I Have 100 Million Stores

Cao Xingyu is not worried about money.

Let’s start with the overall planning and decoration design.

At that time, he can completely select some important and currently usable floors for renovation based on his financial situation.

You can do it while developing.

Anyway, this thing doesn’t have to be done in one step.

This is Cao Xingyu's plan in his heart.

After all, with an office area of ​​more than 600,000 square meters, a very large office space that can accommodate 20,000 people for work, leisure and entertainment, and a high-standard and high-standard design, the decoration cost is definitely not a small amount.

Plus some high-end office appliances, decorations and other soft furnishings.

If we calculate it conservatively based on 2,000 square meters, the overall decoration cost will exceed 1 billion!

Even higher is possible!

It is definitely unrealistic for Cao Xingyu to spend so much money now, and it is impossible for him to invest all the large sums of money in this.

Cao Xingyu also knew very well that 20,000 people was only a long-term expectation, and the Shiwang Group still had a long way to go before it could reach that height.

It is impossible for him to renovate an office space for 20,000 people when there are only a few hundred people now. There is no need.

The best way is to go slowly and finalize and plan the overall framework first so that there will be a clear direction in the future. This is Cao Xingyu's real intention this time.

Okay. After hearing this and hearing Mr. Cao say that there was no need to worry about funds, Liu Ting naturally didn't say anything more.

Next is the Shiwang Hotel. Cao Xingyu pursed his lips and continued:

The emergence of the hotel this time is just an opportunity to adjust our strategy.

To be precise, this is a step we will take sooner or later!

That is, increase the classification!

Let our APP no longer be limited to the catering field, and no longer limited to chain stores!

First of all, on our Shiwang APP, we have added hotel categories so that our members can book various hotel services directly on the APP!

At the same time, add an entertainment category and divide our entertainment stores into the entertainment category! Entertainment stores also provide some online booking functions!

Cao Xingyu had already planned this step in categorizing assets according to the field of assets and attributes of the stores.

It's just that I haven't done it before. First, because of the tight time and heavy tasks, this is relatively unimportant.

Second, when the APP was launched, there were only four stores in the entertainment industry, so there was no need to separate them into categories.

But now, with the complete acquisition of Dream City Commercial Street, there are more than 20 entertainment industry stores.

Plus the emergence of hotels.

Cao Xingyu thought it was time to put classification on the agenda.

In his vision, in the future, all assets under the Shiwang Group, as long as they are open to members, will appear in the Shiwang APP.

Just like today’s local life-type apps.

To put it simply, Shiwang APP will be an APP that covers all aspects of food, clothing, housing, transportation, food, drink, entertainment, etc.!

Cao Xingyu’s ultimate goal is that as long as he becomes a member of the Shiwang brand and owns the Shiwang APP, he can solve all his daily needs in one place!

This goal can be said to be quite huge, even shocking!

Because this kind of platform is unique in the country!

You must know that Cao Xingyu doesn’t just want to be a third-party platform for ‘local life’. The merchants on that platform are all settled merchants!

What Cao Xingyu has to do is

It is mainly self-operated!

All stores, hotels or other types of businesses in the APP will be based on their Shiwang brand!

Whether there are third-party merchants settling in will not have any impact on Shiwang APP.

Don’t rely on external merchants, but rely solely on yourself to provide users with one-stop life services. You can imagine how exaggerated this goal is!

If you tell me, it will shock countless people!

Okay, Mr. Cao. Liu Ting nodded and responded.

She is not surprised by the addition of categories. After all, as Shiwang Group has more and more stores and assets, adding categories on the APP can better allow users to filter the services they need.

First of all, the Shiwang Hotel must be included in the universal membership card of our Shiwang brand membership card! Cao Xingyu pursed his lips and said:

In addition, the hotel's business strategy needs to be adjusted.

“Five-star hotel, too expensive!”

“The daily occupancy rate is too low!”

Instead of leaving more than 400 guest rooms empty and wasting them, we should lower the prices so that more people can have the opportunity to experience a five-star hotel!

At the same time, we can also use this to increase the value of our Real King membership card! Let more people apply for our membership card and become our members!

Speaking of this, Cao Xingyu made up his mind and said: As long as you are a member of our Shiwang Hotel, you can get a 50% discount on booking at our Shiwang Hotel!

“All types of rooms, whether single rooms, double rooms, deluxe suites, presidential suites, etc., are all 50% off!”

We will launch another point collection activity. For every five nights of staying in the same room type, you will get one night of the corresponding room type! You can accumulate them separately! In other words, every time a member stays for one night, he will automatically participate in this point collection activity. When five nights are accumulated, After that, your next stay will be free!”

In addition, we will get ten more flash sale rooms for 9.9 yuan every day that are only for members! Those who successfully snap up can make a reservation at any time in the next thirty days! But it is only for the member's own use and cannot be transferred! At the same time, those who use the flash sale room to move in , also counts as a gathering point activity!”

Of course, the prices and activities I mentioned are all for our members. If you are not a member, then the original price will be applied! And there are no activities!

Obviously, Cao Xingyu’s goal is very clear, which is to attract more people to apply for the Real King membership card!

Only by becoming a member of Real King can you enjoy real discounts!

And with the 50% discount on the price, a single room that originally cost thousands of yuan can directly become a few hundred yuan!

Such a huge discount definitely breaks the rules of high-end hotels!

Directly lowering the user threshold for five-star hotels! Let more people afford it!

There is no doubt that for some people, 50% off is still very attractive!

Although you may not be able to afford to live there every day, it is not a problem to live there once in a while for a fresh idea!

Not to mention the 10 flash sale houses launched every day for 9.9 yuan, which will definitely attract the attention of countless people!

Especially the flash sale room can actually collect points!

If you are lucky, you can kill five times and get another gift!

This kind of good thing is rare in the country!

If those stores under the Direct Shiwang brand are jokingly called a five-star service, then this Shiwang Hotel is a true five-star standard!

... Liu Ting's dull expression at this moment fully demonstrated how amazing Cao Xingyu's move was.

If we do this, can the hotel still make any profit?

Liu Ting expressed doubts about this!

Although she has no experience in the hotel industry, for a high-end hotel, the daily operating expenses will definitely be much higher than that of an average hotel!

Such as bathrobes, bath towels, shampoo, shower gel and other consumables, they are all from famous brands!

Not to mention the hygiene standards, they are definitely among the best in the industry!

In this case, it is conceivable that the costs in all aspects will not be low!

Just get a 50% discount, what about collecting points and giving away...

There is also a 9.9 flash sale...

9.9 flash sales are rare in the hotel industry!

It can even be said to be extremely rare and only occurs under some special circumstances.

But what Mr. Cao means is to make ten sets every day to kill instantly? !

Oh My God!

After using these various activities, discounts and other measures, even if the hotel makes a profit, it will definitely not be much!

Liu Ting even felt that the loss might be even greater! It’s good to be able to protect your capital!

Mr. Cao is doing this again...

The ultimate low-price strategy!

Liu Ting murmured in her heart, these measures are surprisingly similar to the previous ones!

They are giving crazy profits to members again!

It's going to be popular...this hotel... Liu Ting can already imagine what a hot scene the Shiwang Hotel will be like when these measures are rolled out.

Occupancy rates will absolutely skyrocket!

It might even cause a huge wave of heated discussion!

It will also have a huge impact on the high-end hotel industry in Sansha City!

Whether it's market share or other factors such as word-of-mouth, everyone will be caught off guard by Shiwang Hotel's move!

It's probably like this at the hotel. If there are still vacant rooms, then... Cao Xingyu smiled: When the time comes, we can do some activities like staying one night and getting one free!

Uh, why don't you get one free for one stay? Hearing this, Liu Ting couldn't help but swallowed!

Doesn’t this mean I can stay for two days at 50% off? In total, it’s a 50% discount on top of the 50% discount!

If it really comes to this point, it would be equivalent to staying in a five-star hotel for only two to three hundred yuan for a night in an express hotel! !

This is no longer just an impact on high-end hotels! Even the mid- to low-end large chain express hotels will be affected!

Those hotels should be lucky... Fortunately, Mr. Cao only had one hotel in hand, otherwise... Liu Ting sighed silently for no reason in her mind.

Anyway, I want to see our hotel be full every day! There is a flood of customers every day! Cao Xingyu ignored Liu Ting's dull reaction and continued:

Let our Shiwang Hotel become the most popular hotel in Sansha City! No one else!

“It is also the first shot for our Shiwang Group to enter the hotel industry!”

It also allows our members to realize more deeply that the Shiwang brand membership card in their hands is an extremely valuable membership card! It is a unique membership card!

Okay... Liu Ting nodded silently.

Mr. Cao's attitude has been very clear, and Liu Ting knows exactly what she should do at this time.

Just write it down and that’s it!

By doing this, Mr. Cao must have a deeper intention! It’s not something she can figure out!

Then there is our Shiwang Food City... Cao Xingyu pursed his lips and continued:

Just like the name I chose, this shopping mall will be positioned for food in the future! I will make all the restaurants in the back!

only...

This time is different from before!

In this food city, we no longer do the common catering, but go the mid-to-high-end catering route!

Going to high-end restaurants? Liu Ting raised her eyebrows and couldn't help but muttered.

That's right! Cao Xingyu nodded: Our Shiwang brand has not yet been involved in mid- to high-end catering.

“So this requires quite a lot of preparation.”

From store decoration, to the purchase of high-end raw materials, to the discovery of high-end chefs, etc., we can say that we currently have completely no resources in these areas!

It all takes time to accumulate, but we don't have much time left. We need to arrange people to study this as soon as possible!

There is also the selection of mid-to-high-end catering business models and business scope, which also takes time!

Okay, I understand... Liu Ting responded first, although she couldn't help but confirm and asked:

Is the entire food city following the mid-to-high-end catering route? There are more than 500 stores...

So many mid- to high-end restaurants concentrated in one shopping mall?

This is a very shocking and incredible thing!

Liu Ting has lived for thirty years and has never heard of such a food city!

Don’t tell me you haven’t heard of this before. Putting a large shopping mall covering an area of ​​20,000 to 300,000 square meters into a single catering store has already broken people’s perception!

That's right! Cao Xingyu nodded seriously.

Uh... Liu Ting didn't know what to say for a moment and was a little stunned.

This is actually the case!

There are more than 500 mid-to-high-end restaurants. The number is so huge that it’s a bit astonishing!

The key point is that with so many catering shops all in the mid-to-high-end category, it is quite difficult to choose a segmented catering field!

For this Shiwang Food City. Cao Xingyu pursed his lips and continued:

It will be the only food city under our Shiwang Group that is fully catering and is composed entirely of mid-to-high-end restaurants!

Obviously, Cao Xingyu doesn't plan to do too many of this kind of food city, which is full of mid-to-high-end restaurants.

If it is too much, it will lose its value, and it will also compete with itself, so the gain outweighs the loss.

After all, this kind of high-consumption restaurant is not like those ordinary street shops.

This kind of high-end store cannot become people's daily diet, so this kind of consumption is obviously not high-frequency consumption. Most people will be fine if they eat it once or twice occasionally, but it will definitely be difficult to afford more! Conditions do not allow it!

Therefore, Cao Xingyu felt that having such a large and high-end food court in a large area was enough.

And it is also unique, which can better build your reputation.

After a pause, Cao Xingyu continued:

My expectation is to make it the only iconic mid- to high-end food city in the entire central city! It will become a tourist attraction! It will become a holy place for foodies!

The kind that makes residents in Sansha City, the entire Jiang Province, and cities in neighboring provinces unable to help but want to experience it after hearing about our Shiwang Food City!

“Use our food city to attract the attention of all foodies in surrounding cities!”

Create a paradise for foodies only!

At this point, Cao Xingyu's intention became particularly obvious.

That is to use this food city to attract residents from surrounding cities!

Use this to radiate a wider range!

The only large-scale food city in the entire central region, and it’s a high-end one!

Definitely the first!

This gimmick is already quite big!

Gu Long... After hearing this, Liu Ting couldn't help but swallow again. Now she completely understood Mr. Cao's intention!