I Have 100 Million Stores

This time Cao Xingyu brought Liu Ting with him for the first purpose of giving words of encouragement and training to the other party.

Another main purpose is naturally to arrange the next work.

With three such big assets in your pocket, you must realize their value as soon as possible!

Although it has not yet been officially assigned to the Shiwang Group, even if the Xie Group wants to clear out the tenants later, it will not be possible in an instant. This process may take less than half a month, but this does not affect the initial Get some work organized.

Especially some preparations can be done now!

Not wasting a minute or a second is one of Cao Xingyu's outstanding work styles.

Does Mr. Cao already have a plan? Upon hearing this, Liu Ting immediately became attentive and listened.

Could it be that Mr. Cao has some amazing ideas this time?

Thinking of this, Liu Ting held the pen, with a strong look of expectation in her eyes.

Not bad. Cao Xingyu nodded with a smile and said:

First, it's about the name.

Qianda International changed its name to Shiwang Group Headquarters!

Qianda Plaza, renamed as Shiwang Food City!

Qianda Hotel, changed its name to Shiwang Hotel!

“Among them, Siwang Food City and Siwang Hotel are the two new IPs we launched this time!”

Obviously, Cao Xingyu’s idea is very simple, that is, to continue to build his own IP!

It’s just that this time is very different from the past, and there have been big changes!

The IP currently being promoted is ‘Real King’!

The word brand has disappeared unconsciously!

This change occurred because Cao Xingyu realized that the future would not just be a Shiwang brand chain store.

Like this time the appearance of luxury hotels!

Like this large shopping mall!

They are completely incompatible with traditional chain store brands!

They can be developed into an independent IP!

Therefore, there is no need to limit the scope to the brand. Breakthroughs will naturally be made when the time comes.

And make the name as simple and clear as possible, just include the word real king. It is not only easy to remember, but also can better establish the name of real king!

From now on, whenever people mention Real King, they will think of, oh, they have food courts, hotels, chain store brands, etc., etc.!

This is the effect Cao Xingyu imagined.

At the same time, Cao Xingyu also realized that if this development continues, there will be more and more IP.

Like now, there are Shiwang brand, reserve stores, flagship stores, catering and entertainment city that never sleeps, etc...

As time goes by and the scale expands, these IPs will become more and more famous!

The number will also increase!

It is not easy for other companies to create an IP.

But the Real King Group is as easy as picking something out of a bag!

This left Cao Xingyu facing a happy trouble.

There are too many IPs. If they all work independently, the effect may not be bad, but Cao Xingyu definitely wants to do better!

Cao Xingyu wants these IPs to support each other and produce an effect of 1+1 greater than 2!

Therefore, he planned in advance and drew a circle around these IPs so that all the IPs could be connected in series. Through one of them, people would naturally think of the others.

To put it simply, it is to set up a main IP.

Other IPs revolve around this main IP.

Before this, the Real King Brand could be said to be the main IP.

The subsequent series of IPs created are all centered around the Shiwang brand.

It is the twin product of the Shiwang brand.

But now, with the emergence of hotels and large shopping malls, it is a bit reluctant for Real King Brand to be the main IP.

Perhaps Shiwang Hotel can also be called Shiwang Brand Hotel, and Shiwang Food City can also be called Shiwang Brand Food City!

But, what about Shiwang Logistics and Shiwang Software?

It’s not impossible to add the word “brand”, but it’s a bit far-fetched!

There's absolutely no need for that!

Therefore, Cao Xingyu thought of the real king!

To make it simple, just recommend this name!

From now on, no matter what business, asset or field it is, just put the word real king in front of it and that's it!

Go all out to push this core IP to a height that no one can reach!

In this way, no matter which sub-IP becomes popular, it can reversely support the main IP.

The greater the reputation of the main IP, the greater the popularity of its sub-IPs!

Let each IP complement each other and support each other!

This is also the final IP strategy finalized by Cao Xingyu, and it is the main IP line that has been gradually explored in practice.

The most ideal situation in the future is that as long as Shiwang is mentioned, people can naturally think of the various businesses under Shiwang!

Clothing, food, housing and transportation, benefiting the people, mid-to-high-end, all kinds, all kinds, all covered!

After a pause, Cao Xingyu, who recovered his thoughts, continued: Also, the Dream City Commercial Street Night City we are preparing will be directly renamed to the Shiwang Dream City Night City!

“And our ‘Shiwang Brand’ APP has also been renamed ‘Shiwang’! It is no longer limited to stores under the Shiwang brand!”

In short, no matter what we launch in the future, we must carry 'real king'! As for what word is followed by real king, we will decide based on the specific business!

Okay! Liu Ting nodded and quickly wrote down the names Mr. Cao said with her head raised.

Liu Ting was not surprised by this matter. During the negotiation just now, she mentioned that the names of the Xie Group should not be used.

At the same time, she also instantly understood Mr. Cao’s intention to focus on creating the ‘real king’ IP.

Second, it's about the future positioning of the three assets. Cao Xingyu pursed his lips and said calmly:

Among them, regarding the Shiwang Group headquarters, I actually mentioned it during the meeting just now. This business office building will be exclusively used by our Shiwang Group in the future!

Mr. Cao, are you really using it all for yourself? Liu Ting opened her mouth, and after hesitating for a moment, she couldn't help but choose to ask.

During the negotiation just now, she did hear Mr. Cao say that it was for his own use!

But to be honest, she didn't take it seriously!

After all, that is an office area of ​​more than 600,000 square meters.

How could the Shiwang Group use it?

Maybe others don't know the current scale of Shiwang Group, but as the president, Liu Ting, who oversees all the company's businesses, naturally knows it!

With hundreds of people in the headquarters, how can we use such a large office area?

Taking a step back, even if we prepare an office space for all the employees and delivery personnel in the stores on the ground floor, which totals four to five thousand people, it won't be that much!

Not to mention, the work attributes of those employees do not require office space at all!

Therefore, Liu Ting could not imagine how to use such a large area!

Of course, it's all for my own use. Cao Xingyu nodded seriously and expressed his thoughts:

I plan to turn these office buildings into a real king headquarters that can accommodate 20,000 people working at the same time!

Twenty thousand people was a number that Cao Xingyu finally determined in his heart.

Although this office area, as Xie Jianlin said before, is enough to accommodate 100,000 people, that is not what Cao Xingyu wants.

At first, it will seem too crowded!

It’s all about working for the sake of working!

It has lost the style and appearance that the headquarters should have!

Secondly, the entire Sansha City has a population of only tens of millions, so nearly one percent of them work in the Shiwang Group?

Although this is not impossible, it is indeed difficult to do, or it is not necessary to recruit so many people.

Because the market in Sansha City is so big, it is impossible for the Shiwang headquarters to need so many employees.

Even if we develop other cities, we will definitely set up branches and offices in the corresponding cities. We will not concentrate everyone in Sansha City to work, otherwise the efficiency will be greatly reduced.

And efficiency is something that Cao Xingyu has always valued, so he will naturally not make such a mistake.

Therefore, Cao Xingyu feels that a headquarters that can accommodate 20,000 people working at the same time is almost enough.

These are the four major scenarios that Cao Xingyu has considered for the future of Shiwang Group.

With the subsequent development and the successive launch of various scenarios, the team's investment in software will be the biggest investment of the Shiwang Group headquarters in the future.

Like those large Internet companies, each of them has a R\u0026D team of tens of thousands of people.

Unlike the real industry, software teams can gather in one city. Therefore, it is foreseeable that the future base camp of Shiwang Software will definitely take root here, and there is no reason to go to war to change places, and other The scale and related teams will definitely reach a very exaggerated level in the future.

If he hadn't considered this, Cao Xingyu even felt that a headquarters of 5,000 people would be enough.

Twenty thousand people?! Upon hearing this number, Liu Ting immediately exclaimed in surprise.

This is almost a hundred times the current number of employees at the Shiwang Group headquarters!

What you need to know is that those who work at the headquarters have nothing to do with the employees in the underlying stores. They are not counted as the underlying service staff and delivery personnel!

Therefore, if you want to reach a scale of 20,000 people, how much business volume is needed?

It’s unimaginable!

Is Mr. Cao's goal so ambitious?

That's right, just 20,000 people! Cao Xingyu responded and said.

This... After hearing the confirmation, Liu Ting couldn't help but swallow. She could already tell that Mr. Cao was serious!

This is really about preparing to develop into a large enterprise with a scale of 20,000 people!

This goal made Liu Ting feel extremely incredible!

She couldn't even imagine what a headquarters with 20,000 employees would look like...

At the same time, she was also shocked by Mr. Cao's courage, ambition, and confidence!

You want to know how many people there are in the Shiwang Group right now?

You actually planned to have 20,000 people there? !

It’s unbelievable!

If this kind of plan were told by another person, Liu Ting would not believe it!

But she blindly believed what Mr. Cao said!

No reason!

After learning about Mr. Cao's amazing plan, Liu Ting couldn't help but feel excited.

In addition, Liu Ting had another huge doubt...

That is, even if there are 20,000 people in the future, at most one building will be enough!

How could it be so useful? !

Based on the number of 20,000 people, we can make a series of plans in advance. Cao Xingyu pursed his lips and continued without paying attention to Liu Ting's violent reaction:

This headquarters will be the only headquarters and the only center of our Shiwang Group in the country and even the world in the future!

No matter how big our Shiwang Group becomes in the future, this will not change at all!

Therefore, we must do a good job in designing these buildings and carry out some advanced planning and design!

Similar to some large conference rooms, it can cover one or two floors! It must accommodate at least hundreds or even thousands of people for meetings! Let the managers of various cities in the future have room to sit when they report to the headquarters! And in addition to In addition to large ones, small and medium-sized conference rooms on each floor are naturally indispensable!”

What kind of restaurant canteen can be built directly on the third or fourth floors, and the quality should not be bad! In particular, we must build a decent and high-standard guest restaurant!

In the future, our Shiwang Group will have more and more opportunities to entertain big guys like Xie Jianlin like we did today. We cannot lose the face of our Shiwang Group by then!

“Like a gym, it’s okay to have two or three floors. In addition to traditional fitness equipment, there are also saunas, steam rooms, and even indoor swimming pools, indoor badminton, etc.!”

Like a corporate culture and corporate values ​​training center, we can also build a two-story building! Record the development of our Shiwang Group, and at the same time conduct training for new employees, so that every new employee in the future can absorb our corporate culture as soon as possible , become a part of us!”

What entertainment items can be spread across several floors, such as singing, dancing, board games, script killing, etc., all arranged!

There are also tea rooms on each floor. They should be big and good!

In addition, the top floor is reserved for my personal use. There must be separate rooms for various receptions, meetings, offices, rests, etc. This area needs to be designed carefully for me. By the way, Let’s build an e-sports room.”

besides...

Cao Xingyu started talking more and more enthusiastically. While Liu Ting was frantically taking notes, her mouth opened wide unconsciously, and she could fit a big cucumber in!

The shock is self-evident!

At this moment, she suddenly understood!

Just do what Mr. Cao said...

The more than 600,000 square meters of office space might not be enough! ! !

too crazy!

Liu Ting has never seen an office space decorated like this in her life.

Shouldn’t office buildings be used for offices?

Why did the taste completely change when I arrived at Mr. Cao’s place? !

It's really a bit outrageous...

Liu Ting was secretly frightened while writing.

...

Five minutes later, Cao Xingyu concluded:

In short, our office building should integrate office, leisure and entertainment, catering, fitness... and more than a dozen items!

Let our employees enjoy a superior office environment that they cannot experience in other companies while working!

“This can reflect the uniqueness of our Shiwang Group headquarters!”

Let the world see the strength of our Real King Group!

Let everyone who visits our Shiwang Group headquarters in the future be shocked!

At the same time, this is also the global center of our future Shiwang Group, and it is the holy place in the hearts of every Shiwang Group person!

Therefore, we must carry out systematic design with high standards, high specifications, and first-class quality this time!

Um... Liu Ting looked at the several pages she had just written down. Listening to Mr. Cao's summary, she understood a little bit about Mr. Cao's positioning of the headquarters of the Real King Group...

If this kind of headquarters were built, apart from other things, just from the perspective of employees, they would definitely like it very much!

Being able to work in such an atmosphere is definitely every migrant worker’s dream!

To the outside world, the Shiwang Group headquarters will definitely be a very dazzling star!

only...

Liu Ting couldn't help but ask: Mr. Cao, how much will this cost? Our Shiwang Group's current cash account has already been arranged by other arrangements...

You don't have to worry about this! Cao Xingyu waved his hand and said with a smile:

Your job is to make the design first. Once the design is finalized, we will look at the final budget.