

"This idea is good, but here comes the question, how do we promote it?" Li Wei also asked rhetorically, because neither Byte Interactive Entertainment nor Lazy E-sports can spend more money to promote it

Because if the online shopping platform implements this model, it needs a lot of funds for turnover, so the funds for publicity may not be so abundant.

"Let's discuss how to do it." Zhu Dawei rubbed his eyebrows and said, "Based on what I know about the boss, since he decided to do this, he must have his reasons."

"Yes, some of the boss's decisions seem unbelievable, but in the end we often find that the boss's vision is right, but it is too forward-looking, and we have no way to keep up with the understanding in the first place."

"Oh, I have to work overtime again. I told my mother that I won't go back for dinner." Lin Xiaohei took out his mobile phone,

As a result, when I opened WeChat, I couldn't help complaining: "You said that our parents' generation always posted some knowledge about health preservation, and even sent it in groups."

"Isn't that right? The most embarrassing thing is that most of the time they group post is the same post." Shen Zilan followed up and complained.

However, at this time Zhu Dawei listened to the two people's complaints, a flash of light flashed in his mind, he felt as if he had realized something!

Chapter 468 - This is how viral marketing came about...